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Tag Archives: website

Medical Website Design Tips That Convert Leads to Patients

Medical Website Design Tips That Convert Leads to Patients

As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able to pull in thousands of unique visitors every week. However, if your conversions are not picking up and growth is slow, then this is not the right time to celebrate. While it is critical to attracting more visitors to your website, those visitors are of no significance if they are not resulting in appointments. Unfortunately, website visitors do not grow your practice. Patients do. And if your website is not helping you improve conversion rates, it is not serving you well. This is where conversion rate optimization can benefit you.

Instead of attracting more visitors to your website, conversion rate optimization focuses on making your website more effective so that your existing visitors feel motivated to convert to patients.

No doubt, conversions are difficult to achieve. According to research, strong conversion rates hover in the range of 3 percent to 5 percent, depending on your specialty. The medical industry is tricky because your potential patients have a lot to consider before converting. Before getting into further details, here are a few points to get you thinking:

  • Typically, you will get merely five seconds to make an impression using a landing page. After five seconds, most of your visitors will leave.
  • Approximately 96 percent of your website visitors are not ready to buy.
  • The more landing pages you have, the more leads you are likely to attract.
  • A one-second delay in your website speed can cause a 7 percent reduction in conversions.
  • A/B testing is the preferred method that can help you increase the number of conversions.

If you too are struggling and looking to improve your conversion rates, you must look beyond the traditional tips and suggestions for bottlenecks.

Medical Website Design Tips That Convert Leads to Patients

Here are seven key healthcare website design principles to help you achieve better conversion rates:

1. User-friendly, responsive website design: A user-friendly web design is easy for visitors to navigate. If your website is too difficult to follow, visitors will become frustrated and will be less likely to convert to patients. Your website should also include your practice’s phone number, email ID, address and location in the footer. Ensuring that vital information is clear and prominently displayed will result in a higher conversion rate. Also, visitors may be accessing your website on whatever device they are using.

According to SmartInsights, more than 80 percent of people use smartphones as their primary method for browsing the Internet. It is important to be mindful of this trend because 30 percent of mobile users are likely to abandon a website if it is not optimized for mobile browsing. By having a responsive website, you place your practice in the best position to connect with highly engaged potential patients.

If your website is not using a responsive, mobile-compatible design, then it is time to upgrade your website. Failing to do so will not only make you lose potential patients but will also cause a significant drop in search rank and organic traffic.

2. Make your unique value proposition (USP) clear: There are plenty of healthcare providers out there, so it may become difficult to differentiate yourself from the pack. While the unique aspects of your practice may be known to you, conveying a clear value proposition to your visitors is vital to your conversions. Your visitors should clearly see on your landing page why they should come to your practice and what unique services you offer. What are your main selling points? Do you claim to provide the best services using the most advanced equipment? Do you offer discounts? Your landing page or homepage should address the top questions that potential patients may have about your practice. You are likely to increase your chances of converting a visitor into the patient if you have a clear value proposition that encourages the visitor to take action.

3. Test your calls-to-actions (CTA) buttons: What is the purpose of each page on your website? After a visitor reads a page, what is the action that you hope they will take? Do you expect the visitor to make an appointment or contact you for more information? The easiest way to accomplish your goals is to add a call-to-action button at the end of each page that prompts visitors to take the desired action. The CTA buttons are an essential element for influencing your visitors and should be easily visible. Make sure strong calls-to-action buttons are present on all pages and stand out from the other information on the page. According to research, changing your CTA buttons from green to red can increase conversions by as much as 34 percent. Also, using encouraging language like “Click to see pricing plans” can help increase conversions by 252 percent. Placing the prominent CTAs, such as ‘Contact Us’ or ‘Request an Appointment’ inside a circle or button, can make them stand out from other elements on the page. Make it easy for the visitor to complete the action.

4. Test your headlines: The headline can make or break your patient conversion rates. The first thing a visitor reads on your website is your headline. The first impression is formed within the initial few seconds, and the headline plays a major role in shaping that opinion. It is important to know what resonates most with your visitors. While there is no magic wand to help you find the way, there are a few guidelines that you can follow.

If your headline is unclear or mysterious, you confuse your visitors into leaving. On the other hand, a well-written informational headline can encourage your visitors to take a closer look at your services.

Having a clear headline with a unique value proposition is critical. You can consider adding discounts or free services in your headline in order to attract more eyeballs. You will need to test a couple of ideas and see what works. Be creative with your headlines and inform the visitor of your USPs. The goal is to serve them useful information in a creative way that pushes them one step closer to converting.

Medical Website Design Tips That Convert Leads to Patients

5. Try to shorten and simplify contact forms: Limit the forms only to the necessary number of fields. How many times have you been willing to sign up for a service, continue and see more than 25 fields to fill in? Will you not just leave the site? Respecting visitors’ time is critical. If you have managed to encourage the visitor to sign up, it is important that you do not make him or her drop off because your form is too long.

If your aim is to convince a visitor to fill a form, make sure the form is small. Ask for the information that you really need. For instance, in an appointment request form, you should include fields for the patient’s name, email address, location and maybe the current illness.

Build short forms, and only ask for what you need. Try not to include optional fields such as username, birthdate, security questions and verification code. In fact, do not force your visitors to create an account, even if they are coming for the first time. You will end up interrupting their conversion process.

6. Use video content to engage visitors: Videos are far more engaging than static text content and can help you build an initial human connection with potential patients when they are seeking a new healthcare provider. According to a study, one out of every three healthcare customers is actively searching for healthcare videos online. Before uploading video content, think about the needs of your potential patients and what they are hoping to find when they visit your website. Most potential patients want to feel a connection with a practice they entrust themselves to and want to feel cared for in the process. Video content is a powerful way to convey that message and bring more patients through the door.

7. Offer live chat: Implementing a live chat feature is believed to increase signup form fills by almost 31 percent. Many websites use chat tools to generate leads and convert them to customers. A website visitor is more likely to turn into your patient if he interacts with a person, and this is what a chat box does. Visitors can directly click on the chat box and ask questions to the patient care representatives at the other end. With a chat box, you will also understand what your potential patients need or want from your medical practice, and this insight can help you enhance your services.

Medical Website Design Tips That Convert Leads to Patients

Your website is the online face of your medical practice. By stepping back, taking a consistent look and implementing these seven key tactics, you will be able to elevate your website from a mere online brochure to a lead-attracting and converting tool. The healthcare industry, as well as the preferences of patients, have changed drastically over the past few years. It is time for your website to do the same.

An excellent healthcare website design should strike a delicate balance between conversion goals and esthetics in order to sell your services. Your website should be striking enough to grab the attention of visitors, yet useful enough to convey the essence of your brand. An effective healthcare website will let the content stand out without the distraction of visual elements.

These healthcare website design tips will not only improve conversion rates, but will also help you attract more qualified traffic.

At Practice Builders, we have specialized in medical marketing and healthcare website design for over three decades. This singular focus gives us the expertise, data and the insight to build healthcare website designs that provide one of the best conversion rates in the industry. Contact us for a free consultation and quote.

Medical Healthcare Marketing

5 Fundamentals for Building an Effective Medical Practice Website

5 Fundamentals for Building an Effective Medical Practice Website

As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a consultation.

According to Pew Internet, almost 72 percent of Americans search online for health-related information. This means that the first point of online contact, the physician’s website, must be optimized to convert visitors into new patients.

An optimized website helps increase patients’ trust in you and your services, attracts visitors to provide contact information for mailing lists and enhances the ROI of your online marketing efforts. No matter how many people visit your website, if it is unable to attract new patients or if your website conversion rate is less than 5 percent, it is time to optimize your medical practice website. After all, according to an industry report, increasing conversion rates by just 1 percent can reduce your media costs by almost 33 percent.

While it is critical to increasing traffic to your website, that traffic may not be helpful if it is not resulting in appointments. So, in addition to trying to increase the amount of traffic to your website, you should focus on making your website more effective and user-friendly so that most of your website visitors get converted to new patients.

If you want to optimize your current website and improve conversion rate, here are a few things to try:

  • Begin with the end in mind

    In other words, what is the goal of your website? Fuzzy phrases such as, “We want to provide information to patients,” will most likely lead to failure and frustration.

    WHY? Because you failed to define the ultimate goal and purpose of your website. What goals are you trying to achieve? While patient education and satisfaction are high goals to ponder, they are difficult to measure.

    How can you measure?

    Through Google Analytics and other online analytic tools, you can measure and track your website’s performance, which is usually discussed regarding metrics. Your basic site metrics should include the number of unique visitors, the total number of visitors, page visits, the amount of time spent on the website, bounce rate and conversion rate.

    Here, the conversion rate is the ultimate metric because it measures the number of email inquiries or phone calls received by the practice directly from the website.

    For instance, if you get 100 unique visitors in a month, with ten email inquiries or phone calls to the practice, your website converts visitors into new patients at a rate of 10 percent. This is a good conversion rate.

    A knowledge of what to measure and how to measure will make you feel motivated as well as help you make the necessary adjustments required to improve the conversion rate.

  • Make your website mobile-responsive

    The data for healthcare customers and the way they are using mobile devices is quite compelling. One of the most impressive statistics is the conversion rate of mobile users. According to studies, 44 percent of patients who searched for medical websites for information went on to make an appointment. This fact points to the importance of an engaging experience for mobile users. In addition, Google’s algorithm penalizes websites that are not mobile-responsive. By having a mobile responsive website, you allow your practice to connect with these highly engaged healthcare consumers.

    Instead of building separate websites for desktop and mobile users, Google suggests healthcare marketers build one website that can scale up and down to fit the different screen sizes, thus making it responsive. This means your practice website will automatically change the dimensions to fit the screen of the device being used to search. According to Google’s study, nearly 65 percent of searches began on a mobile device. The inability of your website to automatically adjust to devices will create a negative user experience and may result in significant revenue loss for the practice.

    How to check if your website is mobile responsive?

    You can test the mobile responsive functionality of your website in a few seconds. Open your website in a browser, and using the mouse, grab the right side of your browser window all the way to the left until you cannot shrink it anymore. How does your website look? Does it look proper or is it cut off on one side? If your website is cut off, content is not readable, or your website looks distorted. This is an indication your website is not mobile-responsive.

    With technology constantly evolving, it is suggested to check up on your responsive design at least biannually. This will give you an opportunity to identify any potential issues with your website and make necessary updates.

  • Do not compromise on content

    The first step toward establishing a patient-converting website is attracting relevant visitors. To do this, you need to follow two fundamental rules: Create content that your target audience is seeking and promote that content consistently.

    These rules work best together. You cannot follow one without the other. This is because creating great content may attract target audience to your website, but without consistency, your audience will lose interest. Similarly, quantity is not an alternate for quality. Stuffing your website with run-of-the-mill content may help you attract a few visitors, but they will quickly spot a lack of substance in the content, and your practice reputation will suffer as a result.

    What makes good online content?

    Good content is what your target audience wants to consume. When you search Google for anything from flu to insomnia, Google uses its index of keywords related to your search and returns websites that fit your query. The fundamental principle here is that the more frequently a keyword appears on a website, the higher that website will rank in relevant search engine results.

    For your website content to be useful, it must be engaging. Engaging content may include images, graphics and catchy headlines. The most important function of a website is to convert leads to new, paying patients. To achieve this, it is important to serve potential patients the information they are looking for. In addition to other forms of content, these new patients are looking for clear and easy guidelines to connect with your practice. When potential patients want to make an appointment, they do not want to search every page of your website trying to figure out the process to schedule a visit. In all likelihood, if they cannot find that information easily, they will just give up. To handle such situations, put your phone number on both the header and footer of each page.

  • Search engine optimization (SEO) – the most important strategy

    There are hundreds of books and blogs written about SEO, and there is no way to do justice to the benefits it offers in a few paragraphs. To summarize the objective and benefits of SEO: If you are looking to attract, serve and retain patients, then SEO is one of the most important strategies for your medical practice.

    SEO impacts your website’s ability to be found on the Internet. Backlinks, meta descriptions, keywords, title tags and local listings – all these factors impact SEO. However, effective SEO requires dedication and effort. If you want your website to be found online by potential patients, you will need to address two key areas:

    On-page SEO: This refers to everything within your website and includes indexable content, crawlable links and URL structures, and optimized pages, meta-descriptions and title tags.

    Off-page SEO: This refers to external SEO opportunities and includes various ways to attract attention to your website through link building, sharing content and optimizing for mobile search.

  •  

  • A clear, simple and user-friendly website is the way to go:

    Generally speaking, the best websites are those that are easy to navigate, informative and appear to be credible. Conversely, visitors tend to avoid sites that are confusing, require too much time and seem unreliable. Luckily, there are easy ways to ensure your website falls into the former category, not the latter.

    Be sure your website is scannable. This is because visitors rarely read the text closely. To make reading a breeze, make the headlines’ font larger, and break the smaller text into digestible pieces. Headlines should also contain search-specific keywords, which will enable visitors to find what they were looking for, and improve your search engine ranking.

    Successful websites also feature images that lend a human face to the practice. You can post pictures of your staff and virtually welcome patients into your office. According to research from KissMetrics, adding images to a webpage can increase conversion rates by 95 percent. Video content can provide a significant boost, as well. According to Animoto, nearly 73 percent of U.S. adults are willing to make purchasing decisions after watching an online video.

    Look at it this way: Unless the online experience exceeds the office experience, the visitors will continue their Google search to the next medical practice.

    You must remember website development is a dynamic process. While certain rules remain constant, the technology and user behavior are always evolving. Effective website design must include the ability to measure what’s working and what needs improvement.

Bottom line

Having a website is critical to being successful in the healthcare community. However, a brochure site will never take you places. As a medical practitioner, it is your duty to empower your patients and to be thought leaders in your industry. An investment in your website design and content will pay dividends in the form of new patients and improved online visibility. You will experience increased traffic, better conversion rates and increased revenue.

For most healthcare providers, it all starts with belief. If you believe that with the right focus, technology and expert guidance, you can attract more patients to your medical practice, then we can show you how. Schedule an appointment today, and experts will help you design a new website or upgrade your existing one. We can help you increase traffic, attract new patients and grow revenue. At Practice Builders, we look forward to serving your practice.

5 Fundamentals for Building an Effective Medical Practice Website

Medical Healthcare Marketing

Breathe life into your medical practice website

A lot of doctors only see their website as a digital business card to explain what they specialize in and where they’re located.

 

Done right, your website funnels patients into your office and establishes you as a thought leader.

 

Here are nine elements to develop on your website to attract new patients and grow your business:

 

1. Content

Your website has the potential to be your best salesperson and a marketing machine. It should be built strategically, with clear goals in mind that focus on:

  • Increasing patient volume
  • Establishing you as a medical authority
  • Educating your patients
  • Building trust with your prospects
  • Providing better quality of care

 

2. Unique value proposition (UVP)

One of the most important things your website should communicate is your UVP. The way you arrive at your UVP is by establishing your niche—knowing which treatments you excel at and which patients you help better than any other doctor. Once you’ve identified these core strengths, you can hone your website’s messaging to reflect this unique positioning.

 

Here’s an example from the Southern California Reproductive Center, a clinic that specializes in in-vitro fertilization.

Thought leadership on a medical website

 

3. Focus on the user

People land on your site looking for solutions or to learn more about why you’re a better option than your competitors. You need to make it as easy as possible for them to find and consume the information they need.

 

Common impediments to avoid include:

  • Duplicate content. Don’t recycle the same content across all of your sites without adding any unique value other than swapping out the logo and contact information.
  • Generic content. In an industry that revolves around personal treatment, your content needs to educate, engage and build trust among your prospects.
  • Information overload. Too many options overwhelm your visitors and make your calls to action impossible to find. Clarity and simplicity are key. Keep it simple and the message will be that much more helpful.
  • Bad writing. Your website content needs to be written for the user. Communicate benefits. Don’t talk down to your readers or go over their heads with technical or medical jargon. Find a way to communicate urgency when necessary without fear-mongering.

 

4. Offer more than a “contact us” or a “consultation request” button

Many of your website visitors are not ready to make a decision. They are researching options and evaluating you as a possible candidate to help them.

 

Turn more of those anonymous visits into leads by giving visitors something of value in exchange for their contact info:

 

  • Guides explaining complex procedures for new patients
  • E-books detailing treatment options and protocols
  • HIPAA-compliant case studies or patient success stories
  • Q&A-style webinars to answer common questions

 

This free e-book from HeartValveSurgery.com is an effective way of converting patients who may need some more information before committing to a surgical procedure.

 

medical ebook landing page

 

5. Search engine optimization (SEO)

SEO is about more than using the right keywords. There are “on-page” and “off-page” components that you have to get right:

 

On-page

  • Make sure all content is indexable, including images, videos and plugins
  • Make sure your link structure is crawlable
  • Use friendly URL structures
  • Optimize pages, title tags and meta-descriptions
  • Avoid duplicate content

 

Off-page

  • Build quality links
  • Share and promote your content
  • Optimize for local and mobile search (see below)

 

6. Optimizing for mobile

Approximately 58 percent of mobile users search for local businesses on their smartphone daily; 89 percent search weekly, and 70 percent of mobile searches result in action being taken within an hour.

 

Mobile optimization factors that promote a positive user experience include:

  • Larger, legible fonts
  • Fast load speed
  • Bullet lists and pared-down text
  • Simpler navigation and fewer internal links
  • Fewer images

 

Make sure you have a responsive website that is easy to read, navigate and interact with, like this one from the Migraine Relief Center:

 

migraine relief center mobile responsive website

 

7. Optimizing for local search

Like mobile, local search has a unique set of ranking factors that you should be aware of and optimize for. Local search involves any keyword that is geographically qualified such as, infertility treatment in Santa Barbara.

 

Ranking well for local searches hinges on the following:

  • Optimizing the location page(s) on your website (especially important for practices with multiple locations)
  • Links back to your site from other trusted local websites
  • The accuracy, volume and consistency of your practice’s business listings across select directories on the web

 

Read a more in-depth study on local ranking factors here.

 

8. Patient testimonials

In-depth “patient success stories” can have a huge impact on converting on-the-fence prospects into patients.

 

The La Jolla Cosmetic Surgery Center features several patient testimonials on their website. Each patient offers insights into:

  • Why they chose to get surgery

  • How they felt before and after their procedures

  • Other aspects of their experience

 

patient testimonials medical website

 

9. Not blogging strategically

Strategic blogging is centered around an in-depth understanding of your ideal patients and what they’re searching for online.

 

Your blog should:

  • Develop “ideal patient” profiles
  • Determine the challenges they have and the questions they’re asking
  • Provide information regarding keywords used to search for answers

 

The Migraine Relief Center struck gold with their post on daith piercings for migraine relief that saw over 115,000 views from organic searches alone.

 

daith piercing migraine relief medical website

Remember, your website is your best salesperson and a marketing machine. Make sure it’s working to help build your practice and drive patients to you.

 

Shareef Defrawi is president and founder of Bonafide. The original version of this article appeared on his blog.

HealthCareCommunication.com

9 Ways to Make Your Practice’s Website More Responsive

9 Ways to Make Your Practice's Website More Responsive

The very first encounter many of your patients will have with your practice is their Internet search for you, making your website your first opportunity to attract and convert patients and boost patient satisfaction. The user experience you provide should be one that loads quickly, states information clearly and navigates effortlessly. Many desktop sites don’t offer this when viewed on a mobile device. According to a KCPB Internet Trends 2015 report, people spent more of their Internet time on their phones vs. other computing devices. Bottom line: If your website isn’t responsive, you’re already missing the mark to attract patients and achieve high scores on those patient satisfaction surveys!

The concept of responsive web design is simple: One single website designed so that it adapts on-the-fly to fit various viewing devices (screen sizes, orientations, etc.). Eliminating the need to maintain multiple websites, designing a responsive website is crucial for the success of your practice.

Here are nine tips to make your website design more responsive:

1. Avoid flash. Keep videos and large images to a minimum, as they increase the loading time for your pages.

2.Make sure your viewport accommodates various sizes. A viewport is a meta tag at the header of a page that tells browsers how to display the site’s content. If you do not have a viewport meta tag, mobile browsers will default to desktop dimensions, which is cumbersome on mobile devices. You also shouldn’t specify dimensions in the viewport information, but leave it as width=device-width to accommodate for different screen sizes. Google has a step-by-step tutorial here.

3. Create “tap-able” links and buttons. Fingers on touch screens need a larger target than someone working with a mouse at a desktop would. Make sure the buttons and links are spaced far enough apart that mobile users don’t accidentally hit something else.

4. Enlarge fonts and image resolution. For fonts, 16 pixels is the recommended minimum. For images, use high-resolution photos that can withstand the scrutiny of high definition screens and the ability to zoom in.

5. Include a working telephone button on your website so that users can tap it and call your office right away.

6. Keep the most important information at the top of the page. Remember that mobile users have to scroll. Don’t force users to scroll through a lot of content in order to find out how to contact you or make an appointment. Put that information – how to make appointments, find your office, etc. – toward the top of the page.

7. Listen to Google. Google has a list of factors it considers part of mobile-friendliness. Get familiar with them so you understand how your site’s usability stacks up and what the problem areas may be. You can peruse the “Mobile Usability” section of their Search Console guide here. Google also provides a free Mobile-Friendly Test tool.

8. Use YouTube for videos. To make sure your videos display properly on devices of all sizes, upload your healthcare site’s videos using YouTube. YouTube’s code is responsive already, meaning it will show up in the right proportions based on a device’s screen size.

9. Test your site on multiple mobile devices to spot any trouble spots. Try each button, video and link, and fill out any forms on your site on each device.

A responsive website is a crucial part of your healthcare marketing plan. Practice Builders will give you a free marketing consult to evaluate your website and create a plan of action to make it more responsive. Sign up for a free consultation with us today; simply call us at 855.898.2710 or email us at info@PracticeBuilders.com.

Medical Healthcare Marketing

Get Your Healthcare Practice’s Website Mobile-Ready

Get Your Healthcare Practice’s Website Mobile-Ready

With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds year after year. If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.

That being said, even having a mobile site isn’t enough. Search engines are now logging bounce-back rates and mobile data, so it’s important to have a functional mobile site, as well. If you’re considering making the move to mobile, here are some new mobile site design tips that you should consider for 2016:

Use Layered Interfaces

Mobile screens are significantly smaller than their desktop counterparts. That’s why layered interfaces are becoming such a popular trend for mobile sites. Layered interfaces allow users to open, close, switch tabs, swipe and remove windows quickly and easily. Using this new trend will help keep your mobile site functional and user-friendly since it mimics how people are using their mobile devices on other sites.

Remember to Swipe

Being on a mobile device is all about our fingers. With no mouse to use or click, your mobile site needs to have the functionality of a mobile phone or tablet. Using a swipe motion to scroll through your mobile site is a natural gesture for app navigation and a big trend for mobile site design in 2016.

Keep It Simple

As with desktop website design trends, they biggest design trend for your healthcare practice’s mobile site is minimalism. A clear, simple design will ensure that your site is functional and user-friendly and will also help keep you on-trend.

Consider Your Brand

If you’ve created a brand for your medical, dental or physical therapy practice, be sure to use that when developing your mobile app. With so much importance placed on mobile apps and sites, it’s not enough to just create a smaller version of your desktop site. Your mobile site has a life of its own – brand it to get your message across.

If you want to design a mobile app or site for your healthcare practice, contact one of our healthcare marketing consultants today at 800.679.1262 or info@practicebuilders.com to learn more.

Medical Healthcare Marketing

Why a Custom Website for Your Healthcare Practice Is Essential

Why-a-Custom-Website-for-Your-Healthcare-Practice-Is-EssentialBIG

Having a website is the most important first step in healthcare Internet marketing. But did you know that having a custom website is just as important? With website trends growing and changing every year, a customized website gives you the freedom to capitalize on those trends and attract more potential patients to your healthcare practice. Here are some other benefits of having a customized website:

More Control Over Your Design

As briefly mentioned above, having your own website means that you can enhance your medical website design as you see fit to stay on top of new Internet marketing trends. Staying on top of new trends allows you to keep your website fresh and engaging, SEO optimized, and will also keep you ahead of the competition in your area.

It also gives you the opportunity to make your site easier to navigate than if you had to rely on existing templates that can’t be changed. Customizing your website and its design will also allow you to ensure that you get a site that meets your needs and the needs of your patients.

Stay On Brand

Customizing the website for your healthcare practice allow you to keep it in line with the brand identity you’ve created for your medical or dental practice. From using customized colors to adding a logo and other content, your own website gives you the opportunity to create your brand and market it effectively online.

More Available Support

If there’s an issue with your site, it’s easy to be able to reach out to the web designer and get support for a customized site. Having a person or organization to rely on when your website has problems will help keep it running smoothly so it won’t negatively affect user experience. If you need to make important changes to your site, like adding a new address or phone number, it’s easier and quick to do with a customized website that has the technical support you need.

At Practice Builders, we provide our clients with customized websites and technical support to help them effectively market their practice online. If you want to enhance or customize your website, contact one of our experienced healthcare marketing consultants today at info@practicebuilders.com. We’re happy to help!

Medical Healthcare Marketing

Is Your Healthcare Practice’s Website Ready for 2016?

Is-Your-Healthcare-Practices-Website-Ready-for-2016BIG

We may be 6 months into 2016, but that doesn’t mean there isn’t time to adjust your healthcare marketing plan to ensure it’s ready for the new trends in online marketing. Is your healthcare website design on top of the biggest web design trends for this year? We’ve put together a list of what the trends are for 2016 so you can stay ahead of the competition. Take a look:

Create a Mobile Site 

We’ve said it before and we’ll say it again: In 2016, it’s imperative that your website be mobile-ready. Did you know that 57% of mobile users will abandon your site if it takes more than 3 seconds to load? Mobile usage is on the rise, and more and more people are searching for medical information on their tablet or cell phone rather than their desktop. In order to attract more patients, it’s important to optimize your website to accommodate what users want.

Make Your Content Longer

If you don’t have a blog yet, adding it to your website in 2016 is a good way to keep your website up-to-date. According to experts, long-form content is a big trend for 2016. It’s not just about your word count, though; users are now looking for pieces that have quality and depth.

In terms of healthcare marketing and your healthcare website design, this provides a unique opportunity to cover a few online marketing bases – it allows you to showcase your medical or dental expertise, update your website to accommodate 2016 trends, and it allows you to provide users and potential patients with great content.

Make User Experience Essential

When it comes to SEO rankings, the design of your website plays a bigger role than it did a few years ago. Search engines are now keeping track of how users interact with your website – are they finding the results they want on your page or are they going back to the search results and clicking other links?

Enhancing your website design can help make user experiences better. Whether it’s by creating original content or ensuring your site navigation is hassle-free, make sure you’re answering the questions your potential patients may have when they find your website online.

Add More Graphics and Animations

Graphics and animations are being used more and more to tell a story about your brand and to make user experiences more interactive and entertaining. This may seem like a cosmetic upgrade to your website design, but with search engines tracking user experience on your site, it’s an important trend to consider adding to your online marketing plan. 

Learn More About Microinteractions

Microinteractions are small mobile app design details that users engage  “without a second thought.” Whether it’s a noise to signify when users click a menu option or a button changing colors when a user clicks on it, these additional details enhance your site and give visitors little clues on how to interact with your site, providing a more satisfactory and fulfilling user experience.

Did you know that we offer website design and mobile site solutions to our healthcare clients? Contact us toll-free at 800.679.1262 or by email at info@practicebuilders.com to learn more.

Medical Healthcare Marketing

5 Signs You Need to Update Your Healthcare Website Design

When was the last time you updated your website? Ensuring that your website is current and up-to-date, featuring the latest in content marketing and healthcare marketing strategy is an important part of marketing your medical or dental practice. It’s more than having a nice-looking website – it’s about creating a website that elevates your practice to the next level through successful marketing.

Here’s how to know if your website needs an upgrade:

Not Mobile-Friendly

Did you know that about 1/3 of patients use a mobile device or tablet to research health information and schedule appointments? If your website is not mobile-friendly, you’re not only lagging behind but you’re also missing out on potential patients. If you haven’t mobilized your website yet, take a look at the mobile website services we offer.

Hard to Navigate

Have you been getting feedback that your website is hard to navigate? Do you have too many menu options? Are your page names unclear? Streamlining your website to make it easier for your visitors to find what they’re looking for is key to having an updated website. Take a fresh look at your website from your patients’ perspective. If you were looking for information on your practice, could you find it quickly and easily?

Not Linked to Social Media

Connecting on social media is another way to ensure that your website is up-to-date. Your patients can follow your updates more closely and stay engaged with your medical or dental practice if you also include a social media component in your website design.

No SEO Content

Having rich SEO content on your website will raise your practice’s ranking on Google and other search engines. This will help improve the profile of your website online and garner you more potential patients and can even lead to a greater revenue stream. SEO-rich content that not only speaks to your practice but also to what potential patients are looking for is key to marketing your medical or dental practice in 2015.

No New Media

Whether it’s flash images or adding informative videos, having new media streams on your site is a great way to update your content. Staying up-to-date with media and content trends will keep your practice website relevant and also keep you ahead of the competition and raise your ranking on search engines.

If your medical or dental practice website needs an upgrade, contact one of our healthcare marketing consultants at 800.679.1200 or by email at info@practicebuilders.com.

Medical, Dental Practice Marketing

Avoid Content Barriers in Your Website

You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right messaging to attract patients can be elusive…

Patients want and need to feel emotionally connected to their doctors. They want to know that their doctor or dentist cares about them and understands their needs. Unfortunately, most doctors and dentists create messaging from their own clinical or business perspective, not the patients’ perspective.

They use the words “we” and “us” and “our” excessively in their text. To most patients, those are barrier words implying that the doctor or dentist is only talking about the doctor or dentist and thus only cares about the doctor or dentist.

Patients want to know what you can do for them and how you will help them. They want to know that you empathize with their pain or illness or health concerns. They are drawn into your messaging when you show empathy and use the words “you” and “your” throughout your content.

If you don’t feel comfortable with this “voice of the patient” style of messaging, find a healthcare marketing partner who understands consumer-direct messaging and can deliver it for your website.

Medical, Dental Practice Marketing

Do You Need a Mobile Website or a Mobile App?

The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach.

Which type of mobile presence is best for your practice – a mobile website or a mobile app? Or do you need both? To better answer that question, you need to understand the similarities and differences.

Mobile websites and mobile apps both let patients find and access your practice from their mobile devices, but mobile websites and mobile apps are not the same. A mobile app is a smartphone or tablet application. Unlike a mobile website, a mobile app must be downloaded and installed by the patient.

The Benefits of a Mobile Website

A mobile website simply makes your regular website more accessible to mobile users. With a mobile website (especially after Google’s latest update), you will have a much better chance of showing up in search engine results when a patient does searches from a mobile device. Your mobile website can have all the same elements, look and feel, pages, images and other content as your regular website. The key difference is a mobile-friendly layout that offers improved readability and functionality when viewed on the smaller screens of smartphones or tablets. When you have a mobile website, patients can access your website anytime, anywhere using any device, without compromising their user experience.

The Benefits of a Mobile App

A mobile app gives your practice the advantage of having your own presence on patients’ smartphone or tablet because they have to download and install the app directly on their devices. A mobile app can be closed or inactive but still work in the background to receive notifications from you. It’s also much easier for patients to access a mobile app without the need for being connected to the Internet. All it takes is one tap to open the app versus opening a web browser then typing in a URL to access a mobile website.

A mobile app is a simple, low-cost tool that helps you connect with patients, build loyalty, generate appointments, promote special events, simplify referrals and keep your patients informed. With a mobile app you can:

  • Deliver instant messages to your patients (push notifications get read 97% of the time vs. only 10% or less for emails!)
  • Dramatically improve patient connectivity
  • Facilitate one-touch calling, email, web link, GPS directions to your practice, social media interactions and online reviews
  • Eliminate “technology” issues (No WiFi? No problem!)
  • Meet your patients on their terms (most prefer communicating with their smartphones or tablets)

If You Have a Mobile Website, Do You Still Need an App?

Even if you already have a responsive, mobile-friendly website or a dedicated mobile site, you still need a mobile app so patients can reach you directly without having to visit your website.

Mobile websites are great for being found on Google, but your mobile app is perfect for:

  • Creating, building and solidifying patient relationships
  • Making it easy for patients to come back
  • Making it easy for them to refer other patients
  • Making your practice look more tech-savvy and patient-friendly than competitors

If you want to learn more about how a mobile website can benefit your medical, dental or veterinary practice, simply call the healthcare marketing experts at Practice Builders at 800.679.1200 or visit http://www.practicebuilders.com/emedia-solutions/mobile-websites.

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Medical, Dental Practice Marketing