Tag Archives: media
When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is relevant to your target audience. However, unlike other businesses, you have a secret weapon for creating valuable content: your own medical practice.
People are always searching the Internet for healthcare advice. Moreover, when people search for healthcare-related content, they want it to come from a reliable source. This is where you come in. Sharing great content on your blog and social media profiles is a smart way to engage with your followers. Do you know almost 25 percent of Tweets contain external links and nearly 56 percent of retweets contain them? People appreciate reading an informative piece of content. But in order to give readers what they demand, sometimes you have to dig a little deeper. Just look around, and you may find a lot of potential ideas for your social media posts.
If you are still having trouble thinking of topics to write about, here are 17 places to look for engaging content. You can use these methods for creating a blog post, an e-book, social media share or whatever you want to share.
- BuzzSumo: This website enables users to search for relevant content using popular keywords and provides content based on social shares. Every topic is ranked by how much it was shared on social media platforms. BuzzSumo also lets users filter their search by date and content type.
- Reddit: This is a social networking website that spans all kinds of topics and provides the most engaging content, pictures, videos and other online occurrences. Reddit also offers “sub-reddits,” which is a category dedicated to specific interests and topics. For instance, if your medical practice specializes in dental, the /r/dental sub-reddit is where you will want to hang out. Since this content is proven to relate to your target audience, it will perform well if you can package it in interesting ways.
- Feedly: This is an RSS news aggregator that makes it convenient for users to gather and organize content from around the web. Feedly can pull content from your favorite blogs as well as bring in best news content from Google News. Users can also benefit from Feedly’s search feature for discovering other popular content sources.
- Medium Collections: This is primarily a blogging platform that is popular among regular bloggers and industry experts. While the homepage is a convenient place for picking up random yet relevant stories, users may find the most relevant content within Medium Collections. If you are looking to find top content for your specialty, go to Medium’s search page and enter your keyword.
- Content Gems: This platform is dedicated to finding engaging content for professionals like you so that you can focus on other critical tasks. The platform reviews more than 200,000 content sources in order to bring you the best content in an email format. Users have the option of configuring their preferences for receiving relevant content. This platform also allows users to sign up for a free account and create a dashboard around the content areas they will be interested in.
- Learni.st: This is a great platform for discovering and browsing content covering a broad range of topics from health to entertainment. Some of the major topics include business, education and health, and each topic has its on board. Each board includes a series of sub-boards that let the user dig deeper for more specific content.
- Pocket: This is a content finder app that can be used for searching online articles and saving them to read later. This app will notify you of what topics are popular and trending. Beyond the basic functions, users have the option to highlight particular types of content. Users are even notified about popular events such as the Oscars and the Super Bowl.
- Sidebar: Sidebar.io primarily focuses on curating unique content with a design aspect and provides a list of the top links that users can grab on either the homepage or in the daily newsletter. The platform employs editors for updating submitted links in order to determine the popularity of each link on any given day. The results, which include up to five links, are emailed out to users.
- Slideshare: This is undoubtedly one of the best sources for original content because the quality of the stories is excellent, and the content includes visual content, which offers a significant opportunity for added engagement. It is an immensely popular website and provides slide decks for almost every industry type. You can search for your specialty and find the most popular content ideas. Users are allowed to create content around trending topics that represent your community.
- Google+ and Pinterest: Being the leading social media platforms, Google+ and Pinterest have an excellent idea of what kind of content is trending. Google+ displays the most popular content in the ‘Hot and Recommended’ section. Google’s proprietary algorithms place the most popular content on top. Pinterest collects trending stories on the main page for an easy view.
- The Feature: Just like Pocket, The Feature highlights trending content. The most trending content from another app, Instapaper, can be found via The Feature. Because The Feature runs on Tumblr, users can browse the archives to understand the sharing statistics of each type of content.
- Flipboard: One of the must-have apps for the iPad, Flipboard has been providing good-quality content for years. The app understands your areas of interest and provides a beautifully designed flip-book of trending topics and stories that fit your selection criteria. Users aggregate all kinds of content on Flipboard. On this app, users can also look for the influencers in their respective industries and see what they are sharing.
- Fre.sh: Built by the Buzzfeed team, Fre.sh provides a quick view of the most popular and searched stories on the Internet. Most of the top stories are focused on either celebrities or entertainment in general. However, the category range is wide. If you dig deep enough, you may be able to find something relevant for the healthcare industry, as well.
- Twitter: Also known as an up-to-date breaking-news source, the content found on Twitter is said to contain rumors. However, if used cautiously, tweets, retweets and hashtags can give you an enormous amount of insight into current topics for your content needs. You can also add industry experts to your topic lists and get a good overview of the latest happenings in those areas.
- General online forums: One of the best places to find inspiration for content topics is Quora. It is a popular online forum where users ask questions about every possible topic under the sun. You need to type in the subject of your interest, and you will see a flurry of search results relevant to your keyword.
- Industry influencers: All you need to do is identify the influencers in your industry, put them on a Twitter list and follow them. You must observe how other people interact with those influencers. Look at the topics and issues influencers are sharing. You can think about creating similar content. If this content is good enough for the influencers in your industry, then it will be engaging enough for your target audience, as well.
- Customer reviews: Do your customers leave online reviews for your medical practice? These online customer reviews can be a great source of ideas for content generation. Any questions your customers are asking can help you create a blog post.
Putting it all together
While content creation and marketing may seem like a lot to set up, it is not that bad. If you commit to spending only an hour daily gathering news feeds and bookmarking reliable sources, you will have quick and handy access to valuable content that you can share across your social media accounts.
You can consider spending some time at the beginning of the week, or half an hour each morning, to sort out your editorial calendar so that you have the rest of the day to focus on other important tasks that grow your practice.
However, the above methods and sources, if used correctly, will make your day-to-day content shares manageable and can help position you as a trusted source of valuable content.
Imagine being able to predict the next big thing on social media.
You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences.
For anyone who works with social media regularly, this information would be invaluable.
To better understand how social media marketing is changing, we collected data from more than 1,200 marketers to create the State of Social Media 2016 report.
Let’s start with three social media takeaways for marketing in 2017:
1. Video is about to peak.
Five out of every six marketers said they’d like to create more video content. Also, 30 percent of marketers seek to focus specifically on Facebook video in 2017, with 28 percent looking to add YouTube to their marketing efforts.
Right now, video stands out in the Facebook News Feed. As video rises in popularity and more brands and individuals share it, getting noticed will become harder. Eventually, brands may have to pay for video reach, as many do for sponsored posts and ads.
The takeaway: 2017 could be a great time to grab attention before the video crush hits.
2. Almost every marketer is using Facebook (93 percent) and Facebook ads (91 percent).
Our report found that 93 percent of marketers use Facebook for business and 91 percent have invested in Facebook Ads. Despite the drop in its organic reach, 72 percent of respondents said their use of Facebook has held steady or increased in the past 12 months.
The takeaway: Facebook is worth figuring out.
[RELATED: Join us at Facebook’s headquarters for the Facebook Leadership Communications Summit.]
3. Just one in five respondents uses social media for customer support.
Only 21 percent of businesses listed customer support as a way they use social media.
With more and more customers turning to online platforms for support issues, there’s great opportunity for businesses, individuals and entrepreneurs to build advocacy by providing outstanding support on social media.
The takeaway: Delight your customers by using social media for customer support.
2017: Objectives and challenges
Over the past five years, social media marketing has become incredibly important for businesses of all sizes, but exactly why are marketers using social media?
Objective: Businesses are on social media primarily to boost brand awareness.
The top reason for using social media was brand awareness (85 percent), followed by community engagement (71 percent). Among all reasons to use social media—including awareness, community, distribution, lead generation—customer support was the only factor cited by fewer than half of brands (just 21 percent).
Challenge: More than half of marketers puzzle over how to drive traffic from social media.
Fifty-eight percent of marketers said driving traffic to their website was a primary social media challenge, followed by generating leads (49 percent).
Measurement and ROI continue to present problems for marketers, with 42 percent of respondents listing it as a challenge:
Here are 10 insights into how marketers use social media:
1. Facebook is the top marketing platform.
Facebook is the leading platform for marketers, with 93 percent of respondents saying their business actively uses it. Twitter was close behind, with 89 percent saying they use it for business.
Other channels respondents use are Google+ (42 percent), Pinterest (35 percent), Facebook video (29 percent), messaging apps (16 percent), Snapchat (12 percent), Medium (10 percent), Quora (5 percent), Vine (3 percent).
2. Marketers are abandoning Google+.
Google+ is the channel most marketers feel they will invest less time in over the next 12 months (27 percent of respondents). Twitter was second in declining interest, with 23 percent.
Other channels respondents said they’ll move away from in 2017 include Instagram (11 percent), Snapchat (9 percent), YouTube (9 percent), messaging apps (8 percent), Facebook video (6 percent), Quora (6 percent), Medium (6 percent).
3. Facebook video will be a priority for marketers.
Multimedia content seems a prime focus for 2017, with many marketers banking on video.
Facebook video came out on top, with 30 percent of respondents saying it’s on their radar for 2017, closely followed by YouTube (28 percent), Instagram (26 percent), and Snapchat (22 percent). All four platforms focus on visuals, heralding a spike in multimedia content in 2017. The prominent inclusion of YouTube is telling, as marketers weigh their video options.
Also on respondents’ radar: Pinterest (15 percent), LinkedIn (14 percent), Twitter (13 percent), Messaging Apps (11 percent), Medium (11 percent), Google+ (10 percent), Quora (6 percent).
4. Facebook’s decline in organic reach isn’t scaring away marketers.
Despite Facebook’s organic reach continuing to drop over the past year, most businesses are still actively using the platform: 46 percent of respondents said their use of Facebook has held steady, 26 percent said they share more content, and 28 percent said they now post less.
5. Businesses are adapting to Facebook as a pay-to-play channel.
Facebook appears to be the leader in paid marketing spending, with 91 percent of respondents investing in ads on the platform—way ahead of Twitter, which finished second with 34 percent having bought Twitter ads.
6. Social media spending is stable or increasing.
This calendar year, 42 percent of respondents have spent more than in 2015, with only 7 percent of companies decreasing their social media marketing budgets. About half (51 percent) saw their annual budgets stay the same.
7. Video yields to factors such as time, resources and budget.
If there were no obstacles (time, resources, budget), 83 percent of marketers said they’d create more video content. Blog posts finished second (57 percent) on the wish list, and live video, significantly, was third (42 percent).
8. Time constraints hold marketers back from creating video.
From the survey, 73 percent of marketers cite a lack of time as a hindrance to creating videos. The perceived cost was also a reason why many (41 percent) have yet to dive in or create even more videos.
9. Live video has yet to hit mass adoption.
Despite the excitement around live video during 2016, most marketers (74 percent) have yet to create live video content. For those who have done so, Facebook Live was the platform of choice, ahead of Periscope and YouTube.
10. Marketers are still figuring out Snapchat and Instagram stories.
Marketers seem excited about the potential of Instagram and Snapchat, with 26 percent and 22 percent saying they’re looking to add the platforms to their channels in the next 12 months. Despite this, 71 percent have yet to create stories on either platform.
Looking ahead, 37 percent of respondents said they don’t plan to create stories on either channel, with 34 percent looking to create stories on Instagram and 27 percent looking to use stories on both platforms.
Only 15 percent of respondents work exclusively on social media, with 80 percent agreeing with the statement, “Social media is only a part of my role.” To elaborate:
- 84 percent also do content marketing alongside social media.
- 68 percent also do email marketing alongside social media.
- 62 percent combine social media with community-focused projects.
With so much of social media success relying on stand-out content, it makes sense that social media marketers would blend social media with content marketing.
A version of this article first appeared on Buffer.
So, your chief executive wants to be on social media?
Perhaps more accurately, you want your CEO to have a social media presence, but don’t know how to get him to do it.
If your chief executive is ready to take the plunge—or just dip his toes—into the social media pool, this infographic from MDG Advertising makes that potentially painful process easier.
It lists (in part):
- Perks of having leaders who are active online (78 percent of marketers say it has a positive effect on an organization’s reputation)
- Which social network is easiest to start with (LinkedIn) and why
- Best practices (CEOs don’t have to post every update themselves, but they should be aware of each one)
Whether your leaders are eager to have an online presence or have yet to see the value of doing so, this infographic is a helpful guide.
[Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications.]
Do you and your CEO have a social media game plan? What challenges did you face while creating one? What’s your best advice for communicators beginning the process? Please share your wisdom below.
(View a larger image.)
Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing.
Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.
Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Obviously, the former group has an incentive to tell you how great social media marketing is and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of.
With proper planning and successful execution, social media marketing can be effective for practically any business.
In a survey of 357 marketers that I recently conducted, social media marketing had the highest percentage of respondents (96 percent) who claimed they planned to increase or keep their social media marketing budgets the same over the next year. Social media marketing also had the third-highest average ROI rating, out of 10 strategies surveyed.
Still, there are a handful of dark secrets about social media that no marketer—including myself—likes to admit:
1. Social media marketing isn’t free.
One of the greatest advantages of social media marketing that marketers like to play up is the fact that it’s free.
It won’t cost you anything to claim your business’ social media profiles, flesh them out or post on a regular basis—at least not monetarily. The problem is, even though you won’t necessarily have to spend money to fund your strategy, you will spend lots of time.
It takes hours of work to build out your profiles and several hours a week to even maintain the most basically active presence. Add up those hours, and suddenly the amount of time that social media marketing does “cost” will become clear.
Time is money, right?
2. There’s no predictable pattern of success.
No matter how sure people seem when telling you they hold the “secret” for a business’ social media success, know that there’s no verifiable or consistent way to guarantee success for this task.
For starters, every business is unique, with a unique target demographic, history and competitive landscape.
There’s no way any single strategy could possibly apply to everyone. Add in the fact that social media is always evolving and other random variables that could interfere with your results, and the predictability of success sinks even more.
3. You need a lot of followers before social media marketing starts to pay off.
The bottom line for social media, like any online marketing strategy, is your total return on investment.
Over an extended period of time, it will be very good if you execute your social media strategy correctly, but your initial ROI will probably be terrible.
Imagine that it takes you 15 minutes to write a good post, and you submit it to your 15 followers. Now, imagine you create the same post, but for 15,000 followers. Which one do you think will have a higher ROI (assuming those followers are all genuinely interested in your organization)?
It takes a long time for social media to start paying off.
Related: How to Make Time for Social Media Marketing
4. Social platforms restrict your reach.
Social media companies have a vested interest in getting you to pay for their advertising. As a result, they often restrict the amount of reach you’re able to get through organic (unpaid) posts.
Even though you have 500 followers, that doesn’t mean that every post you make is going to reach 500 people.
Keep this principle in mind when considering the sheer potential of social media—it’s probably far, far less than you think it is.
5. Data won’t tell you everything.
Another advantage social media has is its access to sheer volumes of data—you’ll be able to probe deeply into user behavior, patterns of interaction and demographic information.
Unfortunately, data can’t tell you everything. It can’t give you qualitative insights about how individuals feel toward your organization or about specific interactions.
Data also can’t help you generate new ideas you haven’t tried before. It can’t even give you actionable insights—unless you’re asking the right questions of that data in the first place.
6. Adapting is important, but exhausting.
Social media changes often, with new platforms cropping up seemingly constantly and new trends coming and going at an ever-increasing pace.
If you want to be successful, you have to try to keep up—but keeping up is exhausting even for the most passionate, dedicated marketer.
It’s comforting to settle into a routine, but with social media, you’ll never get that opportunity. At least, you’ll never get to stay comfortable for long if you’re doing things right.
7. You’ll end up kicking yourself—a lot.
There’s a lot of regret in the social media world, especially on a minor level.
You’ll end up making typos or mistakes occasionally, but more often you’ll kick yourself for what you didn’t do.
You might miss a good opportunity for a post, a hashtag or an engagement. You might see a competitor’s post and wish you’d thought of it first. In any case, your strategy won’t be perfect, and you’ll be all too aware of that fact.
Related: How to Save at Least 2 Hours Per Week on Social-Media Marketing
Despite these ugly truths and seldom-mentioned secrets about the true nature of social media marketing, it remains one of the most cost-efficient and approachableonline marketing strategies you can adopt.
No matter what stage of growth your company’s in, who your target market is and what your long-term goals are, social media can help you in your journey—as long as you recognize its advantages and limitations.
Jayson Demers is the founder and CEO of AudienceBloom. A version of this article originally appeared on Entrepreneur. Copyright © 2016 Entrepreneur Media, Inc. All rights reserved.
When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world of your work?
That’s where a social media calendar comes in. It can be a saving grace for a busy practice, helping to lay out a road map for months worth of content. Best of all, it can radically reduce the amount of time you spend on social media while radically raising its effectiveness. Below are a few tips for creating a social media calendar to help market your healthcare practice:
- 1. Identify your networks. Quality matters more than quantity, so pick a few social media networks to really focus your attention on. Use a visual icon to identify each network on your calendar, and you’ll be able to see when you’ve over-posted or under-posted to one of them. Keep in mind that some networks demand more frequency than others; experts recommend posting at least five times a day on Twitter, while Facebook can thrive with as few as three posts a week.
- 2. Create or mine your content. Decide on the content you want to post, and make a plan to get it! If you’re linking to a blog post on your website, make sure that your calendar includes a reminder to assign a writer to create that post in advance. If you have special events or deals to offer your patients, be sure to spread the word several times across your networks well in advance of the date. If you want to share images, be sure to assign a staff member as designer or photographer. And if you’re sharing health-related content from other sources, be sure to identify the system – such as Google Alerts – you’ll use to mine that content.
- 3. Humanize your content calendar. Content comes not just from within your practice but from outside it, as well. Search for important healthcare dates, such as National Nurses Week, updates on MACRA, even staff birthdays, and put them on your calendar to be posted. Human touches light up your social media presence.
- 4. Use your calendar as an analytics tool after the fact. Calendars aren’t just for looking forward! Mark what kinds of post generated the most views, interactions and shares, and use that information to design next month’s content and posting frequency.
With this detailed social media calendar saving you time and work, effective social media marketing is easier than you think. You’ll see the direct benefits when your online interactions help to bring new patients in the door.
Summer is a time to enjoy the warm, sunny days with picnics, margaritas and poolside relaxation, but what about your PR plans?
The season can be a challenging time if you have PR initiatives that must move forward. With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner.
Pitching can be anything but a picnic during the summer. Follow these five tips to make the most of it:
1. Planning is imperative.
Trying to choose the best date for an announcement? Study your calendar. Unless your news has a tie-in to these holidays, avoid major summer holidays, such as the Fourth of July and Labor Day—as well as the days immediately before and after.
Virtual Summit: The mobile revolution is here. Reach customers in 2016 and beyond on their mobile devices.
If you’re making a tech-related announcement, for example, give yourself time it so it doesn’t coincide with a holiday. This will help you achieve maximum visibility. If your news involves a holiday-related trend, deliver your pitch a week or two before the holiday.
2. Allow extra time.
Reporters can be on vacation, so it’s a good idea to build in extra time on pitches during the summer months. For instance, if you usually pitch news a week before an announcement, give yourself two weeks. That way, if a journalist is out of the office, you’ll still have time to follow up.
3. Avoid the dead zone.
Both Independence Day and Labor Day fall on Monday this year, so you can expect the Friday before to be quiet (you can almost hear the crickets chirp!). Some reporters might take off the Tuesday following to create an even longer weekend.
Once they return, their inboxes will probably be filled to the brim with pitches. You don’t want your pitch to get lost in that sea of email, so wait another day or so before sending it.
4. Think about Christmas.
Believe it or not, it’s not too early to think about winter holidays. Gift guides for many print magazines are already in the works. If you have a product that fits in that category, start pitching your gift guides now. Have product descriptions and high-resolution photos prepared and ready.
5. Cover your time off.
If you’re in charge of working with reporters for your organization or client and are planning to take a vacation, have a plan in place should a reporter get in touch during that time.
Ask someone to cover for you and have basic resources ready for them to use for reporters’ requests. These materials should also be posted on your organization’s newsroom, making it easy for both the reporter and the co-worker covering for you.
Don’t leave your clients in the lurch. Give them plenty of notice so you can complete any work they need done before you go. If you’re a consultant leaving for an extended period of time (more than a week or two), consider asking someone, like a trusted consultant colleague, to fill in for you. That person should be on call, should your clients need anything.
These tips can help you make the most of your summer PR initiatives so you can get back to your sunbathing.
Michelle Garrett is a PR consultant and writer at Garrett Public Relations. Follow her on Twitter @PRisUs or connect with her on LinkedIn.
When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses.
Social media has quickly become a place where most people learn about the most recent news. From Facebook’s trending feed to Twitter’s most-used hash tags, it’s easy to stay connected with the biggest news stories of the hour or the day.
Even though you run a healthcare practice, it doesn’t mean you should exclude the latest news items from your social media accounts. As doctors and dentists, you have varied interests outside of your work and, if you were a Prince fan, it’s absolutely acceptable to share the news of your favorite artist’s untimely passing and still stay professional online. Here are some benefits to including recent news as part of your healthcare marketing strategies:
Connect With Your Audience
Whether it’s the death of a much-loved celebrity or a recent win for a local sports team, sharing your thoughts on the latest news will help you connect with your audience on a more personal level than sharing just healthcare updates.
Keep Your Content Fresh
Creating a social media post in the wake of a recent news story will also help you keep your social media account active and fresh. Instead of having a feed full of scheduled content posts, a post about the latest or breaking news helps break up your content, so it feels less monotonous.
By using a trending hash tag or sharing trending news, you can stay on top of the most recent online social media trends to help keep your social media accounts engaged and relevant.
Gain New Traffic
Being part of the conversation online will keep you active, fresh and relevant, but it can also help you gain more traffic. By posting about what’s new and trending and getting on the latest social media feed, you can help drive more traffic to your accounts and your healthcare practice’s website.
If you want to learn more about social media strategies to help build a better online presence and gain a new audience for your practice, contact our healthcare marketing consultants today at firstname.lastname@example.org.
When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like you can’t use your personal social accounts to promote your practice. But if you run your personal social media account the way you run the ones for your healthcare practice, it can actually help you expand your practice’s reach online. Here’s how to use your personal social media account as part of your healthcare marketing plan:
Highlight Your Expertise
We’ve always said that your social media accounts for your practice should focus on your expertise – and your personal social media accounts should do the same.
By sharing links and articles directly related to your field of healthcare expertise, you can increase the content you’re producing. This, in turn, will help draw more followers to your practice’s website and social media accounts to generate more traffic.
Share and Retweet From Your Practice
Your personal social media account is the perfect place to retweet and share content from your practice’s account. This will help give your content a wider reach to a different audience – your friends, family and professional followers – that can potentially help you find new patients and potential referrals.
Talk About Events
If your practice is involved in fundraisers and local events, you can share your thoughts about it live via your personal Twitter or Facebook accounts. Not only does this increase content for your practice’s social media marketing initiatives, it can help increase your online reach and help promote your practice’s involvement in your community.
Find Professional Followers
Your personal social media accounts are extensions of your practice, but that doesn’t mean that you have to share the same contacts and followers. You’re still promoting yourself as a professional healthcare physician, so your followers should consist of other professionals in your field. By then using your own social media accounts to subtly promote your practice, you can potentially gain new professional referrals online.
Do you want to use your own personal social media account as part of your healthcare marketing strategies? To learn more about how social media can help market your healthcare practice, contact us today at email@example.com. We’re happy to help!
Having social media networking accounts for your medical or dental practice is a great healthcare marketing strategy, but in order for it to be effective, you need to ensure that you have an audience.
It can sometimes feel like an Everest climb trying to get your Twitter or Facebook follower numbers to increase. So we’ve put together a list of do’s and don’ts to help you gain more social media followers, connect with a wider audience and gain new patients and referrals.
Do: Promote your accounts to your patients
Your first step should be promoting your social media accounts to your current patients. Since almost all of them probably already have social media accounts of their own, it’s a quick and easy way to gain followers and offer your patients information about your practice and your healthcare specialty in an easily accessible format.
Don’t: Pay to increase your followers
There are a lot of services online that offer to increase the number of followers for your social media page for a fee. While this can make your social media account appear popular, it can also be obvious that the accounts are fake. While it’s tempting, it’s best to grow your followers organically to ensure that your practice’s accounts stay authentic.
Do: Share information and articles
Following other experts in your field and sharing or retweeting their information not only helps increase the content on your page, it can also help you reach a wider audience and gain more followers.
Don’t: Forget to include your own content
It’s also important to ensure that your social media accounts stay unique, so you can find your own audience. Be sure to include your own exclusive content on your social media pages, as well.
Do: Update regularly
Updating regularly will show that your page is active and will also give your audience something to look for. The more you post, the more likely you are to find an audience.
Don’t: Overwhelm your audience
While it’s important to update regularly, too much information in a day can have the opposite effect. If you overwhelm your audience, you risk annoying them into unfollowing your social media pages. Keep your posts to a few times a week to connect with your audience without alienating them.
If you want to ramp up your social media strategies to gain more followers, our healthcare marketing consultants are ready to help. Contact us at 800.679.1200 or at firstname.lastname@example.org for more information.
When developing healthcare marketing strategies for your social media accounts, one of the first questions you probably have is, “How often should I post”?
There isn’t one definitive answer. Scheduling your social media updates can depend on a variety of things – your own schedule, how much time your staff can devote to it, how much you want to market your practice and the type of social media marketing networks you’re using.
But in order to effectively market your practice, you should post to your social media accounts at least a couple of times a week. This will help ensure that your accounts look active. Plus, updating frequently will keep your posts on your followers’ news feeds, so your medical or dental practice stays at the top of their mind.
Updating with frequency may make it seem like you will run out of topics to cover on your social media feeds. But with the right planning, you can cover a wide range of topics, so you don’t have to post about the same things more than once.
Signing up for Google Alerts is one way to get enough content to post a few times a week to your social media accounts. Google Alerts will send you news items, articles and blog posts about a specific subject as often as once a day. So if your practice specializes in dermatology, you can get sources for news items that reference dermatology and dermatology subjects that you can share on social media.
Another way to keep your posts fresh is to post about things that are happening at your medical or dental practice – whether that includes announcements for patients or special deals that you’re offering. You can also create your content by posting to a blog regularly, by creating your own online brochures and by creating your own videos to share online.
At Practice Builders, our healthcare marketing consultants can help you create up-to-date and engaging content for your practice’s social media accounts. Contact us here for more information.