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Category Archives: healthcare News

Infographic: Remind patients why breastfeeding is important

You know the benefits of breastfeeding for both mothers and children alike, but do your patients?

August is National Breastfeeding Month, the ideal time to remind expectant parents why breastfeeding is important to the health of their newborn children—and to mothers themselves.

The infographic below spells out the benefits of breastfeeding.

For children:

  • Decreased risk of childhood cancer
  • Higher visual acuity
  • Reduced risk of diabetes
  • Lower cholesterol

For mothers:

  • Reduced risk of breast, ovarian and endometrial cancer
  • Decreased risk of osteoporosis
  • Faster return of uterus to pre-pregnancy state
  • Lower risk of high blood pressure, high cholesterol and more

View the infographic here.

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Trump’s Daughter-In-Law Has A New Propaganda Show

Source: www.youtube.com – Saturday, August 05, 2017

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House committee to explore care for veterans during field hearing

The House Veterans Affairs Committee will look at ways to improve access to care for veterans, especially in rural areas, including delving into the Choice program.
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Medical Practice Marketing: The Art and Science of Storytelling

Medical Practice Marketing: The Art and Science of Storytelling

Storytelling is an age-old means of transferring knowledge. Most stories we heard when we were children were passed down from our parents or grandparents and from one generation to the other. Storytelling is a great communication tool that has been used to impart valuable life lessons.

Stories touch emotions. One goal of storytelling is to persuade the audience. We have all heard of Noah’s Ark, The Odyssey and Shakespearean plays that discuss sentiments and moral values. Today, the same age-old storytelling is taking the digital marketing arena by storm. Putting traditional advertising strategies to rest, most businesses are telling their own stories, and healthcare is no exception.

Any business can benefit from storytelling in its digital marketing strategy. However, for medical practices, there is much more on the table. Storytelling engages patients at an emotional level. In medical practice marketing, storytelling humanizes a medical practice, builds trust and communicates values. By knitting the warmth of stories with knowledge, storytelling builds trusted brands and stronger relationships.

The potential of storytelling is no secret. Stories stimulate our brains. People remember stories and react to them. According to anthropologists, storytelling is a universal feature of every culture and country. According to OneSpot, Americans consume more than 100,500 digital words every day, and almost 92 percent of them want these words in the form of a story.
Why do stories encapsulate the mind?

A “story” and the art of “storytelling” each have their benefits. Here is why stories are more effective than plain data talk:

  • The human brain is designed to think in specific story terms. We understand experiences better when narrated in the form of a story.
  • Human memory is enhanced by the story. According to research, we tend to remember the information shared through a story than the one presented through points.
  • Stories create compassion.

The complexity of healthcare services, combined with the emotional suffering associated with illness and diagnosis, can be addressed through effective storytelling.

According to research, 78 percent of customers trust recommendations from family and friends, and 63 percent of customers believe healthcare information from friends is credible even if those peers are not experts. When these statistics are fused with an understanding of how our brain processes stories, it becomes apparent that information, when presented in the form of stories, can create real users of the products. Storytelling is the most effective strategy to build a lasting connection with a target audience.

Stories are easier to understand and remember because the emotional response helps the brain break down complex facts. The story acts as a medium to explain something much more complicated.

In the past, healthcare marketers have been hesitant to create stories around diagnosis and treatment options, thinking such topics are too serious for storytelling. They forgot that the heart plays a crucial role in engaging the brain. Stories take away our fear. People do not feel alone when they are listening to, or imagining, a story.

Storytelling as a strategic business tool

Storytelling for practice marketing is more than just an entertainment factor. If your patients cannot see themselves as a character in your story, they will not remember it or learn from it. If your patients can put themselves into the story, and feel the positive result played out by the characters, they start participating emotionally. Once they start participating emotionally, they become engaged.

Now, more than ever, there are tools and solutions available in the market to help healthcare marketers understand what makes patients tick. It is important to appreciate the needs, wants and habits of your patients in order to be relevant in an incredibly competitive marketplace.

In addition to boosting organic search rankings and engaging with your patients, storytelling is important to your medical practice marketing for a few key reasons.

Storytelling is a foundational aspect of your practice marketing strategy. Neuroscience indicates that storytelling makes things “click” for customers. Research has revealed that stories create stronger ties to influencing how customers act. All of this data points to positive outcomes in improving patient engagement. But how can you do it? What “stories” should you showcase?
How can you reach your target audiences?

Every day, medical practitioners are flooded with thousands of questions. The industry is growing, and the rules are changing. Most of you would agree there is an education gap. As a medical practice owner, you can use relevant incidents to help your patients understand his or her illness or treatment options.

Medical Practice Marketing: The Art and Science of Storytelling

How to tell better stories?

Anyone can tell engaging stories when he or she has the right tools, relevant information and enough support. Your healthcare facility can empower its storytellers by encouraging their talents, finding stories worth telling and removing barriers along the way.

1. Investing in talent: The first step to telling engaging stories is to empower your storytellers. You must invest time and resources in the storytelling process. You must have people in your facility with unique healthcare stories to share. However, do not expect them to add storytelling tasks to their already full workload. Successful storytelling takes time. A significant part of storytelling is an honest assessment of your team’s skills to identify where you may need help. In addition to quality content writing, good storytelling includes multimedia content. Whether it is graphics, images, videos or other engaging content, make sure your team members have the resources they need to tell great stories.

2. Finding stories worth sharing: The key factor is relevance. Your patients will not engage with your stories unless they understand how and why these stories matter to them. Your patients are not interested in listening to the kind of news that other healthcare facilities put out in press releases. Relevance is the overlap between what you want to say and what your patients want to hear. Relevant stories comprise a wide range of topics, including:

  • Informative material presented in thought-provoking ways
  • Actual engagements with staff and patients
  • Strong and useful points of view on controversial yet healthy topics
  • Brainstorming on timely issues
  • Patient-centric topics

3. Removing barriers to successful storytelling: Some barriers may keep coming up. Probably the most common concern is about patient privacy under HIPAA. Of course, patient privacy is important, and you must have permission before discussing their stories. However, many patients are willing to share their stories with the community, so do not hesitate to ask.

Another barrier to storytelling is approval. This is when a piece of content needs to be approved by so many people that it never sees the light of day. Simplify the approval process to as few people as possible.

In healthcare content marketing, your overnight success will take much longer than overnight. The purpose behind creating engaging stories is not to go viral, though it will be a bonus if it does. The aim is long-term relevance and reaching your business goals. Creating and distributing better stories can help you achieve those goals in the long-term.

How can storytelling help your practice grow?

The mission of medical practices using storytelling as a marketing tool should be to help patients relate the stories to the benefits of their services. Telling stories that do not connect to your brand or services will entertain, but it will not offer value or increase your revenue.

When developing stories, you must identify how your services help your patients. What problems do your products and services solve? What makes your practice different from the competitors? The answers to these questions will help you create compelling content that has business value.
Here are five of the most compelling advantages that storytelling brings to your medical practice:

1. Engages patients: If the story is good, you will have the listener’s attention. When you have their attention, you have almost won. With storytelling, each word can spark emotions. If you succeed in touching your patients’ feelings, you can also influence them to engage with your brand.

2. Is sharable on social media: If your patients read a piece of content that they connect with, they will share it on social networks, which will make your content more visible. By reaching people across your patients’ networks, your content can get more views, and your practice could acquire more patients.

3. Creates a connection: Every business has stories. By creating your content around an interesting story, you can easily relate to your target audience. When patients feel connected to your practice, you will gain their trust and loyalty.

4. Establishes authority: When you focus on storytelling and start creating relevant content for patients, you demonstrate that you share their concerns. Storytelling is 92 percent more effective than traditional advertising at increasing awareness and establishing authority. This is because when your patients have a problem, they think about you as their potential problem-solver.

5. Creates repeat readers: When patients like what they read, they are likely to come back for more interesting content. Repeat readers can help you establish patient loyalty as the online content acquires “followers” and subscribers.

Medical Practice Marketing: The Art and Science of Storytelling

Conclusion

Having said all that, how do you plan to embrace storytelling in your healthcare content marketing? We are not suggesting you revamp your blog or website. In fact, you can add storytelling techniques into your already established blog in order to enhance the user experience without tweaking your high-quality content. By making your content more relatable, you will give your patients even more reasons to come to you for their healthcare needs.

In healthcare, as in any other industry, there are plenty of storytelling opportunities. All it takes is a keen eye and a willingness to take the path less traveled. By sharing information in the form of a narrative, rather than a white paper, you will garner more attention, engagement and respect from your patients.

Stories are not a waste of time. They are good for practices like yours. Identify the stories in your practice. You can choose to promote the stories behind your patients and their recovery, the stories that connect your values to your business goals. Unique stories and effective storytelling are at the heart of medical practice marketing, doctor marketing and physician-patient relations. In order to experience successful practice marketing, tell better and unique stories. We help medical practices uncover and communicate unique stories. Are you ready to share yours?

Medical Healthcare Marketing

8 Healthcare SEO Tips to Keep Medical Practices in the Game

8 Healthcare SEO Tips to Keep Medical Practices in the Game

Healthcare marketers are beefing up their investments in content. However, in order to leverage those investments, they will have to put some time and effort into learning the new rules for SEO, or search engine optimization. The days of driving traffic to your website by attractive headlines with keywords are long gone, experts insist, and the new SEO rules revolve around another big-money marketing focus: user experience.

Historically, the experts have been recommending that people focus on keywords. However, search engines are more intelligent now, and content creators have less control over how and where their web pages are appearing in search engine results and what words they are showing up for.

According to Search Engine Journal, SEO leads have a close rate of 14.6 percent, while outbound leads such as emails have a close rate of only 1.7 percent. Are you still questioning the importance of SEO for your medical practice? Almost 56 percent of the American adults are smartphone users, which highlights the importance of ranking high for searches that potential patients might be making from their mobile devices.

Organic visibility is a challenge for most industries, but it is especially challenging and competitive in the healthcare industry. This is because if potential patients cannot find you when they are searching for a provider, you have missed your opportunity to get that conversion. Not only do you have to develop relevant and helpful content, but it has to be optimized so that searchers will see it in the search engine results.

Here are eight SEO tips for healthcare providers that will help you grow your organic search volume, make your sales funnel more efficient and help you grow revenue.

8 Healthcare SEO Tips to Keep Medical Practices in the Game

1. Optimize for local search: Managing your local presence is the most critical task for any healthcare provider. According to Google, almost 73 percent of all online activity is related to local searches. Your medical practice, for the most part, relies on people who live in or near the same area where you are located. For instance, when a potential patient searches for “physician in Edison” on Google, various options come up on the first page of search results. If you are a physician in Edison, then you will want your medical practice listing to appear in the top few positions in the search engine results. Correct?

According to a survey from Search Engine Land, 50 percent of customers who searched their mobile phones visited the store within a day, and 34 percent who searched on their desktop did the same. This means the ranking has a direct influence on in-store traffic.

Google My Business is Google’s business listing service. This service allows you to develop a page where you can add vital information about your medical practice that people are searching for, including your address, work hours, phone numbers and services. Another helpful online tool for local search is Moz Local. You can use this tool to create and maintain business listings on various websites and online directories that factor into most of the search engine results.

2. Encourage online reviews: Positive patient reviews are an essential element in establishing the quality and trustworthiness of your practice. According to a study by Moz, the most popular review sites for medical professionals are Healthgrades, Yellowpages, Yelp, Yahoo Local and Google+ Local. Do not hesitate to ask patients for reviews. Satisfied patients will be more than happy to oblige. Here are some ways you can encourage patients to review your practice online:

  • If you send out a newsletter, you can ask your patients to review your practice on Google or Yelp.
  • You can place a sign in your office, with detailed instructions on how and where to post online reviews for your practice.
  • You can place links and call-to-action on your website, encouraging visitors to review your practice.

3. Choose relevant keywords: The most important thing to decide is what keywords you want to use. These keywords will help Google know what your website is all about. You should compile a list of keywords that patients often use related to your specialty. A good way to do this is to think of all the questions they might ask. For instance, if you are a pediatrician in Queens, what might your potential patients ask Google? They might search for “best pediatrician in Queens.” Picking the most relevant keywords can be tricky. Creating content around relevant keywords will increase your chances of showing up in search results. You can also consider hiring an SEO professional if you do not have time to research keywords.

4. Optimize title tags and meta descriptions: You must fill in metadata on the administration side of your practice website. The metadata consists of a title, description and tags. The title tag acts as the title of the web page at the top of the browser and in the blue text in the search engine results. The title tags tell the search engine what your website is all about, and it should not exceed 60 characters. Make sure to include relevant keywords. A meta description describes the content of the page and should be written with an aim to provide more information about your website. You should try to keep it short, concise – under 160 characters. The idea is to answer the questions entered by potential patients in the search engine. In addition to using keywords within the content on your website, you must be sure to use relevant keywords in meta data.

5. Publish unique content and update regularly: There is no substitute for engaging and unique content. Useful content attracts and engages website visitors, and the more qualified traffic your website has, the more authority you are likely to have in search engine results. You can include content on your website a variety of ways:

  • Blogs, guest articles and white papers
  • Videos and podcasts
  • Infographics and slideshows
  • eBooks, calculators and apps
  • Conferences and seminars

While an effective SEO strategy must be implemented when creating website content, never compromise good writing with matching keywords. Remember that your readers are your patients, not search engines. Regular content updates play an integral role in improving the relevancy of a website. Although individual factors will determine the frequency of updating your website content, it is a good idea to update your website at least once a week.

Blogging is one of the easiest and most effective ways to keep your website updated with information that your patients will find interesting.

6. Select trusted inbound backlinks: Inbound backlinks have a significant influence on your organic rankings. These are one of the key factors used by search engines in determining your website’s authority. The more authority your practice website has, the higher it will rank for keywords. While the number of links is important, it is not everything. Ideally, the linking site should be relevant to your website. This is the biggest reason why link farming does not work. Just having random websites linking to your practice website is a trick that the search engine algorithms have learned to work around. Therefore, your backlinks should originate from sites that are trusted by search engines. By creating valuable content, your inbound links will increase over time and help your website strengthen its position for relevant keywords.

7. Be active on social platforms: If you are creating and publishing quality content, then make it a point to share it via social platforms such as Facebook, Twitter and LinkedIn. Did you know that as of 2014, YouTube became the second-largest search engine? Therefore, when you choose social platforms that align with your target audience, you increase the likelihood of them noticing your brand. You can add a Twitter feed to your website or embed YouTube videos. These strategies will not only help attract visitors to your website but also provide a great link-back potential. Embedded videos and social feeds are a great call-to-action that can encourage visitors to stay loyal to your practice.

8. Optimize for mobile devices: Being mobile-friendly is just as critical for healthcare websites as it is for other businesses. According to a recent marketing study, 51 percent of time spent on the Internet in the U.S. is on mobile devices. In addition, 62 percent of smartphone owners use their devices to look up online healthcare-related information. Furthermore, Google considers mobile-friendliness as a factor that will determine how your website will rank in mobile search results. Therefore, if your website is not responsive, you could be losing out on organic traffic.

Your practice, SEO strategies and competitors

One of the biggest ranking factors in 2017 is personalized marketing. If you run a medical practice in a competitive city, like many other readers of this blog, you will need to localize content to your target audience while keeping an eye on competitors.

Your competitors will be conducting similar strategies to achieve better search rankings. The front page of Google, therefore, is constantly shifting and moving.

You must start optimizing your website for greater online visibility. By now, hopefully, the complexity and depth of SEO are clear. You must remember that SEO is an ongoing process, and not a quick-fix solution. However, the goal is to create a seamless and valuable experience for your patients.

It is understandable to expect overnight results, especially with the time, effort and investment you might be putting into your digital marketing strategies. However, it will be unrealistic to expect overnight changes, and you will be in for a frustrating experience by wasting time and money on implementing the cheap and easy tricks.

8 Healthcare SEO Tips to Keep Medical Practices in the Game

Do not forget:

  • SEO is a long game.
  • You will need to invest money and time.
  • Continual re-evaluation of strategies is common.

Do you have any questions about SEO for medical practices? SEO is just one of the many practice marketing techniques we use to help medical practices become reputed and profitable. You can contact us to learn more about how we use practice marketing solutions to attract new patients, improve online reputation and improve your bottom line.

Medical Healthcare Marketing

California politics updates: Democratic lawmakers going after Republican colleagues at ’empty chair’ town halls


latimes.com – Los Angeles Times

LifePoint navigates shrinking admissions and surgeries to Q2 earnings gain

LifePoint posted a second-quarter earnings gain but has come face-to-face with a deteriorating admissions trend.
Modern Healthcare Breaking News

Donald Trump: What Loyalty Really Means To The President Of The United States | TIME

Source: www.youtube.com – Friday, July 28, 2017

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Surviving swallowing a bug and other presentation mishaps

During an on-camera interview, a bug flew into the mouth of Costa Rica President Luis Guillermo Solis.

He swallowed it and laughed as he matter-of-factly declared, “I ate it; I ate the wasp.”

Solis took a drink of water and continued the interview as if nothing happened.

You might never have a bug fly in your mouth during a presentation, but you are likely to encounter a mishap every now and then. After all, no matter how much prep work you do, there might be a technology failure, you could trip and fall on stage, a fire alarm might go off, or as Solis experienced, you could end up ingesting a wayward critter.

The measure of a great speaker is not being perfect nor miraculously avoiding unexpected situations. Things can (and often will) go wrong. The goal is to respond with grace and humility when they do, as Solis did.

[RELATED: Join us for the 2017 Leadership & Executive Communications Conference.]

His response provides useful guidance to all public speakers:

1. Don’t panic.

Solis didn’t scream, gag, grab his mouth or frantically swat at the wasp. He calmly gulped it down. Similarly, when something goes wrong during your talk, don’t get frantic. Panic just makes the situation worse. Continue to breathe, and keep a level head.

Note: In the event of an emergency, such as a fire alarm, your composure is vital. You must calmly instruct listeners what to do (leave all materials in place, walk to the nearest exit, use stairs rather than elevators); where to exit (familiarize yourself with emergency exits, and check evacuation procedures with event planners before your speech); and direct them out in a swift but orderly fashion.

2. Make light of the situation.

For non-emergencies, humor can cut the tension. I once saw a keynote speaker trip on the stairs to the stage. When she reached the lectern, she said, “You probably didn’t think I’d take speaking at your fall conference so literally!” Although Solis didn’t respond with a joke, he did smile and laugh when he said, “I ate the wasp.” Poking fun at yourself when things go wrong can help your audience connect with and even empathize with you.

3. Calmly try to improve the situation.

After Solis swallowed the wasp, he took a drink of water from an aide so he could clear his throat and continue. Likewise, at a recent event at a local school, a mouse ran past the feet of the district representative who was presenting. She said: “Oh, hi, little friend. I’m going to walk over to this side of the room, and any parents who want to join me, please do.”

In the case of failed technology, you might try troubleshooting for one minute before asking an event organizer or tech-support professional to take over. You might not be able to fix the situation (catch the mouse or get the PowerPoint slides back up on the screen), and that’s OK. Improve the situation as much as you can, and leave the rest to others who aren’t on stage.

4. Move on quickly.

You have only a minute to try to improve the situation before you start to lose your audience. Just as Solis did, get back to your prepared presentation as quickly as possible. Don’t belabor the issue with long apologies or diatribes about the need for pest control or better technology.

Drawing attention to the problem or showing frustration will do nothing to make it better. That simply highlights the problem, prolongs the negative and robs you of time to deliver your message. Return to your planned presentation as quickly as you can.

5. Continue with confidence.

Though you can’t do much about swallowing a bug, tripping on stage, burning out the bulb in the projector, having a fire alarm, or seeing a mouse run across your toes during a speech, you can determine how you will respond.

Don’t let a mishap ruin the rest of your presentation. Instead, as Solis did, remain focused on why your listeners came to hear you, and provide as much value you can.

Christine Clapp is the author of “Presenting at Work: A Guide to Public Speaking in Professional Contexts and the president of Spoken with Authority.

(Image via)

HealthCareCommunication.com