Post Medical Job

Do you have a permanent (full-time or part-time) opening for a high-quality medical specialist? Click Here to post More »

Post Your Resume Here

Are you a healthcare professional working long 12 -14 hour days, too many weekends and holidays, or traveling too far from home? Are you not home for dinner usually or not able to spend enough quality time with your family More »

About US

NSI Healthcare Recruiters is one of the most trusted and reliable recruitment and placement services available to medical professionals in the USA. NSI has been in business for over 29 years and has assisted many healthcare providers in locating and hiring qualified medical professionals. More »

Contact Us

Candidates: Because our posted healthcare jobs are filled quickly we ask that you contact us for the latest updates. Employers: Please post your job here for affordable placement service. More »

nsihealthcarerecruiter

We at nsihealthcarerecruiter.com pride ourselves on the highest quality, personalized-service that medical facilities and medical job applicants alike have come to expect from us. pride ourselves on the highest quality, personalized-service that medical facilities and medical job applicants alike have come to expect from us. More »

 

Tag Archives: Increase

Want to Increase Your Website’s Online Visibility? Medical SEO Is the Answer

Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, how can you increase the online visibility of your healthcare website? The answer is – search engine optimization (SEO).

SEO is an effective way to increase your website’s search engine results page (SERP) rankings. The higher your website ranks, the more likely it is that potential patients looking for a healthcare provider will see your listing rather than your competitor’s. First-page ranking for your medical practice website is crucial because not many potential patients will search past the first two pages of search results, and almost none will click past the third page.

The goal of medical SEO is to get your practice website, blog and social media posts to show up when a potential patient enters a relevant keyword.
Medical SEO drives organic traffic to your website
There are two ways to be on the first page of search engine results: paid and organic. When you pay to have your practice listed near the top, you appear as one of the first three results at the top of the page. This is the fixed placement for paid results. According to research, merely 33 percent of searchers click on paid results.

The other type of search result is the organic result. These results are the web pages that Google considers the best in a given market or industry. According to research, almost 90 percent of searchers click on these results.
You must make sure that every part of your online marketing strategy is directed toward improving your organic search results. Whether it is optimizing your website’s keywords, targeting your blogs or creating social media profiles, you should always be looking to expand and enhance your online footprint.

The more you optimize your website for medical SEO, the more potential patients will click on it and the higher it will rank on Google.

Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

Finding the right keywords is critical

A strong healthcare SEO strategy starts with identifying the most relevant keywords to incorporate into your online content. This is much more complex than simply mentioning the types of services your practice offers. In addition to identifying and mentioning your unique services, you need to include your office location and the type of patients you are trying to attract.

It is critical to invest a considerable amount of time in identifying the most relevant keywords that will launch your website to the top of search results. This process involves researching your medical practice and analyzing what strategies your competitors are executing.

Incorporating the keywords into your strategy

Once you have established the keywords, you need to learn the science behind incorporating them keywords into your marketing strategy. For every blog post and landing page, there is a method of tagging keywords and incorporating them into your website so that search engines can quickly find your content.

There are subtle and natural ways to incorporate keywords into content. You can consider naming images and focusing on keyword saturation and tagging. While these processes may seem technical, they play an important role in the SEO marketing.

Post useful content

Google’s algorithm rewards websites that have fresh and extensive content with higher search rankings than competitors. In order to make the most of your SEO strategy, you must create engaging content that will connect with your target audience. It is important to post useful content because the algorithm is designed to search for keyword stuffing. This means you cannot overuse the keywords within a small text block just to trick the algorithm into giving you a better ranking.

Creating engaging and relevant content is an art. It is important to create content that connects with your target audience and helps your website rank at the top of search engine results.

Medical SEO strengthens your online marketing efforts

SEO is an essential component in your healthcare marketing plan. Your website design, social media posts and advertising campaigns must be designed with an aim to enhance your practice’s online footprint. When you choose a marketing firm to guide you through this process, it is important that you find an organization that takes a comprehensive approach to healthcare marketing.

Your practice vs. your competition

While you are executing or paying an agency for your practice’s SEO, remember that your competition may be doing the same thing.

Personalized and targeted marketing is one of the most talked-about search ranking factors in 2017. If you are running a medical practice in a competitive city, you will need to localize the content to a specific audience while analyzing competitors with a micro-focus. Your competition will be conducting similar SEO strategies to rank better in search rankings. The first page of Google search is a constantly shifting and moving target.

Are you looking for the best digital healthcare marketing agency?

If you want to make sure your hard-earned dollars are not going down the drain, you must ensure that the digital marketing firm you choose has an established track record of serving other clients in your industry. At Practice Builders, we know the healthcare industry like the back of our hands because we devote time and resources to helping customers grow their medical practice.
When you trust the team at Practice Builders for your medical SEO needs, you can rest assured that you are putting your online marketing in experienced hands.

To find out how the dedicated and experienced team at Practice Builders can help your medical practice attract new patients and improve online presence, download your free copy of The Complete SEO Guide For Healthcare Practitioners.

You can also contact us for a free consultation on how SEO can improve your medical practice and how we use our decades of experience to give your medical practice the boost you have been waiting for. When you choose Practice Builders as your digital marketing partner, you will get years of medical SEO expertise behind your website.

Medical Healthcare Marketing

12 Ways to Reduce Bounce Rate and Increase Conversions

12 Ways to Reduce Bounce Rate and Increase Conversions

When you are working hard to increase your website’s search performance, one of the things that you should do is to reduce a high bounce rate. Bounce rate is the percentage of all visitors who enter and exit on the same web page, without any clicks to other pages on your website. In other words, a high bounce rate is an indication that something is wrong in your marketing strategy – either you are not attracting the right visitors, or the visitors are not getting an efficient user experience.

When you begin to notice a significant bounce rate on your landing pages, it is an alert that your website needs a serious redesign. High bounce rate could mean you do not have an appealing, well-organized landing page. Here are 12 proven ways to reduce bounce rate and improve conversions for your website:

1. Improve your content: One reason that your target audience might leave your website is a lack of fresh content. User experience begins when your content is unique and useful. Specifically, massive walls of text scare away readers, so avoid them.

Here are some of important tips to help you revise your content and make it more readable:

  • Use subheadings to make the information more clear.
  • Use bullet points to explain points worth noting.
  • Use plenty of graphics, charts and images from industry experts, where appropriate.
  • Ask a lot of questions in your content, to encourage visitors to participate instead of just read.
  • End your content with a subheading entitled “conclusion.” This signals the visitor to quickly read the last few words and take action. Make the conclusion actionable.

12 Ways to Reduce Bounce Rate and Increase Conversions

You can check the readability of your website at www.read-able.com.

2. Avoid pop-up ads: In 2013, nearly 70 percent of all website visitors said that they found pop-up ads to be annoying. This has not changed to date – most visitors still hate pop-ups. Among website owners and marketers, it is a debated topic: whether to use pop-ups or to avoid them.

Try not to use pop-ups as they annoy visitors and lead to a higher bounce rate. Some experts are of the opinion that pop-ups work because they can grow your email list quickly. If this is the way you want to go, fine. However, if you want to build a long-term website that generates lots of visitors, consider avoiding pop-ups.

3. Create compelling CTAs: According to a study, nearly 47 percent of websites have a clear call-to-action (CTA) button that takes users three seconds or less to see. Is your website one of them? After you have attracted visitors with your catchy headline and engaged them with compelling content, do not lose them with a weak CTA. According to a study by SmallBizTrends, 70 percent of small-business websites lack any CTA buttons, and this is why they have a high bounce rate and a low conversion rate. Make sure that your CTA is compelling. It should compel visitors to click and see what’s on the other side.

When optimizing the CTA, every element is important. Even a small change can make a significant impact. It can engage users and lead them to a resource page on your website, thus reducing bounce rate. Great CTAs will improve usability, improve your conversion rate and lower bounce rate.

4. Improve your storytelling technique: Storytelling will enthrall the minds of your target audience. However, you have to use it effectively. Remember, your potential patients are wired to recognize and respond to good stories. Storytelling can bring your brand to life. For this to happen, you have to recognize how people read content. Most visitors scan a page, looking for something extraordinary. It could be a subhead, a word, a term or an image. Effective storytelling can help you connect those eye-catching elements with the rest of your content.

5. Through blogging provide fresh content consistently: Keeping your blogs fresh and relevant will always yield an increased ROI. Practices that update their blogs with new content regularly generate more leads more than those who do not. However, it is critical to differentiate powerful content from useful content. Powerful content may appeal more to your readers, but it may not solve their problems. In contrast, useful content will not only appeal to them but will also give them tips to implement and produce results. By consistently adding fresh and useful content, you will be able to build momentum and establish trust. This means your repeat visitors will begin to exceed new visitors, which is likely to increase your conversion rate.

6. Select high-value and relevant keywords: Keywords can make or break your content marketing initiatives. If you want to improve your website’s search performance, start targeting high-value keywords as this is where the high-value traffic is. According to a study, a high-value keyword sits at the intersection of the following metrics:

  • Traffic value
  • Conversion value
  • Persona value
  • Brand value

12 Ways to Reduce Bounce Rate and Increase Conversions

All keywords are not created equal. Some keywords will bring you valuable traffic, while others will only keep you waiting for a ride that may never come.
Simply writing content for your website will not reduce your bounce rate or improve conversions. You will need to target keywords with high-value traffic, which will, in turn, direct high-value patients to you.

High-value keywords are influential. They not only improve your website traffic, patient engagement and conversion rate – but they also establish your authority and online reputation.

7. Target the right visitors: Higher bounce rate happens when you are getting the wrong visitor from the beginning. This is a targeting problem. If your content marketing strategy is not attracting the right visitors and increased revenue, it is time to improve. There is nothing more influential than publishing custom content that is relevant to your market, using a content strategy that considers each stage of the buying cycle. According to HubSpot’s report, almost 90 percent of content marketers say custom content strengthens relationships with customers by delivering excellent service.

8. Write unique meta descriptions: Many practices do not optimize their meta descriptions for search users. As a result, their click-through rate continues to drop. They do not understand the importance of a unique and relevant meta description to the success of their website. When potential visitors type a keyword into Google search, any word that matches the search term is bolded, in order to differentiate it from the other results and to tell the searcher to consider that result. Meta descriptions are HTML descriptions that explain what a particular web page is about. Search engines use meta descriptions to display a snippet of your web page so that visitors can understand whether a particular search result is relevant to them, just by reading the description.

The ideal length for a meta description is nearly 155 characters. If the meta description is longer, the remaining characters will not show in the search results pages. This can result in a higher bounce rate as people may feel misled about your website.

9. Create separate landing pages for relevant keywords: The more landing pages you have, the better your conversion rate will be. Landing pages will help you create a richer experience for your visitors. Building more landing pages increases your click-through rate. One of the metrics analyzed by Google Analytics is the exit page. If you look at your dashboard, you will notice that most visitors are exiting your website from the homepage. The rate at which visitors exit your homepage correlates to a high bounce rate. Some practices that have increased their landing pages from 10 to 15 noticed a 55 percent increase in leads. Also, optimized landing pages lower your bounce rate. This will significantly improve your conversions.

10. Improve page load speed: How important is web page speed to visitors? Well, visitors expect a web page to load in two seconds or less. After three seconds, visitors will no longer wait for your website to load – they will just move on to your competitor’s website.

The slower your website is, the higher your bounce rate will be. Moreover, Google also keeps a check on website speed, which can result in lower search rankings if your website is consistently slow to load. This will further result in higher bounce rate. The bottom line is that a slow website can destroy your practice and discourage potential patients from calling your practice for an appointment.

11. External links should open in new windows: Designing the website with the potential patient in mind is critical for a successful design strategy. According to a study, when we open external links in the same tab, we create back button fatigue for visitors. This means every time a visitor clicks a link to an external page, he or she has to click the back button to come back to your website. This is likely to decrease your page views. Also, if a visitor clicks four different external links from your web page, he or she will have to click the back button four times. This is time-consuming and frustrating and will increase the bounce rate.

12 Ways to Reduce Bounce Rate and Increase Conversions

12. Make your website mobile-friendly: Is your website responsive? When potential patients visit your website on their smartphones and other devices, will it display perfectly? This is the right time to take your website to mobile devices as your patients have their mobile devices with them everywhere. Nearly 95 percent of your current and potential patients are on mobile, so your website must be optimized for them. Google has now announced mobile responsiveness as a ranking factor. This means that if your website is not mobile-friendly, no matter how useful your content may be or how easy the navigation may be, it will not rank well in Google results pages.

Conclusion

In this article, we have described several ways to reduce your bounce rate and enhance your conversion rate. However, without high-quality content, even if you succeed in reducing your bounce rate to half, your risk of it increasing again is high. To avoid that, create a content strategy and an editorial calendar.

Remember that your website visitors are searching for solutions and results. If your website does not instantly give them the required answer, they will bounce. The navigation, design, content and calls-to-action must work together to communicate that you provide what they are looking for.
If you need our help in lowering the bounce rate on your website, sign up for a free consultation and learn what our products and solutions are all about.

Medical Healthcare Marketing

It’s Time to Increase Your Online Content for 2016

Its-Time-to-Increase-Your-Online-Content-for-2016BIG

Have you been adjusting your healthcare marketing plan to suit the new trends for 2016? According to a number of different articles, increasing your online content is going to be a major trend this year for online marketing.

The rise in social media has also seen an increase in online content, so brands (dental, medical and veterinary practices included) will have to shift their content slightly to stand out from the crowd. Here are some tips for increasing your content this year:

Start Creating Long-Form Posts

Most blog posts max out at 500 words. Because of the nature of the Internet and the increase in short attention spans, short content was the golden standard. In 2016, however, more and more brands are creating long-form 1,000-word posts to stand out from the competition.

If you haven’t started a blog already, you should add one to your website in order to harness the benefits long-form posts could have on your marketing strategy. In terms of topics, you can use your own professional expertise to create long-form informative articles for your audience.

It’s Time for Video

If you haven’t already added video to your practice’s website, now is the time to do it. Did you know that videos average 62% more engagement than photos? Engaging online video will help update your healthcare website design, but it will also keep you ahead of the curve when it comes to online marketing trends and can help broaden your scope when it comes to deciding on new topic ideas for content.

Use Engaging Graphics

You’ve probably seen infographics used by other businesses or on sites like Pinterest. The reason they’re so popular is that they’re packed with important information in an easy-to-read visual manner.

Using an infographic can help you pass on important health information to your patients in a fun and engaging way. Infographics are also a way to help your posts get more likes and shares on social media.

Do you need to add more content to your website or social media accounts? Contact us at info@practicebuilders.com to learn more about how we can help create a healthcare marketing plan that’s right for you in 2016.

Medical Healthcare Marketing

Real People Real Problems: Prescription Drug Cost Increase – ObamaCare – Healthcare Problems

This video is about Prescription Drug Cost Increase, Obamacare, and healthcare problems. Testimonial from Http://PatientCenteredHealthPlan.com For more infor…