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Tag Archives: Online

[High Roller Radio] Donald Trump, Sheldon Adelson & the Future of Online Poker in America – John Pappas Q&A (audio)

Source: theppa.org – Wednesday, February 01, 2017
John Pappas, executive director of the Poker Players Alliance (PPA), is a leading proponent for online poker in America. The PPA continues its fight for licensed & regulated iPoker in the United States. Here, he talks about Donald Trump, Sheldon Adelson & the political battle. www.highrollerradio.net You will automatically be taken to the article. If […]

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Trump won a rigged debate according to most online snap polls

Source: www.socialanxietysupport.com – Tuesday, September 27, 2016
Trump indeed debated 2 people. Hillary got no follow up questions while Trump was questioned several times by Lester Holt and at different points tried to debate with him. This debate wasnt as rigged as i expected but it was enough to show a clear bias. Only a blind person could not see it. http://www.washingtonexaminer.com/in…rticle/2602939 http://www.dailymail.co.uk/news/arti…landslide.html http://truthfeed.com/breaking-trump-…ime-cbs/26026/ I think they both did a good job. She did good at flip flopping and pretending to be against things she voted in favor of or supported at some point. And although he did seem more tense than usual to me, i liked how he confronted her about **** the media doesnt want to. just want to add this video for those interested. This guy makes a quick review of this bias process.

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Feds deny marijuana for medical purposes, spurring online backlash

Hashtags (no pun intended) went haywire Thursday after the federal government announced it would not reclassify marijuana.

The decision means patients will continue to be denied the drug for medicinal purposes. Marijuana will remain a “Schedule 1” classification, in the same category as heroin and LSD. Cannabis has had the same designation since 1970, when Congress passed the Controlled Substances Act.

#Cannabismediciinal #NORML, #Alzheimers #LowTHC were among the subgroups most opponents of the news used to express outrage over the decision. Some comments—and even a YouTube video— were laden with offensive language condemning the news. Here are a few safe comments to share:

DEA_ruling_criticaltweets

The Washington Post reported:

In an announcement in the Federal Register and a letter to petitioners, the Drug Enforcement Administration turned down requests to remove marijuana from “Schedule I,” which classifies it as a drug with “no currently accepted medical use” in the U.S. and precludes doctors from prescribing it.

Faced with an escalating opioid epidemic in the United States, President Barack Obama has said he believes marijuana is no more dangerous than alcohol. Still, a post from U.S. News & World Report said:

The Obama administration will keep marijuana on the list of the most dangerous drugs, despite growing popular support for legalization, but will allow more research into its possible medical benefits, the Drug Enforcement Administration announced…The agency opted not to reclassify marijuana after a lengthy review and consultation with the Health and Human Services Department, which said marijuana “has a high potential for abuse” and “no accepted medical use.”

DEA spokesman Rusty Payne said: “We are tethered to science and bound by statute.”

The issue has elected representatives fired up, too. More than half the states have legalized pot for either medicinal or recreational use. According to U.S. News & World Report, the National Conference of State Legislatures on Wednesday adopted a resolution asking the federal government to remove marijuana from Schedule I.

[RELATED: Learn new strategies to tell your story with social media, images and video]

Smoke and suffering

Research has shown that a few components of pot are promising treatments for epilepsy and chronic pain. Some people use it to relieve the symptoms of post-traumatic stress disorder, but there has been no proven research.

Dr. Orrin Devinsky of the Comprehensive Epilepsy Center at New York University Langone Medical Center called the DEA’s decision “deeply disappointing.” He said the scientific data overwhelmingly indicated it should not be listed as such a dangerous drug.

In New Jersey, NJ.com reported:

Limited studies inside and outside the country have shown cannabis can reduce pain, nausea, and muscle spasticity. But it remains taboo among most physicians who want to see more rigorous studies demonstrating its benefits, and fear they’ll jeopardize their license to prescribe medications.

Hundreds of people commented, with a wide range of opinions:

DEA_ruling_NJcomments

The one change the DEA did approve Thursday involves research. The agency will end its decades-old monopoly on marijuana production for medical research. The Los Angeles Times said the DEA would begin allowing researchers and drug companies to use pot grown in places other than its well-secured facility at the University of Mississippi.

The American Medical Association media reps offered this brief statement about Thursday’s news:

The DEA’s decision to provide an additional supply and variety of marijuana to support research needs can assist in the clinical study of cannabis for medicinal use. The AMA supports this approach, as well as easing administrative barriers to conduct research on cannabis.

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Why Online Content Is Important for Marketing Your Healthcare Practice

Why Online Content Is Important for Marketing Your Healthcare Practice

Do you have a content strategy in place for your healthcare practice? Even in 2016, content still ranks high as an effective healthcare marketing strategy. If you’re looking for ways to use content to draw potential patients to your website, here are the main benefits that original content can provide your site:

Keep Your Audience Engaged

Developing your own content, whether it’s a blog post or an online video, will help keep your audience engaged when they visit your site. Providing original content allows you to showcase your expertise and cover the specific topics that your patients are interested in. It also gives you the opportunity to create posts that your competition doesn’t have, potentially increasing your ranking on search engines because of your unique content.

Content Matters for SEO

In 2016, content matters even more toward your SEO standing. Google has changed its algorithms to include bounce-back rates. If your audience doesn’t find what they’re looking for on your site and goes back to the search engine results, it will negatively affect your SEO ranking. Original content on your site will help answer queries from potential patients so they can find what they’re looking for on your site.

Link-Building Opportunities

It’s actually okay to reference other articles and data in your own content – provided you give credit where it’s due, of course. Linking to other articles on your practice’s website can also help your SEO ranking through link-building. Link-building can help increase your SEO ranking as long as it’s natural and relevant. Learn more about link-building for SEO here.

Increase Your Social Media Presence

You may not go viral, but creating your own content gives you the opportunity to increase your profile on social media. Original and unique content can potentially get more shares or retweets from your followers than repeated content can.

Do you want to increase your current original content creation output? Are you not sure where to start? We can help! Contact one of our healthcare marketing consultants today at 800.679.1262 or info@practicebuilders.com for more information on how to develop original content for your healthcare practice.

Medical Healthcare Marketing

How to Find Out What Your Patients Want Online

How-to-Find-Out-What-Your-Patients-Want-OnlineBIG

Did you know that 77% of online health seekers began their last session on a search engine? When you’re marketing your healthcare practice online, it’s important to anticipate what your patients are looking for – that way, they find you and your practice online! As with any business, having an idea of what your customer needs and wants makes it easier to create an effective online healthcare marketing plan that will get you the results you want. But is it possible to really know what your patients want from their healthcare provider online? Here are a few tips to help you answer that question:

Stick to Your Expertise and Services

Whether you run a medical, dental, physical therapy or veterinary practice, no one knows what you can offer better than you. Start by promoting your own knowledge and services to help attract the patients you want online. If you find that patients want more than what you offer, you can consider expanding your services and expertise then.

Pay Attention to Online Reviews, Questions and Comments

If you’re on an online review site like Yelp or have a business page on Facebook, be sure to pay attention to the comments and reviews you receive. Did anyone leave a follow-up question on an article you posted? Has anyone asked if you provide a certain service that isn’t explicitly promoted on your site?

Reviews, both positive and negative, can also provide insight into what it is your patients are looking for. Paying attention to them gives you the opportunity to tailor your content to what your patients want and add SEO optimized content to help more patients find you online.

Poll Your Audience

The quickest way to find out what your patients want from you online is to ask them. Poll your patients on what specific content they’d like to see more of or see if there’s a specific medical topic that you haven’t covered that they’d like to learn more about.

Know Your Competition

Another way to find out what your patients want online is to see what your local competition is offering. Check out the websites and social media pages of other healthcare practices in your community – what do they offer that you don’t? And is it something that patients in your area are looking for? Most importantly, is it something that you can offer them? If so, then you know how you should tailor your content going forward to attract those patients.

Create a Brand

Developing a brand identity and establishing who you are as a medical practice will, in a way, give your patients what they want. Having a clear message about your practice will help you establish who you are to your patients and give them a clear perspective of who you are, as well. When we’re choosing a business to go to, we do so because they represent something that we’re looking for. Having your own clear message will help you attract the patients that you want online.

At Practice Builders, part of our many services is to help our clients establish a brand identity. If you’d like to learn more, contact one of our healthcare marketing consultants at 800.679.1262.

Medical Healthcare Marketing

How to be Present Online for Your Healthcare Practice

How-to-be-Present-Online-for-Your-Healthcare-PracticeBIG

Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely something to be said about remaining “in the moment,” and this is a strategy that can help when you’re planning and maintaining your healthcare marketing plan. With so many other medical, dental, veterinary and physical therapy practices out there, it’s important to run your online social media accounts and website to the best of your ability to stay ahead of the competition. Here’s how you can stay present online to market your practice:

Always Reply

Don’t you hate it when you have to wait hour or days for a friend to reply to a text message or an email? The same can be said for your patients and potential patients when they’re waiting for a reply online. Make it a point to check up on your social media accounts once a day so you can reply promptly to direct messages or mentions and avoid creating any bad blood.

Make Social Media a Designated Role

Replying every day to messages is important and it will be even easier if you assign someone on staff to do it as part of their duties. Making your online presence a priority will help keep you “present” since it’s part of a staff member’s daily tasks.

Keep a Schedule

Not posting to social media or on your website regularly can make your site and account look dead and inactive. You’ll run the risk of losing followers and your spot in their online lives. How many people are going to come back to check for content if they haven’t seen anything new posted in a while?

Life gets hectic, especially at a medical practice. Part of staying present is making time for it, which is why keeping to an online marketing schedule is so important. It’s best to post on social media a few times a week. With blogs, you should be posting content on a monthly basis at the very least.

Use the News and Trends

What better way to stay present than to pay attention to the health items that are trending? Try keeping daily alerts for news items, shares, retweets and blog posts that focus on your health area of expertise; sharing and retweeting those items will help keep you active and present online.

Have a Brand and Consistent Messaging

Creating a brand, mission statement and consistent messaging will help keep you present online. By having something to say and a goal for your healthcare practice, you can stay consistent through all of your marketing techniques both online and off.

Make Social Media Important

One of the best ways to stay present online is to make social media an important part of your healthcare marketing strategy. If you make it a priority, the other steps listed above will naturally fall into place.

Did you know that we can help you build a brand and a social media marketing strategy to promote your practice online? Contact us today at 800.679.1262 to learn more.

Medical Healthcare Marketing

It’s Time to Increase Your Online Content for 2016

Its-Time-to-Increase-Your-Online-Content-for-2016BIG

Have you been adjusting your healthcare marketing plan to suit the new trends for 2016? According to a number of different articles, increasing your online content is going to be a major trend this year for online marketing.

The rise in social media has also seen an increase in online content, so brands (dental, medical and veterinary practices included) will have to shift their content slightly to stand out from the crowd. Here are some tips for increasing your content this year:

Start Creating Long-Form Posts

Most blog posts max out at 500 words. Because of the nature of the Internet and the increase in short attention spans, short content was the golden standard. In 2016, however, more and more brands are creating long-form 1,000-word posts to stand out from the competition.

If you haven’t started a blog already, you should add one to your website in order to harness the benefits long-form posts could have on your marketing strategy. In terms of topics, you can use your own professional expertise to create long-form informative articles for your audience.

It’s Time for Video

If you haven’t already added video to your practice’s website, now is the time to do it. Did you know that videos average 62% more engagement than photos? Engaging online video will help update your healthcare website design, but it will also keep you ahead of the curve when it comes to online marketing trends and can help broaden your scope when it comes to deciding on new topic ideas for content.

Use Engaging Graphics

You’ve probably seen infographics used by other businesses or on sites like Pinterest. The reason they’re so popular is that they’re packed with important information in an easy-to-read visual manner.

Using an infographic can help you pass on important health information to your patients in a fun and engaging way. Infographics are also a way to help your posts get more likes and shares on social media.

Do you need to add more content to your website or social media accounts? Contact us at info@practicebuilders.com to learn more about how we can help create a healthcare marketing plan that’s right for you in 2016.

Medical Healthcare Marketing

How to Deal With Negative Online Comments

How-to-Deal-With-Negative-Online-Big

Having social media accounts for your medical or dental practice as part of your healthcare marketing strategy is a great way to grow your brand by connecting with your audience. For networking sites like Facebook, your followers can leave comments about your practice or on the links and status updates that you post. This can help you address immediate concerns and foster a more personalized relationship with your patients and potential patients online.

While the comments sections tend to be mostly positive, there are times when someone on the Internet will leave a negative comment or review about your practice. Although these instances are usually isolated events, if they become common they can have a negative impact on the online reputation that you’ve built for your practice. That’s why we’ve put together a list of strategies that you can use to ensure that you manage negative comments in a positive and productive way.

Be Respectful

Maintaining a positive reputation and establishing a professional brand is a common goal for many doctors and dentists. That’s why negative comments can feel so annoying and offensive, especially when you are working so hard to market your practice.

It’s important to maintain a level of professionalism and respect when responding to avoid making a negative comment look worse. Treat negative comments as potentially legitimate issues that may have been communicated in a bad way. Keep calm and employ a professional, polite and respectful tone when responding to avoid escalating the issue and causing more bad blood.

Resolve Issues

A negative comment or review may simply be a miscommunication. If the issue can be resolved, make the effort to correct it. If not, sometimes issuing an apology can smooth over misunderstandings.

Avoid Arguments

Heated discussions in a comments section can quickly get out of hand. Avoid arguing with a negative review or comment. If the comment is offensive or overtly angry, it may be best to just not engage. You can speak with a moderator on the networking site to have the comment removed rather than getting into a lengthy discussion that can quickly spiral out of control.

Create a Standard Response

Another great strategy is to create a standard corporate response for negative comments when they come up. This can help you resolve issues quickly while maintaining your professionalism to avoid hurting your online reputation.

Train Your Staff

You’ve probably already trained your staff to deal with verbal complaints; training them to response to negative online comments is no different. If it’s unfamiliar territory to your staff, a training session will make them professional experts when it comes to online comments.

Do you have an issue with negative online comments or reviews? Our online reputation management system may be helpful. For more information, contact one of our healthcare marketing consultants at 800.679.1200 or at info@practicebuilders.com for more information. We’re here to help!

Practice Builders

Attract More Patients With a Better Online Reputation

Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a dentist or an ancillary health provider, it’s more important than ever to solidify your practice’s reputation online.

What people read about you online largely determines how they assess your medical or dental practice. A good review is a plus-point, while a bad review can do serious damage to your reputation. For doctors and dentists to remain competitive in the healthcare industry, it is important for them to maintain good online reputations. A solid strategy for online reputation enhancement and management is no longer optional. It’s a necessity.

Remember, a disgruntled patient or a sneaky competitor could be saying something negative online against you. One bad review may be shared with another user, which in turn may also be shared with another user. As a result, there will be an exponential rise in the number of times the bad review is shared. The same holds true for good reviews.

Online reputation management is about shaping people’s perceptions. This process involves mitigating bad reviews, facilitating and managing good reviews and maintaining a strong online presence with an easy to navigate, patient-friendly website.

Practice Builders

How Doctors Should Handle Negative Online Reviews

If your first question is, “How do I get a negative review removed?” you should know that it’s not easy, regardless of which online review site you’re dealing with. Each site has its own rules and most major sites make removal almost impossible. But you do have recourse. Here are some tips for getting a negative review removed…

Take a Positive First Step

Review the site’s policies and terms of service (TOS). Once you understand the site’s dispute/removal policies, your next step should be to contact the reviewer by phone, if possible, and ask for any insights that may help you resolve their problem. The easiest way to get a negative review removed is to politely ask the reviewer to remove it. If that does not work, then craft a carefully written response. Your first public response to a negative review is critical.

Avoid HIPAA problems by not revealing ANY details about the patient you are responding to – in your response post, emails or texts. Apologize to the reviewer for the negative experience that fueled their review. Offer to correct the problem immediately, if possible. If you have already corrected the problem, share the steps you took to ensure better patient care or service in the future. Your goal is to win back that dissatisfied patient with a caring, thoughtful response. Your public response can also demonstrate to potential new patients that you really care.

If you see the same negative comments repeated in multiple reviews, use them to improve your practice. Not only will this reduce future negative reviews, it will give you a competitive advantage by making your practice more attractive to patients. The one silver lining in negative reviews is that they often provide a different perspective on what may not be working in your practice. If patients frequently complain about long waits, impersonal treatment or rude staff members, you may need to address those issues and avoid future negative reviews.

More Ways to Beat Bad Reviews

Here are four potentially surefire methods and conditions for having negative reviews removed. Just remember that the burden of proof is on you.

TOS violations – Every review site has a TOS policy where they list what’s allowed or disallowed. The TOS, for example, does not allow personal attacks on you or your staff, including defamatory or derogatory comments about race, religion, disability, ethnicity or other factors. Contact the review site and let them know you believe there is a TOS violation. Many review sites use a ticketing system that’s programmed to look for certain words. If you mention “TOS violation” in your subject line or message, your comments will go directly to someone who deals with TOS violations and improve your chances of having the review removed. Also reply directly to the review stating that it is a violation of the site’s TOS and you have requested it be removed.

Legal violations – Highly offensive or illegal posts can be grounds for removal. Examples of legal violations are threatening, racist or sexist comments, graphic language or content or content that is a copyright infringement. Google offers specific advice for submitting complaints about such legal violations.

Slander by competitors – If an unscrupulous competitor slanders you on a review site, you can often have the review removed or hidden. One way to prove your claim is to show that the reviewer’s email address belongs to a competitor or someone who works for that competitor.

Erroneous reviews – Sometimes customers write reviews for another practice on your page by accident. Sometimes patients write stellar reviews but accidentally click one star instead of five. Contact the reviewer using a polite, professional tone and explain the situation, and they will often amend the review or remove it. Reviewers can always update/amend/remove their own online reviews.

  • Always check to make sure the reviewer is really a current or former patient (if not, simply post that “This false review is not from my current or former patient.”
  • Always contact the reviewer calmly, politely and nicely.
  • Always attempt personal contact first, in person or by phone.
  • Always try to understand their frustration or why they are upset.
  • Ask them to remove or at least modify their review.
  • Always provide proof that a review is false using clear, unemotional facts, but…
  • Never divulge ANY personal information about ANY patient in ANY public medium, including websites, posts, review responses, emails or text messages as this is clearly a HIPAA violation.

Find a Partner in Online Healthcare Reputation Management

Handling online reviews can be extremely time-consuming. You would much rather devote your time to patient care. That’s why Practice Builders offers myPracticeReputation, a complete solution that streamlines the whole online reputation management process. Monitor your online reputation 24/7, capture positive reviews from your patients and automatically publish them on the Internet.

You will be able to see all of your online reviews and reputation management activities on one convenient dashboard. This technology even automates sending “please review us” emails and simple instructions to your patients, streamlines the review process for them and much more. With myPracticeReputation, you will gain more positive reviews and make those few negative reviews look more and more like outliers.

You can immediately request your complimentary Online Reputation Assessment by clicking here. Your assessment will include all the reviews that you have ever received on all review websites – including some you may not even know about – as well as your reputation score, which is on an A-F scoring basis. Overall, you will be able to see what patients are saying about you on the Internet, which is priceless (click here to start).

Learn more about Practice Builders and the benefits of using myPracticeReputation by emailing us at info@PracticeBuilders.com, calling 800.679.1200 or visiting myPracticeReputation.com.

If you wish to comment on this electronic newsletter’s content or subject matter, please email the editor at: hedgar@practicebuilders.com.

Medical, Dental Practice Marketing