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Tag Archives: Medical

Fresh eyes will judge tool woes at Detroit Medical Center

State regulators and the Detroit Medical Center have agreed to bring in a consultant to ensure that surgical instruments are clean and sterile.
Modern Healthcare Breaking News

SEO: What it is and why it matters for your medical practice.

SEO: What it is and why it matters for your medical practice.

SEO, or search engine optimization, can sound intimidating for doctors and medical practices, but it doesn’t need to be. Patients’ first instinct for finding information, including what doctor or medical practice to visit, is to go online. If you want to increase your revenue by attracting new patients and engaging your current ones, then you need to pay attention to SEO. A strong SEO game will help patients see you first online.

What Exactly is SEO?

Here’s the bottom line for SEO: It’s how people find you through search engines like Google, Bing, Yahoo, etc. If you incorporate the keywords on your practice website that patients tend to type into their search bar, then your site will show up on the results page. The closer the match between your page’s content, particularly those keywords, and the search terms a patient enters, the better.

Simple Steps to Get Started

1. Find relevant keywords. Think about your patients, what they are looking for and what they would type into the search bar. It may be helpful to ask yourself: What do most of your patients come to you for? What types of questions do your patients frequently ask you? You can also use Google’s free Keyword Planner to help you find common search terms. This should help you focus in on keywords to use throughout your site.

2. Develop content. When patients search online, they are looking for helpful information. One way you can give patients helpful information is in the form of a blog on your site where you use your keywords from step 1 above. For instance, if you are a dermatologist, your page should provide information on topics your patients will find useful, like acne treatment or eczema. Blogs increase your opportunities to provide information, use your keywords and, in turn, increase your site’s chance of popping up in your patients’ searches.

Things to Remember

As you improve your SEO game, keep these concepts in mind:

1. Search engines and search engine result rankings are ever-changing. This means you can’t go on autopilot with your SEO efforts, and you shouldn’t get too hung-up on where you rank at all times. Stay up-to-date on the topics patients are searching, but don’t obsess about making sure your practice comes up first with every single search engine.

2. Content takes the cake. SEO for doctors does require strategy, but it is just a way to help patients find you online. It does not replace relevant, quality content on your website; it just helps patients find your practice, read your content and contact you for more information.

We know SEO can be confusing. But when done correctly, SEO really does increase your revenue. For customized help with SEO, email us at

Medical Healthcare Marketing

Feds deny marijuana for medical purposes, spurring online backlash

Hashtags (no pun intended) went haywire Thursday after the federal government announced it would not reclassify marijuana.

The decision means patients will continue to be denied the drug for medicinal purposes. Marijuana will remain a “Schedule 1” classification, in the same category as heroin and LSD. Cannabis has had the same designation since 1970, when Congress passed the Controlled Substances Act.

#Cannabismediciinal #NORML, #Alzheimers #LowTHC were among the subgroups most opponents of the news used to express outrage over the decision. Some comments—and even a YouTube video— were laden with offensive language condemning the news. Here are a few safe comments to share:


The Washington Post reported:

In an announcement in the Federal Register and a letter to petitioners, the Drug Enforcement Administration turned down requests to remove marijuana from “Schedule I,” which classifies it as a drug with “no currently accepted medical use” in the U.S. and precludes doctors from prescribing it.

Faced with an escalating opioid epidemic in the United States, President Barack Obama has said he believes marijuana is no more dangerous than alcohol. Still, a post from U.S. News & World Report said:

The Obama administration will keep marijuana on the list of the most dangerous drugs, despite growing popular support for legalization, but will allow more research into its possible medical benefits, the Drug Enforcement Administration announced…The agency opted not to reclassify marijuana after a lengthy review and consultation with the Health and Human Services Department, which said marijuana “has a high potential for abuse” and “no accepted medical use.”

DEA spokesman Rusty Payne said: “We are tethered to science and bound by statute.”

The issue has elected representatives fired up, too. More than half the states have legalized pot for either medicinal or recreational use. According to U.S. News & World Report, the National Conference of State Legislatures on Wednesday adopted a resolution asking the federal government to remove marijuana from Schedule I.

[RELATED: Learn new strategies to tell your story with social media, images and video]

Smoke and suffering

Research has shown that a few components of pot are promising treatments for epilepsy and chronic pain. Some people use it to relieve the symptoms of post-traumatic stress disorder, but there has been no proven research.

Dr. Orrin Devinsky of the Comprehensive Epilepsy Center at New York University Langone Medical Center called the DEA’s decision “deeply disappointing.” He said the scientific data overwhelmingly indicated it should not be listed as such a dangerous drug.

In New Jersey, reported:

Limited studies inside and outside the country have shown cannabis can reduce pain, nausea, and muscle spasticity. But it remains taboo among most physicians who want to see more rigorous studies demonstrating its benefits, and fear they’ll jeopardize their license to prescribe medications.

Hundreds of people commented, with a wide range of opinions:


The one change the DEA did approve Thursday involves research. The agency will end its decades-old monopoly on marijuana production for medical research. The Los Angeles Times said the DEA would begin allowing researchers and drug companies to use pot grown in places other than its well-secured facility at the University of Mississippi.

The American Medical Association media reps offered this brief statement about Thursday’s news:

The DEA’s decision to provide an additional supply and variety of marijuana to support research needs can assist in the clinical study of cannabis for medicinal use. The AMA supports this approach, as well as easing administrative barriers to conduct research on cannabis.

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Henry Schein’s medical sales boost Q1 earnings

Henry Schein experienced a strong first quarter as sales climbed across its segments.
Modern Healthcare Breaking News

21 ways to market dental and medical practices

It’s not always about slick and pricey tech campaigns. Health care communicators can reap impressive results from some basic patient engagement and outreach. 

RELATED: Turn your health organization into its own media outlet.

This infographic offers numerous ideas to market dental practices, and most can be applied to any medical office. Some fundamentals are common sense and behaviors that busy practitioners might forget. For example:

  • Give gift cards for patient referrals.

  • Make follow-up phone calls after long procedures. (Even better, have the doctor call the patient.)

  • Ask one patient a day to provide an online review.

  • Schedule a free community lecture.

  • Learn patients’ names.

  • Answer the phones so they don’t go to voicemail.

Take a look, and see what other easy things you can do to promote your practice and/or specialty:

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Physicians ‘Missing the Mark’ on Shared Medical Decisions

Nearly 90% of patients say they prefer to make a final decision about surgery on their own, or on their own "after seriously considering" their doctor’s opinion." – Physician Leadership News

What the Google-Twitter Search Partnership Means to Medical, Dental & Veterinary Healthcare Providers

Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will begin indexing tweets in real time this year.

Healthcare marketing experts believe this could be a real boon for the healthcare provider with some social media savvy and an active Twitter account. This change underscores the importance of having a multi-layered Internet presence with social media, an optimized patient- and mobile-friendly website and good patient reviews. In a world where the vast majority (over 80 percent) of Americans search for health information and qualified healthcare providers using mobile devices or computers, these online healthcare marketing strategies are no longer optional.

You need them to survive and grow your medical practice, dental office or veterinary clinic in an increasingly more competitive marketplace.

Twitter spews out tons of information every second and, until now, that information has been much more accessible on Twitter than on Google. Just this past November, Twitter announced that it had indexed every single public tweet since 2006. That made Twitter’s own search engine capable of retrieving more content.

Google believes that Twitter content is best as it happens, in real time, and that’s what this new partnership will enable. If you want to know what patients, other doctors, dentists or veterinarians are saying – about something that’s happening right now – you’ll get it straight from Google without opening Twitter.

Don’t know how to tweet? Don’t have the time to learn? Practice Builders has the right solution to make sure that your Twitter, Facebook and Google+ pages are always active with timely, educational, relevant posts. Click here or call 800.679.1200 to learn more about out social media maintenance solutions.

Medical, Dental Practice Marketing

The True Cost of Healthcare: Medical Billing

Forget everything you ever thought you knew about health care costs! From the website: This is part two of the four part exte…
Video Rating: 5 / 5

Infographic: Medical screenings that extend lives

People can survive serious illnesses if they know about—and take part in—regular exams.

What are the risks and tests that doctors should be explaining to their patients?

This infographic highlights recommended health screenings by the decade. For example, for men in their 50s:

  • Heart disease is the No. 1 killer.

  • One in 38 men will develop prostate cancer between ages 50 and 59.

The preventative tests recommended for this age group include checking on:

  • Cholesterol levels

  • Prostate, colon and testicular cancer warning signs

For women in their 50s:

  • Colon cancer is the No. 1 killer in this age group.

  • Twenty-five percent of strokes occur before age 65.

Women in their 50s should be checked for:

  • Colorectal, ovarian and breast abnormalities

  • Coronary disease

  • Bone density

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A Day in a Medical Center with STANLEY HEALTHCARE

STANLEY Healthcare provides over 5000 acute care hospitals and 12000 long-term care organizations with enterprise solutions that transform safety, security…