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Monthly Archives: January 2018

Claims payment will continue, but shutdown imperils several HHS programs

CDC will offer “minimal support” for public health outbreaks; ONC to table work on interoperability during government shutdown.
Modern Healthcare Breaking News

3 items that will wow your hospital CEO

Budgeting is always a challenge for any hospital marketer. You cut and tighten your budget in every way possible. Yet, you know your hospital’s CEO will want you to justify your numbers.

For hospital CEOs, it comes down to lowering costs, raising profits and improving patient interactions. If you can provide them with information about these items, you are guaranteed to get their attention. Here are three items that will get your CEO thinking critically when you begin to talk about your marketing budget:

Patient acquisition cost

Multiple studies have shown that, on average, the cost of acquiring one patient through traditional marketing is over $ 300. The costs for acquiring the same patient using inbound marketing is less than half of that. Check your hospital’s cost per patient acquired through traditional marketing in years past. Project what your cost per patient acquired will be with inbound marketing. This information will show your CEO that you are working to lower costs.

[RELATED: Learn new strategies to beat data overload and boost reach, results and ROI.]

Patient lifetime value

You should know how much revenue each patient will generate over a lifetime of using your hospital’s services. With a lower patient acquisition cost, the patient’s lifetime value should increase in proportion to that decrease. Check what your hospital’s patient lifetime value is using traditional marketing. Project what it will be using inbound marketing. This will show you are working to increase profits.

Online patient interactions

Use third-party research that shows the growing trend of online interactions in health care.

  • 80% of web users in America look online for health information.
  • About 160 million people use online resources to research a specific disease or condition.
  • Health information is the single most searched topic on the Internet, bar none.
  • 56% of web users in the U.S. look online for information on a procedure.
  • 44% of American web users look online for information on doctors and health care facilities.

Not only will these statistics justify your use of online marketing efforts but they will also help you advocate when and if you ever need to ask for a budget increase. With the help of data like this, justifying your budget and your use of online resources, will be easier—especially to demonstrate your department’s importance to the hospital itself.

Inbound marketing has the power to increase patient volume while lowering costs. Making this a major part of your marketing mix will make a significant difference.

Previously published material.

HealthCareCommunication.com

Governors ask Trump, Congress to do more on opioid crisis

In a coordinated, bipartisan letter, the nation’s governors made more than two dozen recommendations to President Donald Trump and Congress to bolster the fight against the opioid crisis.
Modern Healthcare Breaking News

Concordia – St. Paul infographic says ‘Show me where it hurts’

Unless they’re in the medical field or have had health concerns leading to lots of diagnostic testing, many people don’t have a very clear picture of the types of technology and equipment involved in medical imaging.

[RELATED: Learn new strategies to beat data overload and boost reach, results and ROI.]

The health and wellness department at Concordia University – St. Paul wants to change that. It created an infographic showing statistics on imaging technology and the difference between an XRay, magnetic resonance imaging (MRI) and a computerized tomography (CT) scan.

Take a look and see if you learn a thing or two about medical imaging. We did.

(View larger image.)

HealthCareCommunication.com

Is Your Medical Practice Website Delivering the Best User Experience?

Is Your Medical Practice Website Delivering the Best User Experience?

Are you noticing a drop in your website’s engagement levels? Is your website’s bounce rate giving you sleepless nights? Or are you looking for ways to attract potential patients to your medical practice website? If the answer to any of these questions is a Yes, then you need to pay attention to your website’s user experience. Merely providing product information and office contact details are no longer enough. Your website needs to act as a platform that is useful for your patients and helps convert their interest into appointments. Your website needs to delight and comfort visitors, and this is where your website’s user experience comes into the picture. Just by focusing on improving the way visitors interact with your website, you will be able to deliver a better user experience, increase traffic and grow your practice.

If visitors are not interacting with your website, it means your website is not adding any value, which dilutes the purpose of building a website. So when creating your website, make sure to keep your visitors’ needs and expectations in mind so you can increase engagement, boost the number of visits and improve the user experience.

When you are building a website for your medical practice, there is much more to it than just putting together product-related information. You also need to think about your target audience and design your website keeping the user experience in mind. Great user experiences are the backbone of any website.

The user experience determines whether you will see an increase in your lead generation, decrease in your bounce rate or an increase in your conversion rate. Medical practices are realizing that in order to stay competitive in this ever-evolving healthcare market, they will have to invest in improving their user experiences.

Naturally, marketers want their website to provide the best possible user experience so that maximum numbers of leads can be converted to regular customers. However, a website’s user experience is not confined to layout or the number of graphics used. Creating an encouraging user experience is an approach that covers all aspects of research, visual design and planning.

Why Is User Experience So Important?

According to research by Content Marketing Institute, most website owners get just five seconds to engage a visitor before he or she leaves the website. Only five seconds! Before your industry-leading products or excellent content had a chance to get noticed by a website visitor, the game was over. A report by Google has revealed that almost 80 percent of visitors will move to another website if they fail to find what they were searching for.

Search engines consider user experience when returning organic results. Users’ attention span is decreasing considerably with the move toward smartphones, and the digital healthcare market is more competitive than ever. Optimizing the usability of your website can have a significant impact on decreasing your bounce rate and improving the user experience.

By designing a website that is focused on user experience, you can create a space that is easy for visitors to understand and navigate. This approach can set your website apart from competitors who are not as concerned about user experience, thus increasing your website traffic and conversion rate.

Here are some key stats on the importance of user experience in web design:

  • More than 65 percent of visitors prefer a website that is optimized for user experience over a plain website.
  • Incorporating a more appropriate color combination can improve your bottom line.
  • Nearly 48 percent of visitors would feel frustrated when websites are poorly optimized for mobile devices.
  • 94 percent of visitors form the first impression about a website based on its design and overall esthetics.

For beginners, here are some of the key essentials for user experience:

  • A web page that is quick to load;
  • Simple navigation;
  • Well-written and well-presented content;
  • A visually appealing web page layout.

Tips on Delivering the Best User Experience

In order to deliver a good user experience, you will need to consider the primary reasons why visitors will be flocking to your website, the way they may use your website and the different functions they are likely to perform on your website.

Delivering an intuitive and engaging user experience requires many steps. Here are seven tips to help you deliver an amazing user experience to your website visitors.

Is Your Medical Practice Website Delivering the Best User Experience?

1. Improve Page Load Time

Page loading time is a critical part of any website’s user experience. Web designers tend to compromise on page load time to accommodate esthetic designs and new functionalities or to add more content to web pages. According to a study, nearly 40 percent of visitors will leave your website if your web page takes more than three seconds to load. Slow page load is a disrupting experience for your website visitor and it can be a reason for a high exit rate. According to research, a two-second delay in page load time can result in exit rates of up to 87 percent.

2. Design for Your Target Audience

Almost two decades ago when online interactions were still in their infancy, website visitors were willing to spend all of their time learning the tips and tricks to complete activities on websites. If visitors were confused, it was assumed they just were not tech-savvy on how to navigate the Internet. But today, users are not as willing to learn how to navigate through your website. These days, users become frustrated when they feel a website is confusing or substandard. While it is exciting to design your website to suit your preferences and tastes, that will not help your website visitors navigate your website. Think about what your target audience wants to do and help them complete those tasks easily and intuitively. Improving user experience on your website starts by understanding what your target audience wants and what is preventing leads from converting to customers. The most important insights on how to design an easy interface should come from your target audience.

3. Simplify Navigation

The hallmark of a great website is simple and easy-to-use navigation. Your website visitors’ primary goal on your website is to find information. Simple navigation means your visitors can focus on the content and find the desired information faster. Whether they are searching for your contact details or information on treatments, they want to find it fast. It is important to streamline the information and remove the clutter. Clean and simple navigation will help your visitors find the information they need quickly. In order to give your users a smooth navigation experience, try to use common layouts and avoid creating dead-end web pages. Make sure all your pages have internal links so your website is watertight.

4. Include Effective Calls to Action (CTAs)

Having relevant CTAs on your website will help grab the attention of your visitors and improve user interaction while achieving business goals. If you want your website visitors to take instant action and to convert, using strong CTAs help you achieve that. Your CTA must be included on every page of your website. This will help improve the conversion rate and add to the unique user experience. Remember to place your CTA above the fold so that your visitors can easily view the button and respond to it in case they want to. Making your CTAs easily accessible is an effective way to increase your conversion rates.

5. Create Engaging Content

One of the primary purposes of your website is to deliver great content to your target audience. However, website designers often make the mistake of treating content as secondary to design. If you are serious about giving your visitors a great experience, then both design and content must be seamlessly integrated. In addition, every piece of content must have a purpose for your website visitor. It is important to prioritize the information your visitors will expect from your website and display it accordingly. It is not just about the information; it is also about the way you present it. If you are looking for ways to interact with your visitors and acquire new patients, then start with your content.

6. Optimize for Mobile

Smartphones are driving a significant amount of traffic to websites, and this makes it essential for your website to be mobile-friendly. In order to serve the browsing needs of mobile users, responsive web design is an easy way for website owners to ensure better user interface. Users expect information to be readily available on whatever device they decide to use. It is important that your website be mobile-friendly and easy-to-navigate regardless of the screen type through which it is being accessed. Responsive web design will allow you to cater to your visitors’ mobile web experience. The user experience on mobile devices may even be more important than the desktop experience.

7. Maintain Consistency

Consistency in website design means making everything match. Make sure heading size, fonts, colors, button styles, spacing and design elements are coordinated to make your web design coherent between pages. In order to provide your visitor with an amazing user experience, it is important to create a consistent website. Drastic design changes can make your visitor feel lost and confused. Inconsistencies in design and layout will lower the quality of the services you are offering through your website. Consistency in the website design will add to the user experience. On the other hand, if the website is clunky and does not provide the information and experience that users expect, then they may not come back to it again.

Conclusion

Your website is the backbone of your medical practice’s online presence. Clean and simple web design will always outperform a messy page. Truly fantastic user experience changes subtly over time and becomes better each time you turn it – faster, more intuitive and more relevant.

When creating your website, it is important to design it in a way that fits the uniqueness of your medical practice. Just because something has worked well for another practice does not mean a feature or functionality will also benefit you. With a little bit of research and creativity, you will be able to design a website that attracts patients and improves your conversion rate.

Medical Healthcare Marketing

J.P. Morgan Healthcare Conference Wrap-Up: Transformation is becoming more than just a word

Hospital, insurance and other industry executives described ways they’re trying to change their ways of doing business, in talks and meetings at the J.P. Morgan Healthcare Conference in San Francisco last week.
Modern Healthcare Breaking News

Trump Paid Hush Money After Sex With Porn Star, Allegedly

Source: www.youtube.com – Friday, January 12, 2018

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Will President Donald Trump Grant DACA Amnesty?

Source: www.youtube.com – Wednesday, January 10, 2018

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One Easy Place to Find Proof of Your Social Security Benefits.

When you’re applying for a mortgage, loan or housing, you may need proof of your Social Security benefits.
USA.gov Updates

How to help patients—and yourself—cope with today’s stress

The 24/7 news cycle and social media—combined with global violence and heartbreaking stories closer to home—can elevate stress levels in patients and workplaces. Employees in hospitals, schools and government buildings seem to be especially aware of public safety issues.

An individual’s psychological state can easily be affected by local and world events. How can health care communicators help members of the community to cope?

[RELATED: The best ways to engage with hospital employees.]

This infographic suggests that folks can be supportive when they:

  • Understand individual triggers and responses

  • Encourage empathy and caring from peers

  • Solve problems together

  • Maintain a positive outlook

Psychology_stress

HealthCareCommunication.com