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Tag Archives: Care

Infographic: How to market to 6 health care consumer segments

When it comes to health care, consumer engagement is transforming in three key areas. A recent study from Deloitte finds that patients:

  • Want improved partnerships with providers

  • Use and trust online resources and information

  • Rely on technology to measure fitness and monitor health online

RELATED: Get live tours of industry-leading intranets that put the right information at employees’ fingertips

This infographic offers insights about the six kinds of health care consumers, and how communicators can best reach each group. For example:

  • Nearly 35 percent are casual and cautious consumers, are not very engaged and have little interest in health technology.

  • More than 20 percent are content with their providers, comply with instructions and ask questions during office visits.

  • About 20 percent are happy with their care and prefer to interact with their physicians electronically.

Look at the full infographic to get a better picture of today’s engaged consumers:

(View a larger image here)


(Image via )

Virtual rounds let families offer input on care from afar

Using off-the-shelf teleconferencing software, physicians on rounds are connecting with patients’ family members across the country.
Modern Healthcare Breaking News

Health care reform with Brady and Kessler

Brady and Kessler combine the insights of a political scientist with those of an economist and offer unique observations into the political forces and policies at play in the current health…
Video Rating: 0 / 5

Major Characteristics of the U.S. Health Care System Part 1

This lecture is part of the U.S. Health Care Lecture Series by Monika Wahi ( See blog post and download slides at:
Video Rating: 4 / 5

Excellence in Healthcare Patient Aligned Care Teams

This program shows how VHA is transforming from a traditional to a personalized, proactive, patient-driven model of care – using Patient Aligned Care Teams (PACT’s) as the drivers of this transform…

Michael Cannon: Is Health Care a Right or Privilege?

Is health care a right or a privilege? Michael Cannon, of the Cato Institute, and Dr. Hoangmai Pham, of the National Physicians Alliance, debate the topic.
Video Rating: 4 / 5

Top Four Innovations in Health Care Reform 2012

Dr. Jay Fathi, Medical Director of Primary Care and Family Medicine for Swedish Medical Center in Seattle, discusses the top for innovations in health care r…
Video Rating: 5 / 5

Exciting careers in Health care

Exciting careers in health care, make a difference in someone’s life, find out more about this here. Allied Health careers are varied and each specialisation…
Video Rating: 4 / 5

Atheist Experience #849: Spirituality in Health Care (+Aftershow)

The Atheist Experience #849 for January 19, 2014, with Matt Dillahunty and Tracie Harris. Spirituality in Health Care. Tracie talks about appropriate religio…

So that is health care reform?

One side of script is from an anonymous source who is invited to step forward for credit. For more see