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Tag Archives: Spending

Congress’ omnibus spending bill likely includes federal reinsurance pool

The Senate’s spending caps deal paves the way for stabilizing the individual market. And insurers welcome the House’s federal reinsurance pool plan they say could be more effective in lowering premiums than cost-sharing reduction payments.
Modern Healthcare Breaking News

Report: Marketers are spending more on digital vs. traditional tactics

Digital marketing revenues are expected to outpace traditional ads by 2018, according to new research from BIA/Kelsey.

The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $ 44.2 billion in 2016 to $ 50.2 billion in 2017.

Traditional advertising in local markets is expected to drop from $ 101.1 billion in 2016 to $ 98.6 billion next year.

“A large part of that is because of a decline in revenue going to print media, including newspapers, magazines and direct mail,” Mark Fratrik, senior VP-chief economist at BIA/Kelsey, told Advertising Age.

RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog.

In a statement, Fratrik attributed the boost to “an improving US economy, increased spending by national brands in local media channels, extraordinary growth in mobile and social advertising, and the continued expansion and selection of online/digital advertising platforms.”

Another report that revealed data around Facebook spending supports the BIA/Kelsey study.

Marketing tech groups Kenshoo and Merkle released data recently that suggests that investment in Facebook marketing continues to rapidly grow.

Facebook ad spending increased 14 percent in the third quarter year-over-year, according to Kenshoo. The company attributes that to dynamic product ads, which accounted for 42 percent of all ad clicks. The amount of money spent on video ads increased 155 percent year over year, and the amount spent on mobile marketing jumped 61 percent in that time frame.

Merkle’s third quarter report revealed an overall spending increase of 63 percent year over year.

Both reports found falling costs per click and rising cost per thousand impressions.

HealthCareCommunication.com

Consumer spending bounces back in October; income growth holds steady

Consumer spending bounced back last month after a sluggish September and income growth held steady, positive signs heading into the holiday shopping season.
Business – Los Angeles Times

Consumer spending drops in September as income growth slows

Americans unexpectedly tightened their purse strings a bit in September, sending consumer spending to its first drop in eight months, as income growth slowed, the Commerce Department said Friday.
Business – Los Angeles Times

Spending down but quality of care might not rise with ACOs

New research suggests that healthcare costs may decrease when hospitals and medical groups agree to an ACO with even one insurer, but the quality of care may stay the same.

HealthLeadersMedia.com – The Doctor’s Office