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Tag Archives: Issues

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Top 5 Digital Marketing Issues You Need to Consider to Hire the Best Digital Marketer for Your Healthcare Practice

Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in conversions. So if you’re going to make the investment ¬ as you know you need to ¬ be sure to do it carefully and cautiously so you don’t waste your time and money.

Here are the top five digital marketing issues you need to consider as you look to hire an effective digital marketer for your healthcare practice:

1. A long-term marketing plan. Don’t be afraid to ask a potential digital marketer to describe for you the 180-day marketing plan that he/she envisions for your healthcare practice. While a decent digital marketer might think three months ahead, a more skilled marketer should be thinking much farther into the future. The foundation you build now with your online presence will support your future marketing efforts. You want a digital marketer who will test and refine strategies along the way, not someone looking to implement cookie-cutter solutions with no plans to test results.

2. Solid metrics to gauge marketing results. You want your marketer to measure not only followers and traffic, but also conversions – the people coming into or returning to your practice because of your digital marketing strategy. Pay-per-click (PPC) advertising is a great tool, but make sure your marketer can track a lead from a PPC ad all the way to that new patient lead. You also want to rank high in search engines and make sure your marketing efforts pay off in retaining current patients.

3. Future plans for your website. Be cautious if your prospective marketer seems more interested in beefing up your website with bling but isn’t discussing your site’s current analytics. Your digital marketer should be able to show you what your site’s traffic and conversions look like now, how they compare to other medical practices similar to yours and what the marketer plans to do to your site to get ROI for your practice.

4. Social media solutions. Be sure to inquire about which social media solutions your prospective marketer proposes to use for your practice. It should raise a red flag if he/she wants to just get your medical practice linked into as many channels as possible without a strategy. Your marketer should first be considering which channels your patients will likely frequent and why. Pay close attention to how a prospective marketer will select and post on those channels as well as how he/she intends to convert those followers into new or returning patients.

5. An email marketing plan. If you’d like your digital marketer to handle your email marketing, you should ensure he/she knows the rules for healthcare and, once again, ask about conversions. Can he/she measure click-thru and conversion rates? You want to know you’re generating some form of patient contact as a result of the emails. Does your potential marketer have strategies to improve your list quality? It’s also important to know how much you’ll need to spend to produce the emails vs. how much patient traffic you should get in return.

There are a lot of details to consider when creating a digital marketing strategy, but Practice Builders has the tools to help! Do you need more guidance on how to hire the right healthcare digital marketing person for your practice? Sign up for a free consultation with us and we’ll help you. Call us at 855.898.2710 or email us at info@practicebuilders.com.

PB product: Want more guidance on how to hire the right digital marketing person for your practice? Sign up for a free consultation with us and we’ll help you. Call us at 855.898.2710 or email us at info@practicebuilders.com

Medical Healthcare Marketing

Women voice opinions on health-related issues

Periods are in the news. There I said it.

The old wives’ tales and references to “Aunt Flo” and “my friend” are out the door these days. Menses seems to be making headlines with very direct language sprinkled with sarcasm and light humor.

First, the serious.

This month, politics wreaked havoc on the telephones in Indiana Gov. Mike Pence’s office. Pence recently signed a controversial abortion law that’s opposed by pro-choice advocates. The new policy bans terminations due to the race or gender of the fetus, or genetic abnormalities, as was reported by Fox News. The mandate also states that fetal remains be cremated or buried.

Enter the period. Critics of the law mobilized their disdain in the form of telephone calls to the governor’s office:

Pence called the new law a “comprehensive pro-life measure,” but pro-choice activists say he is infringing on their rights, and any period could potentially be a miscarriage without their knowledge. Hence, women have been calling up the Republican governor’s office and informing staff about their menstrual cycles. They’ve posted the conversations on the “Periods for Pence” Facebook page, which has over 34,000 likes.

Periods_pence_FBposts

Kara Brooks, a spokeswoman for Pence, told the Associated Press : “We are always willing to take calls from constituents who have questions, concerns or are looking for assistance.” 

[New LinkedIn group: Get speechwriting tips and discounts, and add your voice to the conversation.]

Meanwhile, over at the mall

If “Periods for Pence” wasn’t enough, menstrual cycles and fashion collided at J.C. Penney. The retailer’s “Spring Dress” splash made quite a splash with this number. The so-called “period dress” went viral, Digiday reported. Did designers intentionally place a dark-colored floral pattern strategically covering the pubic area for any reason, or no reason? Women voiced their opinions online, many posts containing a humorous chide:

Period_Skirt

Period_Skirt_JCPenney_reax

Fortune.com noted that J.C. Penney didn’t give in to the social media detractors and opted to forgo “the typical corporate move of apologizing and pulling the offending skirt.”

Fortune reached out for further comment, but J.C. Penney is a corporation of few words when it comes to the issue. The official response from the press team: “The Company is going to refrain from providing additional comment beyond the response we issued yesterday on Twitter @jcpenney. Thanks for your interest.” And judging by the tweets that followed, many Twitter users agreed. “We don’t have JC Penney in Nova Scotia, but I’d wear the heck out of that skirt. Any time,” one wrote. The retailer’s understated reaction is notable because it goes against the reflective response by Big Business to get out of a “negative” news cycle as fast as possible. And for readers that like the dress, there’s an added incentive today: it is currently retailing for 40 percent off the original price.

Health care communicators work daily and diligently to discuss sensitive yet vital topics to individuals and the community at large. How do you and your team work out effective ways to inform and market to different sectors? Are you speaking their language and meeting their needs?

HealthCareCommunication.com

ACP Issues ‘High-Value Cancer Screening’ Guidelines

The American College of Physicians offers, for the first time, a way of thinking about whether or not and how much to screen for certain cancers.
HealthLeadersMedia.com – Physician Leadership News

Maternal Science, Inc. Issues Allergy Alert on Undeclared Milk in healthy mama® Boost It Up!tm Mango Drink

Maternal Science, Inc. of Montvale, NJ, is voluntarily recalling healthy mama® Boost It Up!tm Drink because it contains undeclared milk (whey protein isolate). People who have an allergy to milk run the risk of serious or life-threatening allergic reaction if they consume this product.
USA.gov Recalls Feed

Urgent: El Popocatepetl Ind., Inc. issues an allergy alert on Undeclared Milk and Yellow #5 in 8 in. Sundried Tomato, Spinach Pesto, and Chipotle Wraps

El Popocatepetl Ind., Inc. of Chicago, Illinois is voluntarily recalling El Popocatepetl’s 8 in. Chipotle, Spinach Pesto, and Sun Dried Tomato Wraps because they may contain undeclared milk and Yellow #5. People who have allergies to milk and/or Yellow #5 run the risk of serious or life-threatening allergic reaction if they consume these products.
USA.gov Recalls Feed

Chocolate By Design Inc. Issues Allergy Alert on Undeclared Egg in Milk Chocolate Assorted Character Icing Pops, Christmas Icing Pops and Triple Heart Icing Pops

Chocolate By Design Inc. of Ronkonkoma, NY, is recalling its Milk Chocolate “Assorted Character Icing Pops”, “Christmas Icing Pops” and “Triple Heart Icing Pops” because they contain undeclared eggs. The Icing Pops may also contain trace amounts of FD&C colors Yellow 5 or 6, Red 3 or 40, and/or Blue 1.
USA.gov Recalls Feed

Wyked Labs Issues Voluntary Nationwide Recall of Eight Dietary Supplement Products Due to Presence of Prohormone Ingredients

Wyked Labs of Winter Park, Florida is voluntarily conducting a nationwide recall of all lot codes of the following products (collectively, the “Recalled Products”) to the user/consumer level
USA.gov Recalls Feed

Hospira Issues a Voluntary Nationwide Recall of One Lot of 0.9% Sodium Chloride Injection, USP, 250 mL Due to Particulate Matter

Hospira, Inc. (NYSE: HSP), announced today it will initiate a voluntary nationwide recall of one lot of 0.9% Sodium Chloride Injection, USP, 250 mL (NDC 0409-7983-02, Lot 44-002-JT, Expiry 1AUG2016) to the user level due to one confirmed customer report of particulate in a single unit. Hospira has identified the particulate as a human hair, sealed in the bag at the additive port area.
USA.gov Recalls Feed

Tristar Equine Issues Voluntary Recall of Gastrotec

Tristar Equine Marketing, LLC is voluntarily recalling all lots of Gastrotec down to the consumer level. Gastrotec was previously marketed by Tristar as an OTC drug for use in horses, and contains a combination of Omeprazole and Misoprostol.
USA.gov Recalls Feed

SW Wisc Dairy Goat Products Coop issues voluntary recall of Raw Goat Milk Mild Cheddar Cheese Lot Code 103-114 because of possible health risk

SW Wisc Dairy Goat Products Coop of Mt Sterling, Wisc is recalling Raw Milk Mild Cheddar Cheese Lot Code 103-114 because it may be contaminated with Shiga toxin producing Escherichia coli (STEC) O111:H8 bacteria. This is one of the 6 STEC strains that have been deemed to be of serious health concern as it can cause diarrheal illness, often with bloody stools, and may lead to more severe complications like Hemolytic Uremic Syndrome (HUS). HUS is most likely to occur in young children, the elderly and immunocompromised individuals and can lead to severe kidney damage and even death.
USA.gov Recalls Feed