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Tag Archives: Infographic

Cleveland Clinic’s tips for creating a stellar infographic

Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Cleveland Clinic—the Ohio-based hospital group—once created an infographic to help achy people decide whether to treat their pain with ice or heat.

Months later, something strange happened on the Internet. The clicks on and shares of the infographic went crazy.

What happened? Turns out that celebrity fitness guru Jillian Michaels shared that infographic with her Facebook fans, now numbering 2.9 million, says Amanda Todorovich, director of content marketing at the renowned hospital.

Michaels’ fans in shared the infographic all over the Internet, saying: “Here’s where you can look at it better. Here’s where you can see the PDF of it. Here’s where you can print this out,” she recalls. “We didn’t have to do anything.”

Michaels’ post was shared 1,597 times and generated 2,595 “likes” and 114 comments in one day, Todorovich says, drawing nearly 3,000 visits to the Cleveland Clinic story that day. The success demonstrates the power of infographics, she says in a Ragan Training presentation, “How to develop an infographics strategy: Key lessons from Cleveland Clinic ”

The clinic produces scores of infographics every year, part of a broader content strategy that supports the clinic’s wildly successful Health Essentials blog, which offers health and nutritional information for consumers. It is the most-visited hospital blog in the country, with more than million visits a month.

The clinic’s is the second-most-visited hospital site—driven mostly by content—and leads from ClevelandClinic.org earned $ 204 million in annual revenue in 2013.

Consulting medical experts

Working for Todorovich are eight designers, five writers and two digital strategists (infographics isn’t their only job). They are part of a larger total content marketing team of 21 people.

Getting out an infographic isn’t a slapdash process, even when a project is done on deadline. A medical expert has to review every piece of content, a challenge given that the team posts three to five times a day.

Cleveland Clinic’s content staff often produce infographics during annual awareness months relating to diseases and conditions. These pieces of content aren’t labeled with the month, though, so they don’t seem stale to those who pull them up on a search engine at another time of the year.

An infographic titled “Life is for sharing” discusses organ donation. One called “Stop colon cancer before it starts” recommends exercise, limiting alcohol consumption and eating less red meat. Another explains how to do a monthly self-examination for breast cancer, and the clinic has sought to help people “take charge against diabetes.”

“We feel really strongly that a part of our mission is to educate people and debunk a lot of the craziness that’s out there,” Todorovich says.

Some of that education can make the clinic’s experts squirm. The team has done a series of popular infographics on bodily functions.

“This is an area where we had a lot of debate with our clinical experts,” Todorovich says. “They don’t like the word ‘pee.’ They like the word ‘urine.’ And they really don’t like talking about dirty diapers, and they really don’t like talking about sweat and stinky feet and all those kinds of things.”

The reality is that everybody deals with such issues, and they search the Web for answers. Hence infographics on the color of pee and (ewww) ” Deciphering the dreaded dirty diaper.” Naturally, there was also one (gesundheit!) on the color of snot—another big hit.

Free Download: The Power of PR in Health Care: Building Trust, Credibility & Reputation

A snotty success

When IFL Science shared the snotty infographic on its website and Facebook page, the sites generated more than 3,100 visits for Cleveland Clinic that day, Todorovich says. All told, social media led to the second-highest single day of traffic in history, with 155,290 sessions. IFL Science didn’t do badly itself; the Facebook post garnered nearly 27,000 “likes” and was shared more than 14,000 times.

Here are some of Todorovich’s “musts” for creating a winning infographic:

  • Strong writer/designer collaboration. “The words and the ‘looking good’ of an infographic are equally important,” Todorovich says.
  • Clearly compartmentalized or segmented chunks of copy and accompanying graphics.
  • Legible typography and a clean, classic typeface that can be used in varying sizes on one graphic.
  • Typography that complements, rather than clashes with, the graphics.
  • A limited color palette. Otherwise, it looks too busy.
  • Use of the latest research. Work with experts to gather the most interesting and timely information.
  • A strong brand aesthetic, with a sense of fun thrown in.

She adds that infographics should implicitly say, “Click on me, and I’ll take you straight to the facts without a lot of B.S.”

“You don’t need to write an infographic like you write an article,” Todorovich says. “You get to the point and get out.”

@ByWorking

(Image via)

First published in 2016.

HealthCareCommunication.com

Infographic: How engineers are helping doctors and health care communicators

Mobile traffic and medical device growth are booming, and the surge is important for communicators.

Electrical engineers who have helped develop CT scans, defibrillators and monitoring devices for chronic health conditions are also focused on small, wireless technology for clinicians.

Communicators can get ready for groundbreaking equipment and monitoring changes, which make for great content and fodder. For example, electrical engineers are working on:

  • A virtual stethoscope (not a cumbersome electrocardiogram machine) may soon offer waveform graphics and audio of a patient’s heart activity on a PDA.

  • RFID sensor technology badges that track time spent on patient care versus locating lost equipment.

  • Electronic underwear that sends gentle electrical charges every 10 minutes to improve blood flow and stimulate cells. Experts predict the “smart e-pants” could save $ 12 billion a year in health care costs in the U.S. alone. How? The garb could reduce or eliminate 60,000 deaths from bed sore infections.

You don’t have to be Bill Nye, the Science Guy, to be impressed with the technology featured in this infographic. Take a look:

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HC and engineering

(Image via)

First published in 2015.

HealthCareCommunication.com

Infographic: Remind patients why breastfeeding is important

You know the benefits of breastfeeding for both mothers and children alike, but do your patients?

August is National Breastfeeding Month, the ideal time to remind expectant parents why breastfeeding is important to the health of their newborn children—and to mothers themselves.

The infographic below spells out the benefits of breastfeeding.

For children:

  • Decreased risk of childhood cancer
  • Higher visual acuity
  • Reduced risk of diabetes
  • Lower cholesterol

For mothers:

  • Reduced risk of breast, ovarian and endometrial cancer
  • Decreased risk of osteoporosis
  • Faster return of uterus to pre-pregnancy state
  • Lower risk of high blood pressure, high cholesterol and more

View the infographic here.

HealthCareCommunication.com

Infographic: 10 common diet traps your patients can avoid

One researcher calls new data on obesity in America “a wake-up call.”

The past 20 years have seen a startling spike in the number of overweight and obese people in the U.S. Highlights from the Centers for Disease Control and Prevention paint a dismal picture, one that can improve with the help of health care communicators, marketers and PR pros.

The CDC says around 70 percent of people age 25 and older are overweight or obese. That’s a jump from nearly 60 percent two decades ago.

The Washington Post says this marks the first time obese/overweight people outnumber those who maintain a healthy weight.

In rethinking your outreach efforts, consider the diet traps outlined in this infographic. Many of your patients probably experience these challenges as they battle the scale. You can encourage them to:

  • Eat three meals a day.

  • Pay attention to nutrition labels, especially calories, saturated fat and sodium.

  • Listen to their bodies and avoid emotional eating.

  • Exercise at least five days a week.

  • Ingest vitamins and minerals to boost energy levels.

  • Get back on track despite a splurge.

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10-Common-Diet-Traps-Infographic

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This article was first published in June 2016.

HealthCareCommunication.com

A template for your next health care infographic

Yes, it’s an infographic on how to produce an infographic.

This template can help PR and marketing pros share a plethora of tips and news to educate patients.

To begin, you must have a clear map in your mind of where to place images and bits of information. Consider the flow of:

  • Pie charts
  • Bar graphs
  • Statistics
  • Text

Take a look:

(View a larger image here)

medical-infographic-illustration-equipment-medicine-31897903

(Image via) 

This article was first published in September 2016.

HealthCareCommunication.com

Infographic: How to combat misperceptions about post-traumatic stress

An estimated five percent of Americans have post-traumatic stress disorder (PTSD) at any given time.

It’s most often linked with wounded warriors and combat veterans, yet it can result from many life events outside of a war zone. Identifying persons suffering from PTSD requires changing the narrative of who is at-risk and how the condition can start or be exacerbated.

This infographic helps to shift perception of the patient population and offer some tools for addressing PTSD, such as:

  • Common causes
  • Symptoms and physical signs
  • Treatment options

 

 

How are you working to combat misperceptions about PTSD and encourage patients to seek treatment?

HealthCareCommunication.com

Infographic: 5 ways to help kids ingest medication

As if toilet training, tying shoes and riding a bike aren’t enough, teaching children to swallow pills and hideous tasting liquid meds can be a challenge.

Here are a few tricks you and your medical team can offer to frustrated parents:

  • Tilting the head

  • Using throat spray

  • Starting with small sizes and working your way up

This infographic, shared by Advocate Health, has encouraging advice that health care providers can pass along to patients:

(View a larger image)

5-tips-to-help-your-child-take-medication

This article was first published in August 2016.

HealthCareCommunication.com

Infographic: Encourage your community to donate blood

One pint of blood collected at a donation has the potential to save three lives. Still, factors such as inclement weather keep people away from giving plasma and platelets this time of year.

To help meet the demand, the American Red Cross promotes blood donations each January.

This infographic about National Blood Donor Month—which began in 1970—offers health care pros ideas for community outreach. For example:

  • Approximately 80 percent of donations are collected at mobile sites.

  • Some 50,000 sponsors work with the Red Cross each year to collect blood.

  • Around 15 minutes is the average time needed for the actual donation.

There are compelling statistics here as well. Take a look:

(View a larger image here)

Blood_donors_Infographic

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HealthCareCommunication.com

Infographic: Understanding the complexities of epilepsy

Epilepsy affects 2.2 million people in the U.S.

The neurological disorder often causes unexplained seizures. According to an infographic from Mount Sinai Medical Center, doctors and researchers don’t know what causes the abnormal electrical activity in the brain.

If a person experiences two or more seizures not caused by an illness or another trigger, he or she is considered to have epilepsy.

Those with an increased risk of the disorder may have:

  • Suffered a brain injury

  • Been exposed to toxics such as arsenic, lead or carbon monoxide

  • A family history of Alzheimer’s disease

  • Used certain medicines or recreational drugs

  • Been diagnosed with autism, cerebral palsy or other developmental disabilities

This infographic can help patients and medical professionals recognize symptoms of epilepsy and how it can be diagnosed:

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Epilepsy_IG_1000

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HealthCareCommunication.com

Infographic: The 10 dirtiest things people touch daily

Do you know the dirtiest things people touch every day?

Yes, providers can encourage the public to properly wash their hands, get flu shots and take other preventative measures to stay healthy this winter season. Patients and providers alike may be surprised at how prevalent germs are in our everyday lives.

According to this infographic, kitchen sponges, shopping carts and computer keyboards are rife with bacteria and germs. For example:

  • MRSA, VRE and SARS bacteria are easily transferrable in the handling of TV remotes.

  • Some 135,000 bacteria have been found when washing a dollar bill.

  • On light switches, there are approximately 217,000 bacteria per square inch.

See the complete infographic:

(View a larger image)

TheDirtiestThingsYouTouchEveryday_53b5ba94020b8_w1500

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HealthCareCommunication.com