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Tag Archives: Health

Best practices for good health

No magic pill will keep you healthy.

Brushing and flossing, proper handwashing and eating balanced meals contribute to your physical health, as do a number of other practices that you may or may not be incorporating into your schedule.

An infographic by Readers.com focuses on several key elements of our daily lives and their roles in maintaining overall health. Keep your patients focused on these areas:

  • Hygiene
  • Diet
  • Exercise
  • Socialization
  • Reflection
  • Rest

HealthCareCommunication.com

Rachel Seifert is retiring as general counsel at Community Health Systems

Rachel Seifert, the top attorney at Community Health Systems, is retiring at the end of March after spending almost two decades as the hospital company’s first and only general counsel. Separately, Allen Carroll, the longtime CEO of Bon Secours St.
Modern Healthcare Breaking News

7 Ways to Motivate Patients to Achieve Their 2017 Health Goals

7 Ways to Motivate Patients to Achieve Their 2017 Health Goals

Patient compliance is a challenging issue for the medical professional. Your desire to help your patients succeed is often derailed when they don’t do their part. Get a jump-start in January and use the New Year’s motivating force to your advantage!

Use these seven strategies to motivate patients to change, and help them meet their healthcare goals:

1. Set simple goals. You know where your patients need to be and the steps it will take to get there, so break their big goals into smaller ones and present them one at a time. For example, if you’re a physical therapist and know your patient’s end goal is to walk again, break that down into manageable goals that your patient can meet. It will be less overwhelming for your patient to reach a smaller milestone, and the progress will be a motivating factor in continuing their regimen at home.

2. Educate patients with handouts. Keep brochures on hand relating to a variety of health conditions. Then hand them out to patients, highlighting any important statistics or tips that relate directly to them. For example, seeing the mortality rate from heart disease might persuade your patient to maintain a better diet.

3. Make community connections. If you know of a community service your patient would benefit from, provide them the necessary info to get connected. For instance, if your patient needs help losing weight, a support group for overeaters might make a difference. Sometimes just a little extra support is all they need to stay motivated between appointments.

4. Host a workshop. Host a workshop that educates patients how to live with their chronic condition. For example, if you serve a large diabetic or cardiac patient base where diet is crucial to managing the diseases, offer a free workshop on how to read and interpret food labels and uncover the hidden dangers of certain foods.

5. Give homework. Make sure your patients know their success is largely in their own hands. Tell them exactly what they need to do at home, and let them know you’ll be checking their progress at the next appointment. Give your patients an exercise or diet journal to log their progress and hold them accountable to bring it to every visit.

6. Keep in touch. Make sure to schedule regular follow-ups with your patients and consider having a receptionist phone or email to check on them between appointments. Let them know they can call or email with any questions or concerns between appointments, too. The added attention will boost their motivation.

7. Eliminate obstacles. Does your patient have a cognitive or physical challenge impairing his/her ability to follow your medication or therapy regimen? For example, maybe he/she doesn’t understand medication dosing guidelines, can’t tolerate certain pill sizes or have difficulty opening medication bottles. Knowing of an impairment is the first step in removing it.

Practice Builders can help you motivate and educate your patients. Just email us at info@practicebuilders.com or call us at 855.898.2710 today for a free marketing consult. Whether you need brochures, webinars or blogs, we’ve got the tools you need to help your patients meet their health goals.

Medical Healthcare Marketing

Health plan plunges Mass Gen parent to $108 million operating loss in 2016

Partners HealthCare, the parent of Massachusetts General Hospital saw its troubled health plan account for $ 104 million of the $ 108 million in operating losses that the system posted in 2016. Partners joined Catholic Health Initiative among…
Modern Healthcare Breaking News

Quorum Health makes priority of 8-hospital divestiture

Management of Quorum Health Corp. is negotiating to sell five more of its money-losing hospitals to go along with two already under contract. Though divestitures are a priority, Quorum has expressed an interest in acquiring a hospital in Huntsville,…
Modern Healthcare Breaking News

How to distill complex health care stories

Medical mumbo jumbo has no place in today’s consumer-based marketing practices.

Confused patients, family members and people in your community won’t stick around and try to decipher your message.

As communicators, we must translate highly complex verbiage into clear, concise, compelling—and jargon-free—words and images. Within the process, we often forget the “V” word: value.

Progressive marketing and PR pros are focusing on value when creating videos, blog posts, events and more.

[WHITE PAPER: How to communicate with a millennial workforce.]

Pharma first

At Bristol-Myers Squibb, one challenge for communicators is to help doctors understand new treatment options, such as immuno-oncology cancer regimens. When pharma can educate providers, they in turn can handily share information with patients. Invoking complex science to “show and tell” alternatives to the “long-accepted method of treating cancer with radiation and chemotherapy” is no easy task. Medical Marketing and Media reports:

“We spent a lot of time thinking about how people who aren’t from the pharma industry can relate to and understand how immuno-oncology works,” explains Carrie Fernandez, head of U.S. communications for Bristol-Myers Squibb. “For example, on our I-O discovery website, there’s a graphic comparing a garden to immuno-oncology. We’re trying to break it down in a way that people can get the a-ha moment in their head without having to understand a Kaplan–Meier curve.”

Fernandez notes Bristol-Myers Squibb is working with advocacy organizations including Stand Up to Cancer to reach and educate patients. Those partnerships go along with the digital campaign, Ready. Raise. Rise.

New drugs, such as immunotherapy and hepatitis-C treatments, are often criticized for being wildly expensive. However, Spectrum Science Communications president Jonathan Wilson says companies need to remind patients of the value first. “A drug may cost a lot of money in the short term, but you have to think about the value these medicines bring over a lifetime,” he explains.

Though Mylan and other drugmakers have recently come under fire for price gouging, a growing number of pharma companies continue to break down their wordsmithing and images and ramp up value propositions. According to FiercePharma.com:

Astellas’ corporate campaign is one of several in the industry currently that highlight the good work pharma companies do. Using employees is a tried-and-true approach for pharma companies to humanize what they do and create empathy. Pfizer’s current corporate effort, for instance, shows its scientists and others taking a drug from just an idea all the way through to a patient’s medicine cabinet. And Merck’s online and social campaign “Humans for Health” is a deep dive into its employees’ passions around their work.

The new 30-second commercial, part of Astellas’ ongoing run with CNN, shows Astellas scientists and others at work and play, talking about their focus to work together to improve people’s lives. It ends with the line, “Turning innovative science into value for patients.”

confused_employees_scientists

The post continues:

While that line has been part of Astellas’ vision for years, according to an Astellas spokesperson, it’s new wording for the corporate CNN campaign. Last year, the commercial featured Astellas’ CEO and also its chief medical officer in a longer one-minute ad that focused on innovation and the company’s responsibility to its patients.

The idea of patient value jives with current medical, political and cultural healthcare conversations in which value is a key theme. That’s in part because of the anticipated move to more outcomes-based healthcare where value is a core measurement. However, patient value has also gained traction, particularly in pharma, thanks to ongoing drug pricing criticism. Incorporating value into the pricing equation has become strategic.

Consider how communicators at Seattle Children’s Hospital have used video to explain the complex and emotionally charged issue of pediatric bioethics. The hospital explains the purpose of the four-minute clip on its YouTube channel:

This video describes the work of the Treuman Katz Center for Pediatric Bioethics and its impact on patients, families and providers who are dealing with challenging ethical questions. 

(Image via) 
HealthCareCommunication.com

CMS to slash $130 million in Medicare home health pay

Home healthcare agencies will see a 0.7% drop in Medicare reimbursement in 2017, the final year of cuts meant to recoup previous overpayments.
Modern Healthcare Breaking News

Mercy Health’s surplus wanes in aftermath of health insurance exit

The operating margin at Mercy Health, the largest health system in Ohio, fell to a slim 0.9% in the first half of this year. Higher labor expenses and the residual effects from a divested insurer hurt the not-for-profit Mercy.
Modern Healthcare Breaking News

Acadia to add West Virginia behavioral health facilities

Officials at Highland Hospital, Charleston, W.Va., say the mental health center’s board of directors has agreed to sell its Charleston facilities to Tennessee-based behavioral healthcare company Acadia Healthcare Co.
Modern Healthcare Breaking News

Mental health bill advances to House floor

The Helping Families in Mental Health Crisis Act, sponsored by Rep. Tim Murphy (R-Pa.), passed 53-0 in the House Energy and Commerce Committee on Wednesday. The bill was first introduced by Murphy a year after the 2012 Sandy Hook shootings that…
Modern Healthcare Breaking News