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Tag Archives: 2018

Tax Facts Mixed With IRS Tax Fiction You Need To Know For The 2018 Tax Season

Source: blogs.forbes.com – Thursday, February 08, 2018
copy of a IRS 1040 tax form is seen at an H&R Block office on the day President Donald Trump signed the Republican tax cut bill in Washington, DC on December 22, 2017 in Miami, Florida. (Photo by Joe Raedle/Getty Images) The 2018 filing season kicked off on January 29, 2018 . Before all is said and done, the Internal Revenue Service (IRS) anticipates processing nearly 155 million individual taxpayer returns. That’s a lot of taxpayers – and a lot of taxpayer questions. Below is a mix of fiction – myths that the IRS hopes to rebut – and facts from the Taxgirl files to help you navigate tax season: Fact: Not all taxpayers need to file a tax return. Just because you received income in 2017 doesn’t necessarily mean that you have to file a federal income tax return. You can figure whether you need to file by using the handy chart here . Since you won’t always have the chart at the ready, here’s your quick “cheat sheet” formula: Add your personal exemption to your standard deduction (remember to consider the increased standard deduction for those over age 65). You can find the 2017 numbers that you’ll use in 2018 here . Fiction: All tax refunds are delayed. By law, the IRS cannot issue refunds for tax returns claiming the Earned Income Tax Credit (EITC) or the Additional Child Tax Credit (ACTC) before February 15. Tax returns that do not claim the EITC or the ACTC are not affected by the law, although some tax returns may require addit

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6 Tips for Marketing to Millennial Patients in 2018

6 Tips for Marketing to Millennial Patients in 2018

If there is one generation that healthcare marketers cannot stop talking about, it is the millennials. Heavily sought after by most healthcare practices, the millennial generation presents a tremendous business opportunity. Medical practices of all specialties and sizes around the world are trying to engage and retain millennials and understand what drives them and influences their preferences.

According to published reports, millennials make up the majority of the U.S. economy and represent nearly $ 600 billion in spending opportunity. In addition, this customer segment is likely to spend $ 1.4 trillion per year by 2020. In order to win over this younger generation, healthcare marketers will need to create a strategy that can attract and nurture millennials into lifelong customers.

Understanding the Millennial Patient

Born and raised in a tech-savvy world, the millennials are trendsetters across all industries. Therefore, healthcare practices will need to innovate advanced marketing strategies that will identify and meet their demands.

For millennials, a positive word from a friend or someone they know is more reliable than a fancy marketing brochure or a paid ad. It is important to remember that you are trying to attract a group of people who tend to reach for their smartphones during commercials. This segment does not get drawn to traditional advertisements. So, instead of spending your precious dollars on ads, it is advisable to focus on creating useful content. Informational and relevant content is the key to attracting millennials. If you provide them with information that can benefit them, they are more likely to think highly about your practice.

It is critical to understand millennials before attempting to engage with them. Here are some of the common traits associated with them:

  • Healthcare-conscious: Millennials believe in taking on the responsibility for their healthcare. Flocking to buy health wearables is an excellent example of this. The younger generation is actively buying fitness bands and other types of health monitors that enable them to take control of their healthcare.
  • Use smartphones for accessing information: More than 90 percent of millennials rely on their smartphones for obtaining healthcare-related information primarily because this is quick and convenient.
  • Prefer interactive healthcare experience: Millennials desire an interactive consultation that empowers them to take ownership of their medical journey. In fact, millennials are one of the main reasons a good deal of effort is being put into telemedicine by many healthcare facilities.
  • Read online reviews: Most millennials read at least five to six online reviews before visiting a medical practitioner. They seek out opinions many online platforms, including medical websites, third-party review sites, online chatrooms and online healthcare forums.
  • Trust word-of-mouth: Millennials care about referrals from family and friends. According to research, millennials are twice as likely to seek referrals from friends before consulting a healthcare provider.
  • Technology-savvy: Millennials place strong importance on advanced technology. If a medical practice fails to stay up-to-date with the latest technological innovations, it may become irrelevant to this younger generation of patients.

Tips for Attracting and Retaining Millennial Patients

A lot of medical practices strive to attract, engage and retain millennials. However, reaching and engaging millennials requires an understanding of what they want and where they hang out to find it. Here are six tips on how practices can capture the attention of millennial patients.

6 Tips for Marketing to Millennial Patients in 2018
1. Optimize Your Website: The aim is to ensure millennials can find your practice online, and when they do, they must stick around long enough to schedule an appointment.

If you have not optimized your website for mobile devices, then you are already way behind. Millennials’ favorite devices are not desktops or laptops; they are smartphones. This customer segment is spending more time on their smartphones than any other platform and is utilizing them to make informed healthcare decisions. Therefore, if your website is not quick to load and easy to navigate on mobile devices, you will not be able even to attract, leave aside retain, any part of that $ 200 billion customer segment.

According to experts, every page on your practice website must load within three seconds. Millennials may not have the patience to watch a slow page loading. Every time you change an element on your website, test it.

In addition, try to upload videos or slide presentations on your website. This is because millennials do not want to read extensive content; they prefer content that is quick to grab and is visually appealing.

2. Leverage Social Media: A significant percentage of social media users is comprised of millennials. Before you can attract these people to your practice, it is important to identify where they spend their time and what language do they speak. Merely creating a social media profile is not enough. You will need to serve trending and captivating content that can provide quick and actionable information about your business and services. In order to engage this particular group of patients, it is essential for practices to communicate quickly and clearly, offer personalized assistance on social networks and take patients’ comments seriously.

6 Tips for Marketing to Millennial Patients in 2018

When looking to engage millennials on social media, make sure you have a clear brand personality. You can strengthen your personality by sharing engaging information multiple times per week. You can also share videos of your services or testimonials on how other patients have benefited from your products. However, while sharing images and video of your services on social networks, adhere to HIPAA guidelines. You can also engage with millennials by replying to their comments and questions, sharing their posts and asking for their feedback. Effectively engage millennials on social networks and build an online army of followers who are loyal to your brand.

3. Maintain a Positive Online Reputation: Having a positive online reputation for your practice is essential no matter what, but it becomes even more important when marketing to millennials. This generation puts a lot of emphasis on how your practice is perceived by its existing patients. Studies reveal that millennials search for online reviews before seeing a doctor. If you have great online reviews, you must prominently display them on your website or social media pages. However, if your reviews are not very encouraging, you can ask long-time or loyal patients to post a positive review of your practice. Another effective way to improve your online reputation is to have patient testimonials or case studies on your practice website. This way millennials can see from a firsthand experience that your existing patients are happy with your services, which will encourage them to book an appointment at your office. When targeting millennial patients, it is important to Invest in a progressive online marketing strategy that promotes positive reviews and helps patients spread the good word about your practice. However, do not ever post fake reviews.

6 Tips for Marketing to Millennial Patients in 2018

4. Offer Valuable Content: Marketing to millennials is different because although they want to be informed about and stay in control of their healthcare, they also have a short attention span. This can be challenging, and therefore you must convey the relevant information to them quickly and clearly. Visually appealing and interactive content such as videos, infographics, blogs and tweets can help attract and engage millennial patients. However, because millennial patients have a short attention span, make sure the video content is digestible. The average duration of video content should be one minute. This requires you to focus on one positive aspect of your services or practice. The more interactive your content is, as the more you can engage millennials. Infographics can also serve as a great marketing tool for targeting millennials. This is because infographics are short snippets of useful information displayed in a visually appealing manner. You can also consider writing blog posts for disseminating information about your practice to millennials. However, the articles should be easy to read and supported with graphics.

5. Focus on Developing Mutual Respect: Right from your online marketing strategies to appointment scheduling, every touch point is an opportunity to form a relationship based on mutual trust and understanding. Trust is earned. Be honest and deliver what you promised. When you consistently deliver unmatched patient service, you will lay the footing for a long-standing relationship based on respect and trust.

When a new patient calls your office, help him or her take the next step toward trusting your practice by having a real person answering the phone. Make sure your staff is well-trained and educated about the various services that you offer. Your staff must know what makes your practice better than competitors. Failure to answer questions asked by the caller will result in loss of your credibility. If your practice is not what the potential patient is looking for, he or she will hang up and call the next practice on the list. It is important to respect your callers’ time, and they will reward you with business.

6. Utilize Influencers: Celebrities have the power to influence millennials. Millennials tend to find social media celebrities more authentic and accessible. Social media celebrities are people with a massive fan following on social networks such as Instagram and Twitter, and they represent the younger generation with their thoughts and posts. In recent years, medical practices have achieved great success by partnering with social media influencers to promote their services subtly and naturally. Instead of traditional advertising, you can utilize influencers to talk about your services and products within their network and help you increase leads and referrals. You must make it a priority to establish strong relationships with influencers who can help you reach millions of millennials efficiently and entertainingly through their blogs, live video, podcasts and social feeds. With an influencer promoting your practice, it will not feel like an ad. If done thoughtfully, it will feel like a trusted friend recommending a tried service. However, it is important to choose the right influencers who can maintain an appropriate tone and do not appear forced or unnatural, in which case you may risk losing credibility among the target audience.

6 Tips for Marketing to Millennial Patients in 2018

Wrapping Up

Understanding what does and does not work to attract and engage millennials is a challenging task. They are such a varied group, which makes it difficult to choose a specific marketing strategy.

Since millennial demographics are so varied, marketing your healthcare practice to them is difficult. However, with millennials being more than 25 percent of the U.S. population, it is not wise to ignore them, either.
Therefore, if you want to be successful, it is essential to target them correctly. You must spend quality time on understanding their minds. You can start by optimizing your website for mobile devices and then move on to focusing more on social networks and sharing user-generated content. Make sure to stay active on social networks if you want millennials to engage with your practice.

Marketing to millennials is a different ballgame altogether. You will need to either throw out or make a lot of changes to your old marketing rulebook. In order to see a significant increase in engagement and conversion rate, you will have to connect millennials to your brand and appeal to their emotions.
At Practice Builders, we understand how important millennials are to the success of your medical practice. This is why we work with you to customize a unique healthcare marketing strategy that grabs the attention of one of the most powerful customer segments.

Through our carefully developed approach, we can help your medical practice attract and retain millennial patients. To learn more about how Practice Builders can help you reach out to millennial patients, contact us today.

Medical Healthcare Marketing

LAX Theme Building will house USO center starting in spring 2018

Los Angeles International Airport’s iconic Theme Building will house a Bob Hope USO center for military members that’s scheduled to open in spring 2018.

The move into the building’s ground level will almost double the size of the current USO center at the airport, according to a December news release.


latimes.com – Los Angeles Times

5 Chiropractic SEO Trends for 2018

5 Chiropractic SEO Trends for 2018

When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing way faster than they get a chance to implement them. In the blink of an eye, SEO tips and tricks that were working just fine become obsolete and start harming your website.

After over a decade of changes and updates in Google’s algorithms, SEO has turned into a complicated strategy that you cannot take lightly anymore. As a chiropractic practice owner, if you want to survive today’s cut-throat competition, you have to learn to stay ahead of time and competitors.

Since 2017 is almost over, it is important to look back at all the SEO strategies that you implemented throughout the year and how powerfully they worked for you. Even if you had a consistent year, put aside all your failures and start preparing for the next year. And remember: The sooner you begin strategizing for the next year, the better results you can expect. However, while planning your SEO strategies, keep in mind the following trends that will be vital in 2018 for increasing traffic and attracting a niche audience to your practice website.

1. Build the Right Links

Link building is not likely to disappear in 2018, and it will be even more important to create a strategy that establishes quality links. This is one of the most effective ways for Google to know that a website can be trusted. Quality should be preferred over quantity when links are created. It is always better to have one link from a popular and trusted website than to have multiple links from irrelevant directories. There is no need to look for new links if they do not add value and help you build authority in your target market. It is critical to start thinking of link building as a long-term process. While the best links may not necessarily come from the most popular websites, it is important to seek coverage from relevant websites. Referral traffic can contribute a lot to your website’s organic search rankings.

A successful SEO strategy will shift toward relationship building and help your chiropractic practice develop powerful links that will be beneficial in the long term.

The Challenge

The biggest challenge will involve dealing with guest blogs and how to include them in your link-building strategy without hurting your practice’s reputation. Google has warned publishers that there will be a closer look at guest blogs in order to control spammy links. This means you will have to develop a diversified link-building strategy that aims for a complete backlink profile rather than individual links.

5 Chiropractic SEO Trends for 2018

The Opportunity

To be on a safer side, it is advised to make the backlink profile cleanup a part of your routine. According to the recent link-building survey by PowerSuite, most SEOs are struggling with the lack of opportunities, but there are some useful tactics worth trying. The advice for 2018 is:

  • Not wasting time on spammy tricks
  • Growing your profile at a natural pace
  • Creating helpful content worth linking to
  • Establishing relationships with the niche instead of rushing to get as many links as possible
  • Turning to legitimate paid methods

2. Increased Mobile Optimization

2018 is likely to be the year when healthcare providers realize the importance of putting mobile first, rather than catering to mobile as a second thought. This will be even more important if Google decides to deploy its mobile-first index. However, even if Google does not, practices need to put mobile first. According to a study by BrightEdge, nearly 57 percent of website traffic comes from mobile devices. In addition, there is a massive difference between the way keywords rank on mobile and desktop. Therefore, mobile-first content is required to have the best chance of being visible in mobile search.

With most searches performed on mobile devices, the demand for accelerated mobile pages (AMPs) is growing. AMPs usually load in less than one second and use ten times fewer data than the non-AMPs. In addition, with our attention span now at eight seconds, it is essential to keep your readers engaged in those critical moments.

The Challenge

Google’s focus on AMPs has made a lot of publishers consider their use, currently counting over 2 billion AMPs. This demand is likely to grow in 2018, helping practices improve their patient engagement rate and overall patient experience through responsive mobile pages.

The Opportunity

If you have not considered implementing AMP yet, it is a great time to get on board. According to Google, over 900,000 domains have accepted the AMP framework. Practices that want to keep up with the fluctuations in mobile search need to decide whether they want AMP or any other fixes to improve their website speed.

3. Voice Search Popularity Will Rise

Voice commands are becoming the norm for searching content from search engines. According to Google, nearly 20 percent of mobile queries are voice searches, and this is likely to grow in 2018. Most users prefer to speak into their smart devices instead of taking the time to type out queries. It is much faster, convenient and is catching on fast. In fact, industry experts imply that if voice search sustains its current growth rate, then in the next three years, nearly 50 percent of the total searches will be via speech. The top reasons for adopting voice searches are familiarity and convenience. Smartphones and virtual assistants are on the rise, and they are becoming a preferred choice for those who prefer not to type on small screens.

5 Chiropractic SEO Trends for 2018

The Challenge

Optimization for voice search might be challenging as it is different from the traditional way of Googling queries. Instead of incomplete phrases, visitors will now speak proper questions, which search engines will have to understand. You will also need to optimize your website for the new set of “voice keywords.”

The Opportunity

Unlike text-based queries, the voice search queries will be more specific in intent, and the searchers will get immediate solutions. In order to adapt to voice search, you may have to apply the following changes to your content:

  • Incorporate long-tail keywords.
  • Use natural language and a conversational tone.
  • Include an FAQ page and phrase the questions the way real patients would ask them, and provide comprehensive answers.
  • The most common intents behind the voice searches are “to know” “to go,” “to buy” and “to do.” Understand the needs of your audience and offer solutions accordingly.
  • Keep your local SEO updated as most of the voice searches are local in intent.
  • 4. Content as Quick Answers

    Another feature from Google, Quick Answers scans the web for a snippet of content that will answer the user’s query. These snippets are usually in the form of short sentences, bullet points or lists. In order to rank for this snippet box, you need to identify common queries and the intent behind your users’ search queries. You should then aim to answer these questions within your content. FAQ pages are a great way to tackle this. Optimizing your content in order to rank for the rich snippet feature will be a new achievement for healthcare marketers. However, the aim is to be more concise and mobile-friendly. Providing the user with a quick snippet of content that solves their query reduces the need to scroll through long blogs and articles.

    The Challenge

    Content optimization goes far beyond keywords and requires a more complex approach. The quality and relevance of content will continue to beat quantity. A lot of experts are of the view that producing short pieces of content is less efficient than creating comprehensive “long forms” and keeping them updated.

    The Opportunity

    One of the top SEO trends is optimizing a website to have the content featured. Often, lists are highlighted in the Quick Answers section. By creating a list of solutions to a question, optimizing the page with valuable links and ensuring the page is optimized for mobile users, a website has a higher chance of appearing in a prime location on SERPs. Unique, helpful content tailored to your target audience will never go out of fashion.

    5. HTTPS Over HTTP

    In April 2017, Google announced that websites requiring users to enter personal data would need to have Hyper Text Transfer Protocol Secure (HTTPS) as an extra layer of security. HTTPS is a superior web browser protocol because it encrypts and filters all communications between the site and the browser. In October 2017, Google started displaying a “not secure” warning for any website that collects user data but does not have HTTPS. However, this warning is only for websites that are viewed in the Chrome browser. By doing this, Google has made it evident that it will favor secure websites over those unsecured ones.

    The Challenge

    Switching from HTTP to HTTPS makes referral traffic almost obsolete by blocking users from other destinations. In order to implement this SEO technique and retain your referral data, you must back up your HTTP data from HTTPS and make sure your referral data is passed along during the transition.

    The Opportunity

    This is the beginning of Google’s fast-changing approach toward providing a better user experience. If you wish to gain higher search ranking, then install an SSL certificate on your website without any further delay.

    Improving SEO Performance in 2018

    As it seems, the year 2018 will be an exciting year for SEO. What is important to understand while we proceed toward 2018 is that SEO is already evolving, and ranking on the first page is not the ultimate goal anymore. As the search engines evolve, there will be many more opportunities for increasing your search traffic without focusing much on organic SERPs.

    The rise of featured snippets, voice search and mobile optimization can yield better results than an organic ranking. This is why it is useful to keep up with the latest trends and discover how your chiropractic practice can maintain a successful SEO strategy by blending established and the latest trends.

    It is difficult to predict how big of an impact each one of these tips could have on your practice, and it might not be possible to implement all of these on your practice website. Assess your business goals and make a list of what you think would be most beneficial for your practice. While traditional SEO techniques are still efficient, many new trends could impact your rankings.

    5 Chiropractic SEO Trends for 2018

    Your chiropractic practice needs to have an SEO strategy in place if you are looking to expand your reach and visibility. SEO is one of the most critical components of any practice’s branding efforts and online presence. The SEO experts at Practice Builders have extensive experience helping chiropractors attract more traffic and convert more visitors into leads and patients. Check out our chiropractic marketing services and make sure to adjust your SEO strategy for 2018 accordingly.

    Medical Healthcare Marketing

Top 10 Healthcare Marketing Trends For 2018

Top 10 Healthcare Marketing Trends For 2018

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s digital marketing campaigns and consider ways to evolve your strategy in the year to come.

Overall, 2017 was a year filled with changes and advancements in the digital marketplace. We saw the growth of ephemeral content on Instagram, innovations in live streaming, Google algorithm updates and an increased focus on unique content marketing. While it is a lot to stay on top of, these advances mean there are still unexplored roads to get inspired to improve your healthcare marketing strategy and engage your patients on a deeper level.

Most marketers prefer to write and publish digital marketing strategy pieces at the beginning of the year when everything is new and fresh, and teams are full of enthusiasm. With just three months left in the year 2017, you need to look for cutting-edge digital marketing strategies that can reinvigorate your brand in the year 2018.

If you want to stay on top of a constantly evolving digital landscape and ensure that you do not fall behind your competition regarding growth and profitability, you need to keep up with a lot of changes. This is one of the many key reasons why healthcare providers choose to work with a digital marketing agency, such as Practice Builders.

Ever wondered what makes a digital marketing agency so effective at coming up with innovative digital marketing ideas? A digital marketing agency can simplify the process of planning and executing the right campaign because it knows which communication channels can be best leveraged by a medical practice.

As you put together plans on where to focus your efforts in 2018, here are 10 digital marketing trends that can take your practice to the next level.

Top 10 Healthcare Marketing Trends For 2018

1. Consider Influencer Marketing: The need for influencer marketing is more significant today than it has ever been. Going by the statistics, nearly 71 percent of patients are more likely to book an appointment based on a reference on social networks.
Influencer marketing is all about taking advantage of “word-of-mouth” posts. An influencer is someone who has already gained the attention and loyalty of your target audience. You can ask any celebrity or a popular brand to interact with the target audience and endorse your products and service. Influencer marketing allows you to build instant authority for your brand, even if you are a new entrant in the market. More engaged patients mean more appointments and increased referrals.

2. Create Smart Content: Smart content, also referred to as dynamic content or adaptive content, is the most powerful pillar of your digital marketing campaigns. However, chances are you are not either creating or leveraging smart content as much as you could. As a reminder, dynamic content “talks” to your target audience – as if you know them. The more you know your target audience, the more likely you will convert prospects into patients. For instance, just by building your list of contacts, you can accumulate a significant amount of information in your CRM. Dynamic email can deliver personalized content to your target audience based on the information your system is collecting. While it is possible to do all of this manually, why would you? This is where marketing automation comes into the picture.

3. Focus on Market Automation: The rise of marketing automation platforms has simplified digital marketing tasks for medical practices. This is mainly because practices can now organize repetitive tasks across social networks and emails. This trend is very likely to deliver quick and measurable ROI. In addition, marketing automation platforms are beneficial to marketers in many ways. Firstly, they allow practices to see the relation between lead generation and digital strategies. Secondly, these platforms come with trigger-based systems that facilitate regular communication with potential and existing patients. Initially, these platforms were expensive and only large practices had access to them. However, over time, they have become affordable and scalable.

4. Think Beyond SEO: Until last year, gaining and maintaining website traffic was as easy as speeding up your SEO game. In 2018, entirely relying on SEO for improving your website traffic is a recipe for failure. Throughout 2017, Google has continued with algorithm update techniques. From Panda Mobilegeddon, the list is never-ending. A good number of reliable sites with useful content have suffered in the process. This does not mean you should forget all the SEO skills you have acquired over the years. Just keep them and improve them. It is essential to think beyond basic SEO techniques. However, do not hide from the fact that attracting patients in 2018 will demand more than just SEO.

5. Strengthen Social Media Presence: You can market and promote your practice until the cows come home, but if your approach is lacking, patients are going to scurry off somewhere else. Now more than ever, modern patients prefer to have easy access to the help and services they need. They do not want to make a phone call and stay on hold or send an email and wait for hours in a queue. Your patients want to post a comment on Facebook or send out a Tweet and get the help they need. Most medical practices have some amount of social media presence, but a handful of them leverage it for attracting patients.

6. Invest in Live Video: 2018 is said to be the year of video, with businesses of all kinds, including the healthcare sector, turning to video content to gain their target audience’s attention. Out of the various types of video, live video is said to attract the most attention so far. According to a study, long-form content and live video deliver the highest rates of ad completion. Another study expects the live video market to grow to $ 70.05 billion in 2021, up from $ 30.29 billion in 2016.

How can medical practices get on board with live video? There is a wide range of live video platforms available, which show the booming popularity of live streaming. Facebook Live is probably the most popular, but other social media networks including YouTube, Instagram, Tumblr and Periscope also support live video. You can use live video for streaming events, interviews, broadcasting a launch or reaching out to a broader audience.

7. Build a Responsive Website: You can start the new year by increasing the effectiveness of your website. The primary purpose of your practice website is to attract and inform patients. Some of the most effective elements of a high-converting healthcare website sites are: simple layout and basic design, easy navigation, contact forms with necessary information fields, social media links, patient reviews page and a media gallery for images and videos of practice and staff. Carefully building your healthcare website around the needs of your patients will help you achieve business objectives.

8. Paid Marketing Strategies a Necessity: For healthcare marketers relying solely on social networks, a lot more than just posting updates on your social media profile will be required to win your target audience. According to Forrester Research, an average patient only gets to see 16 percent of Facebook posts of their doctors and only 10 percent of tweets. We are entering an era in which marketers will have to pay to have their content distributed appropriately. For many healthcare marketers, it may mean loosening their budget to accommodate extra costs. If you want to have a lasting impact, you will have to pay for the premium services.

9. Gather More Patient Reviews: Social proof is essential for any healthcare practice trying to gain trust with potential patients. Social proof includes patient reviews, testimonials and case studies. According to a report, one in four patients check online reviews before choosing a healthcare provider. The good part is, acquiring reviews requires little effort.

One way to market your medical practice is by getting positive reviews on popular third-party sites such as Healthgrades.com and Vitals.com. Your patients can also post reviews on social media sites like Facebook, Yelp and Google+. If the majority of your reviews are negative, or if you do not have any reviews at all, the chances are that the new patient will choose another practice.

Encouraging patients to post reviews of your practice is simple. A good way to encourage patients to post reviews is through automated emails after each visit or by including a link to the third-party review website in your satisfaction surveys.

Top 10 Healthcare Marketing Trends For 2018

10. Extensive Blogging: Medical practices are highly likely to take control of their content by creating their own blogs. Topics like office updates, patient-centric useful content and featured guest posts will allow healthcare marketers to nurture their brand and connect with more patients. According to industry experts, 2018 is going to be another exciting year for innovative ways to reach patients and increase brand awareness. Rapid development in communication technology is making it increasingly challenging, and marketers will need to experiment and adapt in order to keep up.

Final Words

Incorporating these tips into your healthcare marketing strategy can help you connect with existing and potential patients. As hectic as running a practice may get, it is important for healthcare providers to appear as approachable as possible. Marketing your medical practice in a welcoming manner will draw in more patients while encouraging them to stay with your practice for a long time.

This makes it critical to find a healthcare marketing agency that can help you build your practice while you focus on caring for your patients. At Practice Builders, we offer a unique blend of reputation management as well as digital marketing that will help bring in new patients and strengthen your brand.

If your current marketing efforts do not include online reputation management and digital marketing, we are here to help. Implementing these strategies will drive more patient referrals, improve patient retention and keep your practice’s reputation strong.
For help with building your brand and executing digital marketing ideas for your practice, contact a Practice Builders representative today.

Medical Healthcare Marketing

Insurers won’t commit to 2018 exchanges until they know ACA’s future

Health insurers can’t commit to selling plans through the Affordable Care Act’s marketplaces in 2018 until they have at least an inkling of what the future holds for the health insurance landscape.
Modern Healthcare Breaking News