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Infographic: How to market to 6 health care consumer segments

When it comes to health care, consumer engagement is transforming in three key areas. A recent study from Deloitte finds that patients:

  • Want improved partnerships with providers

  • Use and trust online resources and information

  • Rely on technology to measure fitness and monitor health online

RELATED: Get live tours of industry-leading intranets that put the right information at employees’ fingertips

This infographic offers insights about the six kinds of health care consumers, and how communicators can best reach each group. For example:

  • Nearly 35 percent are casual and cautious consumers, are not very engaged and have little interest in health technology.

  • More than 20 percent are content with their providers, comply with instructions and ask questions during office visits.

  • About 20 percent are happy with their care and prefer to interact with their physicians electronically.

Look at the full infographic to get a better picture of today’s engaged consumers:

(View a larger image here)

us-dchs-consumer-engagement-infographic-v1 

(Image via )

HealthCareCommunication.com