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Tag Archives: healthy

New Molina Healthcare CEO focused on creating a healthy balance sheet

Mission and margin can coexists, says Joseph Zubretsky, the new CEO at Molina Healthcare. Zubretsky discussed his goals for the company with Modern Healthcare during the J.P. Morgan Healthcare Conference.
Modern Healthcare Breaking News

On nutrition: Debate raging over what constitutes ‘healthy’ food

It’s hard to know whom to trust—even about food labels.

Every day, Americans sift through contrary opinions on politics and cultural issues; now they are questioning which foods deserve the label “healthy.”

A recent survey from the International Food Information Council Foundation suggests that conflicting information about the nutritional value of foods has consumers second-guessing their choices. 

CNN reports:

About eight in 10 survey respondents said they have found conflicting information about what foods to eat and what foods to avoid — and more than half of them said the conflicting information has them second-guessing the choices they make[…]

This poses a problem for communicators looking to influence dietary choices. Offering valuable guidance requires a firm knowledge of how Americans make judgments about nutrition and how they get the data that inform their opinions.

CNN wrote:

Many respondents said they turn to their friends and family for guidance on food choices, even though they see dietitians and health care professionals as the most trusted sources for guidance.

The term “healthy” may have a limited effect on consumers as well. Consumers regularly base purchases on taste and price before considering the nutritional value of their foodstuffs.

Liz Sanders, a co-author of the survey remarked:

“Our biggest trend over time has to do with purchasing factors, and we know that taste and price have always been the top two factors that have driven purchasing, with healthfulness following behind in the third spot[…] In terms of what is healthy, we know that it doesn’t always beat out what tastes the best or what has the best price, in terms of impacting a food purchase.”

The Food and Drug Administration recently launched efforts to redefine the word “healthy” for use in marketing food products. Some, like Cleveland Clinic’s Dr. Roxanne Sukol, contend that the word healthy should be scrapped entirely and replaced with a more appropriate term, such as “nutritious.”

To command authority on the subject, use credible sources. The government annually publishes dietary guidelines, which can be used to substantiate a campaign. 

Other messaging can target two key factors that drive food purchasing: taste and price. 

  • Advocate Health publishes healthy recipes on its brand journalism platform.
  • Mayo Clinic uses Pinterest to share healthy recipes.
  • Veggie cheat sheets and other infographics can help make food prep easy.

Communicators, how do you go about earning public trust on nutrition issues? 

Free Download: 8 ways to boost trust and transparency in your organization.

(image via)

Rebecca Onie: What if our healthcare system kept us healthy? Rebecca Onie asks audacious questions: What if waiting rooms were a place to improve daily health care? What if doctors could prescribe food, housing and heat in the winter?…

Communicators send healthy messages in new ways

It’s all about congruent messaging.

At hospitals in Pennsylvania and Michigan, the movement to provide healthy food to patients, staff and visitors has taken on a whole new meaning.

Hospitals grow their own organic produce, which is served to patients at mealtime. In addition to being health and wellness role models, these providers are also saving on food costs and overhead.

Consider the activities at Henry Ford West Bloomfield Hospital outside Detroit. Staffers there grow tomatoes, greens, herbs, strawberries and other vegetables in a 1,500-square-foot greenhouse. The food is sold in the hospital’s café and seasonal farmers market. According to the website, this is the “first hospital-based organic greenhouse and the only hydroponic hospital greenhouse in the country.”


The hospital also has a 90-seat demonstration kitchen, where people can learn to cook healthful meals. They estimate a value of $ 12,000 per year for the lettuce they grow and an additional $ 15,500 for other organic produce. Healthy cooking classes bring in added revenue.

In Pennsylvania, St. Luke’s University Health Network has partnered with Rodale Institute to offer a five-acre organic farm on its Anderson campus. The farm fosters awareness of organic gardening and healthy eating in the community. Similar to the Michigan hospital, St. Luke’s provides fresh produce for patients’ meals. It grows broccoli, tomatoes, kale, potatoes, herbs and other vegetables.

This video, “Farm to Patient,” features Lynn Trizna, who oversees the project for the Rodale Institute.

These hospitals are taking initiative to foster health and wellness among patients and their families instead of simply treating illness and disease.

Vicki VanArsdale is a freelance writer and health care professional in greater Washington, D.C.

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Maternal Science, Inc. Issues Allergy Alert on Undeclared Milk in healthy mama® Boost It Up!tm Mango Drink

Maternal Science, Inc. of Montvale, NJ, is voluntarily recalling healthy mama® Boost It Up!tm Drink because it contains undeclared milk (whey protein isolate). People who have an allergy to milk run the risk of serious or life-threatening allergic reaction if they consume this product. Recalls Feed

How To Pick A Job That Will Keep Your Brain Healthy

Surgeons, probation officers, lawyers, psychotherapists, graphic designers, architects and, hopefully, journalists, all do work that will keep their brains healthy into old age, suggests a new study in the journal Neorology and described this week in the Wall Street Journal. The study, performed at Scotland’s University of Edinburgh, tested 1,066 men […] Most popular stories

Singapore Healthcare: Building a healthy nation

Singapore healthcare begins with building a healthy population – to live well, live long and with peace of mind. Our healthcare financing system aims to ensu…
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Pediatric Home Service shares video about staying healthy during flu season