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Tag Archives: practices

Best Practices for Driving Traffic to Your Dental Website

Best Practices for Driving Traffic to Your Dental Website

“How do I drive more traffic to my dental practice website?”

That thought crosses the mind of every dental practitioner at some point.

Maybe you too have sunk time and effort into setting up your office, only to open up shop and wonder where your patients are. Perhaps you have seen steady growth over the past one year but now hit a plateau.

Regardless of whether you are trying to attract your first patient or 20,000th patient, increasing traffic to your dental practice website is a critical part of growing your business. If your website is optimized for conversions, getting a jump in traffic could mean more patients and more sales.

Often, after a website is built and launched, it just sits there. A website can drive patients to your practice, help you improve online reputation, establish communication channels with your target market, and much more if it is properly utilized. However, in order to use this tool to its full potential, you need to understand it and interact with it.

To help you increase traffic to your dental practice website, here is a list of five high impact tactics.

1. Run paid social media ad campaigns

To increase traffic to your dental practice website, you need to be able to get your business in front of your target patients. With paid social media ads, you can create highly targeted ad campaigns that serve specific ads to the patients who are most likely to click through and schedule an appointment.

If you are thinking about running paid social media ads, here are some popular social networks you could consider:

Facebook

With more than 1.65 billion monthly users, Facebook is the most extensive social network in the world. This platform is filled with opportunities for you to reach new patients and drive them to your dental practice. Facebook’s robust advertising platform allows you to target customers based on their needs, behavior, location, and search history.

Using Facebook ads, you can serve automatically-generated ads to potential patients who have previously visited your website, featuring the services that they have already looked at or inquired about. These ads can help you bring visitors back to your website so that you can make the most of the traffic you are already attracting.

Instagram

An incredibly popular platform, especially among Millennials, Instagram can be the perfect choice for your practice if you are also targeting younger audiences.

With its highly efficient tools for business owners, Instagram is becoming one of the key platforms for social media advertising. So, even if you have already built an army of fans and followers on Instagram, you are not using it to its full potential until you have tried its advertising platform.

2. Use SEO to improve your website’s discoverability

Best Practices for Driving Traffic to Your Dental Website

Can your patients find your dental practice website?

When patients search for dental practitioners online, you want your practice to be one of the top results for that search, especially since one-third of all clicks go to the first three organic results on Google. The top position is a key component for generating sustained and qualified traffic to your website.

Search engine optimization, or SEO, is the process of refining your website to improve its chances of ranking highly in search results for relevant keywords.

SEO is a bunch of techniques and works well when you put in time and effort into learning the rules that manage search engines like Google and Bing so that you can apply those rules to the design and content of your website.

3. Reach new patients with influencer marketing

Influencer marketing is the process of nurturing relationships with influencers to get your dental practice in front of new patients.

With influencer marketing, you can exploit the creativity and reach of relevant influencers in your industry while leveraging the trust that they have already formed with their followers.

Bloggers and various social media celebrities are trusted by their followers, so getting them to endorse your practice is an effective and organic way to increase your website traffic. According to Nielsen, 92 percent of customers value word-of-mouth recommendations from people they trust over any other form of paid or free advertising.

4. Drive excitement with online contests

While most of these methods are long-term solutions for increasing website traffic, there are ways to give your practice a short-term boost as well.

With online contests and giveaways, you can drive more traffic to your dental practice website by offering exciting prizes in exchange for your patients’ participation. Gifts and rewards are powerful incentives for getting both existing and potential patients to visit your website.

These contests can use social sharing as a method of entry, which will provide these campaigns a greater chance of going viral and spreading around social networks. Once participants are on your website, you can use different techniques to guide them to your office.

5. Attract more patients with content marketing

Content marketing is more than just having a dental blog.

By creating informative and engaging content, you can attract more patients to your dental practice. From videos and podcasts to guides and free ebooks, there are endless opportunities for your practice to expand out into the world of content and attract new patients.

Fresh and original content help position your practice as an industry thought leader and build a credibility around your brand. Your practice’s content strategy can include anything that your patients might find relevant or interesting. Do not limit yourself to posts or updates that focus just on your services. Instead, consider topics and resources related to your specialty that your patients will find useful.

Content marketing also gives your website the chance to conquer the search results beyond keywords. Using online tools like a Google Keyword Planner, you can identify new opportunities for your dental practice to rank in search results and get in front of the larger patient base.

Generate more traffic, attract more patients

With these dental practice marketing tips, you should be able to generate more traffic to your practice website. More traffic to your dental website means more opportunities to turn visitors into regular patients. Once you have increased your website traffic, you can consider conversion rate optimization as the next step.

Web design mistakes that drive patients away

Your dental website is one of the best ways to advertise your practice by providing accurate information to potential patients. However, not all websites are created excellent. There are a few website design mistakes that dentists make that turn potential patients away. Here are five of the absolute worst offenders:

Mistake #1: Your website looks like a brochure

A lot of websites look like an online brochure. Instead of grabbing the attention of visitors and guiding them into taking a specific action, these websites merely convey business information. The biggest problem with most websites is no engaging content that impacts visitors on an emotional level. Your website should be a virtual salesperson that sells your service 24x7x365.

Mistake #2: Not capturing details of website visitors

Do you know that nearly 90 percent of website visitors leave without giving you their contact details? You can fix this problem by adding opt-in forms in the right places. According to the study, almost 60 percent of website visitors will share their contact details in order to receive valuable information or giveaways, and this is where you can capture their details. You can add these people to your email list and drip feed them with specific information through an automated email marketing solution.

This is a massive missed opportunity for many practices. Just imagine how much revenue your dental practice may be lost because you are not capturing the details of almost 90 percent of website visitors.

Mistake #3: Boring headlines

Best Practices for Driving Traffic to Your Dental Website

Think about how you read a newspaper. When you pick up a newspaper, you browse through the headlines until something catches your attention and then you read the article. This is the exactly how people view your website. People come to your website and you have merely a 3-second window to capture their attention, or they will go to one of your competitors. Therefore, it is important to have headlines that hook visitors and make them want to read more. You need to write headlines that are patient-focused and talk about the benefits your services bring to your patients.

Mistake #4: Not using patient testimonials

Patient testimonials and success stories inject credibility into your message by giving it a human voice. This is the chance for your existing patients to sell for you. You are allowing real people to show the benefits they have gained by taking your services.

You will also be allowing potential patients to see that real people have used and approved your services. Ultimately, by using your existing and past patents’ genuine feedback, you can increase your chances of conversion.

Mistake #5: Poor website design and navigation

A visually distracting website with a lot of content can overwhelm readers and dilute your message. Clutter is the number one killer in any website design. When potential patients are confronted with too many options, they tend to walk away from that decision process without choosing an option. Most of your visitors will click close and never return.

Instead, you need to keep your web design simple. Your website should be easy to navigate and clutter-free. Keep the graphics to a minimum and emphasize on using a lot of white space. Remember, you have your visitors’ attention for less than three seconds, so your message needs to be brief and informative.

If you design your website in an engaging way and minimize the clutter, you will keep visitors on your website long enough to understand your marketing message, and you will likely turn those visitors into patients.

Wrapping up

If your website contains any of these blunders, your conversion rate probably is not anywhere near encouraging. Though some of these errors may seem insignificant, correcting these can lessen your bounce rate and improve your rankings.

Correcting these small mistakes can not only attract more traffic to your website but even hold your visitors’ attention for a more extended period and increase the average number of pages viewed per visitor.

Do you need to design a dental website or get valuable insights on dental practice marketing tips? Contact Practice Builders for your free consultation with the experts today! We can take your dental practice’s website to the next level.

Medical Healthcare Marketing

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Why Your Medical Practice Needs SEO – Benefits and Best Practices

A steady stream of new patients is the lifeblood of any successful medical practice. However, like any other business attempting to expand its customer base, medical practices looking to acquire new patients in a crowded marketplace can face a lot of challenges. With hundreds of thousands of healthcare practitioners operating in the U.S., finding a way to separate your practice from the pack requires utilizing the latest marketing tools and techniques.

Marketing your medical practice once meant simply placing an ad in the Yellow Pages. However, today potential patients are turning to search engines to find local healthcare providers. According to a study, nearly 54 percent of potential patients under the age of 35 use search engines to find local medical practitioners, compared to 10 percent who use the Yellow Pages. Even older people have started to embrace search engines as a means of finding local healthcare providers, as 27 percent of people between the ages of 55 and 64 years used a search engine when looking for a medical practitioner.

In order to acquire new patients, search engine optimization (SEO) has become a necessary tool every practice needs to stay ahead in the ever-evolving marketing landscape. Almost 80 percent of searchers do not look past the first page of Google results when searching for local doctors. If your website does not rank well against your competitors, you could be losing out on potential patients who do not know about your practice. A strong SEO strategy means your existing and potential patients can find you easily and will feel compelled to give your website a look.

Now, how does SEO benefit your medical practice? When a potential patient types “physician in downtown Omaha” into his or her Google search engine, your name and website should show up among the first three listings. It is important to remember that not every physician’s name will appear on the first page of search results. You will need to implement extensive SEO practices to get your website to show up at the top of the search results. Being visible in the search results will increase the chances that a potential patient will book an appointment with you and may end up being a repeat patient.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Importance of SEO for medical practices

SEO is a compelling marketing tactic that can bring more qualified leads and patients to your medical practice. Moreover, studies have indicated that SEO has a better ROI than traditional marketing techniques such as TV and print ads. SEO provides visibility, credibility, branding, traffic, reputation and a high ROI to your medical practice.

Regardless of the size and specialty of your medical practice, implementing effective SEO strategies is key to attracting new patients and improving your bottom line. SEO can also help increase online visibility for your medical practice and build its reputation.

Increased visibility

When potential patients search online for your medical practice, it must appear high in the search engine rankings. Being at the top of search engine results puts your name in front of potential patients. Google is world’s leading search engine, so it is a strong endorsement when your practice name appears at the top of the search engines. Searchers trust Google, and as a byproduct of that, they trust your practice when it appears at the top.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Improved credibility

Most potential patients make mental notes of the keywords they enter into search engines. In the minds of potential patients, your website ranking is a vote of confidence. They feel if Google trusts this medical practice to be relevant, then it must be. Your potential patients may not realize it, but high search rankings make your practice more credible in their eyes.

Reduced patient acquisition costs

Acquiring new patients is one of your marketing goals. However, obtaining new patients may cost you more money than what they will pay to you. With effective SEO techniques, you can reduce the overall marketing budget because digital marketing strategies are less expensive than other forms of advertising. This means that you can bring in new patients much faster and for less expense. With lower marketing costs, you have the flexibility to invest in targeted outreach and spend more time streamlining your goals.

Increased traffic

While online traffic by itself is not going to make you any money, would you set up your office on a backstreet in Iowa or right across from Times Square? All those people walking around in Times Square may not make you any money, but some of them may become your customers. Appling the same analogy here, you still have to make an effort to attract new patients to your practice, but it is better to do business on a crowded street than on a deserted island. In addition, visitors coming to your website are qualified leads and were searching for a practice like yours when they found you. So they already have an interest in your services.

Higher ROI

SEO rewards your medical practice at a higher rate than other forms of advertising or marketing strategies. This is because SEO is an inbound marketing strategy and allows you to market to qualified leads who are looking for products and services similar to yours. In order to convey your message to your target audience, you need not interrupt their favorite TV show or take up expensive space in a magazine where they are reading an article. All you have to do is show up online when they are looking for medical practices like yours. In fact, you do not even have to convince your target audience to try your services. The only message you need to convey is that you are the perfect practice for them to visit.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Cost-effectiveness

SEO is one of the most cost-effective strategies as it targets potential patients who are already searching online for services similar to yours. SEO strategies can help you save money as opposed to traditional strategies such as cold calling. While cold calling is a proven strategy, the lead generation is 61 percent more expensive than that generated by SEO. In addition, because SEO targets patients who are already searching for similar services, the traffic is better-qualified than other marketing techniques, resulting in cost savings.

SEO best practices for medical practices

Creating an efficient SEO strategy requires you to be able to grow with an ever-evolving healthcare industry. Patient expectations, in addition to Google’s algorithm updates, keep healthcare marketers continuously making new adjustments.
Complacency will destroy your rankings, and this will be dangerous for any medical practice interested in surviving and growing in modern marketing. Considering that 93 percent of online experiences begin with a search engine, prioritizing SEO best practices is critical to the success of any medical practice.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

By successfully implementing best practices, medical practitioners can significantly improve lead quality, build valuable relationships with patients, improve online reputation through online presence and better understand their target audience.

Here are nine essential best practices to help improve your SEO strategy in 2017.

1. Choose relevant keywords: SEO is all about selecting the most relevant keywords for your medical practice. To choose the most suitable keywords for your website, you will need to get into the minds of your potential patients. You will need to consider all the possible keywords they might type into the search engine in order to find a new doctor in their area. The more relevant keywords you choose, the more qualified leads you will get.

2. Decrease website load time: In addition to keywords, the next element that can affect your SEO strategy is how quickly your website loads. A website that loads quickly can support your SEO efforts. A website that does not load within a few seconds will fail to attract and engage potential patients.

3. Publish informative and original content: Rewriting existing content is acceptable to a certain extent, but copying content from other websites will damage your SEO rankings as well as your reputation. Besides, rewriting current content will not be able to engage your patients for long. Therefore, strive to be different and try to create unique content that other websites have not done yet. Implementing an established SEO strategy or hiring an SEO expert to help you with the task will significantly improve your search engine ranking.

Why Your Medical Practice Needs SEO – Benefits and Best Practices

4. Ensure accurate title tags: A title tag is a short description of your web page and can play a tremendous role in your SEO efforts. Title tags show up in three places – browser tabs, external websites and on the results pages of search engines. When optimizing your website for SEO, you need to ensure that each web page has an accurate and descriptive title tag. Since most search engines display only the first 60 to 70 words of the title tag, be sure to include the primary keywords at the beginning.

5. Optimize your website: Your website should be simple and easy to navigate in order to attract potential patients. The content must be fresh and regularly updated. For your website to rank higher in search engine results, it must adhere to basic quality standards. In addition, make sure your website is optimized for mobile users.

6. Ensure optimum keyword density: Keyword density is a significant part of your SEO strategy. If you include your keywords too much, search engines will view your website as spam and may blacklist your website from results pages. However, if you use your keywords too little, search engines may not look at it as relevant to the corresponding keyword. The recommended keyword density is about 2.5 percent.

7. Consider chatbots: Chatbots can improve patient experience, boost engagement and provide valuable data for search engine optimization. When thinking about patient engagement in the online context, we usually think of a click. However, chatbots are designed to take engagement to the next level with an interactive conversation with the visitor. This presents the opportunity to get to know your visitor better, ask specific questions, include personalized messages and bring your brand to life.

8. Know your target audience: What kind of content you need to create depends on your target audience. The better you know them, the more useful content you will create. Without knowing your target audience, you may end up creating content on irrelevant topics, which would win you neither visitors nor good rankings. By creating a detailed buyer persona, you will be able to zero in on content that matters to your potential patients.

9. Improve patient engagement: Engagement is the ability to hold a visitor’s attention. In SEO context, engagement is a measure of the amount of time spent on a page. Recent research has found a positive correlation between engagement metrics and search rankings. According to Google, if a visitor spends more time on a web page, it is probably because he or she found the page useful. Moreover, because Google only wants to promote the best results to its users, it will place websites with strong engagement higher up in the search engine results pages (SERPs).

Why Your Medical Practice Needs SEO – Benefits and Best Practices

Wrapping up

Phone books and Yellow Pages are not coming back. Moreover, while television and radio ads have their place in today’s changing marketplace, they are not as powerful as a well-placed SEO campaign. Investing in SEO will be a smart decision for a medical practice. It is never too late to get into this game. However, if you wait too long, you may end up playing a long game of catch-up.

SEO is an essential component in your overall digital healthcare marketing plan. Your website, social media management and paid advertising campaigns must all be designed to enhance your online presence. When you choose an online marketing firm to guide you through this process, it is essential that you find a company that takes a comprehensive approach to digital marketing.

In order to find out how the digital marketing team at Practice Builders can help your practice attract new patients and enhance its online reputation, call us today. We can answer all of your questions about how SEO can improve your medical practice and use our decades of experience to give your medical practice the boost you have been looking for.

Medical Healthcare Marketing

8 Healthcare SEO Tips to Keep Medical Practices in the Game

8 Healthcare SEO Tips to Keep Medical Practices in the Game

Healthcare marketers are beefing up their investments in content. However, in order to leverage those investments, they will have to put some time and effort into learning the new rules for SEO, or search engine optimization. The days of driving traffic to your website by attractive headlines with keywords are long gone, experts insist, and the new SEO rules revolve around another big-money marketing focus: user experience.

Historically, the experts have been recommending that people focus on keywords. However, search engines are more intelligent now, and content creators have less control over how and where their web pages are appearing in search engine results and what words they are showing up for.

According to Search Engine Journal, SEO leads have a close rate of 14.6 percent, while outbound leads such as emails have a close rate of only 1.7 percent. Are you still questioning the importance of SEO for your medical practice? Almost 56 percent of the American adults are smartphone users, which highlights the importance of ranking high for searches that potential patients might be making from their mobile devices.

Organic visibility is a challenge for most industries, but it is especially challenging and competitive in the healthcare industry. This is because if potential patients cannot find you when they are searching for a provider, you have missed your opportunity to get that conversion. Not only do you have to develop relevant and helpful content, but it has to be optimized so that searchers will see it in the search engine results.

Here are eight SEO tips for healthcare providers that will help you grow your organic search volume, make your sales funnel more efficient and help you grow revenue.

8 Healthcare SEO Tips to Keep Medical Practices in the Game

1. Optimize for local search: Managing your local presence is the most critical task for any healthcare provider. According to Google, almost 73 percent of all online activity is related to local searches. Your medical practice, for the most part, relies on people who live in or near the same area where you are located. For instance, when a potential patient searches for “physician in Edison” on Google, various options come up on the first page of search results. If you are a physician in Edison, then you will want your medical practice listing to appear in the top few positions in the search engine results. Correct?

According to a survey from Search Engine Land, 50 percent of customers who searched their mobile phones visited the store within a day, and 34 percent who searched on their desktop did the same. This means the ranking has a direct influence on in-store traffic.

Google My Business is Google’s business listing service. This service allows you to develop a page where you can add vital information about your medical practice that people are searching for, including your address, work hours, phone numbers and services. Another helpful online tool for local search is Moz Local. You can use this tool to create and maintain business listings on various websites and online directories that factor into most of the search engine results.

2. Encourage online reviews: Positive patient reviews are an essential element in establishing the quality and trustworthiness of your practice. According to a study by Moz, the most popular review sites for medical professionals are Healthgrades, Yellowpages, Yelp, Yahoo Local and Google+ Local. Do not hesitate to ask patients for reviews. Satisfied patients will be more than happy to oblige. Here are some ways you can encourage patients to review your practice online:

  • If you send out a newsletter, you can ask your patients to review your practice on Google or Yelp.
  • You can place a sign in your office, with detailed instructions on how and where to post online reviews for your practice.
  • You can place links and call-to-action on your website, encouraging visitors to review your practice.

3. Choose relevant keywords: The most important thing to decide is what keywords you want to use. These keywords will help Google know what your website is all about. You should compile a list of keywords that patients often use related to your specialty. A good way to do this is to think of all the questions they might ask. For instance, if you are a pediatrician in Queens, what might your potential patients ask Google? They might search for “best pediatrician in Queens.” Picking the most relevant keywords can be tricky. Creating content around relevant keywords will increase your chances of showing up in search results. You can also consider hiring an SEO professional if you do not have time to research keywords.

4. Optimize title tags and meta descriptions: You must fill in metadata on the administration side of your practice website. The metadata consists of a title, description and tags. The title tag acts as the title of the web page at the top of the browser and in the blue text in the search engine results. The title tags tell the search engine what your website is all about, and it should not exceed 60 characters. Make sure to include relevant keywords. A meta description describes the content of the page and should be written with an aim to provide more information about your website. You should try to keep it short, concise – under 160 characters. The idea is to answer the questions entered by potential patients in the search engine. In addition to using keywords within the content on your website, you must be sure to use relevant keywords in meta data.

5. Publish unique content and update regularly: There is no substitute for engaging and unique content. Useful content attracts and engages website visitors, and the more qualified traffic your website has, the more authority you are likely to have in search engine results. You can include content on your website a variety of ways:

  • Blogs, guest articles and white papers
  • Videos and podcasts
  • Infographics and slideshows
  • eBooks, calculators and apps
  • Conferences and seminars

While an effective SEO strategy must be implemented when creating website content, never compromise good writing with matching keywords. Remember that your readers are your patients, not search engines. Regular content updates play an integral role in improving the relevancy of a website. Although individual factors will determine the frequency of updating your website content, it is a good idea to update your website at least once a week.

Blogging is one of the easiest and most effective ways to keep your website updated with information that your patients will find interesting.

6. Select trusted inbound backlinks: Inbound backlinks have a significant influence on your organic rankings. These are one of the key factors used by search engines in determining your website’s authority. The more authority your practice website has, the higher it will rank for keywords. While the number of links is important, it is not everything. Ideally, the linking site should be relevant to your website. This is the biggest reason why link farming does not work. Just having random websites linking to your practice website is a trick that the search engine algorithms have learned to work around. Therefore, your backlinks should originate from sites that are trusted by search engines. By creating valuable content, your inbound links will increase over time and help your website strengthen its position for relevant keywords.

7. Be active on social platforms: If you are creating and publishing quality content, then make it a point to share it via social platforms such as Facebook, Twitter and LinkedIn. Did you know that as of 2014, YouTube became the second-largest search engine? Therefore, when you choose social platforms that align with your target audience, you increase the likelihood of them noticing your brand. You can add a Twitter feed to your website or embed YouTube videos. These strategies will not only help attract visitors to your website but also provide a great link-back potential. Embedded videos and social feeds are a great call-to-action that can encourage visitors to stay loyal to your practice.

8. Optimize for mobile devices: Being mobile-friendly is just as critical for healthcare websites as it is for other businesses. According to a recent marketing study, 51 percent of time spent on the Internet in the U.S. is on mobile devices. In addition, 62 percent of smartphone owners use their devices to look up online healthcare-related information. Furthermore, Google considers mobile-friendliness as a factor that will determine how your website will rank in mobile search results. Therefore, if your website is not responsive, you could be losing out on organic traffic.

Your practice, SEO strategies and competitors

One of the biggest ranking factors in 2017 is personalized marketing. If you run a medical practice in a competitive city, like many other readers of this blog, you will need to localize content to your target audience while keeping an eye on competitors.

Your competitors will be conducting similar strategies to achieve better search rankings. The front page of Google, therefore, is constantly shifting and moving.

You must start optimizing your website for greater online visibility. By now, hopefully, the complexity and depth of SEO are clear. You must remember that SEO is an ongoing process, and not a quick-fix solution. However, the goal is to create a seamless and valuable experience for your patients.

It is understandable to expect overnight results, especially with the time, effort and investment you might be putting into your digital marketing strategies. However, it will be unrealistic to expect overnight changes, and you will be in for a frustrating experience by wasting time and money on implementing the cheap and easy tricks.

8 Healthcare SEO Tips to Keep Medical Practices in the Game

Do not forget:

  • SEO is a long game.
  • You will need to invest money and time.
  • Continual re-evaluation of strategies is common.

Do you have any questions about SEO for medical practices? SEO is just one of the many practice marketing techniques we use to help medical practices become reputed and profitable. You can contact us to learn more about how we use practice marketing solutions to attract new patients, improve online reputation and improve your bottom line.

Medical Healthcare Marketing

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

When you are running a medical practice, you are no longer just a physician – you are also a businessperson. And any business needs a way to promote itself, find new customers and make your brand known in the marketplace. In short, promoting and marketing your medical practice is a fundamental part of your overall medical marketing plan. People who know about your medical practice are far more likely to be turned into patients. And happy patients grow your practice.

You may have a great patient base and experienced staff and offer excellent services. However, if you want to expand your services and grow your practice, you need to start thinking about your marketing strategy. This means putting some serious thought into who your target audience is, how you plan to increase your revenues and how you attract more patients. Ask yourself these questions:

  • What kind of cases or qualified leads do I want to attract?
  • Which new services or products am I aiming to break into?
  • How are my existing services different from my competitors?

These questions will help you narrow down your potential market and find a niche. A clear focus on niche audience will enable you to tailor your services and implement marketing strategies accordingly. This may also require taking a step back from the day-to-day business and applying an entrepreneurial mindset. By thinking like a business owner, you can evaluate what you are good at, what your patients demand and what your competitors are doing. This can be achieved by implementing a technique called SWOT analysis. A SWOT analysis of your medical practice will enable you to explore internal strengths and weaknesses as well as external opportunities and threats. Read more about SWOT Analysis here.

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

Fundamentals of medical practice marketing

Taking time out of your busy schedule to think about your marketing strategy is important for the growth of your practice. The strategic analysis will help you understand your practice, look for new avenues to growth, explore potential partnership opportunities and show how you can make the most of them. You will also need to focus on improving the marketing of your services and growing your patient base. Here are the fundamentals of marketing your medical practice:

Website: Your website is the first impression your patients are going to get of your practice. It is also the anchor to which most of your marketing efforts will point. The most effective way to generate a steady stream of new patients is to build a professional website that has lead generation, effective copywriting, SEO and lots of useful content. Your website should reflect the personality of your medical practice. You must try to drive as much traffic to that website as possible on an ongoing basis using online and offline marketing strategies. Keep in mind a website that is more than a year old may be out-of-date in terms of content, branding and technology. An annual inspection can identify faults and flaws. Besides, a website with outdated content appears neglected and may slip lower in search engine visibility.

Social media: Medical professionals are all over Facebook, LinkedIn, Twitter and Pinterest. These social media sites offer a host of advantages for medical practitioners. They allow potential patients to get to know you before seeing you in the exam room. In addition, social media sites make great public forums for sharing health information and special events. As a physician, you can use social media to ask basic yet insightful questions about your services, staff, procedures or general improvements. However, when posting on Facebook, try to be brief and concise. This is because according to Facebook, posts that are 250 characters or less in length tend to attract 60 percent more likes, comments and shares than long posts. You can engage your fans and followers by asking for their ideas and opinions. If you are on Twitter, you must tweet often enough to be seen. While there is no proven formula, three or four tweets per day should keep your posts visible.

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

Blogging: Blogging is an effective way to engage your patients and, if done right, it can take your marketing strategy to the next level. If you blog multiple times a month, not only does Google rank you higher than your competitors, but other websites or journals will publish snippets of your content and give you attribution. Not just this, according to some recent studies, more than 60 percent of patients made an appointment based on a blog post that they read. When you consistently write informative articles, it enhances your credibility and builds trust between you and potential patients. All that you need to do is write a new blog every two weeks, share it on your social media profiles or send it out in an e-newsletter. The best part is that you can reuse your blogs over and over again. However, it is essential to develop a posting schedule and adhere to it. Keep the tone of your blog conversational, and do not make them too lengthy.

Referrals: Most practices need a referral base in order to thrive. Getting a new patient referral from another doctor requires relationship building. The first step is to identify which doctors will recommend your practice to their patients. You then have to plan a strategy to build and maintain relationships with those doctors. Attend conferences and meetings to seek networking opportunities. You must try to make yourself available to your referring doctors’ patients for any emergency visits. You can also ask your existing patients to refer your practice to their friends and family. You can also consider promoting your referral program on your website, through emails and posters in your office.

Search engine optimization (SEO): SEO is all about searching the most relevant keywords for your medical practice. To choose the best-suited keywords, you will need to get into the minds of your patients. The more relevant keywords you pick, the more relevant patients you will attract. Other than keywords, another factor that can affect SEO is your website speed. A website that loads quickly can boost your SEO efforts, whereas a website that takes a longer time will fail to engage visitors. Also, quality content should be at the core of your SEO strategy. You can create content to inform patients about your practice, services and office hours. Quality content plays a significant role in search engine ranking.

Patient review sites: According to a survey by Software Advice, more than 77 percent of patients use online reviews as the first approach to finding a physician. The survey also revealed that almost 47 percent of patients would go out-of-network for a doctor who has more favorable reviews. These review sites can open the door for you to engage with your patients. Online reviews are being increasingly utilized by existing and potential patients. Your practice will have a better chance of serving your patients well if you can use the power of online reviews for marketing your medical practice.

Online local directories: With the majority of patients using search engines to find local practices, getting listed in local directories is critical for the growth of your medical practice. These directories can improve the visibility of your medical practice and can take it to the next level. While some of these local directories, such as Healthgrades, Vitals and ZocDoc, are specific to the medical community, other directories such as Google+ Local and Yahoo! Local are not industry-specific.

Email marketing: Collecting e-mail addresses of your patients is a vital tool to a successful marketing campaign. This is one of the best ways to remind patients of their upcoming appointments. You can schedule follow-up emails for three to five months after each appointment to ensure your patients do not miss their annual checkups. Through emails and newsletters, you can also update existing patients with healthcare tips, seasonal offers and discounts and updates about your practice. It is surprisingly easy to kick-start your email marketing and start attracting more patients.

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

Final thoughts

The goal is to increase your profits, grow your practice, establish your brand and be rewarded for all the hours you have spent in your practice taking care of patients. Remember, your competitors are evolving for the better, so why shouldn’t you grow as well?

So, does your medical practice have a marketing strategy or a plan for execution? At Practice Builders, we help medical professionals get smarter in the way they manage their practice. We assist them to build websites, write meaningful brochures, provide staff training and create healthcare marketing plans to promote their excellence in patient satisfaction.

Medical Healthcare Marketing

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and efficient answer to this catch is the addition of a physician liaison professional in your medical practice.

The physician liaison job is relatively new in the healthcare community. A physician liaison’s role is to support and grow your medical practice by representing and promoting the services, physicians and marketing efforts. Your physician liaison officer will become the voice of your practice in the medical community. The number-one goal of a physician liaison is to increase patient referrals from existing providers and secure new business from non-referring physicians.

Physician liaisons are at the core of communication practices, and their goal is to maintain an open line of communication between the medical practice and physicians so that the facility can retain and grow their patient referral base. Needless to say, customer service skills are an essential part of the job, as well. Being a good salesperson and a consultant are added advantages. Usually, medical facilities looking for a physician liaison prefer someone with an advanced college degree, such as a master’s in healthcare administration.

Traits of a successful physician liaison

The seven most desirable traits of someone who wishes to enter the field are:

  • Self-motivated
  • Excellent communication skills
  • Experienced in a specialty
  • Relationship builder
  • Positive thinker
  • Friendly, yet professional
  • Highly organized

What is the role of a physician liaison?

The role of a physician liaison is not easy, as the primary goal is to make sure everyone within a healthcare system, including doctors, staff and managers, is on the same page. A physician liaison needs to ensure every individual function has an effect on the overall status of the medical facility.

A physician liaison’s priority is not to circulate brochures and pamphlets, but to build resourceful relationships between your medical practice and the referring physicians. This is the most important skill of any successful liaison, and not all liaisons are suited to do justice to this role. A good physician liaison is professionally trained and experienced and will follow up with your referring offices consistently, not hand out business cards during conferences and seminars.

Forming new relationships and enhancing existing relationships with referring practices are essential components of a physician liaison program. The physician liaison focuses on nurturing new relationships by identifying your practice’s needs and addressing the concerned areas. Your physician liaison can help you enhance existing referral relationships through listening to the feedback from referral providers. If problems persist, your physician liaison is available to address those issues and make the required changes.

How can a physician liaison program help your practice?

A physician liaison program can help you increase patient referrals, strengthen existing relationships with referrers and staff and provide exceptional customer service. The ultimate goal of a physician liaison is to increase patient referrals from different sources and to ensure your practice stays at the top of their referral list. He or she can educate existing and potential referral sources about the unique benefits of your practice, such as treatments, procedures, location benefits, ample parking and much more.

The physician liaison will serve as a personal contact for physicians, managers and employees. He or she is available to address questions and concerns as they arise as well as promote your unique services and treatments. The physician liaison program is designed to nurture positive, active and helpful relationships among medical facilities, staff and providers. The relationship acts as a bridge between the practice and the referring sources.

Some other key benefits of a physician liaison include:

  • Identifying and establishing business from new referral sources
  • Strategically promoting the practice’s unique features, services and treatments
  • Strengthening the reputation of your practice in the community
  • Positioning your physicians as experts in the field
  • Managing negative feedback in a professional manner
  • Keeping practices updated on changes in the marketplace

Does your practice need a physician liaison?

Most medical practices employ physician liaison programs that are focused on improving referrals and physician outreach, and they understand the value of these programs. However, there are still a lot of private practices that have not considered implementing this marketing strategy, but it can prove to be an affordable option that pays sooner or later.

While there is an investment cost associated with the physician liaison program, it can bring increased referrals and profitability into your practice. This is because the physician liaison is built around meaningful relationships between the practice and the referring sources.

According to recent research, physicians refer to specialists only if they trust them and have strong relationships with them. In a survey conducted by the Clinical Advisory Board Physician Survey, nearly 66 percent of physicians said they were “very unlikely” to rework their existing referral patterns without a physician liaison actively collaborating and initiating relationships with them.

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

A skilled physician liaison develops resourceful relationships by establishing trust and confidence. This is achieved with consistent communication and active listening skills along with constant interaction between physicians and providers.

Your physician liaison will actively work to bring your practice into the forefront of the referrers’ minds on a regular basis. This is achieved through face-to-face meetings, training sessions and circulating educational material that adds value to the relationship and positions you as the expert in your specialty.

Tips for maximizing the physician liaison program

Some of the driving forces in an active physician liaison program are attainable goals that mirror the strategic initiatives of your medical practice. A well-designed physician liaison program is an invaluable source of information for management. So, how can you make sure that your program has the potential to drive your strategic initiatives?

Here is a quick checklist to help you measure and track your physician liaison program:

Define goals: It is important to tie the physician liaison program with targeted growth goals through a strategic plan that prioritizes outreach activities. You must also consider suitably rewarding the physician liaison through an incentive program.

Develop a tracking process: If you do not have an accurate way to measure the results of your program, you may lose a substantial portion of its benefits. To make tracking easier, you can engage your IT department to develop a tracking process in targeted offices. Alternatively, you can have the liaison create a spreadsheet to capture vital information until a more advanced approach is in place.

Conduct regular meetings with the liaison: You must be sure to schedule and attend a monthly meeting between the liaison and senior management of your medical practice. This will help you in two ways: The liaison gains knowledge and insight about new services that the practice is introducing to the market, and the management obtains real-time information about the medical community and its perceptions on how well your practice is delivering on its promises.

Be responsive: Many practices successfully implement a physician liaison program, only to be complacent with the substandard quality and outcomes. If your liaison has critical information about a physician’s office, you must intelligently apply that information when making strategic decisions. If you are noticing activity in one physician office fall off, take action and dig out the reasons. If a physician notifies you of an issue in a department, you must provide timely resolution to the physician. Even if the issue is not resolved to the physician satisfaction, the transparency and communication will prove beneficial.

Interact with the doctors: Even if it is occasional, you must take the time to accompany the liaison on visits, especially to meet new physicians in the market. You can also bring along a specialist to make the introduction. This will not only help the specialist but may also bring more business to your practice.

What can you expect from the physician liaison program?

You have to understand that the physician liaison program is an ongoing process that involves the establishment of tangible goals and commitment from the liaison as well as the management. The addition of a physician liaison will not bring overnight success to your medical practice.

While many practices understand and acknowledge the benefits of a physician liaison program, the added cost of another staff member can cause them to pause. However, the physician liaison can prove to be an affordable option if you choose to hire a part-time professional rather than recruiting a full-time employee. In fact, physician liaison programs are designed to pay for themselves in the new business. When a practice calculates the benefits of growing referrals, enhanced relationships and increased exposure, adding a physician liaison program looks like the most fruitful option.

However, to have a successful physician liaison program, it is important to have a plan before “working the plan.” Your plan should be looking both internally to assess the existing state of your practice, and externally to evaluate the market and define goals and plans.

Physician relations are changing just as rapidly as practices are changing. It is essential for you to embrace the change, define your evolving role and reap the rewards. Contact us if you are interested in learning how Practice Builders can help you with physician liaison programs.

Medical Healthcare Marketing

A Complete Guide to Instagram Marketing for Medical Practices

A Complete Guide to Instagram Marketing for Medical Practices

Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has it been able to change the way people communicate and share information online, but it has also become one of the key platforms for product promotion and customer engagement.

When it comes to customer engagement, Instagram is better than all other social media platforms. No wonder more than half of the world’s best brands are on Instagram. Instagram is a very efficient way to promote your brand in front of thousands or millions of potential customers – even if you are running a medical practice. Because your potential patients are on Instagram, you should be here as well.

User base

Instagram’s user base is primarily comprised of millennials. Almost 90 percent of its 500 million active users are under the age of 35, which means to be successful on Instagram, medical practices need to shift their focus to a younger target audience. For instance, if you are a dentist, you will need to focus on teeth whitening and braces rather than on dentures.

In case marketing to a younger audience is not your focus, or if your services are not appropriate for millennials, do not ignore Instagram just yet. While the vast majority of users are millennials, there is still much scope for increasing your online presence. A substantial online presence means higher search engine rankings, building trust in the eyes of your patients, and a stronger authority in your field. Don’t forget, Instagram can work wonders in creating your brand awareness and general credibility among patients.

What makes Instagram different from other social media platforms?

The visual nature of Instagram is its competitive advantage. Humans are primarily visual creatures, and the ability to be a part of a platform that provides a never-ending feed of visually pleasing content can feel like a vacation from the thick walls of text-based information we receive on other platforms.

Visuals are known to invoke emotions, which allows medical practices to create deep connections with their target audience. Also, given the fact that Instagram users are allowed higher levels of anonymity as compared to other social networks, they feel free to like, comment and engage with posts more freely without the fear of being judged publicly. The feeling of anonymity is one of the reasons Instagram enjoys such enormous popularity and serves as a medium to explore issues that one might be cautious of on other social media platforms.
A Complete Guide to Instagram Marketing for Medical Practices

What kind of content to post

When deciding what to post to Instagram, do not forget that Instagram is a more personal app. Usually, posts that are too technical and promotional in nature are not welcomed by the users as much as personal posts are. Instagram users are more inclined toward viewing lively pictures related to events, informational material, customer engagement and events happening around the community.

For instance, if you are having a holiday party, you can post a picture wishing your patients a happy holiday. Alternatively, if your practice is involved in charity events, your Instagram followers will be glad to know and participate. You can let your followers find out when you bring a new physician on board by posting an individual or a group picture with an interesting caption.

Also, posting images and content that are in tune with trending topics will never go out of fashion. You must keep an eye on current trends and topics, even if you happen to choose “Throwback Thursdays.” You must try to participate in as many events as you can, and always use the appropriate hashtags. Make sure to keep your practice values in mind before participating in the latest trends and topics. Above all, always maintain a consistent style and tone in your Instagram posts.

Want to get noticed? Use #Hashtags

While it is important to post high-quality content regularly, merely doing this may not be sufficient. You will need to make sure your posts are being viewed. There are many ways to get users to notice and read your posts, but the easiest way is by using appropriate hashtags.

In case you are wondering, a hashtag is a phrase or a keyword that is preceded by the pound sign (#). Hashtags are critical because they turn into links, which allow the users to see every post that the hashtag was used for. For instance, if you use the hashtag “#braces” in your picture caption, anyone searching for that hashtag will see your image.

Hashtags help Instagram users search for content. The correct hashtag, or a combination of hashtags, will expose your medical practice to a wider customer base. By making your medical practice more discoverable, you will have a better chance of attracting followers, getting more content shares and increasing patient engagement.

In fact, according to social media experts, posts and images with at least one hashtag result in 12.6 percent more engagement than those without a hashtag. Here are some tips for using hashtags on Instagram:

  • Use as many hashtags as you can as this will maximize the exposure of your post. However, Instagram allows a maximum of 30 hashtags per post.
  • Use some of the most popular and trending hashtags on Instagram. Including popular hashtags can give a little more boost to your posts. However, be careful as using too many hashtags can also increase spam activity on your profile.
  • Keep an eye on all the hashtags that your competitors are using.
  • If you want, you can hide all or some of your hashtags to give your posts a cleaner look. Using too many hashtags may make your posts look like spam or congested. If you want, you can include your hashtags in the comments below your post. This will still allow your post to be seen for all the selected hashtags.
  • Always add location tags to enable potential patients to find you when searching for your practice.

How to improve your Instagram strategy

With more than 500 million active users, Instagram is a growing social media platform buzzing with potential patients to engage with online. Since an increasing number of customers are following their favorite brands and businesses on social media, having a presence on Instagram is essential to connecting with your target audience. It also makes your medical practice more relatable as you share relevant experiences, showing your followers “behind-the-scenes” pictures and providing valuable advice on trending topics.

Here are some of the proven ways to help you leverage Instagram to boost customer engagement, grow followers and capture more leads into your sales funnel:

  • Make use of Instagram marketing tools: There are many Instagram tools designed to boost your online presence and make your marketing efforts more efficient. There are apps to help you edit images, provide analytical data, help you find influencers, schedule your content and manage your followers. For starters, you can pick one or two apps that work best for your practice and goals.
  • Use Instagram Stories to connect with your followers: According to research, users spend triple the time watching live video on social media than a prerecorded one. Considering this, social video can be an effective way to connect with your followers. Instagram Stories is one of the latest features and practices can “go live” and convey their message using video. While there are many ways to include a live video in your Instagram strategy, hosting live Q&A sessions where you answer your followers in real time may prove to be highly effective.
  • Hashtags are crucial: Hashtags are critical to your Instagram posts as they allow users to find you even if they have never heard of your brand before. Hashtags let you reach a wider audience by increasing your content exposure. One of the best ways to simplify hashtags is to observe what your competitors are using. You can see what is working by understanding the level of customer engagement they are generating.
  • Host contests: Online contests are an excellent way to get your followers involved in your content while making it interactive. Hosting contests will create buzz around your brand and will have a significant impact on increasing followership. You can host simple contests such as ‘Like this post to win’ or ‘Share this post to win…’ The information you gather will allow you to analyze customer engagement levels to find the best time to post in order to grow your audience. According to experts, the best times to post your content on Instagram is on weekdays between 12 pm and 1 pm. However, to understand the best times for your audience, you will need to collect and analyze some data.
  • Include visuals in your blog posts: Instagram is the fastest-growing social media platform to drive new eyeballs to your blog posts. Even though Instagram only allows you to post clickable links in your profile, you can still promote your blog post by sharing visuals in your Newsfeed. You can consider using text-based images that highlight key points in your content. Alternatively, you can consider complementing your content with an illustration. This is an excellent way to drive traffic and improve your SEO ranking.

Conclusion

Instagram is a proven platform to execute content marketing strategy for your medical practice. Implementing the tactics mentioned above will foster your social media goals while strengthening your presence on Instagram. If all of these tips and strategies seem overwhelming to you, you can begin with

Medical Healthcare Marketing

Best practices for good health

No magic pill will keep you healthy.

Brushing and flossing, proper handwashing and eating balanced meals contribute to your physical health, as do a number of other practices that you may or may not be incorporating into your schedule.

An infographic by Readers.com focuses on several key elements of our daily lives and their roles in maintaining overall health. Keep your patients focused on these areas:

  • Hygiene
  • Diet
  • Exercise
  • Socialization
  • Reflection
  • Rest

HealthCareCommunication.com

Small practices receive $20 million from the CMS to help with MACRA

The awards will go to community-based organizations to provide hands-on training and education to small practices, especially those in underserved areas.
Modern Healthcare Breaking News

9 Ways to Make Your Practice’s Website More Responsive

9 Ways to Make Your Practice's Website More Responsive

The very first encounter many of your patients will have with your practice is their Internet search for you, making your website your first opportunity to attract and convert patients and boost patient satisfaction. The user experience you provide should be one that loads quickly, states information clearly and navigates effortlessly. Many desktop sites don’t offer this when viewed on a mobile device. According to a KCPB Internet Trends 2015 report, people spent more of their Internet time on their phones vs. other computing devices. Bottom line: If your website isn’t responsive, you’re already missing the mark to attract patients and achieve high scores on those patient satisfaction surveys!

The concept of responsive web design is simple: One single website designed so that it adapts on-the-fly to fit various viewing devices (screen sizes, orientations, etc.). Eliminating the need to maintain multiple websites, designing a responsive website is crucial for the success of your practice.

Here are nine tips to make your website design more responsive:

1. Avoid flash. Keep videos and large images to a minimum, as they increase the loading time for your pages.

2.Make sure your viewport accommodates various sizes. A viewport is a meta tag at the header of a page that tells browsers how to display the site’s content. If you do not have a viewport meta tag, mobile browsers will default to desktop dimensions, which is cumbersome on mobile devices. You also shouldn’t specify dimensions in the viewport information, but leave it as width=device-width to accommodate for different screen sizes. Google has a step-by-step tutorial here.

3. Create “tap-able” links and buttons. Fingers on touch screens need a larger target than someone working with a mouse at a desktop would. Make sure the buttons and links are spaced far enough apart that mobile users don’t accidentally hit something else.

4. Enlarge fonts and image resolution. For fonts, 16 pixels is the recommended minimum. For images, use high-resolution photos that can withstand the scrutiny of high definition screens and the ability to zoom in.

5. Include a working telephone button on your website so that users can tap it and call your office right away.

6. Keep the most important information at the top of the page. Remember that mobile users have to scroll. Don’t force users to scroll through a lot of content in order to find out how to contact you or make an appointment. Put that information – how to make appointments, find your office, etc. – toward the top of the page.

7. Listen to Google. Google has a list of factors it considers part of mobile-friendliness. Get familiar with them so you understand how your site’s usability stacks up and what the problem areas may be. You can peruse the “Mobile Usability” section of their Search Console guide here. Google also provides a free Mobile-Friendly Test tool.

8. Use YouTube for videos. To make sure your videos display properly on devices of all sizes, upload your healthcare site’s videos using YouTube. YouTube’s code is responsive already, meaning it will show up in the right proportions based on a device’s screen size.

9. Test your site on multiple mobile devices to spot any trouble spots. Try each button, video and link, and fill out any forms on your site on each device.

A responsive website is a crucial part of your healthcare marketing plan. Practice Builders will give you a free marketing consult to evaluate your website and create a plan of action to make it more responsive. Sign up for a free consultation with us today; simply call us at 855.898.2710 or email us at info@PracticeBuilders.com.

Medical Healthcare Marketing

4 Ways to Stick to Your Practice’s New Year’s Goals When Things Get Tough

4 Ways to Stick to Your Practice's New Year's Goals When Things Get Tough

Those New Year’s goals you set for your medical practice are a great motivating force, but at some point you may hit that proverbial wall and lose the drive to move forward. Because your practice’s success is too important to sacrifice, you need to stay motivated.

Here are four ways you can regain that momentum and get back to accomplishing your goals:

1. Don’t give up. Just because you went off track, don’t let that derail you completely from your objectives. Sure, you may have desired a complaint-free month and instead received four, but turn that negative experience into an advancement. Examine the source of your setback, implement any necessary changes to avoid it going forward, then get back on track. The simple truth: You won’t learn from your mistakes if you never make any, so look at failures as an opportunity to grow.

2. Rejoice in the small victories. Even small accomplishments and steps forward are worth celebrating. Have a way to let your staff know when you make progress with your goals. For example, hang a chart in a prominent location where your staff will see it, and tally new patient check-ins. Then ring a bell when you hit a certain mark as a signal that you’ve taken a step toward increasing your annual patient load and revenue. Remember: A goal is something that you work toward. Recognizing little accomplishments will keep your staff energized.

3. Accept the need to re-evaluate. If you start to sense a lack of any movement forward with one of your goals, re-evaluate it. From time to time you may enthusiastically set a goal that is simply not obtainable. Accept that reality, modify the goal by giving it more realistic, reachable milestones with trackable metrics, and move forward. You may have a goal that isn’t achievable anymore because of a change in federal regulations, which play a big part in the medical industry! Bottom line: Set new goals if yours become obsolete, or adjust them to match the current healthcare climate.

4. Reclaim your motivation. Take a moment to recall what it was that provided your incentive to reach your goals in the first place. Consider hosting a quarterly meeting with your practice’s staff to evaluate where you are and how to get to the next step. Offer motivational prizes and incentives for staff members who help meet your metrics, and regain that enthusiasm with which you started the new year. The good news: Your practice has huge potential; your staff just needs to be reminded and redirected!

Practice Builders can help you plan a profitable and productive 2017. Just email us at info@practicebuilders.com or call us at 855.898.2710 for a free marketing consult today. Let us help you stay on track with all of your practice’s goals, and keep a steady stream of patients coming through your doors!

Medical Healthcare Marketing