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Infographic: Health care consumers balking at wearables

There’s only a “moderate appetite” for wearables that can improve health and wellness.

Does the public’s hesitation reflect lackluster messaging? How might medical marketers team with doctors and clinicians to help consumers embrace wearable technology?

Recent data show that chronic conditions are managed better when patients participate in their monitoring and treatment. Communicators can look at this infographic and cite the benefits in their own marketing. 

[RELATED: Webcast: Advanced writing and editing for corporate communicators.]

Still, a survey from iTriage reveals costs are an issue, too:

  • More than 75 percent of people would use a wearable device if their doctor recommended or provided it.

  • Nearly 70 percent of consumers would use a wearable if their insurer recommended or provided it.

Other respondents said they are hesitant because the technology is overly complicated.

Can you fine-tune your marketing efforts to help sway reluctant patients?

(View a larger image) 

consumer_wearables 

(Image via)

HealthCareCommunication.com