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Tag Archives: Care

Giving in to providing primary care in the ED

Carolinas HealthCare is finding success by converting a hospital into a stand-alone emergency department that offers primary care.
Modern Healthcare Breaking News

House committee to explore care for veterans during field hearing

The House Veterans Affairs Committee will look at ways to improve access to care for veterans, especially in rural areas, including delving into the Choice program.
Modern Healthcare Breaking News

How health care communicators can tackle the data-loss epidemic

One in three health care patients in the U.S. had confidential data compromised in 2015.

Careless internal mistakes—such as phishing scams and poor password security—can explode into a system-wide cyberattack that brings unwanted headlines and damages reputations.

PR pros updating their crisis plans for 2017 can use this infographic as a guide to potential minefields. Take a look; the stats are eye-opening. For example:

· Seventy percent of major health care breaches result from stolen or missing portable hardware and devices with unencrypted data. The average for other industries is 19 percent.

· The cost of cleaning up a single compromised health care record is $ 407.

· Some 112 million patient records were lost in 2015.

Collaboration with IT, HR and other stakeholders will be crucial. 


Patient advocates say Medicaid per capita caps would demolish long-term care for elderly

Nursing home and home-health care agency trade groups warn that Medicaid per capita caps would deprive the elderly of long-term care just as the first baby boomers reach age 80.
Modern Healthcare Breaking News

Trump Doesn’t Seem to Know Anything About Health Care: A Closer Look

Source: – Thursday, June 29, 2017

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For health care videos, there’s magic in the scripts

Yes, we are all about visuals these days.

However, there is magic in the writing that accompanies videos, especially those that must combine complex medical science and human emotions.

Los Angeles-based City of Hope is one of 45 comprehensive cancer centers designated by the National Cancer Institute. The research and treatment facility’s YouTube Channel is dubbed the “Miracle of Science with Soul.”

One recent video has a deftly written two-and-a-half minute script. The clip gently introduces viewers to people who have cancer, the doctors who treat them and researchers who work toward a cure. 

[RELATED: Learn new strategies to tell your story with social media, images and video]

The beauty in the segment is the verbal bridge linking physicians, CEO Robert Stone and the patients served by City of Hope. There are no mysterious medical terms or jargon. There is also a congruence in Stone’s facial expressions and body language, which complement his spoken words.

“It really is focused on what we discover in the laboratory and taking it across the street to somebody who is a bed suffering from a disease that we want to cure,” said Dr. Stephen Forman.

The people in the video capture the essence of the City of Hope story. For a 102-year-old facility, some messages are timeless. Take a look:

(Image via)

Published August 2016.

A template for your next health care infographic

Yes, it’s an infographic on how to produce an infographic.

This template can help PR and marketing pros share a plethora of tips and news to educate patients.

To begin, you must have a clear map in your mind of where to place images and bits of information. Consider the flow of:

  • Pie charts
  • Bar graphs
  • Statistics
  • Text

Take a look:

(View a larger image here)


(Image via) 

This article was first published in September 2016.

Congress seeks solutions for fraud in home care for seniors, disabled

A House subcommittee heard from officials from the GAO, HHS’ Office of Inspector General and the CMS on how to combat home healthcare fraud.
Modern Healthcare Breaking News

17 trends that affect health care

America spends $ 3.8 trillion on health care. Do you know what’s driving and shaping the significant changes we can expect in the industry this year?

Legacy-DNA, a health care marketing agency, has created an infographic featuring 17 trends that health care communicators should pay attention to. For example:

  • The progress of virtual health: Video consultations will reach 5.4 million by 2020.

  • The explosion of 3D printing: Researchers and surgeons experiment with prosthetics and small implants.

  • The growing attention of consumers: By 2018, people are expected to spend $ 6.5 billion on fitness and wellness.

How will you connect your PR, marketing and branding initiatives with these trends? Take a look at the infographic to see 14 other trends unfolding this year:

(View a larger image)


(Image via)

This article was first published in March 2016.

Live updates: Will anyone care about the Chargers in L.A.?

Live updates: Will anyone care about the Chargers in L.A.? Jan. 12, 2017, 1:04 p.m. The Chargers are leaving San Diego for Los Angeles, owner Dean Spanos announced in a letter posted on the team’s website. Jan. 12, 2017, 1:00 p.m. StubHub Center: It’s the Galaxy’s world, Chargers will just play… – Los Angeles Times