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Tag Archives: help

How Can Healthcare Email Marketing Help Your Practice?

How Can Healthcare Email Marketing Help Your Practice?

Let us accept this. Email is not going anywhere anytime soon. Just check out these facts:

  • According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new patients.
  • For 89 percent of marketers, email is the primary source for lead generation.
  • According to research from Statista, the number of email users worldwide is likely to rise to 2.9 billion users by 2019.
  • In a digitally dominated healthcare industry, the stats convey a clear message: Email is critical for any healthcare facility. Email marketing is not just here to stay but is getting stronger with each passing year.

    Email continues to be an effective strategy for healthcare marketers looking to improve patient engagement, enhance engagement and increase ROI. In fact, patients who visit a website through email marketing tend to set more appointments.

    Email marketing is one of the strongest marketing channels when backed up by an efficient healthcare marketing strategy. Email marketing is the foundation of your overall healthcare marketing strategy. It is an effective way to keep patients informed. This is not something healthcare marketers do just because they can, and it is easy. It is a very effective tactic that helps medical practitioners and patients stay well connected.

    Email marketing is an effective way to market your services and products, and getting the word out about your medical practice. Email marketing can help you deliver content to patients, whenever it is convenient. It also helps develop loyalty and trust in your practice. With email marketing, you can build and improve relationships with potential and existing patients as it gives you a chance to speak directly to them.

    How Can Healthcare Email Marketing Help Your Practice?

    Why email marketing for your healthcare practice?

    If you are wondering how email marketing looks from the patient point of view, here is some insight. According to research, patients prefer email from the practices they are connected with. Email is a preferred communication tool for professionals. Nearly 95 percent of professionals use email, making it ideal for professional communication.

    Email marketing allows healthcare marketers to build relationships with patients and promote their products or services without spending excessive money on paper and stamps. This is the most effective way of delivering a value proposition to potential and existing patients through their inbox.

    Today, healthcare marketers want to do more with less. They need to connect with their target audience in a more personalized manner while staying on budget. Marketers that can connect with their patients in a more targeted way will be successful in improving ROI and revenue. While most healthcare marketing trends come and go, email continues to be one of the most effective channels. This is because of:

    1. Increased leads: Encouraging website visitors to sign up for your email list is one of the ways to generate more leads. Another strategy is to encourage your subscribers to forward your emails on to family and friends and to share it on social media.

    2. Improved sales: You can increase your sales by sending the right message to the right people through emails. The secret is email list segmentation. This process will help you service the right message to your subscribers at the right time, eventually encouraging them to become a customer.

    3. Driving conversions: Driving conversions is a number-one priority for healthcare marketers. In email marketing, average click-through rate is six times more effective than social media. Marketers can track the patient journey from receiving the email to scheduling an appointment.

    4. Reduced cost: One of the biggest advantages of email marketing is its low-cost nature. There are no print, postage or advertising costs. Emails can be paid monthly with unlimited plans.

    5. Return on Investment: Email marketing can outperform almost all marketing channels. According to reports, for every $ 1 spent on email marketing, the average return is $ 44.25. Practices can track the performance and impact of each email, which will enable it to calculate the ROI straight away.

    6. Integration: You can integrate email marketing with internal systems such as CRM, website analytics and social media. This will enable a practice to understand and profile its patients and see the impact of emails with other marketing channels.

    7. Automation: Automation can save time and simplify some of the marketing or operational tasks. For instance, automation is when a patient completes an action that triggers an email alert.

    8. Segmentation: The biggest feature of email marketing is the ability to segment subscribers into different groups so a practice can send targeted emails to each group. This will allow the practice to send relevant and engaging content to its patients. This can help increase engagement and conversions and generate qualified leads.

    Best practices in email marketing

    In healthcare marketing strategy, email marketing is more important than ever. In an age of ever-evolving social platforms and communication tools, email continues to be a reliable and influential digital marketing channel that connects with all demographics. However, to succeed with email marketing, it is not enough to quickly create a message and hit “send.” Connecting effectively and consistently with a target audience requires a well-planned strategy and high-quality implementation. The following best practices will help you ensure that your healthcare marketing campaigns are effective:

    1. Put security first: One of the biggest differences between healthcare and other industries is the importance of privacy. Always remember that even a general message can be viewed as personal information by many patients. Most patients are worried about the data that healthcare providers possess. In a survey of healthcare industry employees, almost 63 percent of employees believe their organization has experienced a data breach.

    The key to long-term marketing effectiveness in healthcare is trust. Therefore, you should start by ensuring that all your systems and processes are secure. This includes access to patient personal information as well as your marketing platforms. Also, as much as possible, use email marketing tools that are HIPAA-compliant.

    2. Build opt-in lists: Growing your email list using quick methods, such as buying databases or swapping information with other practices, may seem like a good idea. Our advice: Refrain from doing it. Building your own lists only via opt-in – where patients agree to receive email communications – is more time-consuming, but it is the best and the most sustainable approach. This is because the quality of these lists is better. You will notice higher engagement and fewer unsubscribes over time. In addition, the easiest way to create permanent damage to your brand is to send an email marketing campaign without permission. This damage is the worst kind of reputation hazard for healthcare facilities. Also, after you have built an opt-in list, do not forget to keep it safe and protect it. If you share this list with other marketers, you may run the risk of undoing all your hard work.

    3. Pay attention to email frequency: Sending too many emails is the biggest mistake most marketers make. When asked why they unsubscribed from receiving communications from their physicians or healthcare facilities, most patients said the biggest reason was too many emails. If you want to improve patient engagement levels and ensure that your email lists remain stable, be mindful of email frequency. You should resist sending too many emails or offers. These one-time offers may help in the short run, but in the long-term, you will end up losing valuable patients.

    How Can Healthcare Email Marketing Help Your Practice?

    4. Embrace automation: Most email services let you automate timing of sending emails, making it possible to send emails to different patients at different times according to their preference. These email services allow you to split-test various elements of emails, and they let you configure emails in a way that one event triggers another. This experience is different and personalized for each patient depending on what action they take. You must familiarize yourself with, and make effective use of, such services and features.

    5. Segment your lists properly: Nearly 51 percent of healthcare marketers rank segmentation as the most effective marketing tactic. This is mainly because of relevancy. The more segmented an email list is, the more relevant will be the messaging, and the more likely the recipient will take action. This general trend applies to healthcare, as well. In order to engage your audience, you must segment your lists properly and provide the most relevant messaging possible. When it comes to healthcare emails, the more targeted you can get with an email, the more likely the recipient will engage.

    6. Give patients something to do: One of the biggest advantages healthcare marketers have over most other verticals is that the vast majority of patients are interested in the emails. You do not need to convince recipients to care about their health and wellness. Therefore, you must think of every email as an opportunity to engage the recipient. You can consider providing links to information on your website, encouraging recipients to follow your social media accounts, and encourage the sharing of the message.

    7. Consider the timing of your emails: According to research, there is a best time and day to send emails depending on your business goals. Here are some quick facts:

    • The best time to send an email is between 10 and 11 a.m.
    • The best weekday to send emails is Monday, and the best weekend day is Sunday.
    • The best day to send emails for high open rates is Tuesday.

    It is critical to consider the time of your target audience. For instance, the time zone of California is different from that of Florida. It is important to identify where your target audience is based, and use that knowledge to optimize the timing and frequency of your emails.

    The results of these simple additions can be significant. Most patients want to engage with their healthcare brands. If you build trust, guard privacy, monitor the frequency of emails and provide a good overall experience, you will be well-poised for strong engagement with your email marketing campaigns.

    Email is not dead yet!

    Email marketing is here to stay, and it must be a part of your overall healthcare marketing strategy. Using email marketing as a tool for generating qualified leads, you can interact with patients on a more personal level, driving your practice to grow.

    Email marketing gives you a direct line of communication with past, present and potential patients. If you make these communications interesting and engaging, you will build long-term relationships that generate repeat business and grow your practice via referrals.

    As easy as it sounds, email marketing is a time-consuming process. If you could use a little help in this department, let us evaluate and automate your process. Effective email automation will ensure optimal ROI and leave you free to focus on taking care of your patients and growing your practice. To learn more about HIPAA-compliant email solutions and other ways to generate leads for your practice, contact our experts today.

    Medical Healthcare Marketing

19 Patient Referral Tips to Help Your Practice Grow

19 Patient Referral Tips to Help Your Practice Grow

Before we start, here’s some food for thought:

  • 65 percent of a company’s new business comes from referrals.
  • Customers are four times more likely to try a new business or product when referred by a friend.
  • A referred customer is 18 percent more loyal than customers gained through other means.
  • A referred customer spends nearly 13 percent more on average than a non-referred customer.
  • Offering a reward increases the chances of a referral. However, the size of that award does not make a difference.

19 Patient Referral Tips to Help Your Practice Grow

Patient referrals are necessary for growing your medical practice and expanding your patient base, and you should take advantage that. While a significant percentage of patients are empowered to find their own doctors, there is still great power behind a personal recommendation for a specialist from a trusted friend or family member. This is why building a base of patients who are happy to give you referrals is a great way to market your practice.

How can you start collecting patient referrals? Here are some recommendations to help you encourage more patient referrals to your practice:

New patients

  • Answer phone calls: Answering phone calls should be your first priority, especially when you are looking for strategic ways to generate them. The calls should be responded to in a friendly yet professional manner. Keep a reference sheet handy with answers to common questions, including office location, insurance lists and general information about services.
  • Value patients’ time: After the first phone call, the patient’s first appointment is the next challenge. Reversing the first impression is hard. Make sure patients have an easy time finding your office location and parking. Once the patient arrives, simplify the registration process by limiting the paperwork or offering a simple online registration process. Patients should know in advance what paperwork will be required, and insurance should be confirmed beforehand. Most of this information should be available on your website. People notice and appreciate your efforts when you value their time.
  • Make patients feel comfortable: Do not make your patients feel like they could get the same or better experience elsewhere. Instead, your staff must make an effort to treat patients as part of your practice family. When a patient comes to the reception desk to check in, greet him or her with a smile and call his or her by name. The way you treat your patients during their time in your office is what will help them decide whether to return.
  • Spruce up your waiting area: While you should aim to minimize the amount of time patients spend in the waiting area, make those few minutes comfortable and soothing. Make sure patients have ample and comfortable seating and have something pleasant to look at, such as a painting or a photograph. Marketing materials are okay as long as they are useful and not overly promotional.

Pro-tip

Create a ‘New Patient Guide’ for your staff. Implement and maintain a certain standard of excellence when it comes to patient care. Make appointment scheduling easy. Set up automated appointment reminders. Provide relevant and regular training to your staff on key aspects of patient care and crisis management.

During the patient’s visit

19 Patient Referral Tips to Help Your Practice Grow

  • Make eye contact and introduce yourself: Nothing relaxes a patient better than a warm smile and a friendly gesture. When combined with eye contact, you demonstrate a sincere welcome and a willingness to resolve the patient’s problem.
  • Pay attention to non-verbal signs: Never make your patients feel that you are disgusted by anything they tell you. Never express your personal feelings about their ailment through your body language or facial expressions. If you give the impression that you are not interested, that patient may shut down on you and may never come back. Be careful about how you act and react toward your patient.
  • Make sure your presence adds value: While it takes the entire team to care for a patient, many patients see their time with the doctor as the biggest factor in whether they are getting their money’s worth. Be sure to take a moment to converse before jumping into the exam room. Ask questions, listen carefully, and be confident about your chairside manner. Never give patients the impression that you are rushing to get to the next waiting patient.
  • Encourage online patient reviews: Asking patients for online reviews and thanking them for their suggestions go a long way in ensuring patient goodwill. It is critical to maintaining transparency within your practice in order to win your patients’ trust. Encouraging your patients to review your practice online is another way of showing that you value their opinion and are open to taking suggestions. Allowing patients’ reviews and testimonials on your website or patient portal are immensely beneficial for your online reputation.
  • Ensure checkout is quick and easy: Checkout is the last touch point in a visit, so make sure the patient leaves your practice feeling positive and taken-care-of. Guide them to the checkout area and tell them what will happen so there is no confusion. Provide patients with information that will be useful after they get home. You can consider printouts with proposed treatment plans, pre- or post-treatment instructions, etc. Do not forget to express thanks as they leave your office and tell them you look forward to seeing them again.

After the patient’s visit

  • Follow up with patients: Most doctors ask patients to follow up with them after their visit. Most patients either forget about following through, or they do not realize that the follow-up visit is a part of their healthcare plan. Having an automated system that allows you to book follow-up appointments and send reminders to patients can make this process a lot easier. A follow-up visit will ensure patients are on the right path to recovery and that they are satisfied with your care.
  • Get suggestions and feedback: Most medical practices have a suggestion box for patients to drop in any feedback regarding their experience at your practice. You can take this process a step further by engaging with your patients via email or text messages using an automated system. You can also send a small survey after the appointment and give your patients an opportunity to provide feedback about your practice.
  • Provide free health monitoring: Chronic illness will require you to monitor patients continually. You can do this by setting up remote monitoring plans for chronically ill patients. Remote monitoring will help patients track their progress for your review. This will also minimize the number of visits and save patients’ time, and they will greatly appreciate the convenience.
  • Ensure a positive patient experience: When you do your best to make sure that patients have a satisfying experience with your practice, you are not only increasing the chances that they will return, but you are also increasing the likelihood that they will refer your practice to their friends and family. When it comes to patient referrals, the difference is in the way you pamper your current patients.
  • Keep the patient educated about their illness and treatment: Most patients look up information about their illness online, even after being diagnosed by a doctor. Rather than depending on unreliable sources of information, you should be their first choice for asking any illness-related questions. You should aim to educate your patients about their illness by using the patient portal or sharing information through mobile health apps. This will also give them another reason to recommend your practice to their friends and family.

Optimize your practice

19 Patient Referral Tips to Help Your Practice Grow

  • Physician outreach: In addition to recommendations from family and friends, patients take into consideration referrals made by their physicians. It is all about referral networking. Physician referrals are an important way of gaining traffic to your practice. According to studies, six out of 10 patients choose health providers based on their location. Maintaining a healthy relationship with physicians in and around your practice can ensure better referrals.
  • Get your staff involved: Even if you have the most modern website or an active online presence, it is essential to train your staff to listen to the needs of your patients. Front-office, nursing and support staff must empathize with patients to ensure they have the finest experience when they visit your practice. Reducing long waiting periods, automating appointment-booking and reminders, simplifying billing, supporting reimbursements and improving access to health records are some of the important aspects of medical practice management that can improve patient satisfaction and increase referrals.
  • Honor your commitments: It is normal for medical practitioners to have unexpected changes in their schedules, be it an emergency procedure, personal reasons or a scheduling error. Always try to adhere to your schedule, but if you cannot, it is important to notify your patients in advance in order to avoid any dispute. Your patients will understand and appreciate these gestures.
  • Provide excellent service: What will really make your patients want to refer your practice to everyone they know? Excellent service. Each new patient provides your staff with the opportunity to make a great impression. You may have great skills or graduated from a top-notch university, but if you treat your patients poorly, your referral volume will take a nose dive.
  • Thank the referring patients and doctors: If applicable, during patients’ first visit to your practice, ask whom they were referred by. Then, be sure to thank the patient or the physician who gave that referral. Whether through an email, phone call or a handwritten personal thank-you note, it will surely make a difference.

These are just a few simple patient referral tips that require a little extra work from your front office and support staff, but they can result in a significant increase in the number of patient referrals. Effective and regular communication with your referral sources is vital. If you foster healthy relationships, your referral sources will continue to send you more patients.

For more tips on successful patient referral marketing, read “The Ultimate Guide to Patient Referral Marketing,” and contact Practice Builders to speak with an experienced representative.

Medical Healthcare Marketing

Keith Olbermann begs Foreign Governments to help him overthrow Trump

Source: www.spurstalk.com – Friday, May 12, 2017
The hypocrisy is ludicrous :lmao

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