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Tag Archives: Healthcare

8 Essential Metrics Healthcare Marketers Must Focus On

8 Essential Metrics Healthcare Marketers Must Focus On

Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield desired results.

Measurement is vital to successful marketing because it is the only way to recognize the effectiveness of your healthcare marketing activities. Unless you are able to track the revenue generated by every single marketing activity, you have no idea which of your marketing efforts are capable of attracting patients to your medical practice.

This is one of the biggest mistakes practitioners make in their healthcare marketing efforts. They have no idea how their marketing strategies are helping them, and they have no clue which marketing activities are generating the best results. It is only when you know which marketing activities work the best for your practice that you can create an effective healthcare marketing plan. For instance, if you know that direct mail is the best strategy for attracting quality patients to your medical practice, then you can look for innovative ways to integrate that particular activity into your healthcare marketing plan.

What is the best way for measuring healthcare marketing activities?

8 Essential Metrics Healthcare Marketers Must Focus On

Monitoring. Monitoring. Monitoring.

There are a variety of ways to monitor each of your healthcare marketing activities, depending on the type of marketing you do. For instance, if you conduct an email campaign, the best way to track the number of leads generated is by using call tracking. Call tracking is a low-cost and precise way to identify whether or not your marketing efforts are paying off. By using call tracking, you can determine which marketing activities generate the most leads, which will help you calculate the revenue generated by the tracked marketing activity.

Whether you are tracking online leads using Google Analytics or tracking leads via call tracking, monitoring is important for the success of your healthcare marketing campaigns. This is because an increase in the number of incoming phone calls only means your marketing is working; it does not say that you are getting a healthy return on your investment. So, it is always a good idea to measure marketing activities against the amount of revenue they generate, not the number of phone calls you receive.

The success of your healthcare marketing efforts depends on how efficiently you track key metrics that influence ROI. If you are a healthcare marketer, here are the eight critical metrics you should be focusing on:

1. Acquisition cost per patient: The acquisition cost per patient is an essential piece of healthcare marketing strategy. Understanding how much it costs to acquire a new patient through the various marketing channels is a starting point for tracking the overall success of your healthcare marketing efforts.

Mostly, this cost tells you how much money is being spent for every new patient acquired. Patient and doctor referrals, paid ads, website, social media and other marketing channels factor into your cost, and each channel contributes to the success of your marketing campaign. While most marketers just divide all marketing costs by new patients acquired in a specific period, it is better to calculate the cost per acquired patient for every marketing channel. This lets you know which marketing activities are most effective and which ones require a more aggressive treatment.

How to calculate acquisition cost per new patient

8 Essential Metrics Healthcare Marketers Must Focus On

Thanks to some amazing digital healthcare marketing tools, understanding and calculating your acquisition cost per new patient is simple. These tools allow you to track which marketing channels your patients are coming from, and then decide the importance and effectiveness of each channel. This will help you efficiently develop digital healthcare marketing strategy.

2. Patient’s lifetime value: The lifetime value of a patient is about understanding how much value a patient can bring to your practice in the long term. This healthcare marketing metric is an excellent way to learn how patient satisfaction boosts your bottom line.

When a patient is happy with your services, he or she is more likely to come back to your practice and recommend your services to family and friends. This means your patients can become a powerful way to market your healthcare practice. Estimating the lifetime value of a satisfied patient will help you enhance customer service strategies way down the road.

Although initially it may seem you are losing money in acquiring new patients, the lifetime value of satisfied patients may increase your ROI by as much as ten times. This broad view can help you shift focus on customer service and delighting your current patients, rather than focusing purely on acquiring new ones.

How to calculate a patient’s lifetime value

Calculating this metric requires some computation. In order to understand how much value a patient can bring over a lifetime, you will need to have the following information:

  • Patient acquisition cost
  • Rate of patient retention
  • Cost of appointment

3. Patient engagement: When it comes to healthcare marketing, an active online community or a social media platform can prove to be your best friend. The way patients interact with their healthcare providers divulges valuable information about their overall relationship. While ensuring a positive online interaction with patients, try to address and resolve any negative feedback at the earliest.

While patient engagement may seem like an insignificant metric and you may not directly link it to your ROI, it helps marketers understand how leads are responding to online content and how close they are to scheduling an appointment. Patient engagement can also help you see the extent of your brand outreach and refine your marketing strategy accordingly.

How to calculate patient engagement

Here are some of the key factors that can help you measure patient engagement:

  • Blog views and comments
  • Shares on social media platforms
  • Patient reviews and testimonials on third-party review sites

While a lot of factors play a role in understanding a medical practitioner’s engagement with patients, paying attention to online patient reviews is the most critical.

4. Search engine rankings: Search engine optimization (SEO) is one of the essential components in your digital healthcare marketing strategy. When potential patients are searching for a healthcare provider, you want to appear on the top of those options. Appearing high in organic searches is critical for any healthcare provider as it is an excellent way to attract leads to your practice and gain new patients. Local listings are influential, as these show star ratings and patient reviews. Listings with positive patient reviews and best star ratings always get the most click-through from organic traffic. This is where the importance of digital content kicks in.

How to understand search engine rankings

You can measure this important metric by monitoring your page ranking for keywords that are relevant to your industry and specialty. Knowing your position in search engine rankings allows you to have a better digital strategy on how to improve or maintain your position. A variety of online tools can also lend insight on your search engine ranking.

5. Patient retention: Retention is much sought-after, especially in the healthcare industry. The success of a medical practice relies on repeat business. When existing patients return to your practice, it increases their lifetime value. A bad experience in a medical practice can force a patient away for good. As a medical practitioner, it is critical to address patients’ concerns before they become widespread issues. A healthcare marketing strategy that focuses on converting negative patient experiences into positive ones will yield a great amount of success.

A happy patient who has had a good experience will not only become a patient for life but will also recommend your practice to family and friends via their social media or blogs, which can help increase your social validation. This makes loyal patients an integral part of your healthcare marketing strategy.

How to calculate patient retention

In order to know how many patients your practice can retain, you need to see how many current patients you have and how many you have lost and gained over a set period.

6. Valuable content: With regard to your practice website, you should have a strong idea of which sections and pages are driving most of your traffic and contributing to your marketing strategy. Sharing useful content is an effective way to acquire new leads. As a healthcare marketing professional, you must measure how well your target audience is responding to individual pages or type of content. This will help you hone your content marketing strategy. All of this relates to conversion rate optimization.

How to measure the impact of content

There are a lot of online tools that can help you understand the impact of strong content on your overall healthcare marketing strategy. However, Google Analytics is one of the best tools available online to measure these metrics.

7. Incoming call volume: Most medical practices complain about the volume of incoming calls and how much time their staff members spend handling them. A successful practice must have regular incoming calls and appointment requests from existing as well as new patients.

How to calculate incoming call volume

8 Essential Metrics Healthcare Marketers Must Focus On

Most phone systems have built-in call tracking equipment, which can be your starting point. Another helpful tool is CallRail, which provides in-depth information on the number of patient calls your practice is receiving on a daily, weekly and monthly basis, and it helps you identify where each patient discovered your practice.

8. Customer service response time: Customer service is a necessity in order to maintain healthy relationships with patients so you can earn their loyalty and continued business. Patients expect you to give priority to their problems and address their questions quickly. Your healthcare marketing must include a patient service team that focuses on improving patient service and experience. The primary goal of that team should be to resolve issues effectively and promptly.

How to understand and improve customer service response time

Your digital healthcare marketing strategy should cover a patient’s overall experience at your practice. Patients expect you to respond to their concerns through phone calls, emails and even social media. In order to calculate your customer response time, you can track the time when customer communication comes in and on average how long it takes to respond to their queries. Some social media platforms allow you to track this metric automatically.

Wrapping up

With extensive information available out there when it comes to digital healthcare marketing, it may seem a little overwhelming to make sense of everything. The best moves are the ones that define your marketing goal, set your plan of action and identify the marketing metrics that will help you discover how successful you were.

Different marketing campaigns have different goals and will yield different results. However, before any campaign, define what your healthcare marketing goals are so you know what to expect and how to strategize for more successful campaigns. However, regardless of your efforts, at the end of each healthcare marketing campaign, you must take the time to evaluate your success and note what you learn.

Measuring and analyzing healthcare marketing metrics can be difficult, and we would love to help you understand them in order to grow your medical practice. If you are willing to learn more about the powers of marketing metrics, give us a call.

Medical Healthcare Marketing

What Are Your Healthcare Marketing Goals for This Year?

What Are Your Healthcare Marketing Goals for This Year?

Just as we set goals in our personal life to improve our health, pay more attention to finances or devote more time to our relationships, a medical practice should focus on short- and long-term goals in order to be successful.

Marketing goal-setting is an art. It requires maintaining a midpoint between achievable targets and unattainable dreams. In fact, setting and maintaining strategic goals can be a somewhat torturous deliberation. Understanding that the key to success is not in crushing your goals and moving on but in defining them so that each effort serves a purpose. Goals should be set to influence the long-term and the short-term purpose of your medical practice. Consider the following key categories when mapping out your practice’s goals.

Financial goals: Review the last two years to get a snapshot of how your practice is doing financially. Once you have a clear-cut picture of your current situation, determine reasonable goals for this year. For instance, if you have been attracting 35 new patients each month on average, bump that number up to 45 and think about how you are going to attract potential patients through your practice door.

Staffing goals: Take a look your turnover rate, training and development needs, improving employee satisfaction, establishing a retirement or incentive plan, conducting salary reviews or updating your employee manual to be in sync with how you function.

Physical surroundings goals: Take a look around your office, including your waiting area. What’s needed to enhance the décor of your office? When considering improvements in your office decor, get input from staff to prioritize your list.

Patient satisfaction goals: Are your patients happy with the care and service you provide? When looking to measure patient satisfaction goals, consider conducting a patient satisfaction survey. You can set goals for reducing wait times, making the appointment schedule flexible, reducing billing errors and increasing referrals from existing patients.

What Are Your Healthcare Marketing Goals for This Year?

As a business, a medical practice can improve day-to-day performance and foster growth, even during an economic downturn, by applying the proven technique of goal-setting. Goals are long-term targets calculated to drive the practice toward the doctor’s vision of success. More than just marks of achievement, goals act as motivators for the doctor and staff when used to assess the practice’s progress.

Goal-setting is particularly valuable for medical practitioners who have little or no formal training on the performance factors that separate an average practice from an exceptional one. Once the technique of goal-setting has been learned, each practice will have unique goals based on the doctor’s vision. When laying the foundation for success, all practices can benefit from these fundamental goals:

1. Increase revenue: There are various ways to increase your practice revenue, but one of the simplest methods is to focus more on the existing sales process. Take a look at how much revenue your practice is losing because leads are not being managed and followed up on. According to studies, in an average practice, almost 50 percent of leads are lost due to incorrect management.

Steps to be taken:

  • Reduce average time taken to respond to leads.
  • Follow up with the sales team at least twice a week.
  • Review staff performance reports regularly
  • Hold biannual staff training sessions on call-handling practices.

2. Improve patient engagement: It is a known fact that happy patients bring in more referrals and increased repeat business, which will help support your financial goals. Increasing engagement with existing and potential patients is an excellent way to increase satisfaction. Patient reviews are a great way to benchmark this goal. Patient engagement will help your practice stay top-of-mind with your potential and existing patients.

Steps to be taken:

  • Using the right tools and technology is key to successful patient engagement. Make it a priority to have an effective patient communication system in place and a roadmap created to reach the target audience.
  • Implement patient retention programs. You can use email and text marketing to set up recurring reminders for patients when it is time for their routine checkups or lab tests. You can also announce incentive-based campaigns for patients who have not visited your practice lately. Offering an exclusive deal or free service is often an excellent way to get these patients back into your practice.
  • Send out regular communication to your patients informing them of your latest treatments, equipment, product discounts and any new deals you may be offering. You can also set up automatic emails that send your patients a special discount around their birthday or anniversary or holiday time.

What Are Your Healthcare Marketing Goals for This Year?

3. Reduce marketing expenses: Most practices approach marketing blindly, promoting their services on every channel and platform without tracking the performance. This may result in wasting a lot of advertising budget that could be spent elsewhere. You must resolve to focus more on quality and not quantity with your promotional strategy. It is important to determine which channels are resulting in the maximum conversation rate.

Steps to be taken:

  • Assign call tracking numbers to your advertising sources in order to get a complete picture of your marketing ROI.
  • Compare the quality of the leads different marketing sources are sending your practice. In addition, if advertising is sending you plenty of leads, but most of them are not converting, then the advertisement is targeting the wrong set of people and may need to be reassessed.
  • Evaluate marketing ROI reports consistently and hold quarterly budget review meetings to analyze and reallocate marketing budget based on performance.

4. Get more patient reviews: For most medical practitioners, online reviews cause great anxiety. However, with the abundance of third-party review sites such as Yelp, HealthGrades and Vitals, physicians simply cannot afford to ignore online reviews. Make sure to take a proactive approach to managing your online reputation. Your best line of defense against negative online reviews is to ensure the good reviews outweigh the bad ones.

Steps to be taken:

  • Implement a system for gathering and displaying authentic positive reviews from your loyal patients.
  • Learn from negative feedback and understand what needs to change. For instance, customer complaints about long wait times and staff behavior can be handled through better appointment scheduling and staff training.
  • Respond to negative reviews politely and professionally.

5. Automate key processes: For this year and the next few years, resolve to stop wasting your time, energy and resources on repeat tasks that can be automated. When the workflow is automated, there are likely to be fewer mistakes, and your admin staff will have more time to focus on things that matter, such as improving patient experience and providing outstanding care.

Steps to be taken:

  • Put your lead-generating process on auto-pilot with automated email marketing systems.
  • Introduce an automatic appointment reminder system to your practice. You can send automated texts and email reminders to patients and free up your staff for more important tasks.
  • You can also reduce manual data entry by implementing an online patient information system. This will not just save time but also reduce errors.

6. Search for innovative marketing opportunities: Consider employing different methods to improve the brand image of your medical practice. Look for ways that communicate professionalism, ethics, value and care to your potential and current patients.

Steps to be taken:

  • Take time to comprehend and accept the value of a strong online presence. Whether it is creating a profile on Facebook, Twitter or LinkedIn, these social media networks give you access to an unlimited audience, which has tremendous marketing potential.
  • Use your marketing materials to educate patients, enhance patient acquisition and retention, and increase profitability.
  • A SWOT analysis of your medical practice will help you understand which marketing strategies to keep and which ones to discard. Be sure to capitalize on your strengths, minimize weaknesses and identify new opportunities for your practice growth.
  • Most medical practices stick to old ways of marketing. However, for this year, consider going outside your comfort zone and launch new promotional campaigns such as email marketing, social media and search engine optimization (SEO). Consider using simple yet compelling infographics as a visually engaging tool to convey important medical information.

What Are Your Healthcare Marketing Goals for This Year?

Conclusion

Today’s medical practitioners must take a systematic approach to building and managing their practices. You must implement effective tactics to help you generate income to achieve short- and long-term financial needs. Practices will not reach full potential until they apply cutting-edge systems, state-of-the-art technologies. However, goal-setting can get the growth process started.

Medical marketing goals are essential if you want to expand your practice and provide valuable services to your patients. If you and your team are working on these marketing goals, you will be able to increase visibility and revenue for your medical practice. In addition, you will motivate your staff to have a renewed commitment to the visions and goals of your medical practice. So stay focused and celebrate success.

It is never too early or late to set marketing goals for your medical practice. All you need to do is focusing on areas in which you want to grow and then come up with innovative ways to market your services. If you need help, contact Practice Builders. We specialize in helping medical practices build and implement effective marketing strategies.

Medical Healthcare Marketing

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How to Create a Profitable Business Plan for Your Healthcare Practice

How to Create a Profitable Business Plan for Your Healthcare Practice

Marketing is crucial for any industry, and healthcare industry is no exception. Whether you are a big hospital or private practice, creating and implementing an effective marketing plan will help to attract new patients, retain the existing ones and maintain relationships with your staff and patients. An effective marketing strategy will play an integral role in increasing revenue, building patient trust, improving online reputation and expanding your reach.

A marketing plan can help you define and identify the target audience and key prospects. It can also assist in evaluating and comparing your practice data against your industry. Clearly, a business plan is necessary, so does your practice have one? Here are some more benefits of creating a strategic plan for your medical practice:

1. A business plan provides clear direction to your marketing initiatives, preventing random activities that may work against each other.

2. The process of developing a strategic plan offers an opportunity for everybody involved to collaborate in shaping the future of the practice. Active participation of all the stakeholders ensures the success of projects and priorities.

3. A strategic plan helps the physician set marketing goals and priorities for the medical practice.

4. Clarity of aims and objectives can improve the quality of patient care.

Strategic business planning offers great long-term value. After the initial planning is done, a practice can use it as the benchmark for measuring progress and monitoring areas of improvement.

The process for preparing a strategic business plan is not clear-cut, but it is one of the most important things you should do for the strategic growth of your practice. A well-defined marketing plan will outline how you will retain existing patients and attract new patients, retain staff and communicate your message in the most efficient manner.

You do not need to hire expensive consultants to create a marketing plan for your healthcare practice. All that you need is the willingness to put in time and effort. An ideal marketing plan should address every aspect related to promoting your practice, and to effectively plan, you must do some research.

Identify your target audience

The first step in any business plan is to figure out who is going to seek your service. If you have a specialty practice, you probably know the answer. According to industry experts, your marketing efforts will be effective only if they are targeted. So to identify your potential patients, start by defining the common characteristics of your current patients. Always remember, your marketing plan is all about reaching your target audience and adjusting your approach to fit their preferences. Beyond demographics, try to learn the reasons why your potential patients will come to your practice, know your competition and understand your competitors’ approach in reaching the target audience. Examine how your competitors market their practice and then compare their approach, services and marketing strategies with yours. You must also determine your unique selling proposition and understand what makes you different from your competition.

Marketing is all about keeping up-to-date. So make sure while doing your research, you stay updated on current affairs. The idea is to keep up-to-date with financial, political and marketing trends that influence the medical community so you can create an effective business plan that responds to changing market conditions.

Time for some brainstorming sessions

After you have identified your potential market and patients, you will need to categorize and address critical operational questions about your medical practice. You may need to set up brainstorming sessions with people you trust, including family, friends, team members or other professionals. During these sessions, try to find answers to these basic but critical questions:

Question: Which marketing platforms will make be most suitable for promoting your services?

Pro tip: You will need to think regarding how to present or sell your services. For instance, consider offering packages that are generic in nature and offer value for money.

Question: What is the best time and frequency of marketing your service?

Pro tip: Too much promotion can create a negative brand image in the minds of potential patients. Too much advertising tends to make patients suspicious. So depending on your target audience, determine the best time for promoting your practice.

Question: What are you trying to achieve from your business plan? How do you plan to measure these goals?

Pro tip: According to experts, your marketing plan should include basic tasks that have short-term goals so that you do not end up compromising on the patient experience. You can consider using big data to evaluate and measure results and their impact on ROI.

Penning the business plan

Now that you have completed the groundwork, it is time to put all your facts and figures into words. Here are some basic steps for creating a business plan for your medical practice:

1. Define your mission and vision: This is where you need to determine your goals. You have to understand where you want your practice to be in five to seven years. You will need to prepare a list of all the marketing techniques and tactics and determine what options will work best for your practice. Some of the effective marketing tactics are networking, direct marketing, print advertising, training sessions, media, open houses, social media, blogs, third-party websites and much more.

2. Identify your team: In order to build support and generate enthusiasm, you should determine the outgoing personalities in your organization. Find people who will help support your marketing efforts by hosting open houses, patient training sessions, interviews and other public relations initiatives.

3. Market segmentation: Consider potential patients think outside the box. Look within your organization first – you may find some of your best customers and marketers there. You must understand where your patients come from and dive deeper into your business model. Is your practice mainly run by physician referrals, or do patients refer directly? You need to create an extensive list of potential patients and categorize them.

4. Create patient personas: Patient personas are representations of your ideal patients. You must create patient personas based on your research and reflect on their needs and issues. For instance, if one of your buyer personas is a diabetic, his or her needs will be different from a flu patient.

5. SWOT analysis: SWOT matrix is another important component of the business plan. You can use this analysis to assess your practice’s strengths, weaknesses, opportunities and threats. This study will help you understand your market situation better and discover growth opportunities. For a successful SWOT analysis, you must be specific, realistic, compare different situations and keep your business plans and goals updated.

6. Prepare a budget: Now that you have all the market information you need and have established the best way to reach your potential patients, focus on your budget to support your marketing campaign. To begin with, it is advisable to stick with the 80/20 rule. According to this rule, 80 percent of your business volume will often come from 20 percent of your patients.

7. Share your vision: The first step is to make sure the plan is received and understood by your organization’s leadership. Next, make sure your plan becomes a part of the organizational culture. You must encourage employees to come up with ideas that will support your idea. Always share your plans with physicians, volunteers, employees, board members and top leadership.

8. Plan the rollout: To begin with, introduce your campaign internally. Your organization’s leadership and staff are often your best support. If they get the message, your marketing efforts will be successful.

9. Measure and evaluate: You should regularly track new patients, physician referrals, leads, website hits and procedure volumes in order to assess the success of your business plan.

Don’t forget the 7Ps

Even the most insightful services, supported by the best business plan, will not survive on the market if they are unable to reach potential patients. That is why practices need to invest in strategies that will bridge the gap between them and the target audience. For your marketing initiatives to be successful, you must address the 7Ps in order to evaluate and measure your business activities. These seven Ps are product, price, promotion, place, packaging, positioning and people. These 7Ps will help you review and define key issues that impact your marketing activities.

1. Product: When was the last time you took an unbiased look at your products, service, facility or value proposition? Do your products meet the needs of the patients? Do your products and services deliver value? Is your medical practice properly presented? The ‘product’ for your healthcare practice is the happiness and satisfaction of your patients, which is intangible and cannot be quantified. The only way is to know that customers receive value and comfort by way of your medical practice.

2. People: Healthcare is all about people – your current patients, potential patients, staff and management – everyone delivers or receives a service plays a significant part in the product category. Your patients will evaluate the service and satisfaction based on assumptions and interactions. Usually, patients do not have much insight to your medical skills, but they will know if they are pleased based on how you deal with them. Your reputation and your image are not yours alone – it is teamwork.

3. Price: It is the amount people pay in exchange for the product received. Therefore, the price must be competitive, enough to generate profit, but may vary when bundled with promotional offers. Sometimes, price is the biggest factor. Therefore, as a practice owner, you must take a serious look at those areas where there is flexibility and be open to adjusting and reducing prices to meet your patients’ needs.

4. Promotion: This refers to all the direct and indirect ways of communicating about your product to your people or potential patients. This may include personal and mass interaction. In all instances, promotion should always be carried out in a professional manner. The objective of promoting your practice is to examine how, when, what and where you can offer your service to your target audience.

5. Place: This points to presenting your products or services to your target audience in the right place and at the right time. Needless to say, the ‘place’ will be your office where the product will meet the user. However, in healthcare, a change in location can impact the user’s decision to buy.

6. Packaging: Take an unbiased look at the appearance of your office, front office, waiting area, brochures and website and the appearance of your medical staff. You might be surprised to see what patients are observing when they walk through your front door.

7. Positioning: This refers to the way your brand, products or service are perceived by your target customers. If you could get the opportunity to create the ideal impression in the minds of your patients, what would you want it to be?

For successfully growing their practice and attracting new patients, many practices are working with medical marketing agencies. As a medical marketing company, Practice Builders knows what is suitable for different medical specialties. We can introduce you to the best marketing tactics that will draw new patients to your practice. Moreover, we know how to develop effective business plans that will lead to significant growth in your medical practice. To find out more, contact us today.

Medical Healthcare Marketing

Top 22 Social Networks for Doctors and Healthcare Professionals

Top 22 Social Networks for Doctors and Healthcare Professionals

For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek professional advice. It is also a place to network with peers and find job leads. However, you must respect privacy and security regulations of social media sites. Also, some social media platforms indulge in data mining practices, which may turn you off. Having said that, several social media platforms do provide benefits along with the much-needed security demanded by the medical professionals.

Here’s a list of the 22 most popular social media sites for healthcare providers. While the majority of these sites and online communities are explicitly for physicians, some of them also focus on connecting nurses, medical students and job seekers.

1. Sermo: With more than half-a-million active users, Sermo is probably the most popular social networking site for healthcare professionals worldwide. According to the site’s policy, only licensed physicians can register here. This site focuses on connecting verified and certified medical professionals from across the globe, who are allowed to ask anonymous questions and have real-time interaction with peers regarding patient care in Sermo’s “virtual doctors’ lounge.”

2. Doximity: A newer kid on the block, Doximity has over half-a-million users. Aimed at connecting US-based doctors in all specialty areas, more than 60 percent of all US physicians are claimed to have already signed up for its membership. The site also facilitates doctors to earn some of their category 1 CME credits by reading the online medical journals. This social network platform for doctors comes loaded with features and benefits.

3. DailyRounds: This is a service for physicians that blends specific features of a social networking site and a medical journal. Doctors can use DailyRounds to exchange knowledge, upload and view medical cases and access its drug database. They can also network with other physicians through iOS and Android apps.

4. Incision Academy: Incision Academy helps surgeons share their knowledge and techniques with other surgeons across the globe. This social platform allows the surgeons to share specific techniques with other surgeons from all over the world. The fundamental value of this platform is sharing skills and techniques, with the aim of improving surgical care.

5. OrthoMind: Founded by orthopedic surgeons, this is a specialized global practice network for orthopedic surgeons. It allows members to connect with the online community on the forum. Members also have the opportunity to connect with their peers through various networks and review medical products and techniques. This platform also features a surgeons online lounge as well as a Grand Rounds Forum where difficult cases are discussed.

6. QuantiaMD: Founded as a platform for helping doctors collaborate, over 200,000 members are already using this platform to communicate and share critical information. QuantiaMD helps physicians stay ahead by communication with and learning from peers and specialists. This social networking site provides video content and presentations made by experts for higher-learning institutions.

7. WeMedUp: This is an online community that provides world-class collaboration for medical professionals. The aim of this online community is to help physicians get together online and connect with like-mind professionals. Members can discuss patient case studies and share industry research. Also, this platform allows the members to participate in online polls, apply for job openings and interact with peers in a private environment. Membership is available to physicians, dentists, medical students and more.

8. Figure1: This social networking site targets healthcare professionals and medical students in more than 100 countries. The platform allows medical professionals to share anonymous images of an ailment, such as X-rays, and have discussions with their peers related to the pictures. This site helps doctors working in remote locations to connect with other doctors and gain more knowledge on rare illnesses. Figure1 guards the privacy of the patient by removing faces and other identifiable marks immediately when a doctor uploads the image.

9. Ozmosis: Created by Ozmosis, Inc., a medical social business software company, Ozmosis is a social network for physicians. This social site allows its members to connect with other physicians through a secure and trusted platform. On this site, individuals can share health-related information as well as clinical advice. Doctors can collaborate with peers and discuss specialty-specific information. Ozmosis allows only US-licensed physicians to join the network and ensures that all member profiles are verified.

10. Doc2Doc: This is a social networking forum that connects medical students, residents and interns as well as physicians from across the globe. The site offers online forums, discussion boards and blogs where medical professionals and students can meet and discuss issues. Member physicians are allowed to address issues that are either clinical or nonclinical in nature. The site is unique as it enables self-education among physicians.

11. DoctorsHangout: This is a professional networking site for doctors, residents and medical students globally. This social network can help medical professionals maintain existing personal and professional relationships and develop new ones by reaching out to other doctors around the world.

12. Student Doctors Network: This educational and nonprofit website aims at supporting and encouraging students interested in pursuing a career in medicine. Founded by medical students and residents in 1999, this website is committed to providing assistance to promising medical students during all phases of their studies.

13. SharePractice: This social networking platform allows doctors to ask questions and receive instant feedback from other verified doctors rather than having to make a call, text or email specialists in their professional network. The site enables physicians and medical practitioners to comment on thousands of drugs, supplements and diseases, so the information is updated, complete and peer-verified.

14. CardiologyNetwork.com: This professional and personal networking site is dedicated to cardiologists worldwide. It is an exclusive service for cardiologists, residents, physicians and medical students who are interested in making a career in cardiology and for all healthcare professionals who are related to the field of cardiology.

15. MomMD: This social networking site connects women in medicine with each other. Members can participate in the forums and come together to make an impact in the field of medicine. This site provides sections such as a job board, discussion forums, average salaries and much more especially for female physicians. With over 8,000 members, MomMD is the largest and best site devoted to women in the healthcare industry. The aim of this site is to encourage and support women physicians, residents, students and nurses in their careers as well as in life.

16. AllNurses: This exclusive social network for nurses and nursing students provides online forums, blogs, job listings and much more. The site is password-protected and only registered members can participate and utilize its features. On this site, nursing practitioners can find advice from peers, a job board, an FAQ section and blogs covering critical topics related to the nursing profession.

17. The Social Media Health Network: Created by Mayo Clinic, this network aims to promote global health by providing information for medical students, patients and providers. The premium members of this network can access webinars, member online directories, discounts on events and conferences, and more. The quality of this social networking site makes it one of the best resources for healthcare professionals.

18. Medical Group Management Association (MGMA): This is a LinkedIn group that encourages best management practices within the healthcare industry in order to facilitate and promote the highest standard of patient care. A community of the Medical Group Management Association website, members are allowed to communicate with leaders in the medical industry to get better insight in managing their practices.

19. NurseZone: This social networking site provides insight on the nursing profession. Members can explore their career path, discuss best practices of nursing and learn about the latest nursing techniques, including travel nursing. NurseZone is equipped with all the social networking features a nursing professional may need to connect with others.

20. Physician’s Practice: Created with an aim to help doctors manage their practice, this LinkedIn group permits no marketing or sales activities in order to keep the discussions focused and relevant. This group seeks to improve patient outcomes by interacting with doctors to understand and address their issues.

21. NurseTogether: This site aims to empower nursing professionals by creating a network of online support from other nurses. Members can participate in an active forum and exchange opinions about the latest trending topics in the nursing community. This social media site is loaded with information about career development and educational opportunities.

22. American Medical Association: This is a LinkedIn group that enables doctors to participate in the growth and improvement in the field of medicine. Medical professionals can learn to help their patients by joining this active online group of physicians from across the world.

Medical Healthcare Marketing

‘One-in, two-out’ executive order could shake up heavily regulated healthcare industry

President Donald Trump’s latest executive order requires executive departments or agencies to remove two previously implemented regulations for every new regulation issued.
Modern Healthcare Breaking News

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And if a disengaged employee leaves your practice, it costs about 25% of their salary to replace them, according to the Bureau of Labor Statistics.

The bottom line: Happy workers create repeat customers and fewer overhead costs.

But how do you perk up your staff’s spirits when the healthcare horizon looks so foggy? Implement these six morale boosters in your practice:

1. Communicate with your staff. While there are many ways to inquire how your staff feels about the work environment, such as via an anonymous survey or during one-on-one reviews, the simplest way is often overlooked. Just ask your staff regularly how things are going – during everyday conversation, staff meetings and formal reviews. Be sure to listen, let them know you genuinely care and then take action to address their concerns. If you sense there sincerely is a problem, do your best to work it out. Staff members who believe their concerns matter will feel valued, which in turn leads them to value your patients and take pride in their work.

2. Lend a hand. Hierarchical breakdown is often the disconnect in an organization, and healthcare is no exception. Let your staff know you are there to lend a hand if you are available. Whether you restock cups at the water dispenser or assist with a patient issue, showing your staff you’re not too above them to take part in the day-to-day duties that their jobs entail will forge trust and respect.

3. Shine those stars. There are so many ways you can recognize your staff’s achievements. Patients and staff alike will enjoy perusing a decorated bulletin board dedicated solely to recognizing staff accomplishments and shining stars. Post staff photos with their achievements, and make sure you offer both staff and patients a clear way to call out an outstanding achievement. Even if you recognize a staff member in a quieter fashion, such as an email, be sure to cc someone even higher up the corporate ladder than yourself to give that employee an added pat on the back!

4. Have fun. There are a number of ways you can pepper both laughs and smiles into your regular routine. Recognize staff birthdays with simple decorations and breakfast treats, celebrate the seasonal holidays with a chance to win grab-bag prizes or spend the last ten minutes of your regular meetings having a little fun. And of course, who doesn’t love Crazy Hat Day?!

5. Make a big impact with the little things you do. Sometimes the small perks make the biggest impact on employee satisfaction. Flex time, free snacks, the ability to earn some extra time off and being able to adjust schedules due to family emergencies without repercussions are all amazing ways to ensure your employees know you care about their general health and well-being.

6. Participate in community events. When you participate in a hospital- or medical practice-sponsored fundraiser, you show the entire organization that you are committed to working together. Not only is occasionally getting the crew together outside of work good for team-building, it often brings awareness of an issue to the community, and it gives participants a sense of involvement and, oftentimes, hope. Just be mindful and respectful of family personal time, and don’t penalize anyone for not devoting their off-hours to volunteer at work functions.

Looking for more ways to boost your staff morale? Practice Builders has the perfect tool: our Customer Service Excellence program! Treat your healthcare team today, because when you help your staff improve the way they interact with patients, you’ll attract more patients and generate more revenue for your practice!

Medical Healthcare Marketing

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in conversions. So if you’re going to make the investment ¬ as you know you need to ¬ be sure to do it carefully and cautiously so you don’t waste your time and money.

Here are the top five digital marketing issues you need to consider as you look to hire an effective digital marketer for your healthcare practice:

1. A long-term marketing plan. Don’t be afraid to ask a potential digital marketer to describe for you the 180-day marketing plan that he/she envisions for your healthcare practice. While a decent digital marketer might think three months ahead, a more skilled marketer should be thinking much farther into the future. The foundation you build now with your online presence will support your future marketing efforts. You want a digital marketer who will test and refine strategies along the way, not someone looking to implement cookie-cutter solutions with no plans to test results.

2. Solid metrics to gauge marketing results. You want your marketer to measure not only followers and traffic, but also conversions – the people coming into or returning to your practice because of your digital marketing strategy. Pay-per-click (PPC) advertising is a great tool, but make sure your marketer can track a lead from a PPC ad all the way to that new patient lead. You also want to rank high in search engines and make sure your marketing efforts pay off in retaining current patients.

3. Future plans for your website. Be cautious if your prospective marketer seems more interested in beefing up your website with bling but isn’t discussing your site’s current analytics. Your digital marketer should be able to show you what your site’s traffic and conversions look like now, how they compare to other medical practices similar to yours and what the marketer plans to do to your site to get ROI for your practice.

4. Social media solutions. Be sure to inquire about which social media solutions your prospective marketer proposes to use for your practice. It should raise a red flag if he/she wants to just get your medical practice linked into as many channels as possible without a strategy. Your marketer should first be considering which channels your patients will likely frequent and why. Pay close attention to how a prospective marketer will select and post on those channels as well as how he/she intends to convert those followers into new or returning patients.

5. An email marketing plan. If you’d like your digital marketer to handle your email marketing, you should ensure he/she knows the rules for healthcare and, once again, ask about conversions. Can he/she measure click-thru and conversion rates? You want to know you’re generating some form of patient contact as a result of the emails. Does your potential marketer have strategies to improve your list quality? It’s also important to know how much you’ll need to spend to produce the emails vs. how much patient traffic you should get in return.

There are a lot of details to consider when creating a digital marketing strategy, but Practice Builders has the tools to help! Do you need more guidance on how to hire the right healthcare digital marketing person for your practice? Sign up for a free consultation with us and we’ll help you. Call us at 855.898.2710 or email us at info@practicebuilders.com.

PB product: Want more guidance on how to hire the right digital marketing person for your practice? Sign up for a free consultation with us and we’ll help you. Call us at 855.898.2710 or email us at info@practicebuilders.com

Medical Healthcare Marketing