Tag Archives: Video
It’s less than a minute long, but this video about hot car deaths is an eye-opener.
We’re only half-way through the summer, and 10 children in the U.S. have succumbed to the heat after being left alone in vehicles.
Gary Karton of SafeKids.org takes to the street and asks people about the “real feel” temperature inside a car.
The outside temperatures are markedly lower than those inside a vehicle, and the numbers are downright frightening. You may want to share this video with your community and remind parents and caregivers to “look before you lock.”
There are numerous resources such as posters, press releases and social media guides available here as well.
Patient education shouldn’t be equivalent to a sleeping pill.
Here’s a fine example of how to use medical animation and other special effects to educate people about health ailments.
This two-minute video has all the right elements.
Atlanta-based cardiologist Dr. Randy Martin sheds his suit jacket and puts on his tech hat. The segment grabs the viewer’s attention from the beginning. It opens with Martin moving diagrams and text on clear boards as he casually explains mitral valve prolapse. This condition often requires corrective surgery.
With snappy animations, the viewer is able to look at different parts of the heart from the perspective of actually being inside the beating organ. Silly me. I thought walking inside the chambers of a heart at the Franklin Institute in Philadelphia on a school trip in 1973 was riveting.
Take a look. You’ll be impressed. And kudos to the production companies that collaborated on the project, Nucleus Medical Media and ShareWIK.
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“To Treat Me, You Have to Know Who I Am”: New York City Health and Hospitals launched a mandatory employee training program that will improve access to healt…
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This is the second video in the five part series on Healthcare reform. Visit my website www.anonymousparty.org And join the facebook page: www.facebook.com.t…
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How do health practices (doctors, dentists, veterinarians, therapists) differentiate themselves and cut through increasing online content clutter? According to a recent report by the Aberdeen Group (aberdeen.com), 95% of best-in-class marketers use video to stand out from the crowd and increase patient attraction.
Whether you are a physician, a dentist, a physical therapist or a veterinarian, your website can and should be one of your most effective marketing platforms. By the same token, online video can and should be one of your most effective marketing tools. According to the report, video increases your conversion rate (prospects to patients) from an average of 2.9% up to 4.8%, or nearly double. Health practices using online video marketing also generate positive marketing responses with 37% fewer unique site visits compared to non-video websites.
Video is a natural story-telling medium
The old adage that “facts tell, but stories sell” has never been truer than it is with online video storytelling. Video is inherently a storytelling medium. Now that so many doctors, dentists, veterinarians and physical therapists are adopting content marketing, the competition for a potential new patient’s attention has become more important than competition for their cash.
Health practices who use marketing online using video are generally more effective and enjoy higher performance and better results than those who rely on white papers, blog posts, web events, slides, infographics, downloadable PDFs and e-books. Video also lends itself to creating better metrics for number of views and length of playback. When a potential new patient watches your 60- to 90-second video all the way through, you know that your content is compelling enough to hold their attention. If they switch the video off quickly, you know the content is not performing as you intended.
Some years ago, most marketers were producing online videos for healthcare clients using professional voice-overs, high-end graphics and scripted content. These videos looked and sounded more like 60- to 90-second cable TV commercials. The last thing consumers, who are already exposed to about 4,000 marketing messages daily, want to see is more commercials. That’s why the most effective healthcare videos today are unscripted and testimonial-based. They show real doctors and real patients telling their actual personal stories.
Online video is less costly and portable
Online videos tend to be less costly today than the videos that were being produced even five years ago largely because they don’t rely on scripted content, lots of whiz-bang graphics and professional voice-overs that add to production costs without improving effectiveness. What’s more, both professional-quality and do-it-yourself style video content is portable. Video can be used on websites, embedded into emails and electronic brochures or placed on DVDs for easy transporting.
If you are looking for a way to make your website more effective and more engaging to potential new patients, talk to a healthcare marketing program consultant at Practice Builders to discover how online video can help your practice.
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Today’s healthcare patient wants confirmation that they are making the right decision and they trust the opinions of other consumers, especially those who have had personal experiences. But an anonymous quote on a website is quite different than seeing a person on screen saying how great they think a healthcare practice is. Video testimonials are far more influential because they show the viewer real people with real facial expressions, demographics and body language.
Video testimonials create a connection
Video testimonials have the power to swing a consumer/patient/client buying decision like no other marketing technique. They are persuasive, direct and offer so much more authenticity than text or a print ad ever could.
Video testimonials help put potential new patients at ease. Watching an actual patient or client passionately talk about your exceptional care is far more powerful, and will carry a lot more weight, than anything you could say about your practice in print media.
What makes a good video testimonial?
Sincerity, relate-ability and directness are three of the most important elements of an effective video testimonial. The most effective video testimonial is casual and conversational rather than formal and scripted. An effective video testimonial is based on planning topics to be discussed to ensure your patient or client is at ease with the questions and their answers.
The most effective videos are short and to the point, no longer than 90 seconds. Viewers may watch a few different video testimonials to reassure themselves about their purchase decision, but they won’t watch one long video testimonial from one person.
It’s worth it
The best part of video testimonials is that they allow happy patients to share your practice story in an emotionally compelling and trending manner. At best, video testimonials can greatly improve your overall reputation and credibility among the kind of people you want as your patients
Want to see eight hours go by in about a minute?
At North Oaks Health System, Inpatient Operations Manager Michael Williams had an idea for inspiring patients as they recuperate. Based on that concept, three staffers set to work creating a chalkboard wall with hopeful messages.
A videographer shot the daylong effort, and it was edited (using several clever techniques) to a tight and bright video.
The featured team members (in numbered jerseys) are Print & Production Manager Pamela Cantrelle (No. 1); Graphic Designer Brandi Courrege (No. 2), and Graphic Designer Allison Roques (No. 3).
Once the special chalkboard paint was dry, they filled the wall with motivational messages, all themed around the facility’s de facto battle cry, “Whatever it takes.”
Except for upbeat music, the video is silent. The words on the wall say it all. And they continue to inspire patients on the road to recovery.
Communications Specialist Laura Hanzo says the video has been viewed on YouTube more than 350 times; on Facebook, it has reached more than 3,500 people, has garnered 90 “likes,” and has been shared more than 20 times.