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Category Archives: healthcare News

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Why Your Medical Practice Needs SEO – Benefits and Best Practices

A steady stream of new patients is the lifeblood of any successful medical practice. However, like any other business attempting to expand its customer base, medical practices looking to acquire new patients in a crowded marketplace can face a lot of challenges. With hundreds of thousands of healthcare practitioners operating in the U.S., finding a way to separate your practice from the pack requires utilizing the latest marketing tools and techniques.

Marketing your medical practice once meant simply placing an ad in the Yellow Pages. However, today potential patients are turning to search engines to find local healthcare providers. According to a study, nearly 54 percent of potential patients under the age of 35 use search engines to find local medical practitioners, compared to 10 percent who use the Yellow Pages. Even older people have started to embrace search engines as a means of finding local healthcare providers, as 27 percent of people between the ages of 55 and 64 years used a search engine when looking for a medical practitioner.

In order to acquire new patients, search engine optimization (SEO) has become a necessary tool every practice needs to stay ahead in the ever-evolving marketing landscape. Almost 80 percent of searchers do not look past the first page of Google results when searching for local doctors. If your website does not rank well against your competitors, you could be losing out on potential patients who do not know about your practice. A strong SEO strategy means your existing and potential patients can find you easily and will feel compelled to give your website a look.

Now, how does SEO benefit your medical practice? When a potential patient types “physician in downtown Omaha” into his or her Google search engine, your name and website should show up among the first three listings. It is important to remember that not every physician’s name will appear on the first page of search results. You will need to implement extensive SEO practices to get your website to show up at the top of the search results. Being visible in the search results will increase the chances that a potential patient will book an appointment with you and may end up being a repeat patient.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Importance of SEO for medical practices

SEO is a compelling marketing tactic that can bring more qualified leads and patients to your medical practice. Moreover, studies have indicated that SEO has a better ROI than traditional marketing techniques such as TV and print ads. SEO provides visibility, credibility, branding, traffic, reputation and a high ROI to your medical practice.

Regardless of the size and specialty of your medical practice, implementing effective SEO strategies is key to attracting new patients and improving your bottom line. SEO can also help increase online visibility for your medical practice and build its reputation.

Increased visibility

When potential patients search online for your medical practice, it must appear high in the search engine rankings. Being at the top of search engine results puts your name in front of potential patients. Google is world’s leading search engine, so it is a strong endorsement when your practice name appears at the top of the search engines. Searchers trust Google, and as a byproduct of that, they trust your practice when it appears at the top.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Improved credibility

Most potential patients make mental notes of the keywords they enter into search engines. In the minds of potential patients, your website ranking is a vote of confidence. They feel if Google trusts this medical practice to be relevant, then it must be. Your potential patients may not realize it, but high search rankings make your practice more credible in their eyes.

Reduced patient acquisition costs

Acquiring new patients is one of your marketing goals. However, obtaining new patients may cost you more money than what they will pay to you. With effective SEO techniques, you can reduce the overall marketing budget because digital marketing strategies are less expensive than other forms of advertising. This means that you can bring in new patients much faster and for less expense. With lower marketing costs, you have the flexibility to invest in targeted outreach and spend more time streamlining your goals.

Increased traffic

While online traffic by itself is not going to make you any money, would you set up your office on a backstreet in Iowa or right across from Times Square? All those people walking around in Times Square may not make you any money, but some of them may become your customers. Appling the same analogy here, you still have to make an effort to attract new patients to your practice, but it is better to do business on a crowded street than on a deserted island. In addition, visitors coming to your website are qualified leads and were searching for a practice like yours when they found you. So they already have an interest in your services.

Higher ROI

SEO rewards your medical practice at a higher rate than other forms of advertising or marketing strategies. This is because SEO is an inbound marketing strategy and allows you to market to qualified leads who are looking for products and services similar to yours. In order to convey your message to your target audience, you need not interrupt their favorite TV show or take up expensive space in a magazine where they are reading an article. All you have to do is show up online when they are looking for medical practices like yours. In fact, you do not even have to convince your target audience to try your services. The only message you need to convey is that you are the perfect practice for them to visit.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Cost-effectiveness

SEO is one of the most cost-effective strategies as it targets potential patients who are already searching online for services similar to yours. SEO strategies can help you save money as opposed to traditional strategies such as cold calling. While cold calling is a proven strategy, the lead generation is 61 percent more expensive than that generated by SEO. In addition, because SEO targets patients who are already searching for similar services, the traffic is better-qualified than other marketing techniques, resulting in cost savings.

SEO best practices for medical practices

Creating an efficient SEO strategy requires you to be able to grow with an ever-evolving healthcare industry. Patient expectations, in addition to Google’s algorithm updates, keep healthcare marketers continuously making new adjustments.
Complacency will destroy your rankings, and this will be dangerous for any medical practice interested in surviving and growing in modern marketing. Considering that 93 percent of online experiences begin with a search engine, prioritizing SEO best practices is critical to the success of any medical practice.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

By successfully implementing best practices, medical practitioners can significantly improve lead quality, build valuable relationships with patients, improve online reputation through online presence and better understand their target audience.

Here are nine essential best practices to help improve your SEO strategy in 2017.

1. Choose relevant keywords: SEO is all about selecting the most relevant keywords for your medical practice. To choose the most suitable keywords for your website, you will need to get into the minds of your potential patients. You will need to consider all the possible keywords they might type into the search engine in order to find a new doctor in their area. The more relevant keywords you choose, the more qualified leads you will get.

2. Decrease website load time: In addition to keywords, the next element that can affect your SEO strategy is how quickly your website loads. A website that loads quickly can support your SEO efforts. A website that does not load within a few seconds will fail to attract and engage potential patients.

3. Publish informative and original content: Rewriting existing content is acceptable to a certain extent, but copying content from other websites will damage your SEO rankings as well as your reputation. Besides, rewriting current content will not be able to engage your patients for long. Therefore, strive to be different and try to create unique content that other websites have not done yet. Implementing an established SEO strategy or hiring an SEO expert to help you with the task will significantly improve your search engine ranking.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

4. Ensure accurate title tags: A title tag is a short description of your web page and can play a tremendous role in your SEO efforts. Title tags show up in three places – browser tabs, external websites and on the results pages of search engines. When optimizing your website for SEO, you need to ensure that each web page has an accurate and descriptive title tag. Since most search engines display only the first 60 to 70 words of the title tag, be sure to include the primary keywords at the beginning.

5. Optimize your website: Your website should be simple and easy to navigate in order to attract potential patients. The content must be fresh and regularly updated. For your website to rank higher in search engine results, it must adhere to basic quality standards. In addition, make sure your website is optimized for mobile users.

6. Ensure optimum keyword density: Keyword density is a significant part of your SEO strategy. If you include your keywords too much, search engines will view your website as spam and may blacklist your website from results pages. However, if you use your keywords too little, search engines may not look at it as relevant to the corresponding keyword. The recommended keyword density is about 2.5 percent.

7. Consider chatbots: Chatbots can improve patient experience, boost engagement and provide valuable data for search engine optimization. When thinking about patient engagement in the online context, we usually think of a click. However, chatbots are designed to take engagement to the next level with an interactive conversation with the visitor. This presents the opportunity to get to know your visitor better, ask specific questions, include personalized messages and bring your brand to life.

8. Know your target audience: What kind of content you need to create depends on your target audience. The better you know them, the more useful content you will create. Without knowing your target audience, you may end up creating content on irrelevant topics, which would win you neither visitors nor good rankings. By creating a detailed buyer persona, you will be able to zero in on content that matters to your potential patients.

9. Improve patient engagement: Engagement is the ability to hold a visitor’s attention. In SEO context, engagement is a measure of the amount of time spent on a page. Recent research has found a positive correlation between engagement metrics and search rankings. According to Google, if a visitor spends more time on a web page, it is probably because he or she found the page useful. Moreover, because Google only wants to promote the best results to its users, it will place websites with strong engagement higher up in the search engine results pages (SERPs).

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Wrapping up

Phone books and Yellow Pages are not coming back. Moreover, while television and radio ads have their place in today’s changing marketplace, they are not as powerful as a well-placed SEO campaign. Investing in SEO will be a smart decision for a medical practice. It is never too late to get into this game. However, if you wait too long, you may end up playing a long game of catch-up.

SEO is an essential component in your overall digital healthcare marketing plan. Your website, social media management and paid advertising campaigns must all be designed to enhance your online presence. When you choose an online marketing firm to guide you through this process, it is essential that you find a company that takes a comprehensive approach to digital marketing.

In order to find out how the digital marketing team at Practice Builders can help your practice attract new patients and enhance its online reputation, call us today. We can answer all of your questions about how SEO can improve your medical practice and use our decades of experience to give your medical practice the boost you have been looking for.

Medical Healthcare Marketing

Trump Asks Why Senate Isn’t Investigating “Fake News Networks”

Source: www.youtube.com – Monday, October 09, 2017

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President Donald Trump Calls Event With Military Leaders The ‘Calm Before The Storm’ | TODAY

Source: www.youtube.com – Friday, October 06, 2017

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Finally, a crackdown on predatory payday loans

The Consumer Financial Protection Bureau’s new rules for payday loans and car title loans have drawn the predictable cries of outrage from lenders, particularly small storefront operators who say the restrictions will put them out of business. And it’s an understandable complaint — after spending…


latimes.com – Los Angeles Times

Why Social Media Marketing Is Essential … Even for Orthodontics

Why Social Media Marketing Is Essential … Even for Orthodontics

Are you looking to market your orthodontic practice without spending a fortune? According to recent research, nearly 92 percent of healthcare marketers in 2014 agreed that social media marketing was necessary for their practices, with 80 percent of marketers indicating that social media marketing efforts increased traffic to their websites. What does this mean for your orthodontic practice? Having a strong social media presence is an efficient way to attract new patients and build stronger relationships.

Social networks provide a way to leverage what is unique about your orthodontic practice – strong relationships with patients, team culture and sharing informative content. Not only are social networks an easier and cheaper way to market your practice, but they also help attract new patients and turn existing patients into brand advocates. The key is to create and share informative content on your social media pages. It is not mandatory that everything you share be educational or a special offer, but it should add value to your patients’ lives and encourage them to be a part of your practice.

Social media conversions reveal how modern patients are making their decisions based on other patients’ experiences and opinions. Instead of calling your office, most patients will direct their questions and concerns via social networks. According to Google research, more than 50 percent of Internet activity is driven by social networks. Social media is one of the top Internet activities, and Americans spend more time on social networks than any other Internet activity, including emails.

Regardless of the size of your orthodontic practice, you are missing out on vital opportunities for growth if your practice is not tapping into the power of social media marketing. According to experts, the impact of social media on healthcare-related decisions is startling. Simply put, social networks have transformed the way patients choose their medical providers.

Here are five reasons why every orthodontist needs social media marketing and what it means for your practice:

1. Gain visibility and attract new patients: If your practice does not have a robust online presence in today’s digital world, it might as well not exist for many potential patients. You would not want your office location to be difficult to find or to be far away from the places frequented by potential patients. Similarly, you should not have your practice’s online presence be compromised, or separate from the online sites frequented by potential patients. You should have an updated and easy-to-navigate website. You must be sure to establish links between your website and social media networks. More traffic to and from your social media profiles means new patient opportunities. The more people see your practice online, the quicker they will be to contact your office.

2. Build credibility and improve online reputation: Potential patients use the Internet in a variety of ways while searching for healthcare providers. Most patients use search engines to look for dentists and then go to the dentists’ websites as well as refer to online reviews sites as they weigh their options. When visitors find your practice online, will they see reviews from patients and activity on your Facebook page. During a patient’s decision-making process about an orthodontic, every bit of reinforcement helps. Your website, pictures and videos of your office, online reviews and your practice’s recent activities on social media will work together to improve your credibility and enhance your appeal. If you want insured patients to come to you as an out-of-network provider, then your marketing should make a good case for why they should prefer you over your competitors.

Why Social Media Marketing Is Essential … Even for Orthodontics

3. Spread word-of-mouth and gather patient reviews: Word-of-mouth is one of the most effective forms of marketing. Referrals are crucial to the success of your orthodontic practice. After all, most prospective patients will trust their friends and family. Social media marketing is, basically, word-of-mouth marketing on a much larger scale. Even if you only have a few hundred followers on social networks, your potential reach may extend to the friends of your friends. You must share quality content that encourages patient engagement, which will reap the benefits of word-of-mouth marketing.

4. Reach target audience: Gone are the days when a “one-size-fits-all” approach worked well. Today’s digital era demands a customized social media marketing strategy. For every service, there is a customer out there. The task is to find these potential patients and pitch your offerings. Social media marketing is the answer! With plenty of social media platforms, you can instantly reach target markets and specific groups anywhere across the globe. For instance, Facebook and Twitter allow you to search for specific groups based on demographics. This means you can advertise and promote your orthodontic practice to the right patients and increase your number of leads.

5. Strengthen patient relationships: Patients’ demands are changing, and to stay at the top, you must meet these ever-evolving preferences. This means you must be updated and aware of what your patients are looking for, what they need and what they dislike. This information is vital for marketing your orthodontic practice for future offerings. Traditional marketing methods are usually one-sided, where the information is placed for potential patients to view, offering zero interaction. On the other hand, social media marketing provides plenty of engagement opportunities with potential and existing patients. Using the relevant social media networks, you can interact with your patients, gain valuable insight on their preferences and build a stronger healthcare marketing plan.

How to start with orthodontic social media marketing?

So, you want to utilize social networks for your orthodontic practice. To begin with, you must decide how many tasks you are going to do yourself and how much work you want to outsource. You can either outsource social media-related work to a professional or to a staff member.

Next, you have to identify which social media networks will work best for your practice. It is best to focus on good-quality content posted to fewer platforms, as opposed to posting poor quality across all platforms. Make your social media choices based on where your potential patients will be able to see you better.
When you are getting started, it is better to invite your employees, colleagues and friends to follow your accounts.

Be personal, not pushy

Be more friendly and personal in posts aimed at patients. Do not talk about them, rather try to speak with them by posting engaging content and by encouraging patient interaction in the form of likes, comments and shares.

Why Social Media Marketing Is Essential … Even for Orthodontics

You can set up notifications to enable your staff to promptly respond to comments and messages from your followers. It is critical to maintain consistency in your messages and voice across all social media platforms.

Be cautious not to sell in every post. It may seem counterintuitive, but it is essential to find a balance between sharing content to sell services and sharing content to engage patients. If your posts are overly promotional, patients will stop following them altogether. You should only share content that is informative, relevant and fun. In addition, avoid posting mundane or controversial content.

Be active

Depending on the social media platforms, you must post daily or at least twice a week. You should never let your account stagnate or reflect poorly on your practice. As you gain momentum, make a plan for posting regularly without disrupting your daily routine. A content calendar can be of great help to you. Prepare a strategy to achieve your social media marketing goals, and do not hesitate to recruit if you need any help. For your content strategy, you can start once a week to ease in, and then increase the frequency as you get the hang of it and see how your content works for your practice.

Social media marketing ideas for orthodontic practice

The key to communicating with your patients through social networks is understanding which social network can be used for what purpose. For instance, your practice’s Facebook page can be used for posting oral hygiene updates, office holidays or events and sharing informative links. On the other hand, your LinkedIn profile can be used for blogging and marketing efforts. This segregation will also help keep your accounts organized and easy to update.

However, it is advised to check the quality and accuracy of the information you are sharing with your audience. This will ensure that your patients get only what is useful for them.

There are a variety of ways healthcare practitioners are utilizing social networks to promote their services and enhance patients’ experience. Here are the top ways orthodontists are using social media networks:

Facebook

Facebook is the most popular social media platform and the best choice for promoting your orthodontic practice socially. If you plan to focus on just one platform, make it Facebook. Start by creating a business page, and get it verified. In addition to regular Facebook posts, you can use specific Facebook Ads to target potential patients. Facebook is a great place to solicit patient reviews, as well.
Orthodontic marketing ideas for Facebook

  • Photos of your staff, office and events, particularly for engaging your patients.
  • Links to blogs and news updates.
  • Important updates about your practice.
  • Contests and other promotional activities.
  • Business hours and holiday calendar.
  • Dental care tips.
  • Helpful resources for patients.

Twitter

If you have time for frequent updates, Twitter will be an effective channel for your orthodontic practice. Due to its fast-paced nature, Twitter may demand more time commitment and. therefore, can be more than it’s worth. However, if you still want to get started, follow your patients, industry leaders and local communities. Learning the art of hashtagging can prove to be helpful.

Orthodontic marketing ideas for Twitter

  • Participate in relevant conversations and chats.
  • Post links to blogs and latest news.
  • Share relevant content from those you follow.
  • Post Live-tweet from conferences and other industry events.
  • Respond to questions about dental care.

Why Social Media Marketing Is Essential … Even for Orthodontics

Google+

Set up a Google+ Business Page even if you do not plan to be active here. This is because Google+ gives you the ability to keep separate circles of followers so you can engage with multiple groups on the same platform. Soliciting Google reviews from existing patents is highly recommended and helpful.

Orthodontic marketing ideas for Google+

  • Updates about latest technology and techniques.
  • Industry-related blogs and news articles.
  • Promotional posts and periodical updates.
  • Host hangouts for contests, if relevant to your business goals.

Instagram

Instagram is primarily a visual channel, so it can work better if you have a cool-looking office or unique benefits that can be shared visually. If you focus mainly on orthodontics, you can utilize Instagram to post images that build a positive side of your brand and services. You can start by creating a business page for your practice, and learn to use local hashtags and tags. Do not overuse image filters, and educate yourself on ways to present beautiful images.

Orthodontic marketing ideas for Instagram

  • “Behind the scenes” images of your office.
  • Post photos of patients taken in your office. However, you have to be extremely careful of HIPAA regulations while posting information or images related to your patients.
  • Before-and-after images of patients, but only with patients’ permission.
  • Event promotion.

YouTube

You can leverage YouTube to post videos that are embedded on your website, or you can augment this platform with a steady stream of video content. However, you have to be realistic about what you can produce and what your existing and potential patients would be interested in watching.

Orthodontic marketing ideas for YouTube

  • Virtual office tour.
  • Staff interviews.
  • Patient reviews.
  • Compilation of photos and video clips from your team’s experiences.
  • Oral hygiene tips.

Conclusion

Now that you are aware of social media marketing ideas for orthodontics, make sure you follow these tips to create a successful brand online. In addition, it is essential to keep up with the latest trends and continuously improve your engagement with your followers. Moreover, keep track of your social media performance through analytics, which will help you enhance your reach and attract more patients to your practice. For more information on how to develop a social media strategy for your orthodontic practice, please contact us at Practice Builders. Our marketing specialists have the skills and experience in social media marketing that your orthodontic practice needs.

Medical Healthcare Marketing

Las Vegas shooting updates: Portraits of the victims emerge

But the women – who call themselves sisters – pulled each other up, held hands and ran east, taking cover behind vendor carts until they made it to a dirt lot where they hunkered behind vehicles with other concertgoers.”Are you guys OK? “a female concertgoer said. “I’m a nurse.”The nurse checked…
latimes.com – Los Angeles Times

Las Vegas PD lauded for online response during mass shooting

As a Las Vegas concert turned tragic, many flocked to social media for information.

On Sunday night, 64-year-old Stephen Paddock opened fire on a crowd of people attending a concert at the Route 91 Harvest Festival. It is the deadliest mass shooting in U.S. history.

Paddock, who is now dead, fired shots from the window of his 32nd-floor hotel room at Mandalay Bay Resort before police officers entered the room. At least 50 people were killed and more than 200 were injured in the shootings and resulting pandemonium.

The Las Vegas Metropolitan Police Department immediately turned to Twitter to update area citizens and members of the news media:

Other organizations, such as McCarran International Airport, also used Twitter for crisis communications:

How social media has changed news distribution

LVPD also posted its media briefings with Sheriff Joe Lombardo to its YouTube channel and shared updates on its Facebook page:

By posting announcements and press conferences directly to its social media profiles, the police department could spread information more quickly and dispel false reports.

For example, Lombardo said during the first media briefing:

There have been multiple, multiple phone calls coming through and accusations or conjecture coming through social media that there is [sic] multiple shooters at other resorts. That has proven to be false. Additionally, there has been accusations or beliefs that there is some explosives going off. That is also false. The only explosive contained in this event was from our SWAT team breaching the room.

[FREE DOWNLOAD: 13 tips for preparing for a crisis]

LVPD tweeted also information for family members looking to locate loved ones and those wanting to donate blood:

Many people posted videos and updates about the shooting via platforms such as Reddit, Twitter and YouTube.

Though such information is often used by journalists reporting on breaking news, LVMPD highlighted the necessity for organizations to take the lead in disseminating correct information during crises. Doing so can help organize efforts to inform members of the news media, stop false reports from gaining traction and help people to take action, such as donating blood.

From online information to sympathy

LVMPD also tweeted its condolences to the families of the shooting’s victims. It message was joined by a similar tweet from Mandalay Bay Resort:

Jason Aldean, the musician on stage when Paddock opened fire, posted this on Instagram:

Tonight has been beyond horrific. I still dont know what to say but wanted to let everyone know that Me and my Crew are safe. My Thoughts and prayers go out to everyone involved tonight. It hurts my heart that this would happen to anyone who was just coming out to enjoy what should have been a fun night. #heartbroken #stopthehate

A post shared by Jason Aldean (@jasonaldean) on 

Not only can social media provide heavily trafficked channels to disseminate information during crises, but it can also help organizations and people relay messages of sympathy in tragic events.

Reporters, officials must find the proper balance online

Though many PR pros respond appropriately to tragic events, others could benefit from a few crisis communications lessons.

On Monday, People was slammed on Facebook for posting a Live video with the caption, “The latest on the mass shooting in Las Vegas where 50 killed, 200+ wounded at Jason Aldean concert, plus more news from People”:

The show’s anchors shared updates of the shooting in the video, but critics lashed out at the juxtaposition of shooting updates between entertainment news and celebrity stories:

Other reporters were criticized for asking to use videos for their organizations’ stories:

One way to avoid criticism when reporting on breaking news is to take a more compassionate approach.

Heather Mills, an anchor for News 3 Las Vegas, posted the following Facebook Live video to her page:

LVPD, though lauded for its response to the shooting, faced its own problem with online communications—people livestreaming or tweeting information about what its police force was doing to find and catch the shooter:

As social media continues to be where people turn during crises, organizations must become increasingly savvy to navigate potential communications pitfalls and quickly, but accurately, relay information and other messages.

(Image via)

HealthCareCommunication.com

5 Trends Healthcare Content Marketers Need to Conquer

5 Trends Healthcare Content Marketers Need to Conquer

With competition in the medical field intensifying, it is important for medical practices to come up with sophisticated marketing strategies to help reach potential patients. One of the best ways for medical practices to do this is by using content marketing to their advantage. According to Pew Research Center, nearly 72 percent of Internet users look online for healthcare-related information, and 77 percent of these searchers began their last search session using a search engine.

With the emergence of the latest technology, healthcare content marketing is the most recent trending technique. Traditional methods of advertising have displayed quick returns over the years, but with the rise of content as a means to promote and advertise, healthcare marketers are trying to change their ways.

Patients have become more inclined not only toward practices that are visually appealing but also that share worthwhile content. Due to this, many practices are investing in content marketing as they have realized that expensive marketing automation software or PR campaigns will not be of much use if the target audience is not engaged and reached. It may be difficult to generate high-quality content, but an effective content marketing strategy will be worth it in the end.

According to a recent study, websites that provide quality content attract 7.8 times more traffic than websites without informative and relevant content. This means patients like to be more aware of the products or services that are available, and this may become a game changer to healthcare marketers. Content marketing has been helping medical practices succeed as patients continue to rely on their information.

How can content marketing help your practice?

Tailored content can help patients trust your medical practice before they even contact you. According to research, 68 percent of customers prefer custom content because it is tailored to their needs and interests. In addition, 69 percent of customers believe they know more about a practice after reading custom content, and 61 percent of customers feel better about the practice.

Providing potential patients with tailored content allows them to have a better understanding of the services you provide and what they can expect if they schedule an appointment with your practice. It is critical to understand that the content must be written keeping the average person in mind. In order to connect with potential patients, avoid stuffing content with medical jargon that is not easily understood by your patients.

So, what can be done to make content more engaging to your target audience?

5 Trends Healthcare Content Marketers Need to Conquer

Personalization

Have you ever been to Starbucks for a cup of coffee? If yes, then you are familiar with their custom of writing the customer’s name on the cup and calling out the name once their coffee is ready.

Writing a customer’s name on a cup is similar to content marketing because it makes a conscious effort to personalize the experience and be relatable to customers. Some other examples of personalization are:

  • Blog posts or testimonials from patients
  • Infographics or video content addressing a patient or a group of patients
  • In-depth information through pictures
  • Behind-the-scenes glimpses of your practice or employees

These mediums give patents confidence that they are valued and not just target customers to whom you are trying to sell your products.

More than 2 million blogs are published every day, and most of them are not read by many people. Unless your content is tailored for a well-defined audience, it is probably invisible to the world. This is why niche practices and websites grow more quickly as compared to generic blogs. If you are still creating generic and thin blog posts, you are adding to the unnecessary noise on the web.

Nearly 56 percent of healthcare marketers believe that personalized content allows for higher engagement rates as it creates a direct line of feedback, which is more valued. Your readers are looking for solutions to specific problems. Content that helps them address those issues is likely to perform better.

Email marketing

Whoever said email marketing is dead must be eating his words right now. Email marketing has never been more crucial for niche healthcare marketers as it gives direct access to your potential patient’s undivided attention. It provides the ability to build patient relationships and cut through all the marketing noise on the Internet.

Studies reveal that an email message is five times more likely to be seen by a patient as compared to Facebook. In addition, for every dollar spent on email marketing, healthcare marketers earn $ 38 on average. That is an ROI of almost 3800 percent.

In 2017, the importance of email marketing has only increased, which is why it is critical to start building a list and engage your existing and potential patients. It is essential to write emails that help you get closer to your patients, foster a relationship and drive a higher CTR.

5 Trends Healthcare Content Marketers Need to Conquer

Facebook Groups

Facebook Groups are the new weapon of niche healthcare marketers. In fact, this has been used for quite some time now, but the masses have just started to take notice. More than 1 billion people use Facebook Groups, and that number is growing. Facebook has drastically reduced the organic reach of Pages, which means even if you have thousands of followers, your posts will not be visible to most of them unless you spend advertising money to boost your posts. Facebook Groups do not have any such limitations. All your posts will be visible to the group members, and you will have complete control over what gets posted to the group. In addition, since Facebook Groups are closed communities, they have a higher perceived value for your service, which results in active engagement.

Social media advertising

Create informative content, share it on your social media profiles, and let the traffic flow in. This used to be the norm for most content marketers. Unfortunately, it does not work anymore. These days, the organic reach of most Facebook posts is less than three percent. So, you cannot expect to achieve any significant results by sharing your posts on social media. An effective way is to boost your posts to specific and targeted audiences using Facebook Ads. While spending money on advertising might not be your choice, what if every dollar spent on advertising brings back $ 2 or $ 3 and enhances your list at the same time? Think about it.

Why should you wait for Google to rank your posts when you can achieve positive ROI by targeting the right audience on Facebook? However, you must try to convert the ad traffic into email subscribers so that you can contact them for free the next time.

Live video

Have you started creating videos for your medical practice? If not, you might already be behind most of your competitors. Video today is what blogging was a few years ago. Those who start sharing video content today will be ahead of their competitors in the next few years. Facebook is forecasting the end of the written word and hinting at becoming a video-only platform shortly. Most of the social media platforms, including Facebook, Snapchat and YouTube, already have live video features, and Instagram just joined them. Adding video to your healthcare content marketing strategy will bring several immediate benefits.

Look at this data:

  • Facebook users spend triple the time watching live videos as compared to recorded ones.
  • Adding a video to your website or blog post can increase the chance of making it to Google’s first page by 53 times.
  • Including a video in your emails can increase the CTR by almost 300 percent.
  • Product pages with videos drive 64 percent more sales.

5 Trends Healthcare Content Marketers Need to Conquer

Do you need more figures?

Final thoughts

Over the last few years, healthcare content marketing has been an effective way of attracting new patients and growing your practice. Despite many healthcare marketers being unsure if they should adapt to this, studies prove its effectiveness and that it is worth a try.

Medical content marketing is not a short-term play. It requires a proven and thoughtful approach based on educational and helpful information. However, when done strategically, it is an efficient way to connect patients with your practice and enjoy unique SEO benefits. Whether it is a blog post, eBook or website content, you can create a treasury of free content that tells the story of your practice and the service you offer.

Are you ready to kick-start a content marketing campaign for your medical practice? Contact us today to learn more about how Practice Builders can help with your healthcare marketing challenges. More information on how we can make a difference in your medical practice can be found here.

Medical Healthcare Marketing

Trump Touts “Giant, Beautiful, Massive, The Biggest Ever In Our Country, Tax Cut”

Source: www.youtube.com – Friday, September 29, 2017

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