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Tag Archives: website

Why a Custom Website for Your Healthcare Practice Is Essential

Why-a-Custom-Website-for-Your-Healthcare-Practice-Is-EssentialBIG

Having a website is the most important first step in healthcare Internet marketing. But did you know that having a custom website is just as important? With website trends growing and changing every year, a customized website gives you the freedom to capitalize on those trends and attract more potential patients to your healthcare practice. Here are some other benefits of having a customized website:

More Control Over Your Design

As briefly mentioned above, having your own website means that you can enhance your medical website design as you see fit to stay on top of new Internet marketing trends. Staying on top of new trends allows you to keep your website fresh and engaging, SEO optimized, and will also keep you ahead of the competition in your area.

It also gives you the opportunity to make your site easier to navigate than if you had to rely on existing templates that can’t be changed. Customizing your website and its design will also allow you to ensure that you get a site that meets your needs and the needs of your patients.

Stay On Brand

Customizing the website for your healthcare practice allow you to keep it in line with the brand identity you’ve created for your medical or dental practice. From using customized colors to adding a logo and other content, your own website gives you the opportunity to create your brand and market it effectively online.

More Available Support

If there’s an issue with your site, it’s easy to be able to reach out to the web designer and get support for a customized site. Having a person or organization to rely on when your website has problems will help keep it running smoothly so it won’t negatively affect user experience. If you need to make important changes to your site, like adding a new address or phone number, it’s easier and quick to do with a customized website that has the technical support you need.

At Practice Builders, we provide our clients with customized websites and technical support to help them effectively market their practice online. If you want to enhance or customize your website, contact one of our experienced healthcare marketing consultants today at info@practicebuilders.com. We’re happy to help!

Medical Healthcare Marketing

Is Your Healthcare Practice’s Website Ready for 2016?

Is-Your-Healthcare-Practices-Website-Ready-for-2016BIG

We may be 6 months into 2016, but that doesn’t mean there isn’t time to adjust your healthcare marketing plan to ensure it’s ready for the new trends in online marketing. Is your healthcare website design on top of the biggest web design trends for this year? We’ve put together a list of what the trends are for 2016 so you can stay ahead of the competition. Take a look:

Create a Mobile Site 

We’ve said it before and we’ll say it again: In 2016, it’s imperative that your website be mobile-ready. Did you know that 57% of mobile users will abandon your site if it takes more than 3 seconds to load? Mobile usage is on the rise, and more and more people are searching for medical information on their tablet or cell phone rather than their desktop. In order to attract more patients, it’s important to optimize your website to accommodate what users want.

Make Your Content Longer

If you don’t have a blog yet, adding it to your website in 2016 is a good way to keep your website up-to-date. According to experts, long-form content is a big trend for 2016. It’s not just about your word count, though; users are now looking for pieces that have quality and depth.

In terms of healthcare marketing and your healthcare website design, this provides a unique opportunity to cover a few online marketing bases – it allows you to showcase your medical or dental expertise, update your website to accommodate 2016 trends, and it allows you to provide users and potential patients with great content.

Make User Experience Essential

When it comes to SEO rankings, the design of your website plays a bigger role than it did a few years ago. Search engines are now keeping track of how users interact with your website – are they finding the results they want on your page or are they going back to the search results and clicking other links?

Enhancing your website design can help make user experiences better. Whether it’s by creating original content or ensuring your site navigation is hassle-free, make sure you’re answering the questions your potential patients may have when they find your website online.

Add More Graphics and Animations

Graphics and animations are being used more and more to tell a story about your brand and to make user experiences more interactive and entertaining. This may seem like a cosmetic upgrade to your website design, but with search engines tracking user experience on your site, it’s an important trend to consider adding to your online marketing plan. 

Learn More About Microinteractions

Microinteractions are small mobile app design details that users engage  “without a second thought.” Whether it’s a noise to signify when users click a menu option or a button changing colors when a user clicks on it, these additional details enhance your site and give visitors little clues on how to interact with your site, providing a more satisfactory and fulfilling user experience.

Did you know that we offer website design and mobile site solutions to our healthcare clients? Contact us toll-free at 800.679.1262 or by email at info@practicebuilders.com to learn more.

Medical Healthcare Marketing

5 Signs You Need to Update Your Healthcare Website Design

When was the last time you updated your website? Ensuring that your website is current and up-to-date, featuring the latest in content marketing and healthcare marketing strategy is an important part of marketing your medical or dental practice. It’s more than having a nice-looking website – it’s about creating a website that elevates your practice to the next level through successful marketing.

Here’s how to know if your website needs an upgrade:

Not Mobile-Friendly

Did you know that about 1/3 of patients use a mobile device or tablet to research health information and schedule appointments? If your website is not mobile-friendly, you’re not only lagging behind but you’re also missing out on potential patients. If you haven’t mobilized your website yet, take a look at the mobile website services we offer.

Hard to Navigate

Have you been getting feedback that your website is hard to navigate? Do you have too many menu options? Are your page names unclear? Streamlining your website to make it easier for your visitors to find what they’re looking for is key to having an updated website. Take a fresh look at your website from your patients’ perspective. If you were looking for information on your practice, could you find it quickly and easily?

Not Linked to Social Media

Connecting on social media is another way to ensure that your website is up-to-date. Your patients can follow your updates more closely and stay engaged with your medical or dental practice if you also include a social media component in your website design.

No SEO Content

Having rich SEO content on your website will raise your practice’s ranking on Google and other search engines. This will help improve the profile of your website online and garner you more potential patients and can even lead to a greater revenue stream. SEO-rich content that not only speaks to your practice but also to what potential patients are looking for is key to marketing your medical or dental practice in 2015.

No New Media

Whether it’s flash images or adding informative videos, having new media streams on your site is a great way to update your content. Staying up-to-date with media and content trends will keep your practice website relevant and also keep you ahead of the competition and raise your ranking on search engines.

If your medical or dental practice website needs an upgrade, contact one of our healthcare marketing consultants at 800.679.1200 or by email at info@practicebuilders.com.

Medical, Dental Practice Marketing

Avoid Content Barriers in Your Website

You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right messaging to attract patients can be elusive…

Patients want and need to feel emotionally connected to their doctors. They want to know that their doctor or dentist cares about them and understands their needs. Unfortunately, most doctors and dentists create messaging from their own clinical or business perspective, not the patients’ perspective.

They use the words “we” and “us” and “our” excessively in their text. To most patients, those are barrier words implying that the doctor or dentist is only talking about the doctor or dentist and thus only cares about the doctor or dentist.

Patients want to know what you can do for them and how you will help them. They want to know that you empathize with their pain or illness or health concerns. They are drawn into your messaging when you show empathy and use the words “you” and “your” throughout your content.

If you don’t feel comfortable with this “voice of the patient” style of messaging, find a healthcare marketing partner who understands consumer-direct messaging and can deliver it for your website.

Medical, Dental Practice Marketing

Do You Need a Mobile Website or a Mobile App?

The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach.

Which type of mobile presence is best for your practice – a mobile website or a mobile app? Or do you need both? To better answer that question, you need to understand the similarities and differences.

Mobile websites and mobile apps both let patients find and access your practice from their mobile devices, but mobile websites and mobile apps are not the same. A mobile app is a smartphone or tablet application. Unlike a mobile website, a mobile app must be downloaded and installed by the patient.

The Benefits of a Mobile Website

A mobile website simply makes your regular website more accessible to mobile users. With a mobile website (especially after Google’s latest update), you will have a much better chance of showing up in search engine results when a patient does searches from a mobile device. Your mobile website can have all the same elements, look and feel, pages, images and other content as your regular website. The key difference is a mobile-friendly layout that offers improved readability and functionality when viewed on the smaller screens of smartphones or tablets. When you have a mobile website, patients can access your website anytime, anywhere using any device, without compromising their user experience.

The Benefits of a Mobile App

A mobile app gives your practice the advantage of having your own presence on patients’ smartphone or tablet because they have to download and install the app directly on their devices. A mobile app can be closed or inactive but still work in the background to receive notifications from you. It’s also much easier for patients to access a mobile app without the need for being connected to the Internet. All it takes is one tap to open the app versus opening a web browser then typing in a URL to access a mobile website.

A mobile app is a simple, low-cost tool that helps you connect with patients, build loyalty, generate appointments, promote special events, simplify referrals and keep your patients informed. With a mobile app you can:

  • Deliver instant messages to your patients (push notifications get read 97% of the time vs. only 10% or less for emails!)
  • Dramatically improve patient connectivity
  • Facilitate one-touch calling, email, web link, GPS directions to your practice, social media interactions and online reviews
  • Eliminate “technology” issues (No WiFi? No problem!)
  • Meet your patients on their terms (most prefer communicating with their smartphones or tablets)

If You Have a Mobile Website, Do You Still Need an App?

Even if you already have a responsive, mobile-friendly website or a dedicated mobile site, you still need a mobile app so patients can reach you directly without having to visit your website.

Mobile websites are great for being found on Google, but your mobile app is perfect for:

  • Creating, building and solidifying patient relationships
  • Making it easy for patients to come back
  • Making it easy for them to refer other patients
  • Making your practice look more tech-savvy and patient-friendly than competitors

If you want to learn more about how a mobile website can benefit your medical, dental or veterinary practice, simply call the healthcare marketing experts at Practice Builders at 800.679.1200 or visit http://www.practicebuilders.com/emedia-solutions/mobile-websites.

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Medical, Dental Practice Marketing

Is Your Website Holding You Back?

When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will not be visiting again.

While the impending threat of losing traffic to either your healthcare social media sites and website may sound scary, sprucing up your medical website design is a lot easier than you may think. In order to reach your audience and keep them coming back, you need four things: easy navigation, a top search hit, inspired content and consistency.

Here’s how to build up your website to make the mark on all four:

1) Navigation

The way your website reads to your visitors is the number-one thing you need to consider when it comes to healthcare website design. You can have the nicest-looking site on the web, but if your visitors can’t find what they’re looking for, they won’t stick around.

Don’t overwhelm visitors with too many menu options; keep your content clear and concise. Put yourself in your patients’ shoes – if you were looking for information on orthotics or dental crowns, what intuitive signs would you look for to find the information you need?

2) SEO

In order for your medical or dental audience to find your healthcare practice website, you need to make sure you’re a top hit on search engines. One way to get up there is to use search engine optimized keywords and phrases throughout your site. Adding a blog is an easy way to do that, but you can also use search terms in your “About” page blurb or in a list of services that your practice offers.

3) Inspired Content

Spruce up your site design by including a blog with inspired content. You don’t have to write about a groundbreaking discovery, but including content that is important to your practice and your patients will help you connect with them and incite them to come back.

4) Stay Consistent

Another important factor to keep in mind when improving your healthcare website design is to ensure that you have consistency throughout your site. What information gets to be included on your site? And is that information consistent and up-to-date?

If you want to share news items, make sure that the information is not only relevant to your readers but is something that’s important to you and your medical or dental practice. If you’re having a special deal or event, make sure to announce the details leading up to the date, but also make sure you update when it’s over. And if you choose to post blogs and have news items, stick to a regular schedule so your audience knows that they can stay up-to-date on your site.

To learn more about how Practice Builders can help improve your healthcare website design, contact a marketing consultant at 800.679.1200 or by email at info@practicebuilders.com.

Medical, Dental Practice Marketing

Why SEO is Important for Your Website and Content

If you haven’t heard about SEO, now is the time to learn more about it and implement it in your online content.

SEO content, or search engine optimized content, uses specific keywords, phrases and search terms to drive traffic to your website. If, for example, you wanted to reach people looking for a new dentist in your area, you might want to include terms like “teeth whitening” or “dental crowns” and the name of your city throughout your site in order to come up in Google searches.

That being said, having basic keywords may not be enough to reach your audience and to raise your ranking in a Google search. You need to target your content and SEO keywords better to really raise your presence online.

Using popular and unique SEO keywords will help your practice appear more in searches, as will using a lot of different SEO keywords that relate to your practice. Not only will it increase website traffic to your site, but it will also make your site more visible, giving you more credibility.

If you’d like to learn more about SEO or implement an SEO strategy for your website content, contact a marketing consultant at Practice Builders at 800.679.1200 or by email at info@practicebuilders.com.

Medical, Dental Practice Marketing

Mobilize Your Website Now

On April 21, 2015 Google expanded the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon’ or ‘Phonapocalypse’ affects mobile Internet searches in all languages worldwide and will have a significant impact on search results …

What this means to you and your practice is this: If your current website is not mobile-friendly, you can no longer be listed on the first page of Google search results. And you will no longer be exposed to tens of millions of consumers who search for healthcare information and healthcare providers on their smartphones and tablets.

Whether you are a doctor, dentist, veterinarian or physical therapist, your website should allow prospective patients to connect with you from any device. Your website is an extension of your practice. Not being visible on major search engines such as Google can have a huge impact on your practice growth and revenue.

Your Time to Get Mobile-Responsive is Now

Make sure your website automatically scales to fit any device that displays it. In web development terminology, you need a responsive website or a dedicated mobile version of your site.

By the time you read this, the deadline will have passed. But that does not mean it’s too late for you to make your practice website-responsive. You can still make any necessary changes to avoid being negatively impacted by this latest Google algorithm change. To find out whether your current healthcare website is mobile-friendly, simply go to the following link and plug in your domain name.

https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly

If you need help, talk to a healthcare marketing consultant at Practice Builders. Call 800.679.1200 or email info@practicebuilders.com and ask to speak with a marketing consultant.

Medical, Dental Practice Marketing

Why Your Healthcare Website Must Be Mobile-Friendly

In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon,’ will affect mobile searches in all languages worldwide and will have a significant impact on search results …

What this means to you and your practice is this: If your current website is not mobile-friendly, you can no longer be listed on the first page of Google search results for the tens of millions of consumers who search for healthcare information and healthcare providers on their mobile devices.

“As more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns,” said a Google spokesperson.

Whether you are a doctor, dentist, veterinarian or physical therapist, you want your website to allow your patients to connect with you from any device. You need your site to rank well so that new patients can find you and learn more about your capabilities and services. Your website is an extension of your practice. So if you are not being discovered on major search engines, it can have a huge impact on your practice growth and revenue.

You Only Have One Month to Get Mobile-Friendly

What exactly does it mean to be “mobile-friendly”? It means that your website automatically scales to fit on any device displaying it. Using web development terminology, it means you have a responsive website. Of course, mobile friendly also applies to a scaled-down mobile version of your website.

At this writing, you have one month to make sure your practice website is mobile-friendly and make any necessary changes to avoid being negatively impacted by this latest Google algorithm change. How do you know whether your current healthcare website is mobile friendly? Easy. Just plug your domain name into the following link and Google will tell you:https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly

If Google says your site is mobile-friendly, great! You need not concern yourself with the coming algorithm change. However, if Google identifies issues with your site, you will need to make changes if you want to maintain your search engine position after April 21, 2015.

Google’s report includes instructions for correcting the most commonly found issues and errors. Best practice is to send this report immediately to your web developer and ask them to resolve the issues for you. That way you’ll ensure the necessary changes are implemented before the algorithm update deadline.

Two Options for Creating a Mobile-Friendly Healthcare Website

You have two options for creating a mobile-friendly healthcare site. Many Practice Builders healthcare clients opt for mobile versions of their websites. The mobile version is separate from your existing website and seen only by users who access your site from mobile devices. Mobile websites typically cost less and contain much less content, but they allow you to tailor content specifically to the mobile user’s needs.

The second option is to have a mobile-responsive website. Mobile-responsive websites automatically scale to fit on any device. The web developer should configure your content for optimal display on each device patients might use. Responsive designs typically cost more but require less long-term maintenance and offer greater long-term benefits.

Google prefers and supports mobile-responsive websites over dedicated mobile websites because they make for a better user experience and are less prone to errors.

Just remember that time is running out. So check your site today and consider what you need to ensure that your site is mobile-friendly. Not doing so by April 21 may cause a dramatic decrease in Google search referral traffic to your medical, dental or veterinary practice website.

Talk to a healthcare marketing consultant at Practice Builders to discover how we can help you build and maintain your practice website and achieve your online marketing goals. Just call 800.679.1200 or email info@practicebuilders.com and ask to speak with a marketing consultant.

If you wish to comment on this electronic newsletter’s content or subject matter, simply email the editor: hedgar@practicebuilders.com.

Medical, Dental Practice Marketing

Choose the Right Domain Name for Your Website

If you are considering a new website for your healthcare practice or wondering if a new domain name would improve your traffic, there are ten questions you need to ask yourself about best practices in choosing healthcare domain names…

  1. Does the domain name contain any of your top keywords?
  2. Is your domain name unique?
  3. Does it have the .com version of this domain name?
  4. Is it easy to type and remember?
  5. Is the domain name short?
  6. Does the name reveal your specialty?
  7. Does the name avoid trademark infringement?
  8. Does it include your practice name?
  9. Does it avoid hyphens and numbers?
  10. Does it avoid trendy misspellings that may make it hard to remember?

If you have difficulty creating a domain name on your own, talk to a healthcare marketing consultant at Practice Builders. Just call 800.679.1200 or email info@practicebuilders.com and ask to speak with a marketing consultant.

Medical, Dental Practice Marketing