Rex Women’s Center video reminds us that humor is quite personal
Amusing or appalling?
That depends whom you ask.
Marketers at UNC Rex Healthcare in Raleigh, North Carolina, recently posted a two-minute video about the amenities offered to women giving birth at the Rex Women’s Center.
“Our supportive staff, hotel-like environment and educational resources offered before and after baby arrives may cause you to break into a song … and dance!” So reads the YouTube excerpt.
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The music is based on the children’s rhyme that many of us recall from our own grade school playgrounds as “Miss Lucy Had a Baby” or “Miss Susie Had a Steamboat.”
As I watched the clip, I found myself smiling as the “real nurses and doctors” danced and showed off the stellar facility and care that await growing families. I’m impressed that in six months, the video had nearly 13,000 views.
But wait, there’s more. It’s the comments section that nearly stole my joy. Some people called the segment “disgusting and demeaning,” while others raved it was adorable.
Offensive? I was far from insulted but, again, humor is such a personal thing.
Health care communicators, do you infuse your marketing with humor, or is that a dangerous path that’s just not worth pursuing?
Watch the video, and please comment below: