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Tag Archives: Healthcare

Why Healthcare Practices Should Use Video

Why Healthcare Practices Should Use Video

We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to pull up on a phone or tablet. Healthcare providers should consider incorporating educational videos as part of their online marketing strategy. Let’s break down the elements that make video a great tool in your healthcare marketing strategy.

It’s a Mobile-Friendly Format.

Thanks to the smartphone, patients are searching for their content on their phones or tablets about 50% of the time, according to Forbes.com. Sifting through written content designed for a computer screen becomes tedious on a mobile device. This means even if you have great written content for your site, it might be pushed aside half the time simply because of the format. Video, however, is very mobile-friendly and easily ingestible on the go.

It Proves You’re Human.

Patients are more apt to connect to a human face and voice than to stagnant words on a screen. They want to know they are being cared for by professionals who are real human beings. Consider a video interview with a doctor explaining signs she looks for to tell the difference between a run-of-the-mill mole and ones that could be cancerous, for instance. Your patients, current or potential, will like the sense of connection from seeing the doctor’s face and hearing her voice.

Also consider using videos of patients recommending your practice. Participation is voluntary, of course, and patients should not divulge specifics of their medical history. They can speak to why your practice is beneficial to them and how the doctors and staff are helpful and trustworthy. Again, this can help establish your practice’s credibility more than written words on a screen. Patients like getting recommendations for healthcare services from people they know. Videos of real patients recommending your practice are the next-best thing.

It Creates More Searchable Avenues to Your Site.

If you first upload your video to a video site like YouTube and then embed the video into your practice’s page, you’ve created multiple, searchable access points to your video content. Like blog posts, videos are searchable based on keywords. Your video content can come up in YouTube, in a search engine like Google and on your site. Videos are also easy to share on social media for even more avenues for patients to find your content.

Get started with video marketing for your healthcare practice today by emailing Practice Builders at info@practicebuilders.com.

Medical Healthcare Marketing

How to create a social media calendar for marketing your healthcare practice

How to create a social media calendar for marketing your healthcare practice

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world of your work?

That’s where a social media calendar comes in. It can be a saving grace for a busy practice, helping to lay out a road map for months worth of content. Best of all, it can radically reduce the amount of time you spend on social media while radically raising its effectiveness. Below are a few tips for creating a social media calendar to help market your healthcare practice:

  • 1. Identify your networks. Quality matters more than quantity, so pick a few social media networks to really focus your attention on. Use a visual icon to identify each network on your calendar, and you’ll be able to see when you’ve over-posted or under-posted to one of them. Keep in mind that some networks demand more frequency than others; experts recommend posting at least five times a day on Twitter, while Facebook can thrive with as few as three posts a week.
  • 2. Create or mine your content. Decide on the content you want to post, and make a plan to get it! If you’re linking to a blog post on your website, make sure that your calendar includes a reminder to assign a writer to create that post in advance. If you have special events or deals to offer your patients, be sure to spread the word several times across your networks well in advance of the date. If you want to share images, be sure to assign a staff member as designer or photographer. And if you’re sharing health-related content from other sources, be sure to identify the system – such as Google Alerts – you’ll use to mine that content.
  • 3. Humanize your content calendar. Content comes not just from within your practice but from outside it, as well. Search for important healthcare dates, such as National Nurses Week, updates on MACRA, even staff birthdays, and put them on your calendar to be posted. Human touches light up your social media presence.
  • 4. Use your calendar as an analytics tool after the fact. Calendars aren’t just for looking forward! Mark what kinds of post generated the most views, interactions and shares, and use that information to design next month’s content and posting frequency.

With this detailed social media calendar saving you time and work, effective social media marketing is easier than you think. You’ll see the direct benefits when your online interactions help to bring new patients in the door.

Medical Healthcare Marketing

Norton Healthcare CEO Stephen Williams will retire this year

Stephen Williams, the long-time CEO of Louisville, Ky.-based Norton Healthcare who became a hospital administrator at 22, is retiring at the end of the year. Norton named President Russell Cox as Williams’ successor.
Modern Healthcare Breaking News

How Branding Affects Your Healthcare Practice’s Marketing Strategies

How Branding Affects Your Healthcare Practice’s Marketing Strategies

Are you struggling with your medical or dental practice’s overall online marketing plan? It may be because you haven’t developed your brand yet. Creating a brand for your business, be it retail or healthcare, will help direct your company and inform all of your future marketing choices.

Branding is really like having a map for your practice; it creates a mission that lets you, your staff and your patients know what you’re about and where you want to go. Because it acts as such a blueprint for your company, your brand can really affect your entire healthcare marketing strategy. Here’s how:

Content and Messaging

Your content is the first thing to be affected by your brand. If you’re trying to develop or promote a certain message, you want to make sure that all your written content has the same theme and intent. Every time you write a blog post, consider how it supports your brand and your mission. Are you reaching out to your patients effectively through your content? Are your expertise and specialties the focus of your content creation?

Your brand will also affect the types of articles you post from which publications. Does a certain online magazine have the same message as your healthcare practice? Or is the tone of an article differing too much from the tone you’re cultivating for your practice?

Accounts You Follow

When you want to stay on brand, you also want to make sure that who you align yourself with also supports your mission. Be sure to follow accounts that you support as a medical profession and as practice. You want to ensure that your followers understand your missing and message, so who you follow, share and retweet plays an important role in that.

Your Website Design

From your logo to your mission statement, your brand will affect everything about the design of your website – even images. The graphics and images you use will help inform your website’s visitors of the atmosphere of your practice.

Do you need help developing a brand for your healthcare practice? Our talented healthcare marketing consultants can help get you on the right track. Contact us today at 800.679.1262 or info@practicebuilders.com to learn more about our healthcare practice branding services.

Medical Healthcare Marketing

Why Online Content Is Important for Marketing Your Healthcare Practice

Why Online Content Is Important for Marketing Your Healthcare Practice

Do you have a content strategy in place for your healthcare practice? Even in 2016, content still ranks high as an effective healthcare marketing strategy. If you’re looking for ways to use content to draw potential patients to your website, here are the main benefits that original content can provide your site:

Keep Your Audience Engaged

Developing your own content, whether it’s a blog post or an online video, will help keep your audience engaged when they visit your site. Providing original content allows you to showcase your expertise and cover the specific topics that your patients are interested in. It also gives you the opportunity to create posts that your competition doesn’t have, potentially increasing your ranking on search engines because of your unique content.

Content Matters for SEO

In 2016, content matters even more toward your SEO standing. Google has changed its algorithms to include bounce-back rates. If your audience doesn’t find what they’re looking for on your site and goes back to the search engine results, it will negatively affect your SEO ranking. Original content on your site will help answer queries from potential patients so they can find what they’re looking for on your site.

Link-Building Opportunities

It’s actually okay to reference other articles and data in your own content – provided you give credit where it’s due, of course. Linking to other articles on your practice’s website can also help your SEO ranking through link-building. Link-building can help increase your SEO ranking as long as it’s natural and relevant. Learn more about link-building for SEO here.

Increase Your Social Media Presence

You may not go viral, but creating your own content gives you the opportunity to increase your profile on social media. Original and unique content can potentially get more shares or retweets from your followers than repeated content can.

Do you want to increase your current original content creation output? Are you not sure where to start? We can help! Contact one of our healthcare marketing consultants today at 800.679.1262 or info@practicebuilders.com for more information on how to develop original content for your healthcare practice.

Medical Healthcare Marketing

How to Create Content for Your Healthcare Practice’s Mobile Site

How to Create Content for Your Healthcare Practice’s Mobile Site

If you have a mobile site for your healthcare practice (and in 2016, you definitely should!), it’s important to think about mobile logistics when you’re creating content as part of your healthcare marketing strategy. Because of the dynamics of mobile sites and apps, there are different things to consider when you’re developing content than if you were just creating content for a desktop site exclusively. You don’t need to come up with totally different content for both of your sites. But here are some things that you need to consider when it comes to content on your mobile site:

Think of the Size

This is probably the most logical point, but consider the significant size difference between the screen on a desktop computer and that of a mobile phone or tablet. It’s important to find a way to scale down your content for a mobile device, whether it’s by making it smaller or making it “tappable.”

Make Your Content Engaging

To attract a mobile audience, you want to ensure that the content is unique, relevant, interesting and engaging. One way to attract an audience’s attention is to focus on creating a hwinning headline for your content. Other ways to ensure that your content is what your audience wants is to address patient questions and concerns and to see what potential patients in your area are searching for online through Google Analytics.

Consider Scrolling

When users are reading on a mobile device, it usually involves a lot of scrolling. You don’t want to cater exclusively to mobile devices when creating content, so you don’t want every piece you create to be short and sweet. On the other hand, having exclusively long-form content might not track well with mobile audiences, so it’s important to have a mix of both for both audiences. But if you keep your longer content engaging and sizable to a mobile device, you can still engage your mobile audience as well.

Use Graphics

Infographics can be used for both desktop and mobile content since it parses a lot of information in a visually engaging and easy-to-read format for your audience. You can also add more infographics to your content-creation strategy to help engage and draw in a mobile audience.

If you’re looking for more information on how to add mobile content strategies to your healthcare marketing plan, contact our healthcare marketing consultants at 800.679.1262 or info@practicebuilders.com. We’re here to help!

Medical Healthcare Marketing

Get Your Healthcare Practice’s Website Mobile-Ready

Get Your Healthcare Practice’s Website Mobile-Ready

With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds year after year. If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.

That being said, even having a mobile site isn’t enough. Search engines are now logging bounce-back rates and mobile data, so it’s important to have a functional mobile site, as well. If you’re considering making the move to mobile, here are some new mobile site design tips that you should consider for 2016:

Use Layered Interfaces

Mobile screens are significantly smaller than their desktop counterparts. That’s why layered interfaces are becoming such a popular trend for mobile sites. Layered interfaces allow users to open, close, switch tabs, swipe and remove windows quickly and easily. Using this new trend will help keep your mobile site functional and user-friendly since it mimics how people are using their mobile devices on other sites.

Remember to Swipe

Being on a mobile device is all about our fingers. With no mouse to use or click, your mobile site needs to have the functionality of a mobile phone or tablet. Using a swipe motion to scroll through your mobile site is a natural gesture for app navigation and a big trend for mobile site design in 2016.

Keep It Simple

As with desktop website design trends, they biggest design trend for your healthcare practice’s mobile site is minimalism. A clear, simple design will ensure that your site is functional and user-friendly and will also help keep you on-trend.

Consider Your Brand

If you’ve created a brand for your medical, dental or physical therapy practice, be sure to use that when developing your mobile app. With so much importance placed on mobile apps and sites, it’s not enough to just create a smaller version of your desktop site. Your mobile site has a life of its own – brand it to get your message across.

If you want to design a mobile app or site for your healthcare practice, contact one of our healthcare marketing consultants today at 800.679.1262 or info@practicebuilders.com to learn more.

Medical Healthcare Marketing

Why a Custom Website for Your Healthcare Practice Is Essential

Why-a-Custom-Website-for-Your-Healthcare-Practice-Is-EssentialBIG

Having a website is the most important first step in healthcare Internet marketing. But did you know that having a custom website is just as important? With website trends growing and changing every year, a customized website gives you the freedom to capitalize on those trends and attract more potential patients to your healthcare practice. Here are some other benefits of having a customized website:

More Control Over Your Design

As briefly mentioned above, having your own website means that you can enhance your medical website design as you see fit to stay on top of new Internet marketing trends. Staying on top of new trends allows you to keep your website fresh and engaging, SEO optimized, and will also keep you ahead of the competition in your area.

It also gives you the opportunity to make your site easier to navigate than if you had to rely on existing templates that can’t be changed. Customizing your website and its design will also allow you to ensure that you get a site that meets your needs and the needs of your patients.

Stay On Brand

Customizing the website for your healthcare practice allow you to keep it in line with the brand identity you’ve created for your medical or dental practice. From using customized colors to adding a logo and other content, your own website gives you the opportunity to create your brand and market it effectively online.

More Available Support

If there’s an issue with your site, it’s easy to be able to reach out to the web designer and get support for a customized site. Having a person or organization to rely on when your website has problems will help keep it running smoothly so it won’t negatively affect user experience. If you need to make important changes to your site, like adding a new address or phone number, it’s easier and quick to do with a customized website that has the technical support you need.

At Practice Builders, we provide our clients with customized websites and technical support to help them effectively market their practice online. If you want to enhance or customize your website, contact one of our experienced healthcare marketing consultants today at info@practicebuilders.com. We’re happy to help!

Medical Healthcare Marketing

Is Your Healthcare Practice’s Website Ready for 2016?

Is-Your-Healthcare-Practices-Website-Ready-for-2016BIG

We may be 6 months into 2016, but that doesn’t mean there isn’t time to adjust your healthcare marketing plan to ensure it’s ready for the new trends in online marketing. Is your healthcare website design on top of the biggest web design trends for this year? We’ve put together a list of what the trends are for 2016 so you can stay ahead of the competition. Take a look:

Create a Mobile Site 

We’ve said it before and we’ll say it again: In 2016, it’s imperative that your website be mobile-ready. Did you know that 57% of mobile users will abandon your site if it takes more than 3 seconds to load? Mobile usage is on the rise, and more and more people are searching for medical information on their tablet or cell phone rather than their desktop. In order to attract more patients, it’s important to optimize your website to accommodate what users want.

Make Your Content Longer

If you don’t have a blog yet, adding it to your website in 2016 is a good way to keep your website up-to-date. According to experts, long-form content is a big trend for 2016. It’s not just about your word count, though; users are now looking for pieces that have quality and depth.

In terms of healthcare marketing and your healthcare website design, this provides a unique opportunity to cover a few online marketing bases – it allows you to showcase your medical or dental expertise, update your website to accommodate 2016 trends, and it allows you to provide users and potential patients with great content.

Make User Experience Essential

When it comes to SEO rankings, the design of your website plays a bigger role than it did a few years ago. Search engines are now keeping track of how users interact with your website – are they finding the results they want on your page or are they going back to the search results and clicking other links?

Enhancing your website design can help make user experiences better. Whether it’s by creating original content or ensuring your site navigation is hassle-free, make sure you’re answering the questions your potential patients may have when they find your website online.

Add More Graphics and Animations

Graphics and animations are being used more and more to tell a story about your brand and to make user experiences more interactive and entertaining. This may seem like a cosmetic upgrade to your website design, but with search engines tracking user experience on your site, it’s an important trend to consider adding to your online marketing plan. 

Learn More About Microinteractions

Microinteractions are small mobile app design details that users engage  “without a second thought.” Whether it’s a noise to signify when users click a menu option or a button changing colors when a user clicks on it, these additional details enhance your site and give visitors little clues on how to interact with your site, providing a more satisfactory and fulfilling user experience.

Did you know that we offer website design and mobile site solutions to our healthcare clients? Contact us toll-free at 800.679.1262 or by email at info@practicebuilders.com to learn more.

Medical Healthcare Marketing

Think of Your Healthcare Practice as a Business to Expand

Think-of-Your-Healthcare-Practice-as-a-Business-to-ExpandBIG

When you’re creating an online healthcare marketing plan, it’s important to think of your practice as a business to make your marketing strategies effective, increase your online profile and gain more patients and referrals. If you’re struggling with the idea of viewing your healthcare practice as a business, here are some tips on how to change your point of view to help grow your practice:

Find Your Mission and Brand

Thinking of your healthcare as a brand will help you run it as a business. How will your healthcare practice be different? What’s your mission? What type of experience do you want your patients to have at your practice? And most important, what can you offer your patients that they can’t get at another medical practice?

Think About What Your Patients Want

Part of making a business successful is figuring out what your customers want. When it comes to your practice, think about what your patients are looking for in a healthcare practice. Are you providing services that are in line with the healthcare needs of your patients?

Review Your Practice

You’ve been running your healthcare practice for a long time, so it’s hard to be subjective when it comes to how you manage and run it. Having a third-party provider review your healthcare practice and your marketing plan can help you generate new ideas and strategies. You should also look at your practice as if you were a patient. If you were looking for a healthcare practice, would you choose yours? If not, why?

Target The Patients You Want

If you want to grow your practice, it’s important to have a target market in mind, the same way businesses adjust their marketing plan to target their audience. What new services can you provide to attract the patients you want?

Who Are Your Affiliates?

Many businesses work with other businesses and wholesalers to make them more successful. Who can you work with to expand your practice? Perhaps there’s a local hospital you can work closely with or there are comparable practitioners in your field whom you can connect and network with to expand.

Make Customer Service a Priority

Is customer service a priority at your practice? A business can fail if it doesn’t practice good customer service – and your healthcare practice is no different. A training session for your practice and staff can help bring your customer service skills up to par.

Use Promotions

Create specials and promotions to attract new patients and to reward the patients you do have. Just like how businesses have sales and special events, you should consider doing so at your healthcare practice to expand your reach and attract new patients.

If you’d like to create a brand, review your practice and improve your customer service skills, we can help! Contact one of our talented healthcare marketing consultants to learn more about our services at 800.679.1262 or at info@practicebuilders.com.

Medical Healthcare Marketing