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Tag Archives: Healthcare

Top 22 Social Networks for Doctors and Healthcare Professionals

Top 22 Social Networks for Doctors and Healthcare Professionals

For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek professional advice. It is also a place to network with peers and find job leads. However, you must respect privacy and security regulations of social media sites. Also, some social media platforms indulge in data mining practices, which may turn you off. Having said that, several social media platforms do provide benefits along with the much-needed security demanded by the medical professionals.

Here’s a list of the 22 most popular social media sites for healthcare providers. While the majority of these sites and online communities are explicitly for physicians, some of them also focus on connecting nurses, medical students and job seekers.

1. Sermo: With more than half-a-million active users, Sermo is probably the most popular social networking site for healthcare professionals worldwide. According to the site’s policy, only licensed physicians can register here. This site focuses on connecting verified and certified medical professionals from across the globe, who are allowed to ask anonymous questions and have real-time interaction with peers regarding patient care in Sermo’s “virtual doctors’ lounge.”

2. Doximity: A newer kid on the block, Doximity has over half-a-million users. Aimed at connecting US-based doctors in all specialty areas, more than 60 percent of all US physicians are claimed to have already signed up for its membership. The site also facilitates doctors to earn some of their category 1 CME credits by reading the online medical journals. This social network platform for doctors comes loaded with features and benefits.

3. DailyRounds: This is a service for physicians that blends specific features of a social networking site and a medical journal. Doctors can use DailyRounds to exchange knowledge, upload and view medical cases and access its drug database. They can also network with other physicians through iOS and Android apps.

4. Incision Academy: Incision Academy helps surgeons share their knowledge and techniques with other surgeons across the globe. This social platform allows the surgeons to share specific techniques with other surgeons from all over the world. The fundamental value of this platform is sharing skills and techniques, with the aim of improving surgical care.

5. OrthoMind: Founded by orthopedic surgeons, this is a specialized global practice network for orthopedic surgeons. It allows members to connect with the online community on the forum. Members also have the opportunity to connect with their peers through various networks and review medical products and techniques. This platform also features a surgeons online lounge as well as a Grand Rounds Forum where difficult cases are discussed.

6. QuantiaMD: Founded as a platform for helping doctors collaborate, over 200,000 members are already using this platform to communicate and share critical information. QuantiaMD helps physicians stay ahead by communication with and learning from peers and specialists. This social networking site provides video content and presentations made by experts for higher-learning institutions.

7. WeMedUp: This is an online community that provides world-class collaboration for medical professionals. The aim of this online community is to help physicians get together online and connect with like-mind professionals. Members can discuss patient case studies and share industry research. Also, this platform allows the members to participate in online polls, apply for job openings and interact with peers in a private environment. Membership is available to physicians, dentists, medical students and more.

8. Figure1: This social networking site targets healthcare professionals and medical students in more than 100 countries. The platform allows medical professionals to share anonymous images of an ailment, such as X-rays, and have discussions with their peers related to the pictures. This site helps doctors working in remote locations to connect with other doctors and gain more knowledge on rare illnesses. Figure1 guards the privacy of the patient by removing faces and other identifiable marks immediately when a doctor uploads the image.

9. Ozmosis: Created by Ozmosis, Inc., a medical social business software company, Ozmosis is a social network for physicians. This social site allows its members to connect with other physicians through a secure and trusted platform. On this site, individuals can share health-related information as well as clinical advice. Doctors can collaborate with peers and discuss specialty-specific information. Ozmosis allows only US-licensed physicians to join the network and ensures that all member profiles are verified.

10. Doc2Doc: This is a social networking forum that connects medical students, residents and interns as well as physicians from across the globe. The site offers online forums, discussion boards and blogs where medical professionals and students can meet and discuss issues. Member physicians are allowed to address issues that are either clinical or nonclinical in nature. The site is unique as it enables self-education among physicians.

11. DoctorsHangout: This is a professional networking site for doctors, residents and medical students globally. This social network can help medical professionals maintain existing personal and professional relationships and develop new ones by reaching out to other doctors around the world.

12. Student Doctors Network: This educational and nonprofit website aims at supporting and encouraging students interested in pursuing a career in medicine. Founded by medical students and residents in 1999, this website is committed to providing assistance to promising medical students during all phases of their studies.

13. SharePractice: This social networking platform allows doctors to ask questions and receive instant feedback from other verified doctors rather than having to make a call, text or email specialists in their professional network. The site enables physicians and medical practitioners to comment on thousands of drugs, supplements and diseases, so the information is updated, complete and peer-verified.

14. CardiologyNetwork.com: This professional and personal networking site is dedicated to cardiologists worldwide. It is an exclusive service for cardiologists, residents, physicians and medical students who are interested in making a career in cardiology and for all healthcare professionals who are related to the field of cardiology.

15. MomMD: This social networking site connects women in medicine with each other. Members can participate in the forums and come together to make an impact in the field of medicine. This site provides sections such as a job board, discussion forums, average salaries and much more especially for female physicians. With over 8,000 members, MomMD is the largest and best site devoted to women in the healthcare industry. The aim of this site is to encourage and support women physicians, residents, students and nurses in their careers as well as in life.

16. AllNurses: This exclusive social network for nurses and nursing students provides online forums, blogs, job listings and much more. The site is password-protected and only registered members can participate and utilize its features. On this site, nursing practitioners can find advice from peers, a job board, an FAQ section and blogs covering critical topics related to the nursing profession.

17. The Social Media Health Network: Created by Mayo Clinic, this network aims to promote global health by providing information for medical students, patients and providers. The premium members of this network can access webinars, member online directories, discounts on events and conferences, and more. The quality of this social networking site makes it one of the best resources for healthcare professionals.

18. Medical Group Management Association (MGMA): This is a LinkedIn group that encourages best management practices within the healthcare industry in order to facilitate and promote the highest standard of patient care. A community of the Medical Group Management Association website, members are allowed to communicate with leaders in the medical industry to get better insight in managing their practices.

19. NurseZone: This social networking site provides insight on the nursing profession. Members can explore their career path, discuss best practices of nursing and learn about the latest nursing techniques, including travel nursing. NurseZone is equipped with all the social networking features a nursing professional may need to connect with others.

20. Physician’s Practice: Created with an aim to help doctors manage their practice, this LinkedIn group permits no marketing or sales activities in order to keep the discussions focused and relevant. This group seeks to improve patient outcomes by interacting with doctors to understand and address their issues.

21. NurseTogether: This site aims to empower nursing professionals by creating a network of online support from other nurses. Members can participate in an active forum and exchange opinions about the latest trending topics in the nursing community. This social media site is loaded with information about career development and educational opportunities.

22. American Medical Association: This is a LinkedIn group that enables doctors to participate in the growth and improvement in the field of medicine. Medical professionals can learn to help their patients by joining this active online group of physicians from across the world.

Medical Healthcare Marketing

‘One-in, two-out’ executive order could shake up heavily regulated healthcare industry

President Donald Trump’s latest executive order requires executive departments or agencies to remove two previously implemented regulations for every new regulation issued.
Modern Healthcare Breaking News

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And if a disengaged employee leaves your practice, it costs about 25% of their salary to replace them, according to the Bureau of Labor Statistics.

The bottom line: Happy workers create repeat customers and fewer overhead costs.

But how do you perk up your staff’s spirits when the healthcare horizon looks so foggy? Implement these six morale boosters in your practice:

1. Communicate with your staff. While there are many ways to inquire how your staff feels about the work environment, such as via an anonymous survey or during one-on-one reviews, the simplest way is often overlooked. Just ask your staff regularly how things are going – during everyday conversation, staff meetings and formal reviews. Be sure to listen, let them know you genuinely care and then take action to address their concerns. If you sense there sincerely is a problem, do your best to work it out. Staff members who believe their concerns matter will feel valued, which in turn leads them to value your patients and take pride in their work.

2. Lend a hand. Hierarchical breakdown is often the disconnect in an organization, and healthcare is no exception. Let your staff know you are there to lend a hand if you are available. Whether you restock cups at the water dispenser or assist with a patient issue, showing your staff you’re not too above them to take part in the day-to-day duties that their jobs entail will forge trust and respect.

3. Shine those stars. There are so many ways you can recognize your staff’s achievements. Patients and staff alike will enjoy perusing a decorated bulletin board dedicated solely to recognizing staff accomplishments and shining stars. Post staff photos with their achievements, and make sure you offer both staff and patients a clear way to call out an outstanding achievement. Even if you recognize a staff member in a quieter fashion, such as an email, be sure to cc someone even higher up the corporate ladder than yourself to give that employee an added pat on the back!

4. Have fun. There are a number of ways you can pepper both laughs and smiles into your regular routine. Recognize staff birthdays with simple decorations and breakfast treats, celebrate the seasonal holidays with a chance to win grab-bag prizes or spend the last ten minutes of your regular meetings having a little fun. And of course, who doesn’t love Crazy Hat Day?!

5. Make a big impact with the little things you do. Sometimes the small perks make the biggest impact on employee satisfaction. Flex time, free snacks, the ability to earn some extra time off and being able to adjust schedules due to family emergencies without repercussions are all amazing ways to ensure your employees know you care about their general health and well-being.

6. Participate in community events. When you participate in a hospital- or medical practice-sponsored fundraiser, you show the entire organization that you are committed to working together. Not only is occasionally getting the crew together outside of work good for team-building, it often brings awareness of an issue to the community, and it gives participants a sense of involvement and, oftentimes, hope. Just be mindful and respectful of family personal time, and don’t penalize anyone for not devoting their off-hours to volunteer at work functions.

Looking for more ways to boost your staff morale? Practice Builders has the perfect tool: our Customer Service Excellence program! Treat your healthcare team today, because when you help your staff improve the way they interact with patients, you’ll attract more patients and generate more revenue for your practice!

Medical Healthcare Marketing

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in conversions. So if you’re going to make the investment ¬ as you know you need to ¬ be sure to do it carefully and cautiously so you don’t waste your time and money.

Here are the top five digital marketing issues you need to consider as you look to hire an effective digital marketer for your healthcare practice:

1. A long-term marketing plan. Don’t be afraid to ask a potential digital marketer to describe for you the 180-day marketing plan that he/she envisions for your healthcare practice. While a decent digital marketer might think three months ahead, a more skilled marketer should be thinking much farther into the future. The foundation you build now with your online presence will support your future marketing efforts. You want a digital marketer who will test and refine strategies along the way, not someone looking to implement cookie-cutter solutions with no plans to test results.

2. Solid metrics to gauge marketing results. You want your marketer to measure not only followers and traffic, but also conversions – the people coming into or returning to your practice because of your digital marketing strategy. Pay-per-click (PPC) advertising is a great tool, but make sure your marketer can track a lead from a PPC ad all the way to that new patient lead. You also want to rank high in search engines and make sure your marketing efforts pay off in retaining current patients.

3. Future plans for your website. Be cautious if your prospective marketer seems more interested in beefing up your website with bling but isn’t discussing your site’s current analytics. Your digital marketer should be able to show you what your site’s traffic and conversions look like now, how they compare to other medical practices similar to yours and what the marketer plans to do to your site to get ROI for your practice.

4. Social media solutions. Be sure to inquire about which social media solutions your prospective marketer proposes to use for your practice. It should raise a red flag if he/she wants to just get your medical practice linked into as many channels as possible without a strategy. Your marketer should first be considering which channels your patients will likely frequent and why. Pay close attention to how a prospective marketer will select and post on those channels as well as how he/she intends to convert those followers into new or returning patients.

5. An email marketing plan. If you’d like your digital marketer to handle your email marketing, you should ensure he/she knows the rules for healthcare and, once again, ask about conversions. Can he/she measure click-thru and conversion rates? You want to know you’re generating some form of patient contact as a result of the emails. Does your potential marketer have strategies to improve your list quality? It’s also important to know how much you’ll need to spend to produce the emails vs. how much patient traffic you should get in return.

There are a lot of details to consider when creating a digital marketing strategy, but Practice Builders has the tools to help! Do you need more guidance on how to hire the right healthcare digital marketing person for your practice? Sign up for a free consultation with us and we’ll help you. Call us at 855.898.2710 or email us at info@practicebuilders.com.

PB product: Want more guidance on how to hire the right digital marketing person for your practice? Sign up for a free consultation with us and we’ll help you. Call us at 855.898.2710 or email us at info@practicebuilders.com

Medical Healthcare Marketing

Top 6 Reasons Why You Should Brand Your Healthcare Practice

Top 6 Reasons Why You Should Brand Your Healthcare Practice

Even if advertising isn’t your specialty, you can probably conjure up in your mind a variety of brands that you recognize and personal associations to go with them. Branding for your healthcare practice is similar in that your brand is what sets you apart from everyone else in your field. Your brand is your identity, which is solidified by how patients perceive and experience your services. Ultimately, it’s what comes to patients’ minds when they hear your name.

Branding your practice isn’t just about coming up with an amazing logo, business card and website. While those all play a part in sculpting your image, so does cultivating a friendly and caring environment, training your staff on cohesive patient/employee communication skills and remaining flexible and professional. But why does creating a brand for your practice matter so much?

Here are the top six reasons why you need to invest in branding your healthcare practice:

1. Gain a positive reputation. Top-notch customer service, scheduling flexibility and a friendly, clean and caring environment are all part of your branded image. When you excel in these areas, you’ll gain an amazing reputation for your practice in the community… which will be reflected in reviews patients write about your practice on sites like Yelp and Healthgrades.

2. Establish yourself as a specialist. Which procedure or condition that you treat brings in the greatest return on investment? Market to that specialty. When you target your marketing in this way, you position yourself to drum up more business in that arena and also make a name for yourself as the provider of choice for that service.

3. Build staff morale. When you create a reputable brand for your medical practice, your staff will take pride in that. You may also find a greater number of applicants coming your way because you’ll also establish a reputation for your practice as a great place to work!

4. Establish credibility and trust. The more your name gets out in the community with positive associations, whether they’re built around the caliber of your treatment or your commitment to customer loyalty, both current and potential patients will be willing to put their care in your trusting hands. News like that gets around fast!

5. Increase referrals. A well-branded medical practice with satisfied customers will gain you more referrals. Plus, other physicians will be happy to refer their patients to you when you prove your worth in the local medical community. Sometimes, even, if your specialty is hard to come by, your referrals may filter in from a greater regional area.

6. Boost your bottom line. You’re in the profession to help people, but from the business aspect you need to remain profitable. If your practice is the type whose services aren’t covered under most insurance programs, like plastic surgery, your patients generally pay out of pocket. They are more apt to do that with a well-branded office that has established credibility, trust and a positive reputation.

Not sure where to start when it comes to branding? Make sure you do it right. Contact us at info@practicebuilders.com or 800-679-1200 to sign up for a free marketing consult with our Practice Builder experts, and we’ll get started!

Medical Healthcare Marketing

Is Email Marketing Right for Your Healthcare Practice?

Is Email Marketing Right for Your Healthcare Practice?

The good news is email marketing is effective – really effective. According to Mawazo.ca, email marketing is 40% more effective than Facebook or Twitter. Before you integrate email into your healthcare marketing plan, however, there are some factors you should consider.

What makes email different than other online marketing forms is the fact that it is directly delivered to your target audience. Where social media and the sea that is the Internet at large are filled with unwanted advertisements and blasts, email is a place of relative quiet where (ideally) only the people you’ve invited can reach you. That is its main advantage, but it also means you need to be responsible with that privilege. In short, you need a plan before you begin.

To think through if email marketing is right for your healthcare practice, ask yourself a couple of questions:

-Do you have content your base wants?

To justify showing up and to earn your patients’ trust to continue showing up in their inboxes, think about what’s in it for them. If your email marketing is only to ask them for something or remind them to come visit, your patients will likely just trash your emails and unsubscribe. Think about what content or offers you can provide for your patients via your email marketing. For instance, offer patients 20% off glasses frames or your professional tips for maintaining healthy eating habits in the busy back-to-school season.

-Can you deliver it consistently?

Email marketing campaigns are most successful when the emails are delivered on a consistent basis. It could be once a month, once every two weeks – as long as it is consistent enough that your patients know to expect it. If you wait too long, patients may forget they signed up for your email list and unsubscribe.

If you answered “Yes” to both these questions, then you will need to put some things in place to launch your practice’s email marketing campaign. You will need:

-A good email list

Gather email addresses by asking patients to opt-in when they visit your practice and your site. Here your work from before will pay off: When you ask patients for their email address, tell them something specific about what you plan to do with it.

-Good content and design

You can plan out your emails in advance. Again, make sure you are considering your patients’ point of view and be sure you are providing them something valuable. To make sure your emails are not doomed to be unread or trashed, you will need an enticing subject line and more than just a block of text. Give your email a colorful banner or design. You do have to make sure you include information on how patients can unsubscribe, but make your email so worthwhile and engaging that they won’t want to.

If you’re ready to learn more about adding email to your healthcare marketing strategy, we would be happy to help you get it off the ground. Email info@practicebuilders.com.

Medical Healthcare Marketing

Best Tips for Writing Emails to Market Your Healthcare Practice

Best Tips for Writing Emails to Market Your Healthcare Practice

Email marketing allows you to communicate directly with your patients, so don’t let the opportunity go to waste. Once you have email addresses and a strategy for an email campaign, here are some important aspects to keep in mind as you craft the actual emails. Let’s look at each component of an email and what to keep in mind for each part.

Subject line: This is the first thing your patients will see in their inboxes, so make sure it’s enticing enough that they will actually open it. A good subject line should pique interest and do so concisely enough that it will all show up on a mobile device. You can use numbers, “5 Things Every Parent Should Know for Flu Season” or create a sense of urgency, “Limited time only: 20% off sunglasses.”

Preview text: Keep in mind the beginning of your email may also appear as the preview text. Frontload your email’s text with the information or call to action you want to be sure your patients immediately see.

Sender email address: Make sure this is a recognizable email address with your healthcare practice’s name prominent in the address. This will help patients know it’s you and so increase your chances of actually having the email opened and read rather than trashed.

Email design: You want your email to look more interesting than a plain block of text but also avoid being overwhelming to your patients. Incorporate a clean design that prominently features your logo. This will make your email look more inviting and also help your patients recognize it’s you.

Email text: Use an inverted pyramid approach, meaning you should structure your email so that your copy grabs attention at the beginning, then builds anticipation in the middle and ends with a strong call to action. Throughout, put important information in bold. Don’t overdo it; just bold the text that you don’t want your patients to miss.

Call-to-action buttons: Make responding to your call to action even easier for your patients by creating a button they can simply click. For instance, if your call to action is to remind your patients to book an appointment, then a button reading “Book Your Appointment Today” can take them straight to your site where they can do just that. The call to action could also be as simple as “Follow Our Blog” and the button can take them to your blog.

Drafting and testing: Make sure you proofread your email well before you send it out. You should also beta-test one (send the email to a few staff members first) to make sure everything appears appropriately and iron out any glitches.

After you send: Keep track of various factors like which type of subject lines worked and what time of day works best by using analytics.

We can help you get started with your healthcare practice’s email marketing campaign today. Email us at info@practicebuilders.com.

Medical Healthcare Marketing

Why Healthcare Practices Should Use Video

Why Healthcare Practices Should Use Video

We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to pull up on a phone or tablet. Healthcare providers should consider incorporating educational videos as part of their online marketing strategy. Let’s break down the elements that make video a great tool in your healthcare marketing strategy.

It’s a Mobile-Friendly Format.

Thanks to the smartphone, patients are searching for their content on their phones or tablets about 50% of the time, according to Forbes.com. Sifting through written content designed for a computer screen becomes tedious on a mobile device. This means even if you have great written content for your site, it might be pushed aside half the time simply because of the format. Video, however, is very mobile-friendly and easily ingestible on the go.

It Proves You’re Human.

Patients are more apt to connect to a human face and voice than to stagnant words on a screen. They want to know they are being cared for by professionals who are real human beings. Consider a video interview with a doctor explaining signs she looks for to tell the difference between a run-of-the-mill mole and ones that could be cancerous, for instance. Your patients, current or potential, will like the sense of connection from seeing the doctor’s face and hearing her voice.

Also consider using videos of patients recommending your practice. Participation is voluntary, of course, and patients should not divulge specifics of their medical history. They can speak to why your practice is beneficial to them and how the doctors and staff are helpful and trustworthy. Again, this can help establish your practice’s credibility more than written words on a screen. Patients like getting recommendations for healthcare services from people they know. Videos of real patients recommending your practice are the next-best thing.

It Creates More Searchable Avenues to Your Site.

If you first upload your video to a video site like YouTube and then embed the video into your practice’s page, you’ve created multiple, searchable access points to your video content. Like blog posts, videos are searchable based on keywords. Your video content can come up in YouTube, in a search engine like Google and on your site. Videos are also easy to share on social media for even more avenues for patients to find your content.

Get started with video marketing for your healthcare practice today by emailing Practice Builders at info@practicebuilders.com.

Medical Healthcare Marketing

How to create a social media calendar for marketing your healthcare practice

How to create a social media calendar for marketing your healthcare practice

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world of your work?

That’s where a social media calendar comes in. It can be a saving grace for a busy practice, helping to lay out a road map for months worth of content. Best of all, it can radically reduce the amount of time you spend on social media while radically raising its effectiveness. Below are a few tips for creating a social media calendar to help market your healthcare practice:

  • 1. Identify your networks. Quality matters more than quantity, so pick a few social media networks to really focus your attention on. Use a visual icon to identify each network on your calendar, and you’ll be able to see when you’ve over-posted or under-posted to one of them. Keep in mind that some networks demand more frequency than others; experts recommend posting at least five times a day on Twitter, while Facebook can thrive with as few as three posts a week.
  • 2. Create or mine your content. Decide on the content you want to post, and make a plan to get it! If you’re linking to a blog post on your website, make sure that your calendar includes a reminder to assign a writer to create that post in advance. If you have special events or deals to offer your patients, be sure to spread the word several times across your networks well in advance of the date. If you want to share images, be sure to assign a staff member as designer or photographer. And if you’re sharing health-related content from other sources, be sure to identify the system – such as Google Alerts – you’ll use to mine that content.
  • 3. Humanize your content calendar. Content comes not just from within your practice but from outside it, as well. Search for important healthcare dates, such as National Nurses Week, updates on MACRA, even staff birthdays, and put them on your calendar to be posted. Human touches light up your social media presence.
  • 4. Use your calendar as an analytics tool after the fact. Calendars aren’t just for looking forward! Mark what kinds of post generated the most views, interactions and shares, and use that information to design next month’s content and posting frequency.

With this detailed social media calendar saving you time and work, effective social media marketing is easier than you think. You’ll see the direct benefits when your online interactions help to bring new patients in the door.

Medical Healthcare Marketing

Norton Healthcare CEO Stephen Williams will retire this year

Stephen Williams, the long-time CEO of Louisville, Ky.-based Norton Healthcare who became a hospital administrator at 22, is retiring at the end of the year. Norton named President Russell Cox as Williams’ successor.
Modern Healthcare Breaking News