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Tag Archives: Infographic

Infographic: Health care consumers balking at wearables

There’s only a “moderate appetite” for wearables that can improve health and wellness.

Does the public’s hesitation reflect lackluster messaging? How might medical marketers team with doctors and clinicians to help consumers embrace wearable technology?

Recent data show that chronic conditions are managed better when patients participate in their monitoring and treatment. Communicators can look at this infographic and cite the benefits in their own marketing. 

[RELATED: Webcast: Advanced writing and editing for corporate communicators.]

Still, a survey from iTriage reveals costs are an issue, too:

  • More than 75 percent of people would use a wearable device if their doctor recommended or provided it.

  • Nearly 70 percent of consumers would use a wearable if their insurer recommended or provided it.

Other respondents said they are hesitant because the technology is overly complicated.

Can you fine-tune your marketing efforts to help sway reluctant patients?

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HealthCareCommunication.com

Infographic: How to market to 6 health care consumer segments

When it comes to health care, consumer engagement is transforming in three key areas. A recent study from Deloitte finds that patients:

  • Want improved partnerships with providers

  • Use and trust online resources and information

  • Rely on technology to measure fitness and monitor health online

RELATED: Get live tours of industry-leading intranets that put the right information at employees’ fingertips

This infographic offers insights about the six kinds of health care consumers, and how communicators can best reach each group. For example:

  • Nearly 35 percent are casual and cautious consumers, are not very engaged and have little interest in health technology.

  • More than 20 percent are content with their providers, comply with instructions and ask questions during office visits.

  • About 20 percent are happy with their care and prefer to interact with their physicians electronically.

Look at the full infographic to get a better picture of today’s engaged consumers:

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HealthCareCommunication.com

Infographic: How to overcome the stigma of postpartum depression

Last month, actress Hayden Panettiere talked about her struggles with postpartum depression on national television. The 26-year-old appeared on “Live! With Kelly and Michael” and admitted that the birth of her daughter, now a year old, has wreaked emotional havoc on her life.

“It’s something that’s completely uncontrollable. It’s really painful, and it’s really scary, and women need a lot of support,” Panettiere said.

This week, news broke that Panettiere had checked into a treatment center for professional help.

Communicators can use this infographic to educate people about the emotional fragilities that can occur after a woman gives birth. “Baby blues” are a milder form of PPD and can last up to two weeks. Women who have prolonged symptoms should seek professional help.

Signs of postpartum depression include:

  • Insomnia

  • Loss of appetite

  • Intense irritability and anger

  • Decreased libido

  • Feelings of shame or inadequacy

  • Overwhelming fatigue

It’s interesting to note that PPD affects as many as 10 percent of fathers in the first year, too.

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Postpartum-Depression-Infographic

HealthCareCommunication.com

Infographic: Confronting suicide as a public health issue

Nearly 110 people commit suicide in the U.S. every day. This self-inflicted violence has gotten the attention of the U.S. Centers for Disease Control and Prevention. The CDC is working with the American Foundation for Suicide Prevention to help people better understand how depression and anxiety may lead to death.

The CDC website deems suicide a public health issue, because it can have detrimental effects on individuals, families and communities. Though its causes are often determined by complex multiple factors, the goal of suicide prevention is simple, says the CDC: to reduce risk factors and increase coping skills that promote resilience.

In September, health professionals promoted Suicide Awareness Month. On Oct. 10, dozens of “Out of the Darkness Walks” organized by the AFSP will be held nationwide. Community and campus walks, along with an overnight excursion, are planned as the group works toward its goal of reducing the annual suicide rate 20 percent by 2025.

Consider these statistics:

  • Men are four times more likely than women to commit suicide.

  • For children ages 10 to 14, suicide is the third-leading cause of death.

  • Nearly 60 percent of men use firearms to kill themselves; 35 percent of women have ended their lives by poisoning.

AFSP’s infographic shows the severity of the problem:

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HealthCareCommunication.com

Infographic: Fall season can trigger asthma in nation’s 7 million kids

September and the fall season can cause flare-ups in asthma, especially for the 7 million children afflicted with the respiratory condition.

Dr. Giovanni Piedimonte of Cleveland Clinic’s Center for Pediatric Pulmonary Medicine says that when school gets underway, physicians see a significant increase in patients suffering asthma attacks. Students are exposed to an increase in germs and are more susceptible to upper respiratory infections, he says. This, in turn, inflames airwaves and can trigger asthma attacks.

Changes in weather are also to blame for a spike in asthma attacks among children and adults. This infographic says 25 million people in the U.S. suffer from asthma. Based on the following stats, communicators can develop some new marketing and messaging for patients:

  • An asthma diagnosis is five times more likely to occur before age 20 than in later years.

  • Lifestyle factors such as obesity, smoking and living in urban areas are linked to asthma.

  • Exercise in cold, dry conditions often cause flare-ups.

See the full infographic:

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asthma_fallseason

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HealthCareCommunication.com

Infographic: Fireworks safety tips for the Fourth

The July Fourth holiday and the summer months invite a slew of injuries from misuse of fireworks. Adult men suffer the most harm during this time.

As the U.S. celebrates freedom and patriotism, there’s an increase in emergency room visits around Independence Day.

The most common wounds that health care providers deal with are burns and lacerations.

The Consumer Product Safety Council’s new infographic on fireworks safety says:

  • Nearly 70 percent of fireworks injuries in 2014 occurred in the month surrounding the July Fourth holiday (June 20 through July 20).

  • More than 35 percent of people injure their hands when using explosives.

  • Some 20 percent of people hurt by fireworks suffer head injuries, including damage to their faces and ears.

To best protect adults and kids from injuries this season, law enforcement and health care officials encourage people to view professional fireworks shows, rather than igniting their own fireworks.

For those gathering in their neighborhoods to use bottle rockets, sparklers and firecrackers, communicators can share the CPSC tips. Take a look:

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HealthCareCommunication.com

Infographic: 5 preventable summer injuries

A leading cause of death in children under age 5 is drowning. However, kids aren’t the only ones who can suffer summer-related accidents and illnesses.

This infographic from Kaiser Permanente reminds us that anyone can get sidelined by:

  • Dehydration during outdoor activities when temperatures soar.

  • Burns from campfires and barbecue grills.

  • Head injuries that result from not wearing proper helmets during water sports and bike riding.

Look at the details, and make sure you’re marketing online to spread the safety news quickly. The July Fourth holiday is right around the corner.

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HealthCareCommunication.com

Infographic: Consumers eager to use tech to improve health

Smartphones and wearables are driving a significant behavioral shift in consumer health and wellness, says Gil Bashe, executive vice president at Makovsky Health.

An infographic on today’s wired patient reveals important insights for health care marketers.

For example, when downloading and using health apps, patients want informative and functional programs to:

  • Manage diet and nutrition (47 percent)

  • Receive reminders for medication (46 percent)

  • Monitor symptoms (45 percent)

  • Track physical activity (44 percent)

The full infographic can be helpful as you plan your marketing and PR initiatives.

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HealthCareCommunication.com

Infographic: The dangers of being dehydrated

The average human body consists of 76 percent water. With a bottled water craze swallowing up the world, why are so many people still lacking proper hydration?

Dehydration brings on illnesses and other maladies, according to this infographic. Lack of water can cause:

  • Digestive problems

  • Fatigue

  • Kidney and bladder ailments

  • Constipation

  • Joint pain

  • Weight gain

As summer approaches, it’s an appropriate time to remind your community about how best to stay hydrated—and healthy.

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DehydrationInfographic

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HealthCareCommunication.com

Infographic: Benchmarks for digital marketing success

The variety of social media channels that health care communicators use to reach consumers is growing by leaps and bounds. A survey of 250 industry marketing professionals finds that:

  • 97 percent of health care organizations use Facebook

  • 91 percent are on YouTube

  • 79 percent have Twitter accounts

  • 59 percent use LinkedIn

Blogs are a popular tool as well, with nearly 50 percent of health care organizations that use the channel to reach their communities.

See the infographic below, which includes stats on where hospitals advertise online:

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Survey_Infographic

HealthCareCommunication.com