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Tag Archives: Don’t

For those who don’t think the PLO and PA support terror…

Source: – Thursday, January 26, 2017
The New York Times reports: The Trump administration is preparing executive orders that would clear the way to drastically reduce the United States’ role in the United Nations and other international organizations, as well as begin a process to review and potentially abrogate certain forms of multilateral treaties. The first of the two draft orders, titled “Auditing and Reducing U.S. Funding of International Organizations” and obtained by The New York Times, calls for terminating funding for any United Nations agency or other international body that meets any one of several criteria. Those criteria include organizations that give full membership to the Palestinian Authority or Palestine Liberation Organization, or support programs that fund abortion or any activity that circumvents sanctions against Iran or North Korea. The draft order also calls for terminating funding for any organization that “is controlled or substantially influenced by any state that sponsors terrorism” or is blamed for the persecution of marginalized groups or any other systematic violation of human rights. We know that terror apologists will attack this by claiming that the PLO and PA aren't terror groups. So, just to make sure they have up to date information, here's a screenshot from the official PLO webpage showing part of a video they have in honor of the anniversary of the death of Ali Salameh, the "Red Prince," who was the leader of the Black Septembe

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Don’t Tell This Guy Who Won The Election

Source: – Tuesday, November 22, 2016

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Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good end in and of itself, it can also yield tangible benefits to your practice. Patients who have a good relationship with you will be more likely to refer you to friends and family. They will also be more likely to give you positive reviews online and to insurance companies, leading to more patients and cash bonuses for your practice.

Don’t let the computer in the exam room become a barrier to that integral one-on-one time with your patients. When it comes to both the room’s configuration and your interaction during the appointment, here are some strategies to ensure your time at the computer does not harm that essential rapport with your patients.

Configure for Common Experience. How is your exam room set up? If you have a computer and a computer desk, make sure it does not function as a physical barrier between you and your patient. If you have the computer screen facing so the screen is visible to you and to the patient, you can involve the patient in your data entry time if he/she can see what you are typing. Also make sure your configuration does not turn your back to your patient while you’re sitting at the computer.

Keep Some Time Screen-Free. It’s human nature to form impressions in the first moments of an interaction, especially when it’s something as sensitive as your health. Stay cognizant of this by keeping the first moments of the appointment focused on the patient. To avoid having to sit right down at the computer to access the patient’s record, pull it up before you enter the exam room, whether it’s a paper chart or logging in to a different computer. If you head straight for the computer when you walk into the exam room, the message you send your patient is one that comes off as impersonal and transactional.

When talking about something sensitive, keep that time technology-free, as well, and be sure to maintain eye contact.

Communicate While at the Computer. When you do need to sit down at the computer, help patients feel involved in the process by explaining what you are doing and why. This will increase understanding so your patients know how this is part of you taking care of them. As part of letting your patient know you are keeping their health information private, make sure your patient sees you log off.

MedPage Today recommends involving the patient even further by sending your patient this information, if they would like, via secure online messaging or even personal email. Just be sure you let your patient know what the security risks may be. If you’re worried about this violating HIPAA, MedPage Today says you shouldn’t be. The open lines of communication will help increase trust, and if your patients opt-in with awareness of any risks, then this is actually to your advantage.

The computer is a valuable tool for doctors, but be sure you don’t let it come between you and your patient. The relationship you have with your patients is the foundation of any medical marketing plan, and good relationships with your patients will lead to positive ripple effects for your practice in reviews, number of patients and your practice’s bottom line.

For more ideas about how you can foster good communication in the exam room, email

Medical Healthcare Marketing

A New Year’s Resolution For Science Advocates: Don’t Cry Wolfe

A group of science advocacy social media pages have asked their followers to make a New Year’s resolution. With hashtag #DontCryWolfe, the resolution was released to the internet world, with a request regarding one David “Avocado” Wolfe: “In 2016 we pledge to never share posts from this man on Facebook. We will also encourage our friends to do the same.” Most popular stories

Common words that don’t mean what you think they do

Most of us communicators are self-professed word nerds.

We hold strong opinions about whether to use the Oxford comma. We poke fun at Alanis Morissette’s “Ironic” because none of her examples of irony are, in fact, ironic. We silently—yet lovingly—judge our friends who say they “literally ate all the food at Thanksgiving” because, well, they didn’t.

Although we might have a stronger command of English than our friends and relatives, we aren’t impervious to mistakes.

I’m reminded of this often. When Ragan Communications’ executive editor, Rob Reinalda, edits my writing, he also imparts helpful grammar and usage tips. This includes pointing out words and phrases that don’t mean what I—and probably many others—think they mean.

A few examples are below. Are you ready to eat some humble pie?

1. Anticipate/expect

Anticipate seems straightforward, but there’s more to its usage than simply expecting or awaiting something. To anticipate entails preparation.

According to the AP Stylebook, “Anticipate means to expect and prepare for something; expect does not include the notion of preparation.”

So, you would say, “I anticipate 15 people will come to my New Year’s Eve party, so I should buy more confetti poppers,” or simply, “I expect 15 people will come to my New Year’s Eve party.”

2. Convince/persuade

Though convince and persuade seem interchangeable, they aren’t.

The difference is that you convince people of ideas, but you persuade them to take action. The easiest way to remember this is with this handy mnemonic device: The “i” in convince is for ideas; the “a” in persuade is for action.

So, I convince you that it’s important to maintain a healthy lifestyle, but I persuade you to go to the gym with me every week.

[Get best practices on internal communications from Mayo Clinic, Nebraska Medicine and Piedmont Healthcare in this free downloadable guide.]

3. Need to/have to

Communications experts like to say that we need to focus on certain PR trends or post to social media at specific times of day.

We don’t need to do those things. Perhaps we should or must do them, but they don’t fulfill a basic human need, such as breathing oxygen or drinking water.

Unless you frequently write about a body’s physical needs, you’ll rarely use need to in your writing. Substitute should, must, ought to or have to instead.

4. Since/because and while/although

Nope, these word pairs are not interchangeable.

Use since and while to refer to time. For example, you would say, “Since the store opened in 2005, sales have improved every year.” Or, “While the coffee brewed, I caught up with my cubemate.”

Use because to show cause and effect. For example, “I vacationed in San Diego because my friend recommended it.”

Consider this: “Since she served on the Library Board, she read a book a week.” Does that mean her dedication to the library increased her literary intake, or that once she had shed those duties, she had more time to devote to reading? Substitute because or after in such cases for greater clarity.

Use although and while when you mean to say “despite the fact that…”

Take this example from earlier in this story: “Although we might have a stronger command of English than our friends and relatives, we aren’t impervious to mistakes.”

That might bring me to…

5. Might/may

As Reinalda says, “May denotes permission; use might when conveying possibility.”

For example, I may drink wine with dinner tonight. I’m older than 21; I am legally allowed to do so. (And I’m definitely having a glass.)

I might invite some friends to eat with me—it’s a possibility.

Does the precise usage of any of these words surprise you? Please let us know in the comments section.

Don’t Ignore SEO

Doctors, dentists and other healthcare providers are still confused about search engine optimization (SEO) and its real value to your online marketing mix. Having a beautiful website is not sufficient for attracting the patients and case types you really value. You need an effective SEO strategy to get noticed when patients search for healthcare providers.

SEO is comprised of certain key elements to ensure that search engines such as Google and Yahoo! rank your website for relevant keyword searches. Keywords are the actual words and phrases that patients type into their browsers when they are searching for healthcare providers or health information.

We divide SEO into “on-page” and “off-page” factors. On-page SEO includes factors within your control – your website content and keywords, for example. Off-page SEO includes factors that are out of your control. Social media success and external links to your website are examples of off-page SEO.

When optimizing your site for search engines, remember to focus on your user (a potential new patient) over search engine algorithms. Make your title tag readable and clear to invite reader clicks.

Use a meta description, that two- to three-sentence description that appears just below the title tag you see on the search results page. This description is an overview of your page content, a reason to visit your webpage. Meta descriptions are key factors that drive users to click on your website link.

Another critically important factor in on-page SEO is your unique content. Over time, consistently creating unique, quality, educational content will attract ongoing patient traffic to your site. Understand that integrating keywords into your content is a special skill that requires an experienced web SEO writer. By choosing the right online healthcare marketing partner for your SEO, you’ll also gain access to a seasoned SEO web writer.

Medical, Dental Practice Marketing

Don’t Repeal Healthcare Reform — One Family’s Story

Don't Repeal Healthcare Reform -- One Family's Story

Rep. Capps speaks against repealing healthcare reform because it has put in place critical protections to help families across America. The Strong family, of Santa Barbara, CA has been dramaticall…
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Rachel Maddow -They don’t want healthcare reform

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Pelosi: Don’t Delay U.S. Healthcare Program Deadline, Fix Problems

Pelosi: Don't Delay U.S. Healthcare Program Deadline, Fix Problems

Pelosi: Don’t delay U.S. healthcare program deadline, fix problems WASHINGTON (Reuters) – The Obama administration should focus on fixing problems with the l…
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Your Staff: What You Don’t Know Can Hurt You

Your patients’ experiences in your medical, dental or veterinary practice are only partially correlated to your own care. Your staff interactions with patients often play a far larger role. Just look at any of the dozens of online review sites and you’ll see how many negative patient reviews cite uncaring, mean-spirited, unprofessional and disinterested staff as the reason for the negative review.

While some people are simply unsuitable for work in medical, dental or veterinary healthcare, most office staff cannot be faulted for their lack of sufficient training. Most healthcare staff members have never been trained properly to perform at the level you need. Sometimes, they forget that they work in a caring profession and lose sight of fact that patients are often sick or worried and need empathy or compassion from everyone in your office.

Good healthcare trainers are hard to find

With so many training companies making so many claims, it’s difficult to differentiate a real professional, dedicated healthcare staff training company from one that’s only looking to turn a quick profit. Don’t trust any firm or individual who promises to “tape your staff” in action prior to training during a “mystery shopper” phone call. This practice is illegal in many states.

Practice Builders has provided mystery shopping and staff training services to doctors, dentists, veterinarians and other healthcare providers for over 35 years. They have never taped or recorded a single mystery shopper call. In addition to often being illegal, it’s unnecessary. There’s no need to embarrass an employee who has not yet been properly trained. A true mystery shopper call establishes a baseline and identifies areas of strength and weakness – in writing – that can be addressed during training.

What you should expect from proper staff training

The goal of staff training is to help create superlative patient interactions at every level in your practice. The trainer’s goal is to create a positive atmosphere by instilling pride in your team members and pride in the practice, the level of care, the practitioners and each other. A good trainer teaches your staff about systems, communication, efficiency, patient messaging – even scripting, if necessary – to ensure their success and, more importantly, to ensure real patient satisfaction.

The best staff trainers have worked in healthcare and held staff positions in private medical and dental practices themselves. They know what your staff is going through and they empathize. They communicate effectively and train from their own real-world experiences. They can even help improve your staff morale, which has a direct correlation to improved patient care and satisfaction.

If you are considering a staff-training program that can really help generate positive patient experiences and reviews while improving morale in your practice, take a closer look at Practice Builders.

Learn more about proven staff training programs for customer service excellence, case conversion and practice representatives by calling Practice Builders at 800.679.1200 or emailing

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Medical, Dental Practice Marketing