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Tag Archives: Practice

Online Appointment Scheduling: Take Your Medical Practice from Patchy to Profitable

Online Appointment Scheduling: Take Your Medical Practice from Patchy to Profitable

When it comes to ease-of-use and convenience, most medical practices are not currently delivering the comfort and access that their patients desire. According to a report, nearly 81 percent of patients want to be able to book their doctors’ appointments online, and almost 40 percent of patients would switch providers in order to get online access. However, Accenture has revealed that only 40 percent of the top 100 healthcare facilities in the country offer online appointment scheduling.

The biggest, and the most tedious, part of running a medical practice is scheduling appointments. Traditional or manual systems require a lot of back and forth with patients, which may lead to errors. These mistakes can adversely affect your relationship with patients and harm your practice reputation.

The technology available today, however, gives medical practice owners an opportunity to automate appointment scheduling. Online appointment scheduling tools offer a professional way to handle patient appointments and provide efficient solutions that allow practice owners to manage communications.

Online appointment scheduling helps further your practice’s mission of putting your patients at the center stage and, in the process, improves your reputation and bottom line. This service reduces time-consuming phone calls and improves access to healthcare so that patients can schedule appointments with your doctors anytime, even when your office is closed. It also enables patients to stay on top of preventive care needs, helping control their upcoming appointments and tracking tests and checkups.

How Significant Is Online Appointment Scheduling?

Online appointment scheduling is gaining momentum quickly. According to a study from Accenture, by the end of 2019, nearly 66 percent of healthcare facilities in the U.S. will offer online appointment scheduling, and more than 64 percent of patients will book online appointments using different tools. Nearly 38 percent of appointments are likely to be scheduled online, creating more than $ 3.2 billion in value.

In addition to offering ease-of-use, online appointment scheduling can give you access to patients who have a tough time booking an appointment during their work hours. According to recent research, nearly 45 percent of appointments booked through online system are booked outside of work hours, and most patients visit their healthcare provider within 24 hours of requesting an appointment.

Though any medical practice is highly unlikely to see a 45 percent increase in patient visits just by using one of these scheduling tools, these tools can make it easier for your patients who are busy during the day to schedule an appointment. A lot of these patients desire the convenience of online scheduling and will choose a healthcare provider who offers this service.

Online appointment scheduling tools can also save your employees a lot of time, which will allow them to focus more on patients who are currently in the office so that patients can have the best possible experience. This is a much better use of your team’s time than making or receiving phone calls, attending to voicemails and handling follow-up calls.

How Do Online Appointment Scheduling Tools Work?

In order to enable patients to book appointments directly from your practice website or social media page, the online appointment scheduling system will provide you with a URL that you can link to your website. This URL will be specific to your practice, so when patients visit it, they will be able to book appointments directly. You will not need to design a separate website or create any of the scheduling features – the hosting company will provide you with your own profile that you will need to maintain. However, you will be expected to ensure that the vital information, such as address, phone numbers, business hours, list of services, insurance providers, etc. is up-to-date.

Usually, the online appointment scheduling system interlocks with your practice management system and displays the available timeslot for each doctor. This feature maximizes the possibility that the appointment time requested by the patient is available. This feature is critical because, if the requested timeslot is already taken, your staff will have to request the patient to discuss other slots that might work for them, which negates the convenience of online scheduling.

Online Appointment Scheduling: Take Your Medical Practice from Patchy to Profitable

It is also essential to understand that a lot of online appointment scheduling systems that claim to harmonize with your practice management software are only able to read your schedule, not write to it. In this case, after you confirm an appointment through the scheduling system, you will have to manually enter the appointment into your practice management system. Preferably, the system you choose should be able to automatically enter appointment details into your practice management system.

If the online scheduling system does not sync with your practice management system at all, your patients will have to email you to request appointments, and they will not have any visibility of the available or booked timeslots. This would require you to reach out to individual patients to discuss alternative timeslots if the timeslot requested by them is unavailable. Once you agree on a time, you will have to manually enter the appointment in your practice management system.

Why Should You Use an Online Appointment Scheduling System?

A growing number of medical practices are going online with appointment scheduling systems. There is a greater need to understand why such systems do not just streamline appointments, but also benefit the practice, staff and patients. Appointment bookings, cancellations, follow-ups, reminders and other functionalities can now be handled online with efficiency and without all the chaos that is associated with manual appointment scheduling systems.

However, transitioning to an online system, or even changing providers, is a daunting process. We will try to make this process easy and pain-free by putting together the top 10 reasons why you should be using an online appointment scheduling system:

1. Empowered Patients

One of the biggest reasons an online appointment scheduling system is gaining popularity is that it enables patients to make the appointment to see their healthcare provider. These systems make it easy for patients to go to their computer screens, access the healthcare provider’s website and make an appointment. In addition, patients can play a bigger role in making healthcare-related decisions. They can make an appointment to a provider other than theirs, in a matter of minutes, from the comfort of their home.

2. Better Physician-Patient Interaction

The provider can interact with patients without the need to call them, saving a lot of precious time. Scheduling an appointment online is an effective and a less costly way for doctors to communicate with their patients. The time previously spent doing office tasks can now be shifted to allow for more quality time with your patients. Your patients will value the extra attention and become repeat customers based on the level of personalized care you provide.

3. Enhanced Service Quality

A lot of times errors are made by the staff or patients while exchanging critical information. This may cause problems for both the patient and the provider when the patient arrives. Through online appointment scheduling, there can be no such thing as mistakes. Online booking systems take into consideration the workflows of patient communication. Most systems include features such as automated appointment confirmations, automated appointment reminders and thank-you emails. Appointment reminders can help reduce no-shows and allow time for rescheduling, so your staff can keep your schedule booked. Your pricing and cancellation policy can be easily communicated through these emails, reducing awkward conversations. Through automated emails, your patients will be well-informed about the details of their next appointment with you.

4. Reduced Employee Cost

Making appointments via phone calls requires a lot of attention and resources. Your patients may have to make a number of calls, go through the Interactive Voice Response (IVR), the receptionist has to fill in a number of forms and do a zillion more activities that have not much significance. Also, the practice owner has to spend a significant amount of money on the appointments. This expenditure can easily be reduced by using online appointment scheduling. These systems rarely need any effort from your staff, as most of the information is filled by the patient. According to a study, medical practitioners can save more than one full-time equivalent, which is factored at 160 hours per month.

5. Filled Empty Slots

Every vacant appointment slot costs you money. You must have determined your charges per visit based on your costs, and many patients may reimburse at a lower rate than your fee schedule. So, if you do not fill those appointment spots on your calendar, you are losing money you need to thrive in business. For most healthcare providers, the average visit is worth about $ 100 to $ 150. If you allow 30 appointment slots in a day and do not fill 20 of them, that is up to $ 2,000 in lost revenue. Online scheduling may work great for last-minute and same-day scheduling, as it can help you fill empty slots.

6. Appointment Reminders

Don’t you hate it when a patient forgets about his or her appointment or gets the date or time wrong? Your staff must be spending a lot of time every day to manually go through your appointment schedule and sending out reminders just so that your patients will remember to come for the consultation they booked in the first place. Appointment reminders are now commonplace in the industry and are expected by patients. Most online appointment scheduling systems let you configure reminders and can automatically send your patients reminders every step of the way. This helps minimize ‘no-shows’ and makes your patients feel like they are important.

7. Increased Patient Satisfaction

Two common complaints from patients are long hold times on the phone and the work it takes to schedule an appointment. Online scheduling systems can address both these problems and improve patient experience. A recent study showed that it takes eight minutes on average to schedule an appointment over the phone, and at least 30 percent of that time is spent on hold. No wonder patients get frustrated and start looking for another healthcare provider. With an online scheduling system, patients can access your appointment schedule at their convenience and pick a day and time that suit them.

8. Preserved Critical Data

Whenever a patient makes an appointment, you only get to know the patient’s name and appointment time. Mostly, you would not know anything else without carrying your electronic medical records around the office. You may not even know the patient’s medical history or medical problem. This lack of information will never make you prepared for the upcoming appointment. The online appointment system can reduce this stress of not knowing important details about the patient. Through the online appointment system, your patient can fill in an information page and communicate his or her medical history and health issue that he or she is facing. This will help you be more prepared.

9. Better Decisions

Trying to manage the growth of a thriving medical practice? Or are you looking to improve your operational efficiency? Regardless of the size of your practice, the detailed reporting available in online scheduling systems will help you make better decisions. Most of the online appointment scheduling systems provide the following reports:

  • Number of no-shows on a periodic basis
  • Total number of appointments by each staff member
  • Week-wise comparison of productivity
  • Number of appointments booked as a result of marketing and promotion
  • A patient’s full appointment history

This accurate and easy access to critical data can help support both short- and long-term strategic decisions for your practice.

10. Cost-Effectiveness

Making an appointment with human involvement is expensive. Eventually patients are made to pay for this excessive expenditure in medical care. Even fixing appointments costs a lot of money. If you calculate the cost of having an administrative person, add their benefits and overhead costs, this can go over $ 100,000 per annum for one person. You can prevent this huge cost by simply moving to an alternate method: online appointment scheduling.

Online Appointment Scheduling: Take Your Medical Practice from Patchy to Profitable

Wrapping Up

You probably can get away with not having online appointment scheduling for now, but eventually, your practice will have to embrace this trend. The sooner you do it, the better you can get your staff trained, and the more your patients will enjoy its benefits.
Hopefully, these ten reasons for using online scheduling software can help nudge you off that fence. For sure, it will require a lot of changes in the way your patients book appointments, but this may be one of the most critical changes you will ever make to your medical practice.

To talk more about online appointment scheduling, or anything else, please contact the expert teams at Practice Builders.

Medical Healthcare Marketing

7 Proven Ways to Make Patients Fall in Love With Your Practice

7 Proven Ways to Make Patients Fall in Love With Your Practice

The Harvard Business Review recently surveyed thousands of customers to understand their service priorities. It was found that customers desired “an effortless experience” the most. The same outcomes can be applied to the healthcare community, where patients are our valuable customers. The more effort patients need to expend to get what they want, the more dissatisfied they will become.

Nurturing relationships with your patients is an important part of growing a successful medical practice. In this age of innovation and automation, caring for your patients has never been more critical.

At any moment, an unhappy patient can share their opinion with the public through social networks and negatively affect your practice. This is why it is more important than ever to create an unmatched experience for your patients to help develop your practice’s relationship with them into love. Creating love between your medical practice and your patients can help scale priceless positive word-of-mouth.

Creating a patient-focused culture of this nature is an opportunity that should not be overlooked. Most practices are failing when it comes to delivering the positive patient experience. This can be your opportunity to swoop in and enchant those patients into falling for your practice.

The Importance of Patient Satisfaction

Patient satisfaction is a marketing term that measures how services provided by a medical practice meet or surpass a patient’s expectations.

Patient satisfaction is important because it gives healthcare providers with a metric that they can use to manage and improve their practices.

In a survey of 200 marketing managers, nearly 71 percent responded that they found a patient satisfaction metric very useful in managing and monitoring their practices. Here are the top five reasons why patient satisfaction is so critical:

1. It indicates patient’s loyalty: Patient satisfaction is the best indicator of how likely a patient will come back in the future. Asking patients to rate their satisfaction level on a scale of 1-10 is a good way to find out if they will become repeat patients or brand advocates.

Any patient who gives you a rating of 7 and above can be considered satisfied, and you can safely expect him or her to come back and schedule repeat appointments. Patients who give you a rating of 9 or 10 can even become your brand advocates.

However, scores of 6 and below are warning signs that a patient is unhappy and at risk of leaving. These patients need to be put on a watch list and followed up so you can determine why their satisfaction is low. This is why patient satisfaction is one of the most effective metrics practices use to determine patient loyalty.

2. It is a point of distinction: In a competitive marketplace where practices compete for patients, patient satisfaction is seen as a key differentiator. Practices that succeed in these cutthroat environments are the ones that make patient satisfaction a priority in their business strategy.

7 Proven Ways to Make Patients Fall in Love With Your Practice

Practices that offer amazing patient experiences create environments where satisfaction is high and patient advocates are plenty. Not only can patient satisfaction scores help you keep a finger on the pulse of your existing patients, but it can also act as a point of differentiation for new patients.

3. It is cheaper to retain patients than acquire new ones: This is probably the most publicized patient satisfaction statistic. It costs six to seven times more to acquire new patients than it does to retain existing ones. Patients cost a lot of money to acquire. Your marketing team spends thousands of dollars getting the attention of potential patients, nurturing them into leads and motivating them to schedule an appointment. Why is it that you spend little or no money on patient retention?

Imagine if you allocated one-eighth of your total marketing budget toward patient retention.How do you think that will help you with improving patient satisfaction and retaining patients?

Here are some the most effective patient retention strategies to get you thinking:

  • Use blogs to educate patients.
  • Use emails to inform of special promotions.
  • Use satisfaction surveys to listen to complaints and compliments.
  • Delight patients by offering personalized experiences.

4. It increases patient’s lifetime value: According to a study by InfoQuest, a ‘totally satisfied’ patient contributes 2 to 3 times more revenue than a ‘somewhat satisfied’ patient. In addition, a ‘totally satisfied’ patient contributes 14 times more revenue than a ‘somewhat dissatisfied’ patient. Satisfaction plays an important role in how much revenue a patient generates for your practice. Successful practices understand the importance of patient lifetime value. By increasing patient lifetime value, you can improve the returns on your marketing dollar.

5. It reduces negative word-of-mouth: McKinsey revealed that an unhappy patient tells between 9 to 15 people about their experience. In fact, 13 percent of unhappy patients tell over 20 people about their experience. This is a lot of negative publicity. How much will that affect your practice and its reputation in your community?

Patient satisfaction is firmly linked to the bottom line and repeat appointments. What gets forgotten is how patient satisfaction negatively impacts your practice. It is one thing to lose a patent because he or she was unhappy. It is a different story altogether to lose 20 patients because of bad word-of-mouth.

In order to eliminate bad word-of-mouth, you must measure patient satisfaction on a regular basis. Tracking changes in the satisfaction level will help you identify if patients are happy with your services.

Most practices think they are the best and they have no dissatisfied patients. The reality is, almost 96 percent of unhappy patients do not complain. In fact, most unhappy patients will simply leave and never come back.

Patient satisfaction plays an integral role in your practice. Not only is it the leading indicator to measure patient loyalty, identify unhappy patients and reduce churn, it is also a key differentiator that helps to attract new patients in a highly competitive marketplace.

Tips to Increase Patient Satisfaction

As patient expectations are skyrocketing and profit margins are increasingly squeezed, focusing on positive patient experiences that boost engagement and add value to your practice is no longer an option: It is imperative. Research shows that when patients are fully engaged, they are both emotionally attached and rationally loyal to a medical practice. Not to mention, they are more valuable.

So, here are some important tips and strategies that practices can implement to increase patient satisfaction:

7 Proven Ways to Make Patients Fall in Love With Your Practice

1. Treat your patients right: Happy patients tell four to six people about their good experience. This is a way to influence word-of-mouth about your practice. Do not act as a nameless or faceless practice; instead, talk with your patients as a person representing the practice. You must always address your patients by name, and tell them your name at the very beginning of your consultation.

2. Respect your patients: One-third of patients say they experience rude staff at least once a month, and 58 percent of them tell their family and friends. This is exactly how negative word-of-mouth can work against your practice’s reputation for the long term. It is essential to be respectful of a patient’s mood when trying to resolve an issue they have with your practice. Maintaining your patience is key to giving your patient the time to air their grievances. This creates the opportunity for you to resolve the issue and make them comfortable. The more comfortable the patient is, the more likely he or she will share valuable feedback that can help promote your medical practice.

3. Always listen to your patients: As much as possible, have a healthy dialogue with your patients and listen to what they have to say. When listening to your patients, take into account what changes your practice and staff should infer from this feedback. Your patients are the lifeblood of your medical practice, and not dealing with legitimate requests will likely cause backlash.

You can use the following methods to gather feedback from your patients:

  • Surveys
  • Observation
  • Patient service
  • Social networks
  • Online communities and groups
  • Emails and web forms

4. Offer ongoing support to your patients: The biggest reason for patient attrition is dissatisfaction with staff or service. You should do everything in your power to provide excellent service to your patients on an ongoing basis. You must respond quickly and enthusiastically, and offer a special offer or discount with the hope of up-selling the patient to consider more services. There is never any reason to slow down on satisfying your target audience, especially when they are having a conversation with you over the phone. It is essential to note that 81 percent of practices with strong capabilities for delivering excellent patient experience are outperforming their competition.

5. Treat patients like valued partners: Take your patient’s feedback seriously and act upon workable requests. What is the point of listening if you are never going to act on that feedback? Make it clear that you want your patient’s valuable feedback and that your practice values them as a partner.

It is important for you to be completely transparent and allow your patients to contribute to improving your service for the future. Focusing on your patient to this level is an effective way to strengthen their trust and loyalty for your practice.

6. Be transparent: Being transparent is a must. Much like the tips and ideas discussed above, transparency is an essential element in building trust and satisfaction from your patients. But, what does it mean to be transparent?

  • Transparency means that you are not afraid of opinion and feedback.
  • Transparency means that you do not hide any facts.
  • Transparency means your employees’ personal and work identity blur.
  • Transparency means you like to have conversations with your patients.

7. Always keep your promises: Your word is your promise. Following up on your promises will show the transparency of your practice, while helping to build a feeling of trust with your patients. However, it is important to manage your patients’ expectations in order to ensure realistic goals are set. You must remain consistent in your messaging so that your patients can learn what they should expect from you in the future.

7 Proven Ways to Make Patients Fall in Love With Your Practice

Conclusion

Everything starts and ends with your patients. This is an area where business is won and lost. So, keeping your patients happy and satisfied is your primary responsibility. Happy patients will bring you more patients and opportunities, while unhappy ones may cause reputation crises. Therefore, loyal patients are one of your most important assets.

However, patient experience demands constant nurturing with a greater focus on strategy. Whether it is through emails, social networks, surveys or face to face, as a medical practice looking to thrive and attract more patients, it is essential to focus on patient experience.

Remember, in a reality where your patients pay your paychecks, you must treat patients as if they were your boss.

Practice Builders’ has decades of experience in helping our clients improve outcomes and enhance the patient experience. We create and implement the best practices in healthcare innovation along the patient journey. The result is improved the bottom line, increased sales and a strong online reputation. Contact us for a free consultation today.

Medical Healthcare Marketing

Is Your Medical Practice Website HIPAA-Compliant?

Is Your Medical Practice Website HIPAA-Compliant?

An effective website is a foundation for any digital marketing strategy. However, for healthcare providers, having a great website is not enough – it also needs to be HIPAA-compliant. This means if you are using your practice website for either transmitting or storing protected health information (PHI), it must have appropriate policies and procedures in place, in addition to the technical security.

The most important thing to do is assess what actions you want visitors to take when they visit your practice website. Do you want potential patients to be able to do a live chat, send an email, upload documents, fill out contact forms or access the patient portal? Once you identify how your visitor will interact with your website, you can work on ensuring those interactions are convenient, user-friendly and secure. However, it is important to consider the following conditions:

  • Are you transmitting any PHI through your practice website?
  • Are you storing PHI on a server that you are hosting?

If you are transmitting PHI on or through your practice website, then you need to ensure it is HIPAA-compliant. This includes simple transactions like scheduling an appointment.

Ensuring HIPAA compliance is one of the biggest concerns for healthcare practitioners, and for a valid reason: Most privacy violations result in severe consequences, including huge penalties and even jail time for some medical providers.

What makes matters more challenging is the fact that HIPAA laws are vague on what actions one should take to make website HIPAA-compliant.

Is Your Medical Practice Website HIPAA-Compliant?

As a healthcare practitioner, it is your responsibility to make sure that any PHI you are collecting is protected. Technological advancements can add efficiency to regular operations, but technological advancements can introduce new concerns with HIPAA compliance.

How do you make a HIPAA-compliant website?

Most healthcare providers transmit PHI at some point through their website. Remember, even appointment scheduling is an instance of transmitting PHI because it contains personal information that can be used in relation to the patient.

There are many steps that can be taken to convert your basic website into a HIPAA-compliant one. What works for you will depend on what you are trying to accomplish with your site and in what way PHI is present and transmitted.

Step #1: Transmission Encryption: Your first step is to use Secure Sockets Layer (SSL), which will protect your website. SSL is a standard web security technology that creates an encrypted link between a server and a browser. Critical information related to patients, which is contained in contact forms, appointment request forms and online contact forms, must be encrypted. You can protect the information by using an SSL certificate on your website. SSL complies with HIPAA’s data encryption standards and keeps private patient information safe. For a website, SSL is used to encrypt patient health-related information so that the initial transmission of PHI is secure. From here, the PHI can either be stored on a server or passed through to someone via email. However, it is important to ensure that your SSL configuration is strong enough to prevent encryption methods that are too weak. In addition, what if the visitor submits the PHI that is collected on your website and then your website transmits or stores that information elsewhere? This process should also be HIPAA-compliant.

Step #2: Backup: You must ensure that the PHI stored on your website or collected from your website is backed up and can be recovered in case of an accidental deletion. Whether you store data on your own server or a third-party server, it is critical to ensure that the hosting partner is HIPAA-compliant. Your server should have an antivirus installed, provide offsite backup and firewall and OS patch management. Most hosts provide this service for information stored on their servers. If your website sends information elsewhere, then those messages must also be backed up or archived, and you must take care that those backups are robust and accessible only by authorized people. It is important to note that the PHI stored in backups must also be protected in a HIPAA-compliant way – considering security, unique authorization controls and backup.

Is Your Medical Practice Website HIPAA-Compliant?

Step #3: Authorization: Who can access the PHI that resides on your website or is collected there? Is the PHI only accessible by authorized personnel having unique and audited access controls? This is where your HIPAA-compliant web hosting provider can help. However, you have to make sure your hosting provider is a trusted Business Associate with a privacy agreement. If your website collects PHI and sends it to you or others through an email solution, it is critical to understand who can access those messages. Can anyone with access to your email or the messaging system access this information? If your website stores or transmits PHI, does your website enforce unique and secure logins, which means only authorized people can access that information?

Step #4: Integrity: This means PHI should not be tampered with or altered. Unless the PHI that you transmit and store is encrypted, there is no way to prevent it from being tampered with or to verify if tampering has occurred. It is up to you to determine if tamper-proofing your PHI is needed and how to best accomplish that. Generally speaking, using SSL or AES encryption can accomplish this very task nicely.

Step #5: Storage Encryption: Is the PHI being encrypted before being stored or archived? Though it is highly recommended, it is up to your practice to determine if this is needed. If storage encryption is essential, then you need to ensure that all collected and stored PHI is encrypted and can only be accessed by the right personnel with the appropriate keys. This is important to make backups secure and to protect critical data from access by unauthorized people. Storage encryption is especially important in cases where the data may be backed up or stored in locations out of your control.

Step #6: Disposal: Can the PHI be permanently disposed of after it is no longer needed? This sounds easy, but you must consider all of the places where the PHI can be backed up and stored. You must ensure that those backups can be permanently deleted. You have to keep in mind that every location where the information is stored could be making backups and saving copies of your data. It is up to you to determine how far you want to go to ensure complete data disposal to be HIPAA-compliant.

Step #7: Business Associate: It is essential to have a HIPAA Business Associate Agreement with every vendor that handles your PHI. If your website or PHI is stored on a vendor’s servers, then you must have a Business Associate Agreement with them. This agreement will ensure that the vendor will follow the HIPAA security requirements concerning your data and servers. It is important to choose a provider who will not make your website HIPAA-compliant unless your designers take the relevant steps to ensure that its design and functionality are HIPAA-compliant.

As a healthcare practitioner, it is your responsibility to protect patient information from external threats such as thefts, hacks and data loss. If you probe deeper within the medical community, there are additional guidelines established by HIPAA. If you are handling any patient-related data through your website, it is important to have a HIPAA-compliant website, or you will fear to violate the HIPAA Security Rule. Even if you are not collecting PHI, you should still consider making your website HIPAA-compliant. This is because HIPAA-compliant websites are more secure and can prevent hackers from inserting fake forms to collect critical patient data such as Social Security numbers.

Is Your Medical Practice Website HIPAA-Compliant?

Wrapping up

If your medical practice does not store or transmit PHI, then having a HIPAA-compliant website is not essential for you. However, we would still advise you to consider conforming to HIPAA regulations because at some point you will be handling PHI through your website.

When it comes to HIPAA-compliant web hosting, we know there are a lot of weeds to be pulled. However, with the right approach and security measures in place, you can focus on providing quality care versus worrying about your compliance and capabilities.

Do you need some help with HIPAA-compliant web hosting? Do you have a question? You can contact one of our healthcare marketing experts for a free consult.

Medical Healthcare Marketing

Which Social Media Platform Is Best-Suited For Your Dental Practice?

Which Social Media Platform Is Best-Suited For Your Dental Practice?

Chances are, your dental practice is on social media. Chances also are that you are not using it appropriately. Maybe you have a dull account with whatever social network was popular at the time you signed up, and you post whatever and whenever you find the time. Or maybe you have joined almost every social network and are now spending way too much time and energy trying to keep up.

As with any form of marketing and advertising, it pays to be strategic on social media, as well. You are better off choosing a few social media platforms and using them to their full potential.

Some practices have not yet begun to harness the potential of social media marketing. By spending as little as five hours a week, more than 66 percent of healthcare marketers enjoy enhanced lead generation with social media. A well-executed social media strategy can improve your search rankings, drive more traffic and increase conversion rates.

However, how can you develop an effective social media strategy when you do not even know which platforms to choose? With a plethora of options, it can get overwhelming to determine whether your practice needs to build an online presence using Facebook or Instagram, Twitter or Pinterest.

When it comes to choosing the right social networks, there are some factors to consider, from target audience to how your content and business goals will fit within its framework. Here is the complete guide to choosing the right social media platforms for your dental practice:

Which Social Media Platform Is Best-Suited For Your Dental Practice?

Facebook

With more than 1.7 billion active users, Facebook is the go-to social media platform for most businesses. Using Facebook, you can share visually appealing and informative content with your target audience. Facebook also help you to gather feedback from your existing patients. However, you have to be sure to monitor patient comments and respond promptly.

Audience: Usually between 15 and 49 years old. According to recent research, nearly 91 percent of millennials have Facebook accounts.

Best suited for: Practices looking to nurture long-term patient relationships.

The catch: Facebook operates primarily on a pay-for-play model, which means that your content share and posts may not reach a wider audience unless you are paying to boost your posts or advertisements. Per Facebook, for as little as $ 3, your posts could reach up to 500 people.

Should you be on Facebook?

Definitely yes, but only if you do not mind the intense competition. According to a report, more than 70 percent of online users use Facebook. It is by far the most popular social media platform. If your target audience uses the Internet, they are highly likely to be on Facebook. However, Facebook News Feed is a crowded place for your dental practice updates.

Instagram

Instagram has more than 800 million monthly active users and claims to have one of the highest engagement rates of any social media platform. Instagram claims to be the best platform for reaching millennials and other users who appreciate a good picture or video. This platform prefers visually appealing content, which sees more engagement here. However, avoid using stock photography on Instagram.

While considering Instagram, do not forget about hashtags. While other social media platforms such as Facebook and Twitter use one or two hashtags per post, Instagram encourages as many hashtags as possible, as long as they are relevant.

Which Social Media Platform Is Best-Suited For Your Dental Practice?

Audience: Nearly 90 percent of Instagram users are under the age of 35.

Best suited for: Practices that are looking for brand promotion by posting and sharing visually appealing content.

The catch: It may get difficult to measure direct ROI. In addition, it is difficult to link your Instagram account to a webpage except in your bio, which makes this platform better for brand promotion or assisting other social media efforts.

Should you be on Instagram?

Yes, especially if visually appealing content is your forte. Instagram works excellently in combination with Facebook or Twitter and may help your practice grow and thrive.

Twitter

With more than 7,000 tweets every minute, Twitter can secure a place in your social media strategy if you want to have real-time communication with your target audience. Twitter perfectly blends all types of creative communication, including videos, graphics and text. You can use features like polls and hashtags to catch the attention of its more than 350 million users.

According to a survey, 42 percent of Twitter users expect to receive a response within an hour of posting their query or concern. The USP of Twitter is that it can make your posts go viral within hours. You will attract more followers when your existing followers Like or Share your content. You can post news, dentistry updates and general articles on Twitter. Hashtags can help you increase momentum for your posts, so try to include as many relevant hashtags as you can.

However, your tweets can get buried in a users feed. Therefore, in order to maintain excellent visibility, it is essential to tweet at least a few times a day. While Twitter also allows prescheduled tweets, you should combine them with regular posts in order to increase patient engagement.

Audience: Twitter users are the most diverse in terms of age groups, but the majority of users are between 18 and 50 years old.

Best suited for: Practices with plenty of content to share and a goal to connect directly with existing and potential patients.

The catch: If your tweets are not live or trending, they may have a short lifespan. For high levels of patient engagement and a high follower count, you will have to be very active and share useful content regularly.

Should you be on Twitter?

Yes, especially if you are targeting a younger, tech-savvy crowd. Current and diverse content works great on Twitter. However, do keep in mind that a tweet reaches its peak after 18 minutes, so it is important to get your next tweet ready fast.

Pinterest

Contrary to popular belief, Pinterest is not just for travelers, foodies or fashionistas. With more than 100 million active users, it is one of the few platforms where older content can also do well.

Pinterest is essentially a visual platform on which people can “pin” content to their boards, which makes it one of the most effective platforms for website traffic referrals. This platform can work well if you have a “cool-looking” office or special offers or discounts that can be communicated visually. For instance, if you focus on cosmetic dentistry, you can utilize Pinterest to post visual content that establishes that side of your brand image and reputation. Remember not to overuse image filters, and get trained on ways to display visually appealing graphics and marketing images. When pinning content, do not forget to optimize your images.

Which Social Media Platform Is Best-Suited For Your Dental Practice?

Audience: Nearly 85 percent of users are females, and 67 percent are millennials.

Best suited for: Practices that can share visually appealing content or can experiment with behind-the-scenes images or before-and-after images of patients, but with patients’ consent.

The catch: This platform is generally slow-moving and can be challenging to attract a large following. However, if you can manage to generate fresh content that is visually appealing, it can prove to be an ideal platform.

Should you be on Pinterest?

Yes, but only if you can frequently create content that is a treat to the eyes.

LinkedIn

Initially created as a social networking platform, LinkedIn has grown to become a powerhouse for small and Fortune 500 businesses alike, with more than 100 million users. If you want to network with your colleagues, peers and community, you must have an active presence on this platform.

Maintaining an active presence on LinkedIn will increase the visibility of your practice among other professionals. You can increase your professional credibility by staying active in LinkedIn groups and commenting on other posts.

While there are different opinions about what should and should not be posted on LinkedIn, a good rule of thumb is to stick to content that looks professional and is relevant to your dental practice.

Audience: More than 50 percent of users are between the ages of 30 and 64.

Best suited for: Practices that work with other professionals and want to increase quality and quantity of their professional referrals.

The catch: Unless you are a recruiter, you should not be selling anything directly to LinkedIn users. The only reason for your LinkedIn presence is to promote your brand, not any specific products.

Should you be on LinkedIn?

Yes, but only if you can play the business game. LinkedIn’s niche audience is full of great insights on productivity, ethics, networking and recruitment.

Which Social Media Platform Is Best-Suited For Your Dental Practice?

Which platforms can bring you the most business?

Although we believe any dental practice needs just three social media platforms, this may not apply to every dentist. Eventually, it all comes down to your specific needs and business goals. Experts recommend Facebook and Instagram (followed by a few more) to build your dental brand and bring in more patients. However, it is advised to focus on one social platform first and gradually span out from there.

Facebook is one of the best social networking sites for maintaining close contact with your existing and potential patients. Not only will this platform help you build and sustain the loyalty of existing patients, but it will also help attract new patients. The secret to successful dental social media marketing lies in the value your services can offer to your patients.

Social media for dentists is getting more critical as time passes, and you should not fall behind your competitors. At Practice Builders, we provide targeted social media marketing services to help dentists increase their brand awareness and bring in new patients. Now is the time to start! The Practice Builders team would love to help you.

Medical Healthcare Marketing

5 Key Metrics That Will Transform Your Physical Therapy Practice

5 Key Metrics That Will Transform Your Physical Therapy Practice

Digital marketing has seen rapid growth in the past few years, but healthcare marketers still face significant challenges implementing and scaling an effective digital marketing strategy across their practice. Most notable among these obstacles is measuring the effectiveness of their marketing efforts.

Unfortunately, most medical practitioners do not have excess dollars to test new marketing ideas and communication channels. Instead, they have a limited budget and scant resources. However, by tracking these five metrics, physical therapists can utilize their budget and resources to the maximum extent possible. In addition, as a physical therapy practice owner, you will be amazed at how you can impact your marketing results. Regardless of your practice size or location, you can utilize these metrics to drive your marketing campaigns in the right direction and see incredible results.

Metric #1: Cost Per Lead (CPL)

Uninteresting as this may sound, tracking your CPL is critical. CPL helps you ascertain how effective your marketing efforts are on different channels by determining how many leads you get per marketing dollar spent.

CPL can reveal the following information:

  • Which ads or posts are the most effective?
  • Which channels are the most suitable?
  • How well is your marketing budget being spent?

This information will further help you make comparisons. You can weigh your marketing efforts by determining where you get the biggest growth for your money, where you need to improve in order to attract more leads and how you can reduce your CPL. As you launch your digital marketing campaigns, watch and calculate your CPL and act on it to best utilize your marketing dollars.

Determining your CPL

You can calculate your CPL by dividing the money spent on the ad by the number of leads it generated during its run. It looks something like this:

Dollars spent: $ 1000

Leads generated: 50

CPL: $ 20

How can you calculate the number of leads generated?

Just combine all your calls received and signups received. For instance, if your call to action is to book an appointment and you provide an online contact form as well as a phone number for scheduling consultation, you will need to tag the number of people who called your office for an appointment and the number of signups received online. This will give you the total number of leads generated.

5 Key Metrics That Will Transform Your Physical Therapy Practice

How to keep your CPL down

This is one of the many efforts of your physical therapy marketing team. CPL is an inverse metric, which means the lower your cost per lead, the more profits you will book. In order to reduce this cost, your marketing team will need to test ads to see what changes can drive more traffic. In addition, you can test different social media platforms to find out the reach and effectiveness of your demographic posts.

Metric #2: Capture Rate

The best websites capture valuable data from visitors by motivating them to share their name, email address, phone number and other critical information. If your marketing activities are driving hundreds of visitors to your website, you should be generating a lot of leads. However, what if you are not?

Why should you measure your capture rate?

If you are not capturing a lot of leads, it means you have not presented a unique value proposition for your visitors, and you are not motivating a course of action. This makes measuring your capture rate essential.

Capture rate can reveal the following information:

  • The effectiveness of your website design and content
  • Quality of website traffic
  • The relevance of your offer to your target audience

Determining your capture rate

You can calculate your capture rate by dividing the total number of leads generated by your total website traffic, multiplied by 100. It looks something like this:

Website traffic: 700

Total number of leads captured: 50

Capture rate: 7.1%

How can you improve your capture rate?

A/B testing is an excellent way to initiate improvement. Testing will help you identify minor changes that may significantly improve your capture rate.

The key components that turn visitors into qualified leads are:

  • A well-designed landing page
  • Relevant information
  • Clearly defined unique value proposition

If you want more patients, then your marketing team needs to become obsessed with driving your capture rate up.

Matrix #3: Patient Acquisition Cost

If you are monitoring the sources of your new patients, do you know how much it costs to acquire a new patient?

Patient acquisition cost is the total average cost that you spend on acquiring new patients. To calculate this figure, take your total sales and marketing cost, including salaries, bonuses and overhead, for a specific time, and divide this amount by the number of new patients acquired for that period. This will give you an approximate cost of acquiring a new patient.

Why should you measure your patient acquisition cost?

Your patient acquisition cost sheds light on more than just the dollars you spend to acquire a patient. In fact, this amount provides strategic insight into key business processes and performance.

Patient acquisition cost can reveal the following information:

  • The efficiency of your marketing activities
  • The effectiveness of your front-office staff in converting leads to patients
  • The ability of your practice to maximize profits

When you know exactly how much you are spending to acquire a new patient, planning and implementing a budget becomes easier.

Determining your patient acquisition cost

To continue the same example as above, let’s say:

Dollars spent: $ 1000

Leads generated: 50

Patients acquired: 10

Since the close rate for most medical practices is between 20 percent to 60 percent, 10 new patients is based on a conservative conversion rate of 20 percent. There are two ways to calculate patient acquisition cost: team metric and executive metric.

Team metric

Divide your marketing spend by the number of new patients. So, $ 1000 divided by 10 new patients = $ 100 per new patient.

It is advised to compare your CPL and CPA to the lifetime new patient value (the amount that a new patient is likely to bring into your practice). If you are spending more to acquire new patients than what they are spending in your practice, you are losing money even though you may be generating new patients.

Executive metric

This is done by taking the total marketing spend, including salaries and overhead, and dividing this amount by the number of new patients acquired. For example:
Obviously, adding your team’s salary will significantly increase your patient acquisition costs. However, doing so will give you the most accurate cost per new patient and will help you make decisions on how to reduce this cost as much as possible.

Decreasing your patient acquisition cost

Once you find out your patient acquisition costs per channel and which channel is driving the highest number of new patients, you will understand where you should focus your marketing efforts. By shifting your focus to the most effective marketing channel, you can ensure maximized results.

Having the lowest patient acquisition cost should not be the only focus. Do not get caught up in pushing this cost too low, without focusing on patient retention. This is where knowing your patients’ lifetime value comes in handy.

Matrix #4: Patient’s Lifetime Value

The lifetime value of a patient refers to how much value a patient can bring to your practice in the long term. This metric is an excellent way to understand how patient satisfaction boosts your bottom line.

When a patient is happy with your products and services, he or she is more likely to come back to your practice and recommend it to family and friends. This means your patients can become an effective channel to promote your physical therapy practice.
Initially, you may lose money in acquiring new patients. This is primarily because the lifetime value of satisfied patients can increase your ROI by as much as 10 times. This view can help you shift focus on patient experience and delighting your existing patients, rather than focusing purely on acquiring new ones.

How to calculate a patient’s lifetime value

Calculating this metric requires computation. In order to understand how much value a patient can bring to your practice over a lifetime, you will need to have the following information ready:

  • Patient acquisition cost
  • Rate of patient retention
  • Cost of appointment

Matrix #5: Patient Engagement:

When it comes to physical therapy marketing, an active online community can prove to be your best ally. The way patients interact online with their healthcare providers reveals valuable insights about their overall relationship. It is important to ensure a positive online interaction with patients, as well as address and resolve any negative feedback at the earliest.

While patient engagement may seem like an irrelevant metric and you may not link it to your marketing ROI, it helps healthcare marketers understand how potential leads are responding to online content and how likely they are to book a consultation. Patient engagement can help you see the extent of your brand outreach and refine your strategy accordingly.

How to calculate patient engagement

The following factors can help you measure patient engagement:

  • Blog views and comments
  • Shares and likes on social networks
  • Positive reviews and patient testimonials on third-party review sites

While a lot of factors play a role in understanding a physical therapist’s active engagement with patients, paying attention to online reviews is the most critical.

Successful measurement

In order to measure all of these metrics effectively, you will need to implement three key steps.

First, you will need to gather reliable data that connects potential leads to business goals.

Second, create benchmarks to understand the data in a relevant context.

Third, build a model that allows you to assess the impact of changes and trends across different channels.

Always remember: When designing your metrics monitoring system, it is better to track both short-term and long-term results.

After deciding what kind of monitoring system you need, take a look at your current budget and resources and identify the gaps between your business goals and capabilities. This is where technology can help you optimize your monitoring system.

The roadmap to profitability

The ultimate goal of high-value marketing metrics monitoring is to boost your ROI. Through a deeper and more precise understanding of the buyers’ journey, you can identify problem areas as well as potential opportunities. Tracking your results according to these key performance indicators (KPIs) will help you optimize digital marketing strategy for both cost-effectiveness and lead conversion rates.

At Practice Builders, we frequently use data to diagnose profitability issues and figure out ways to improve the effectiveness of your physical therapy marketing campaigns. When expanding your physical therapy practice is the only metric that matters to you, you can count on us. Contact us today to create successful metrics and improve marketing ROI for your physical therapy practice.

Medical Healthcare Marketing

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. Forever.
Soon social networks became the most sought-after platform for dentist marketing, and dental practitioners started leveraging it to connect with their existing and potential patients.

With more than 2 billion users globally, the marketing potential of social networks is significant and provides opportunities for dental practitioners to engage with existing and potential patients in ways never before possible by traditional marketing channels.
However, social media has its own limitations and hazards. Dental practitioners who overlook the unwritten code of conduct can and have suffered severe backlash, not to mention a dent in their precious online reputation.

In order to fully utilize social media, many dental providers have shared content that was thoughtless and irrelevant. Here are five social media pitfalls and gaffes – and what we can learn from them.

Mistake #1: Offering too many discounts

“Attract more patients” and “increase your bottom line” are two of the most favored words to any dental practice owner. Those are good reasons to offer your patients a special discount or freebies.

However, it is not all rainbows and roses. Discounts and freebies can blow up in your face. New practices often make the mistake of offering huge discounts at the launch or when sales go rancid. Discounts are a quick shot in the arm but can have severe negative effects.
Offering discounts too often or too casually may turn on you like a rabid dog. This is because discounts will:

  • Weaken and diminish your practice. Why will patients ever pay full price if you are always offering a discount?
  • Shift focus away from services and on price.
  • Reduce the overall satisfaction with your practice. This is because patients tend to doubt the quality of discounted treatments and procedures.
  • Set a pattern because patients may expect the same discount at every appointment or wait until your next offer.
  • Harm your bottom line.

This is a question of price versus service value. Patients want excellent value for their money and the actual treatment cost, in many ways, may be irrelevant.
Instead, try offering earned discounts such as early payment discounts or monthly appointment discounts. Focus on enhancing the perceived value of your product or service. Use discounts for attracting and engaging patients, not for retaining them.

According to industry experts, you should never discount your products or services. Experts believe discounts are like a drug, and your patents will become addicted. You should add value to your practice, instead of lowering prices. This can lead to a sales spike without the long-term harm.

Mistake #2: Spreading yourself too thin

When there is too much information about social media platforms and how to use them, medical marketers mistakenly assume they need to have accounts on all the popular platforms. They create accounts on networks like Facebook, LinkedIn, Twitter, YouTube and Instagram, and they find it very difficult to manage content creation for all those accounts. They are not able to utilize these platforms to their best advantage and do not see good results from any of them.

There is no need to create accounts on so many networks. Smart marketers only select the platforms that reach their target patients and devote themselves to creating sensible content that will work specifically for these platforms. There is a lot of demographic data available for each social network.

In addition, you must consider whether the network is suitable for your specialty and services. Think about the time and effort it takes to maintain an account on the platform. For instance, Twitter can be time-consuming. You also need to consider what other resources you will need to produce friendly content for that platform.

Mistake #3: Lack of engaging content

Another mistake that dental practice owners make is not creating engaging content on their social media pages. Content drives traffic to your business page and leads into your practice. Written content does not have to be technical or long. Content should align with your dental practice goals and the needs of your target audience. Oral care tips and information for your patients about local dental care events is an easy way to create awareness for your practice on social networking sites.

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

When you start creating your social media marketing plan, it is easy to fall into the trap of making the majority of your posts about your practice. After all, you are trying to build a practice – so shouldn’t you be informing your target audience about it? The answer is “No.” Your goal is to build relationships with the target audience. Social media marketing is a long-term strategy for your practice. Build a strong foundation, and opportunities will come in time.

Original content is critical to building your practice and credibility on social networks. If you are only sharing other people’s content, your audience will never get to know the real personality of your dental practice. Sharing your experience, expertise and perspective is essential. Give your target audience the opportunity to know you on a personal level and how your specific services can meet their needs.

Being present and active on social media is a full-time job. Posting once a month or four times a day is not going to give you the return on the investment that you were hoping for. You need to fine-tune your content and keep it exciting so that people actually want to read what you share. You also want to be on your target customers’ minds when they are looking for a dental practitioner. If you post too much content, people may unfollow you or turn off your posts. The purpose is to attract and engage patients – not drive them away.

Mistake #4: Not interacting with patients online

Social networks are changing the way dental practices communicate with their patients. Posting to a few selected social networks can help you stay connected to past patients, retain existing patients and attract potential ones. However, most of the target audience will not initiate a conversation with you if they do not have a reason to, or if they think they will be ignored. That is why it is important to post relevant content on a regular basis. In addition, if your patients are taking the initiative to leave a comment or ask a question, you must respond quickly.

Having thousands of followers who do not represent your target audience and have little to contribute will fail to produce desirable results. You want to attract and engage potential patients who share the same views and interests and who will be involved in the success of your marketing efforts. By building and nurturing your network, you will gain better access to potential and existing patients and will increase the exposure for your targeted messages.

It is also critical to make your interactions more meaningful! You should set aside the time every day to reach out and write targeted posts, engage in online discussions and share someone else’s content. Your social media posts are useless if no one cares to share or comment on them. Your posts and content should be designed to initiate conversations with your audience. If you do not get these reactions, your overall social media marketing strategy and content strategy should be revisited.

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

Mistake #5: Not having a social media marketing plan

Social media marketing will be a waste of time without an effective plan of action. Many medical practices fall into this trap. They randomly post things to their social media accounts, share content here and there and try to attract patients or followers. This is not social media marketing; this is simply lack of planning and goal-setting.

Social media marketing has to be approached the same way you approach any other marketing campaign. You must have specific goals, a budget and a concrete plan of action that outlines what you are trying to achieve, how you will accomplish your goal, how you will measure the outcome and what resources you will need to reach your goal.

If your strategy does not pull in 20 new patients overnight, do not stress. There is an outdated myth that social media marketing will yield instant results. The fact is, social media is all about building up relationships, particularly when you are trying to establish your brand. So, avoid the trap of continually changing gears and switching up campaigns just because they do not yield instant gratification.

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

For many practice owners, the world of social media marketing is uncharted waters filled with potential blunders. You do not have to be an advertising genius to avoid these pitfalls and reap the benefits of social media marketing. With the right approach and a little persistence, your medical practice can flourish.

However, medical practice owners need to understand the risks of having their social media accounts handled by inexperienced staff and should have multiple checkpoints to avoid potential blunders. Any content that you share should excite, inspire and engage potential and existing patients, and motivate them to learn more about your practice. Any other kinds of posts are a waste of time and can severely backfire.

Whatever you share online remains there forever. You have to be extra-careful in choosing what to share on social networks lest it harms your precious online reputation. A genuine and sincere apology can be a balm for any mistake. Businesses that have shared irresponsible posts have been forgiven after genuine apologies.

Are you too busy to manage your social networking accounts? Let Practice Builders help! We can plan an effective social media marketing strategy to get potential patients interested in your dental practice! Contact a representative to learn more about our customized dentist marketing packages.

Medical Healthcare Marketing

How to Use Instagram to Promote Your Plastic Surgery Practice

How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and 8 million user profiles!

In case you are wondering if Instagram is the right platform for your plastic surgery practice, consider these stats:

  • More than 700 million people worldwide use Instagram every month.
  • More than 400 million people worldwide use Instagram every day.
  • Nearly 60 percent of people learn about new products and services on Instagram.
  • Almost 75 percent of potential customers take action after being inspired by an Instagram post.

(Source: The Pew Research)

When it comes to patient engagement, Instagram excels above every other social network. According to a recent report, patient engagement on Instagram is 15 times higher than other social networks, including Facebook, Google+ or Twitter. It is no surprise that more than 50 percent of the world’s top 100 brands are on Instagram. This is mainly because the photo-sharing platform has evolved beyond just a social media platform and is a key channel for marketing and patient engagement.

Instagram is a great way to get your plastic surgery practice in front of thousands or millions of potential patients. These prospects are already on Instagram, so you should be there as well. The world of plastic surgery changes at the speed of light. Almost every day we hear of new techniques that require less recovery time, yet produce stunning results. One of the best ways to make your plastic surgery practice stand out is by showcasing the services and treatments that make you unique.

Why is Instagram different from other social networks?

The visual nature of Instagram makes it different from its counterparts. Humans are visual creatures, and the ability to be a part of a platform that provides visually pleasing content is nothing short of a vacation from the text-based content on other social media platforms.

Graphics and images are known to evoke emotions, which allows healthcare practitioners to create strong connections with their target audience. In addition, because Instagram users are allowed higher levels of anonymity, they feel comfortable liking, commenting and engaging with posts without the fear of being judged publicly. The feeling of anonymity is one of the biggest reasons Instagram enjoys such massive popularity.

What to post?

How to Use Instagram to Promote Your Plastic Surgery Practice

When deciding what kind of content to share on Instagram, keep in mind that Instagram is a more personal app. Usually, content that is too technical and promotional in nature may not get welcomed by your target audience. Try to create and share posts that are personal in nature. Instagram users are more interested in viewing high-quality pictures related to events, informational material, patient engagement and events happening around the community.

For instance, if you are having a holiday party at your practice, you can post a picture wishing your existing and potential patients a happy holiday. Alternatively, if your practice is hosting a charity event, your Instagram followers will be glad to know its details and participate. You can inform your followers about changes in the office hours or when you bring a new physician on board by posting a picture with a catchy caption.

In addition, posting images and content that are in sync with trending topics will always yield positive results. You must carefully monitor current trends and issues even if you happen to choose “Throwback Thursdays.” You must participate in local events and use the appropriate hashtags.

Instagram is a fun and exciting platform. There are so many ways to create and share content and reach your target audience. Experimenting with different content and techniques and educating your followers about your brand will lead you down the path of success.

Plastic surgery marketing tips

As a social networking platform, Instagram continues to skyrocket in popularity and extended reach. If social media is part of your healthcare marketing strategy, Instagram is the place to be. It is a simple, content-driven platform used for interacting with potential patients and promoting your services.

Here are the top ways you can use Instagram to grow your practice and boost patient engagement:

Address target audience with hashtags: Instagram is all about hashtags and building a relevant community around them. This strategy can be leveraged across other social media networks such as Twitter and Pinterest, but it is mainly useful on Instagram. Instagram feeds change rapidly. Your content tends to get buried quickly. Hashtags can help you reach a broader segment of audiences who search for new content using hashtags. Make sure to not go too far with hashtags. Patient engagement may go down on posts with more than five hashtags.

Hashtags can significantly improve your online visibility, and integrating relevant hashtags into your posts will allow your content to be seen by users who do not know your plastic surgery practice. You can also hashtag your practice’s location so that people know where they can find you.

The idea is to come up with a hashtag that closely resonates with your practice and specialty. You can select around five hashtags to complement your post.

User-generated content (UGC): UGC is the best way to gain patient loyalty, and it is free word-of-mouth marketing. UGC is getting more popular, and even small practices are able to make good use of it. You must never ask your followers to post a picture or video. Your strategy should be to gently convince them toward creating content citing either your product or their experience at your plastic surgery practice.

According to Bazaar Voice, nearly 64 percent of millennials and 53 percent of baby boomers want more options to share their opinions about practices, while other studies show potential patients trust user-generated content more than all other forms of media.

Host a giveaway: Giveaways get more eyeballs than you’d expect. Instagram giveaways are a perfect blend of user-generated content and marketing. For example, you could ask your followers to upload a picture with your product or getting a procedure done at your practice and integrate a customized hashtag. You could then select a few winners and give them a gift card, or a free service, or a discount card.

Post good-quality pictures: Patients want to know their plastic surgeon and his or her work. You must take pictures of the surgeon, the surgeon working on a patient (with patient’s permission), behind-the-scenes shots of your office, employees, happy patients and families, your local community, before-and-after pictures, and treatments you offer. This is a great time to get creative with your photography skills and show usual objects in an unusual way.

Be consistent: You must publish frequently, but not too often. The frequency of sharing content will depend on your specialty and the nature of content. You can post daily or even two to three times a day. You must aim for the frequency that leads to optimal engagement. Being consistent with your posting will help establish credibility and allow you to keep to a schedule.

Integrate with other networks: It is easy to incorporate Instagram into your existing healthcare strategy as it will make multi-tasking easier. With one click, you can share the same content on other networks like Facebook and Twitter. Creating an Instagram account will enable you to post pictures and content on your existing social media accounts. This will help you save time because you will not have to create a separate post for each platform.

Marketing your plastic surgery practice on Instagram

Regardless of the size and location of your practice, Instagram is an effective channel for online marketing today. Brands all across the world have active Instagram presences, utilizing pictures and videos to increase their online visibility and connecting with existing and potential customers. By following these tips, you can develop a strategy for including Instagram in your healthcare marketing toolbox.

Instagram is an easy and effective way to increase your practice’s presence on social media. If you have not yet, take the time to create an Instagram profile and explore the platform. You should research what your competition is doing and how you can do it better. With persistence and an innovative marketing strategy, Instagram can be an essential tactic to add to your healthcare marketing plan.

The social media experts at Practice Builders can help you get started on Instagram marketing. Contact us to learn about our social media marketing services and what we can do for your plastic surgery practice.

Medical Healthcare Marketing

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Why Your Medical Practice Needs SEO – Benefits and Best Practices

A steady stream of new patients is the lifeblood of any successful medical practice. However, like any other business attempting to expand its customer base, medical practices looking to acquire new patients in a crowded marketplace can face a lot of challenges. With hundreds of thousands of healthcare practitioners operating in the U.S., finding a way to separate your practice from the pack requires utilizing the latest marketing tools and techniques.

Marketing your medical practice once meant simply placing an ad in the Yellow Pages. However, today potential patients are turning to search engines to find local healthcare providers. According to a study, nearly 54 percent of potential patients under the age of 35 use search engines to find local medical practitioners, compared to 10 percent who use the Yellow Pages. Even older people have started to embrace search engines as a means of finding local healthcare providers, as 27 percent of people between the ages of 55 and 64 years used a search engine when looking for a medical practitioner.

In order to acquire new patients, search engine optimization (SEO) has become a necessary tool every practice needs to stay ahead in the ever-evolving marketing landscape. Almost 80 percent of searchers do not look past the first page of Google results when searching for local doctors. If your website does not rank well against your competitors, you could be losing out on potential patients who do not know about your practice. A strong SEO strategy means your existing and potential patients can find you easily and will feel compelled to give your website a look.

Now, how does SEO benefit your medical practice? When a potential patient types “physician in downtown Omaha” into his or her Google search engine, your name and website should show up among the first three listings. It is important to remember that not every physician’s name will appear on the first page of search results. You will need to implement extensive SEO practices to get your website to show up at the top of the search results. Being visible in the search results will increase the chances that a potential patient will book an appointment with you and may end up being a repeat patient.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Importance of SEO for medical practices

SEO is a compelling marketing tactic that can bring more qualified leads and patients to your medical practice. Moreover, studies have indicated that SEO has a better ROI than traditional marketing techniques such as TV and print ads. SEO provides visibility, credibility, branding, traffic, reputation and a high ROI to your medical practice.

Regardless of the size and specialty of your medical practice, implementing effective SEO strategies is key to attracting new patients and improving your bottom line. SEO can also help increase online visibility for your medical practice and build its reputation.

Increased visibility

When potential patients search online for your medical practice, it must appear high in the search engine rankings. Being at the top of search engine results puts your name in front of potential patients. Google is world’s leading search engine, so it is a strong endorsement when your practice name appears at the top of the search engines. Searchers trust Google, and as a byproduct of that, they trust your practice when it appears at the top.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Improved credibility

Most potential patients make mental notes of the keywords they enter into search engines. In the minds of potential patients, your website ranking is a vote of confidence. They feel if Google trusts this medical practice to be relevant, then it must be. Your potential patients may not realize it, but high search rankings make your practice more credible in their eyes.

Reduced patient acquisition costs

Acquiring new patients is one of your marketing goals. However, obtaining new patients may cost you more money than what they will pay to you. With effective SEO techniques, you can reduce the overall marketing budget because digital marketing strategies are less expensive than other forms of advertising. This means that you can bring in new patients much faster and for less expense. With lower marketing costs, you have the flexibility to invest in targeted outreach and spend more time streamlining your goals.

Increased traffic

While online traffic by itself is not going to make you any money, would you set up your office on a backstreet in Iowa or right across from Times Square? All those people walking around in Times Square may not make you any money, but some of them may become your customers. Appling the same analogy here, you still have to make an effort to attract new patients to your practice, but it is better to do business on a crowded street than on a deserted island. In addition, visitors coming to your website are qualified leads and were searching for a practice like yours when they found you. So they already have an interest in your services.

Higher ROI

SEO rewards your medical practice at a higher rate than other forms of advertising or marketing strategies. This is because SEO is an inbound marketing strategy and allows you to market to qualified leads who are looking for products and services similar to yours. In order to convey your message to your target audience, you need not interrupt their favorite TV show or take up expensive space in a magazine where they are reading an article. All you have to do is show up online when they are looking for medical practices like yours. In fact, you do not even have to convince your target audience to try your services. The only message you need to convey is that you are the perfect practice for them to visit.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Cost-effectiveness

SEO is one of the most cost-effective strategies as it targets potential patients who are already searching online for services similar to yours. SEO strategies can help you save money as opposed to traditional strategies such as cold calling. While cold calling is a proven strategy, the lead generation is 61 percent more expensive than that generated by SEO. In addition, because SEO targets patients who are already searching for similar services, the traffic is better-qualified than other marketing techniques, resulting in cost savings.

SEO best practices for medical practices

Creating an efficient SEO strategy requires you to be able to grow with an ever-evolving healthcare industry. Patient expectations, in addition to Google’s algorithm updates, keep healthcare marketers continuously making new adjustments.
Complacency will destroy your rankings, and this will be dangerous for any medical practice interested in surviving and growing in modern marketing. Considering that 93 percent of online experiences begin with a search engine, prioritizing SEO best practices is critical to the success of any medical practice.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

By successfully implementing best practices, medical practitioners can significantly improve lead quality, build valuable relationships with patients, improve online reputation through online presence and better understand their target audience.

Here are nine essential best practices to help improve your SEO strategy in 2017.

1. Choose relevant keywords: SEO is all about selecting the most relevant keywords for your medical practice. To choose the most suitable keywords for your website, you will need to get into the minds of your potential patients. You will need to consider all the possible keywords they might type into the search engine in order to find a new doctor in their area. The more relevant keywords you choose, the more qualified leads you will get.

2. Decrease website load time: In addition to keywords, the next element that can affect your SEO strategy is how quickly your website loads. A website that loads quickly can support your SEO efforts. A website that does not load within a few seconds will fail to attract and engage potential patients.

3. Publish informative and original content: Rewriting existing content is acceptable to a certain extent, but copying content from other websites will damage your SEO rankings as well as your reputation. Besides, rewriting current content will not be able to engage your patients for long. Therefore, strive to be different and try to create unique content that other websites have not done yet. Implementing an established SEO strategy or hiring an SEO expert to help you with the task will significantly improve your search engine ranking.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

4. Ensure accurate title tags: A title tag is a short description of your web page and can play a tremendous role in your SEO efforts. Title tags show up in three places – browser tabs, external websites and on the results pages of search engines. When optimizing your website for SEO, you need to ensure that each web page has an accurate and descriptive title tag. Since most search engines display only the first 60 to 70 words of the title tag, be sure to include the primary keywords at the beginning.

5. Optimize your website: Your website should be simple and easy to navigate in order to attract potential patients. The content must be fresh and regularly updated. For your website to rank higher in search engine results, it must adhere to basic quality standards. In addition, make sure your website is optimized for mobile users.

6. Ensure optimum keyword density: Keyword density is a significant part of your SEO strategy. If you include your keywords too much, search engines will view your website as spam and may blacklist your website from results pages. However, if you use your keywords too little, search engines may not look at it as relevant to the corresponding keyword. The recommended keyword density is about 2.5 percent.

7. Consider chatbots: Chatbots can improve patient experience, boost engagement and provide valuable data for search engine optimization. When thinking about patient engagement in the online context, we usually think of a click. However, chatbots are designed to take engagement to the next level with an interactive conversation with the visitor. This presents the opportunity to get to know your visitor better, ask specific questions, include personalized messages and bring your brand to life.

8. Know your target audience: What kind of content you need to create depends on your target audience. The better you know them, the more useful content you will create. Without knowing your target audience, you may end up creating content on irrelevant topics, which would win you neither visitors nor good rankings. By creating a detailed buyer persona, you will be able to zero in on content that matters to your potential patients.

9. Improve patient engagement: Engagement is the ability to hold a visitor’s attention. In SEO context, engagement is a measure of the amount of time spent on a page. Recent research has found a positive correlation between engagement metrics and search rankings. According to Google, if a visitor spends more time on a web page, it is probably because he or she found the page useful. Moreover, because Google only wants to promote the best results to its users, it will place websites with strong engagement higher up in the search engine results pages (SERPs).

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Wrapping up

Phone books and Yellow Pages are not coming back. Moreover, while television and radio ads have their place in today’s changing marketplace, they are not as powerful as a well-placed SEO campaign. Investing in SEO will be a smart decision for a medical practice. It is never too late to get into this game. However, if you wait too long, you may end up playing a long game of catch-up.

SEO is an essential component in your overall digital healthcare marketing plan. Your website, social media management and paid advertising campaigns must all be designed to enhance your online presence. When you choose an online marketing firm to guide you through this process, it is essential that you find a company that takes a comprehensive approach to digital marketing.

In order to find out how the digital marketing team at Practice Builders can help your practice attract new patients and enhance its online reputation, call us today. We can answer all of your questions about how SEO can improve your medical practice and use our decades of experience to give your medical practice the boost you have been looking for.

Medical Healthcare Marketing

5 Creative Ways to Acquire Online Reviews of Your Dental Practice

5 Creative Ways to Acquire Online Reviews of Your Dental Practice

Patient reviews are powerful. They are quite influential.

Patient reviews are the cornerstones for building a strong online reputation for dentists. Simply put, online reviews tell the world what your patients think of your dental practice. If the online reviews are mostly positive and patients are saying encouraging things about your practice, consider this as excellent news. This means your existing patients are happy with your work and are willing to help you establish a strong online reputation for your practice. On the other hand, if the online reviews are not so positive, they can severely damage your reputation.

Thousands of people around the world have searched for a local dentist at one point in their lives. How do potential patients find a local dentist? In today’s digital marketplace, potential patients rely on online reviews to decide which dentist can cater to their needs. This is where online reviews play a crucial role. Whether people are researching for snow blowers or choosing a dentist, online reviews play an integral role in their decision-making process. In fact, according to research, 92 percent of patients read online reviews, and 40 percent of patients form an opinion after just reading three to five online reviews.

Clearly, patient reviews are important. The question is: How can you generate more of them?

While you are busy running your dental practice, you are primarily focusing on attending to patients, understanding new procedures and managing day-to-day operations. The last thing you want to do is ask your patients for reviews. However, you have to think about ways to generate as many online reviews as possible.
No doubt, asking for online reviews is difficult. Partially it is because your staff members do not want to take any more of a patient’s time after an appointment. Alternatively, maybe your staff is afraid of appearing pushy, or maybe they do not have the needed training to discuss this topic. Once a patient walks out the door, you have missed the bus. Therefore, it is important to get patients to write a review of your dental practice while they are still in your practice.

Who should ask patients to post reviews?

Before considering how to ask, we must decide who should ask patents for reviews.
It is obvious that the person who has the closest connection to the patient should ask for the review. Often, this person is the staff coordinator. Coordinators spend the maximum time with patients, understand them on a deeper level, and therefore patients are much more likely to respond positively to their request. If someone who is not a familiar face asks patients, they may ignore the request. Personal relationships will play a crucial role here.

What to say to patients?

It is best to break the ice by asking if the patient is satisfied with your services and the overall experience. This should be a plain, simple question.

Here is how the staff coordinator can phrase this question:

  • We appreciate your business. Do you mind leaving an online review?
  • Your feedback is important to us. Would you mind sparing a few precious moments to leave us an online review?
  • Have you read our online reviews? Would you mind posting your feedback?

How to ask?

To help you get started, here are the top five ways to generate more reviews for your dental practice:

1. Be direct: The best way to ask for reviews is to approach the patient directly. Most of your patients will happily take the time and make an effort to leave a review of your practice on your website or a third-party review site. You can display a patient review form on your website and post an update on your practice’s social media page that requests patients to leave their feedback. You may personally contact patients who are enthusiastic about your practice. Most often, a direct question such as “Do you mind reviewing us online?” will earn you a review.

2. Make the review process easy: Regardless of how great your customer service is, not many patients will be willing to go out of their way to rate your dental practice. It is unfair of you to expect patients to remember to review your practice when they get home or post a review where you want them to. For your patients to post a review, you will have to make the process easy for them by giving them step-by-step instructions. You can also send them a link to your social media page or URLs to specific sites.

3. Send personal emails: Personalized emails to patients thanking them for their business are an excellent way to stay top-of-mind. Instead of sending an automated email for gathering patient feedback, consider calling them or writing them handwritten notes. This is an effective method as it can also help you extend your reach. Emails will not only enable effective communication but will also add a personal touch to the entire experience, which may earn you positive patient reviews. However, be sure to keep the email professional and to the point.

4. Offer incentives: Though it is considered unfair to offer freebies or bribe a patient for writing a review, you may offer incentives in the form of entry into a contest to anyone who leaves you a review. You can also offer discounts and gift coupons to encourage patients to express their opinion. You can consider announcing a plan where you will extend discounts or priority passes to patients who will take the time to rate your dental practice online or post a review on different sites.

5. Provide excellent customer service: This is the most important factor. If you expect your patients to post encouraging feedback about your dental practice, you will have to give them an unmatched customer service. The way you make your patients feel will leave a lasting effect on them. You must train your employees to extend an excellent service to every patient. Small gestures will help your patients feel more connected to your practice and assist in generating positive reviews.

5 Creative Ways to Acquire Online Reviews of Your Dental Practice

Remember these rules

Growing your dental practice with patient reviews is a team effort. You must schedule team meetings to help each member understand the impact and importance of patient reviews on your ROI and online reputation. Remember, if you do not consistently ask for reviews, you may not get any.

If you are sure that you have provided an unmatched patient experience, you can confidently ask your patients to become your brand ambassadors by leaving an online review. Just keep the following rules in mind:

1. You should never ask every patient for a review: During your team huddles, pull up patients’ appointment schedule and see who is coming in. Identify some of your patients who like your work and would be happy to post a review.

2. Train your staff: You should never set them up for failure by asking for too many reviews. Instead, designate one of your team members to do this job of asking for reviews and have them document it on a daily basis. With time, you will know which employees are good at this task. Impart proper training and set them up for success.

3. Set a goal: If you or your team members are not comfortable with being direct, you can request your loyal patients to “help your practice reach review goals.” This minor change may make it easier for your staff to handle the matter.

4. Offer an incentive to employees: You can consider offering incentives to your team members for generating reviews. This may motivate them to ask more patents for reviews. You can consider giving out awards or rewards to your employees as your practice reaches different milestones.

5. Launch a campaign: Instead of instructing your employees that you are looking to generate more reviews, you can create an environment for success by making it a full-scale initiative. You should schedule regular team meetings specifically to talk about reviews, progress and strategies. Online reviews can make your dental practice much better, so make it a big deal.

Online reviews and HIPAA

Most dental practitioners are concerned about privacy laws dictated by HIPAA.
Asking your patients to post unbiased reviews is not a violation of privacy laws. However, if you are trying to contact patients via email or text, do so with patients who have agreed to receive marketing communications from you.

You must be very careful of privacy laws when replying to online reviews posted about your dental practice on various social networks. In other industries, it is considered acceptable to respond to an incorrect review by mentioning the facts. However, in the healthcare community, you cannot risk revealing a patient’s identity or any personal information or details about them on social networks. So, bite your tongue if a patient writes negative feedback about your dental practice online.

Key takeaways

Gathering patient reviews for your dental practice is hard work. In fact, almost 78 percent of patients will never leave a review for practice, and about 16 percent of patients will post a review occasionally. However difficult it may seem to gather patient reviews, they play an integral role in how new patients perceive your practice. Remember the key points:

  • Optimize your dental practice for reliability, knowledge and competence.
  • Implement a process for delivering and measuring customer service, and make it a fundamental part of your patients’ experience.
  • Do not stress over the number of reviews. The quality of reviews is more important than the number of reviews.
  • Obtaining patient reviews is a continuous process. This is not something you can wake up to once every few months.
  • Provide your patients the option to post comments on multiple sites that support both mobile and desktop users.

While it is true that generating reviews is significant for your success, remember that the quality of your dental practice and the way you make patients feel is what matters most. You must balance your focus on practice management and review generation. This way, you can ensure that you are not missing something important that can make your dental practice grow even better.

Are you looking for a creative way to market your dental practice and generate patient reviews? We can help you discover innovative ways to attract more patients to your dental practice with our proven strategies. To learn more about how we improve online reputation for dentists, call us today.

Medical Healthcare Marketing

10 Strategies for Creating a Competitive Edge for Your Dental Practice

10 Strategies for Creating a Competitive Edge for Your Dental Practice

The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition among practices. You must have seen new dental clinics pop up in your area, promising a variety of new services and lucrative offers. Creating a competitive advantage in such a populated market is very difficult.

Most importantly: Offering exceptional customer service is the best way to create a competitive advantage for your medical practice and stand out from the competition.
Once you have established a benchmark for delivering exceptional patient service, your dental practice will need to focus on reaching the target audience who are searching for services similar to yours. In order to reach and influence your target audience, you will need a strong online presence that takes advantage of recent trends and best practices in dental practice marketing.

Your competitors are businesses that may deter potential patients from choosing your practice. While this may make them seem like the enemy, the truth is that competition is not always bad. In fact, it is important for practices to have competitors because it is through competition that innovation and improvement are likely to occur. However, innovation and improvement can only occur if you know how to recognized and respond to competition. By learning about your competitors and distinguishing your offerings from them, you can actually benefit from local competition.

In a market where patients have infinite choices, it is critical to stand out from the crowd. Plenty of other dentists are offering the same products or service like yours, and if you do not make an effort to reel in your patients, it is likely those patients will be taking their business elsewhere. So, how can you gain an edge over your competitors? Here are 10 ways to make your dental practice stand out:

1. Build a patient-doctor relationship: A dental practice is successful because of its patients. This is the most basic rule that all dentists must understand. You may be great at your job, but without connecting with your patients, you may never be able to convert a new patient to a loyal patient. Patients do not just look for treatment options or insurance coverage. In fact, most patients seek compassion, care and warmth so that they can go home with reassurance regarding their health.

2. Set clear goals: Not just a vague idea of where you want to be next month or next year – your business goals must be specific. What are your sales targets? What steps should you take to meet your sales goals? Break down your goals into small steps. The problem most practices face is too much distraction, a hectic routine and a lack of focus. It is a lot easier to beat the competition when you are focused on achieving your goals.

3. Be accessible to your patients: It is not acceptable for most patients that you send a nurse or assistant to check up on them. Each checkup requires you to be there personally so that maximum patient satisfaction can be achieved. Your absence may send out signals as if you are not interested in the well-being of your patients. However, if you find it difficult to make time for each appointment, then make yourself available for phone calls and emails. This can be done by giving patients your contact number or email address where they can contact you as and when needed.

4. Build an online personality: It is important to become memorable by having not just an online presence, but a strong online personality. Many dental practices have made a name for themselves on social media by giving an edge to their practice’s voice. Bigger and fancier practices that have an active online presence are able to attract more attention and stand out from the competition. Being witty and funny on social media, even if you are playing a game of squabble, is a good way to make a lasting impression on your fans and followers.

5. Announce exclusive offers: You can separate your dental practice from the pack by putting a spin on the ordinary. You can set the trend by announcing theme days for spicing up regular days. You can have “ToothcareThursday” or “MeetTheDoctorTuesday.” These exciting ideas will keep your patients engaged and coming back for more. Engaging your patients will not only demonstrate that there are real people behind the online brand, but it will also help improve brand loyalty.

6. Provide excellent customer service: Often, unhappy patients do not complain; they just never return to your practice. If you do not provide excellent service to your patients, they may never even tell you about your mistakes or how you can improve your offerings. Dissatisfied patients, in addition to not returning to your practice, will likely tell their family and friends about their disappointing experience. This ripple effect can be very damaging to your online reputation. Make sure your medical and non-medical staff is trained in providing excellent patient care. Do not ever allow your staff to make a patient feel unwanted because no patient would want to repeat that feeling. Warm and welcoming employees will help a patient feel connected and may generate a positive review.

7. Build a professional website: Patients usually visit your practice website to share medical records and receive test results. However, most websites are not designed to act as destinations; they are simply a secure post office to send and receive emails and medical records. However, you can easily transform your website into a digital media channel. This will help you share educational content, respond to comments and questions, share links to relevant websites and post valuable information about dental procedures and treatments.

8. Focus on search engine optimization (SEO): It is important for dental practices to invest in SEO tactics because the website ranking is critical to marketing their dental practice. This is because when the patient looks up dental practices online, you want to show up on the first page of search engine results. If you plan on expanding your reach through your website, be sure to invest effort and money into effective SEO strategies. In addition, content plays an important role in website ranking as Google promotes websites that publish informative and useful content on a regular basis.

9. Start a blog: Blogging can add fresh content to your dental website on a regular basis and help with SEO. Consistently posting fresh content on your blog shows that you know your business well and are trying to keep your patients engaged. On your website, you may also provide information about general dental procedures, share oral hygiene tips and announce discounts and updates about your practice. You can promote your blog using social media and use it to engage with existing and potential patients.

10. Focus on social media marketing: Social media is a powerful marketing tool, but it has to be utilized correctly in order to leverage full benefits. Social media is playing a significant role in how dental practices will market their businesses going forward. You must select your social network carefully and be sure to dedicate sufficient time and resources to market your practice the right way. Having a strong social media presence is an excellent way to build a brand following, which will help drive new patients to your dental practice.

These dental marketing strategies will not only help you expand your patient base but will also help you stand out from the competition. These strategies will also help you maintain a positive relationship with patients and ensure continuous growth of your dental practice.

Practice Builders helps healthcare marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make dental practice marketing predictive and effective. Whether you want to expand your dental practice or stand out from the crowd, Practice Builders can not only get you in the game but also help you win.

To learn more about how we can help make your dental practice, get a free assessment and a demo today.

Medical Healthcare Marketing