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Monthly Archives: August 2017

‘Our Doors Have Always Been Open’: Joel Osteen Defends His Church’s Hurricane Harvey Response | TIME

Source: www.youtube.com – Wednesday, August 30, 2017

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Infographic: How engineers are helping doctors and health care communicators

Mobile traffic and medical device growth are booming, and the surge is important for communicators.

Electrical engineers who have helped develop CT scans, defibrillators and monitoring devices for chronic health conditions are also focused on small, wireless technology for clinicians.

Communicators can get ready for groundbreaking equipment and monitoring changes, which make for great content and fodder. For example, electrical engineers are working on:

  • A virtual stethoscope (not a cumbersome electrocardiogram machine) may soon offer waveform graphics and audio of a patient’s heart activity on a PDA.

  • RFID sensor technology badges that track time spent on patient care versus locating lost equipment.

  • Electronic underwear that sends gentle electrical charges every 10 minutes to improve blood flow and stimulate cells. Experts predict the “smart e-pants” could save $ 12 billion a year in health care costs in the U.S. alone. How? The garb could reduce or eliminate 60,000 deaths from bed sore infections.

You don’t have to be Bill Nye, the Science Guy, to be impressed with the technology featured in this infographic. Take a look:

(View a larger image)

HC and engineering

(Image via)

First published in 2015.

HealthCareCommunication.com

GOP healthcare vote inspires another challenger for California’s Rep. Jeff Denham


latimes.com – Los Angeles Times

10 Tips to Double Your Medical Practice Leads

10 Tips to Double Your Medical Practice Leads

Without high-quality leads, your medical practice will most certainly collapse.

Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but 66 percent of business goals focus on lead generation.

Healthcare marketers rely on a variety of channels to drive leads to their practice and boost conversion rates. However, often these channels do not yield the desired results. When you spend much time creating informative content hoping to attract leads, but you still are not getting the desired results, it can be disheartening. However, you are not alone.

What do your potential patients want? Once you have accurately answered this question and associated it with a high-converting landing page on your practice website, you will regularly generate leads. Attracting more leads will be easier if the majority of your attention is focused on connecting your landing page with other marketing channels.

Regardless of the marketing channel you are using, according to experts, inbound strategies generate 54 percent more leads than traditional marketing. This means you must focus on creating and sharing the right content with the right people. Once you have accepted and agreed to this approach, remember these tips to grow your leads faster.

1. Build an active online presence: Eight out of ten patients will turn to a search engine to seek answers to their health inquiries. Google handles nearly 3.5 billion searches per day. If your medical practice is not online, chances are many patients will not know you exist. Take the first step and create a website for your medical practice. Make sure your website is esthetically designed and easy to use, provides useful information and is mobile-friendly. With more than 60 percent of searches coming from mobile devices, a mobile-responsive website will set you apart from your competitors. However, simply having a website is not enough. The ultimate goal of having a website is to help potential patients learn more about your practice and services. An optimized website will increase potential patients’ trust in your services, encourage visitors to leave their contact information for mailing lists and enhance the ROI of your online healthcare marketing efforts.

2. Start a blog: According to a report, the top three goals of good content marketing are lead generation, thought leadership and brand awareness. This shows how crucial content marketing is for lead generation. That is because when you create unique and useful content, it has the potential to go viral and be seen by potential patients, eventually attracting more leads. However, for the content strategy to work well, you should write your own blog. It may interest you to know that almost 62 percent of marketers have their own blog. This is so they can attract their target audience who may end up becoming regular customers. Blogs are one of the most effective lead-generation tactics on the Internet. An updated and consistent blog can help you boost your search engine ranking and make it easier for potential patients to find you.

3. Leverage email marketing: Email marketing is one of the best sources for lead generation. Many medical practices turn to email marketing to generate leads as it has proved to be the most successful tactic over the years. Lead generation through email marketing is mainly dependent on how effectively you draft your message. Your email needs to capture the reader’s attention, provide relevant information, encourage interest and have an effective call-to-action. To achieve this, you must first start by building a compelling subject line. The subject line of your promotional email determines whether the potential patient is going to read your email and become a vital part of your email. Write the email’s subject line in a way that provides value, is relatable and is actionable. In addition, the subject line must be short and stand out from your lead’s cluttered mailbox.

10 Tips to Double Your Medical Practice Leads

4. Use lead-generation tools and services: With so much importance being given to lead generation, healthcare marketers have found innovative ways to generate quality leads. They utilize lead-generation tools that provide verified leads and do not take up much time. An important point to remember while choosing automated lead-generation strategies is to refrain from purchasing bulk email databases. This is an unhealthy practice as the deliverability of such emails is not guaranteed or authentic.

5. Be present on social networks: Social networks are not a fad, they are a revolution. Nearly 63 percent of businesses using social media have confirmed that it has increased their marketing effectiveness. More and more potential customers are using social media to interact with local practices over traditional communication channels. Social media can help keep your practice top-of-mind and increase referrals from existing patients. However, you do not need to be present on every social network. Some social networks might be more important to you than others. It is important to figure out where your buyers are and make sure you are there, too.

6. Nurture strong relationships your existing patients: Sometimes we get so engrossed in getting hold of new that we forget what is already in front of us. If you are using your practice’s resources to attract new patients, you need to spare some resources for your current patients. You can consider reversing the scheduling process by following up with patients for a new appointment slot. You can also send email reminders before scheduled checkups to ask your patients to post an online review for your practice. Similarly, if you have prescribed a medication to a patient, you must follow up and ask if the treatment plan is working or if the patient is experiencing side effects. These small steps can mean a lot to a patient as it shows that you care about their well-being, which will help keep them around for a long time.

7. Optimize your website for search engine optimization (SEO):
It is critical to include local SEO strategies in your healthcare marketing plan so that your medical practice shows up in search engine results. This is because when potential patients are searching for medical practices online, you want your medical practice to show up within the first few on top. Having your practice website appearing in the top five slots of a search engine is important for attracting new leads.

8. Encourage online patient reviews: Online reviews are one of the most efficient ways for growing new leads and attracting potential patients to your practice. You must encourage your existing patients to share their feedback through an online review. You can do this by sending a follow-up email thanking the patient for his or her visit and encouraging them to review your practice online. You can also offer discounts or free services to motivate patients for posting online reviews for your practice. With the patient’s permission, you can also make these reviews public by sharing them on your practice website. It will not only help improve lead generation and strengthen patient relationships but will also get your name out there.

10 Tips to Double Your Medical Practice Leads

9. Build a mobile-responsive website: Having a professional and easy-to-use website is critical for the growth of your practice and for attracting new leads. Make sure your website is responsive and works well on mobile devices. The objective of your practice website is to educate your potential patients so they can make an informed decision and call your office for an appointment. Creating an informative and easy-to-navigate website is the most important marketing tool at your disposal.

10. Deliver unmatched service: There is no way your existing patients will refer others to your practice if they are not satisfied with your attitude and services. You have to show real interest in your existing patients. Your bedside manner and the look and feel of your practice are very important. You must be able to communicate with your patients and make your presence positive and uplifting.

Generating high-quality leads is an integral step toward growing your medical practice. The more potential patients you drop into your sales funnel, the more leads you are likely to produce and the more patients you will land. You must remember: In order to attract good leads, you must be looking in the right place. Moreover, the more active you are in the process, the more success you will have. If there is one “secret” to producing qualified leads, it is being more active.

At Practice Builders, we know how to attract and generate new leads for medical practices. In fact, we have a whole team of experts who can help you earn the trust of potential patients. Contact us today to design a unique lead-generation strategy for your medical practice.

Medical Healthcare Marketing

Want to Increase Your Website’s Online Visibility? Medical SEO Is the Answer

Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, how can you increase the online visibility of your healthcare website? The answer is – search engine optimization (SEO).

SEO is an effective way to increase your website’s search engine results page (SERP) rankings. The higher your website ranks, the more likely it is that potential patients looking for a healthcare provider will see your listing rather than your competitor’s. First-page ranking for your medical practice website is crucial because not many potential patients will search past the first two pages of search results, and almost none will click past the third page.

The goal of medical SEO is to get your practice website, blog and social media posts to show up when a potential patient enters a relevant keyword.
Medical SEO drives organic traffic to your website
There are two ways to be on the first page of search engine results: paid and organic. When you pay to have your practice listed near the top, you appear as one of the first three results at the top of the page. This is the fixed placement for paid results. According to research, merely 33 percent of searchers click on paid results.

The other type of search result is the organic result. These results are the web pages that Google considers the best in a given market or industry. According to research, almost 90 percent of searchers click on these results.
You must make sure that every part of your online marketing strategy is directed toward improving your organic search results. Whether it is optimizing your website’s keywords, targeting your blogs or creating social media profiles, you should always be looking to expand and enhance your online footprint.

The more you optimize your website for medical SEO, the more potential patients will click on it and the higher it will rank on Google.

Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

Finding the right keywords is critical

A strong healthcare SEO strategy starts with identifying the most relevant keywords to incorporate into your online content. This is much more complex than simply mentioning the types of services your practice offers. In addition to identifying and mentioning your unique services, you need to include your office location and the type of patients you are trying to attract.

It is critical to invest a considerable amount of time in identifying the most relevant keywords that will launch your website to the top of search results. This process involves researching your medical practice and analyzing what strategies your competitors are executing.

Incorporating the keywords into your strategy

Once you have established the keywords, you need to learn the science behind incorporating them keywords into your marketing strategy. For every blog post and landing page, there is a method of tagging keywords and incorporating them into your website so that search engines can quickly find your content.

There are subtle and natural ways to incorporate keywords into content. You can consider naming images and focusing on keyword saturation and tagging. While these processes may seem technical, they play an important role in the SEO marketing.

Post useful content

Google’s algorithm rewards websites that have fresh and extensive content with higher search rankings than competitors. In order to make the most of your SEO strategy, you must create engaging content that will connect with your target audience. It is important to post useful content because the algorithm is designed to search for keyword stuffing. This means you cannot overuse the keywords within a small text block just to trick the algorithm into giving you a better ranking.

Creating engaging and relevant content is an art. It is important to create content that connects with your target audience and helps your website rank at the top of search engine results.

Medical SEO strengthens your online marketing efforts

SEO is an essential component in your healthcare marketing plan. Your website design, social media posts and advertising campaigns must be designed with an aim to enhance your practice’s online footprint. When you choose a marketing firm to guide you through this process, it is important that you find an organization that takes a comprehensive approach to healthcare marketing.

Your practice vs. your competition

While you are executing or paying an agency for your practice’s SEO, remember that your competition may be doing the same thing.

Personalized and targeted marketing is one of the most talked-about search ranking factors in 2017. If you are running a medical practice in a competitive city, you will need to localize the content to a specific audience while analyzing competitors with a micro-focus. Your competition will be conducting similar SEO strategies to rank better in search rankings. The first page of Google search is a constantly shifting and moving target.

Are you looking for the best digital healthcare marketing agency?

If you want to make sure your hard-earned dollars are not going down the drain, you must ensure that the digital marketing firm you choose has an established track record of serving other clients in your industry. At Practice Builders, we know the healthcare industry like the back of our hands because we devote time and resources to helping customers grow their medical practice.
When you trust the team at Practice Builders for your medical SEO needs, you can rest assured that you are putting your online marketing in experienced hands.

To find out how the dedicated and experienced team at Practice Builders can help your medical practice attract new patients and improve online presence, download your free copy of The Complete SEO Guide For Healthcare Practitioners.

You can also contact us for a free consultation on how SEO can improve your medical practice and how we use our decades of experience to give your medical practice the boost you have been waiting for. When you choose Practice Builders as your digital marketing partner, you will get years of medical SEO expertise behind your website.

Medical Healthcare Marketing

CMS shuts down industry concerns over Medicare Advantage vetting

As the CMS seeks to crack down on the accuracy of Medicare Advantage provider networks, plans worry they don’t have the guidance they need to avoid being penalized.
Modern Healthcare Breaking News

Jimmy Kimmel says he’s ‘made peace’ with Jay Leno and it’s all because of his newborn son


latimes.com – Los Angeles Times

First Look At Hillary Clinton’s New Book: Donald Trump ‘Breathing Down My Neck’ | TODAY

Source: www.youtube.com – Wednesday, August 23, 2017

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12 Ways to Reduce Bounce Rate and Increase Conversions

12 Ways to Reduce Bounce Rate and Increase Conversions

When you are working hard to increase your website’s search performance, one of the things that you should do is to reduce a high bounce rate. Bounce rate is the percentage of all visitors who enter and exit on the same web page, without any clicks to other pages on your website. In other words, a high bounce rate is an indication that something is wrong in your marketing strategy – either you are not attracting the right visitors, or the visitors are not getting an efficient user experience.

When you begin to notice a significant bounce rate on your landing pages, it is an alert that your website needs a serious redesign. High bounce rate could mean you do not have an appealing, well-organized landing page. Here are 12 proven ways to reduce bounce rate and improve conversions for your website:

1. Improve your content: One reason that your target audience might leave your website is a lack of fresh content. User experience begins when your content is unique and useful. Specifically, massive walls of text scare away readers, so avoid them.

Here are some of important tips to help you revise your content and make it more readable:

  • Use subheadings to make the information more clear.
  • Use bullet points to explain points worth noting.
  • Use plenty of graphics, charts and images from industry experts, where appropriate.
  • Ask a lot of questions in your content, to encourage visitors to participate instead of just read.
  • End your content with a subheading entitled “conclusion.” This signals the visitor to quickly read the last few words and take action. Make the conclusion actionable.

12 Ways to Reduce Bounce Rate and Increase Conversions

You can check the readability of your website at www.read-able.com.

2. Avoid pop-up ads: In 2013, nearly 70 percent of all website visitors said that they found pop-up ads to be annoying. This has not changed to date – most visitors still hate pop-ups. Among website owners and marketers, it is a debated topic: whether to use pop-ups or to avoid them.

Try not to use pop-ups as they annoy visitors and lead to a higher bounce rate. Some experts are of the opinion that pop-ups work because they can grow your email list quickly. If this is the way you want to go, fine. However, if you want to build a long-term website that generates lots of visitors, consider avoiding pop-ups.

3. Create compelling CTAs: According to a study, nearly 47 percent of websites have a clear call-to-action (CTA) button that takes users three seconds or less to see. Is your website one of them? After you have attracted visitors with your catchy headline and engaged them with compelling content, do not lose them with a weak CTA. According to a study by SmallBizTrends, 70 percent of small-business websites lack any CTA buttons, and this is why they have a high bounce rate and a low conversion rate. Make sure that your CTA is compelling. It should compel visitors to click and see what’s on the other side.

When optimizing the CTA, every element is important. Even a small change can make a significant impact. It can engage users and lead them to a resource page on your website, thus reducing bounce rate. Great CTAs will improve usability, improve your conversion rate and lower bounce rate.

4. Improve your storytelling technique: Storytelling will enthrall the minds of your target audience. However, you have to use it effectively. Remember, your potential patients are wired to recognize and respond to good stories. Storytelling can bring your brand to life. For this to happen, you have to recognize how people read content. Most visitors scan a page, looking for something extraordinary. It could be a subhead, a word, a term or an image. Effective storytelling can help you connect those eye-catching elements with the rest of your content.

5. Through blogging provide fresh content consistently: Keeping your blogs fresh and relevant will always yield an increased ROI. Practices that update their blogs with new content regularly generate more leads more than those who do not. However, it is critical to differentiate powerful content from useful content. Powerful content may appeal more to your readers, but it may not solve their problems. In contrast, useful content will not only appeal to them but will also give them tips to implement and produce results. By consistently adding fresh and useful content, you will be able to build momentum and establish trust. This means your repeat visitors will begin to exceed new visitors, which is likely to increase your conversion rate.

6. Select high-value and relevant keywords: Keywords can make or break your content marketing initiatives. If you want to improve your website’s search performance, start targeting high-value keywords as this is where the high-value traffic is. According to a study, a high-value keyword sits at the intersection of the following metrics:

  • Traffic value
  • Conversion value
  • Persona value
  • Brand value

12 Ways to Reduce Bounce Rate and Increase Conversions

All keywords are not created equal. Some keywords will bring you valuable traffic, while others will only keep you waiting for a ride that may never come.
Simply writing content for your website will not reduce your bounce rate or improve conversions. You will need to target keywords with high-value traffic, which will, in turn, direct high-value patients to you.

High-value keywords are influential. They not only improve your website traffic, patient engagement and conversion rate – but they also establish your authority and online reputation.

7. Target the right visitors: Higher bounce rate happens when you are getting the wrong visitor from the beginning. This is a targeting problem. If your content marketing strategy is not attracting the right visitors and increased revenue, it is time to improve. There is nothing more influential than publishing custom content that is relevant to your market, using a content strategy that considers each stage of the buying cycle. According to HubSpot’s report, almost 90 percent of content marketers say custom content strengthens relationships with customers by delivering excellent service.

8. Write unique meta descriptions: Many practices do not optimize their meta descriptions for search users. As a result, their click-through rate continues to drop. They do not understand the importance of a unique and relevant meta description to the success of their website. When potential visitors type a keyword into Google search, any word that matches the search term is bolded, in order to differentiate it from the other results and to tell the searcher to consider that result. Meta descriptions are HTML descriptions that explain what a particular web page is about. Search engines use meta descriptions to display a snippet of your web page so that visitors can understand whether a particular search result is relevant to them, just by reading the description.

The ideal length for a meta description is nearly 155 characters. If the meta description is longer, the remaining characters will not show in the search results pages. This can result in a higher bounce rate as people may feel misled about your website.

9. Create separate landing pages for relevant keywords: The more landing pages you have, the better your conversion rate will be. Landing pages will help you create a richer experience for your visitors. Building more landing pages increases your click-through rate. One of the metrics analyzed by Google Analytics is the exit page. If you look at your dashboard, you will notice that most visitors are exiting your website from the homepage. The rate at which visitors exit your homepage correlates to a high bounce rate. Some practices that have increased their landing pages from 10 to 15 noticed a 55 percent increase in leads. Also, optimized landing pages lower your bounce rate. This will significantly improve your conversions.

10. Improve page load speed: How important is web page speed to visitors? Well, visitors expect a web page to load in two seconds or less. After three seconds, visitors will no longer wait for your website to load – they will just move on to your competitor’s website.

The slower your website is, the higher your bounce rate will be. Moreover, Google also keeps a check on website speed, which can result in lower search rankings if your website is consistently slow to load. This will further result in higher bounce rate. The bottom line is that a slow website can destroy your practice and discourage potential patients from calling your practice for an appointment.

11. External links should open in new windows: Designing the website with the potential patient in mind is critical for a successful design strategy. According to a study, when we open external links in the same tab, we create back button fatigue for visitors. This means every time a visitor clicks a link to an external page, he or she has to click the back button to come back to your website. This is likely to decrease your page views. Also, if a visitor clicks four different external links from your web page, he or she will have to click the back button four times. This is time-consuming and frustrating and will increase the bounce rate.

12 Ways to Reduce Bounce Rate and Increase Conversions

12. Make your website mobile-friendly: Is your website responsive? When potential patients visit your website on their smartphones and other devices, will it display perfectly? This is the right time to take your website to mobile devices as your patients have their mobile devices with them everywhere. Nearly 95 percent of your current and potential patients are on mobile, so your website must be optimized for them. Google has now announced mobile responsiveness as a ranking factor. This means that if your website is not mobile-friendly, no matter how useful your content may be or how easy the navigation may be, it will not rank well in Google results pages.

Conclusion

In this article, we have described several ways to reduce your bounce rate and enhance your conversion rate. However, without high-quality content, even if you succeed in reducing your bounce rate to half, your risk of it increasing again is high. To avoid that, create a content strategy and an editorial calendar.

Remember that your website visitors are searching for solutions and results. If your website does not instantly give them the required answer, they will bounce. The navigation, design, content and calls-to-action must work together to communicate that you provide what they are looking for.
If you need our help in lowering the bounce rate on your website, sign up for a free consultation and learn what our products and solutions are all about.

Medical Healthcare Marketing

California Democratic Party rejects final appeal from Kimberly Ellis


latimes.com – Los Angeles Times