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Communicators promoting blood donations with video, infographics and more

When it comes to blood types, can your patients distinguish between universal donors and universal recipients?

For that matter, can you?

That simple bit of knowledge can help boost blood donations during winter months, when need runs high and contributions tend to wane.

This chart on the American Red Cross website allows you to visualize the impact each blood group plays in the transfusion process:

It’s not the only way health care communicators are eliciting donations, though.

The Red River Valley Blood Center offers a list of 50 Fascinating Blood Facts on their website, including these pertaining to patients who benefit from blood donations:

The following video from University of Maryland Medical Center makes its point in just over a minute:

Another video, using upbeat music to set a positive tone, humanizes the experiences of first-time donors and introduces the viewer to a woman with an autoimmune disease who needs monthly transfusions:

Marketers can also opt to use social media; these Facebook posts for Mississippi Blood Services are helping the organization sound the alarm to their 12,000 followers. A severe inventory shortage has prompted daily blood drives throughout the state:

This infographic from the American Red Cross delivers facts and figures about Blood Donor Month, held each January since 1970.

The Independent reports that a simple but effective Swedish campaign thanks donors by text message and lets them know when their blood has been used. Donors quickly responded on social media and shared their experiences.

Donors in Sweden also have access to website that shows how much blood is contained in the current inventory in the hopes of prompting more donations before a crisis can develop.

How is your hospital or medical facility soliciting donations?

Through these efforts, some donors have agreed to be contacted through email and social media, or by text message, to remind them to donate again.

HealthCareCommunication.com