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Video: A creative way to showcase real-life dialysis

It’s titled “Dialysis Darlings” and for good reason.

Marketers at the Children’s Dialysis Clinic of Central Texas broadcast a six-part series about the challenges that parents with a child on dialysis will face. The information is distilled into clips running from three to 13 minutes.

  • In Part 1, four moms casually share stories about the birth of their children and how they learned of the nephrology issues.

  • Later in Part 1, four dads talk about the loneliness they experienced when their special needs babies were born.

  • In the final segment, “Snippets with Siblings,” kids of varying ages reveal the questions they have asked while growing up. They also discuss their fears and what the future may hold.

“Dialysis Darlings” was produced to coincide with National Transplant Week. The #sayIdonate hashtag is another educational piece that’s being used on social media.

Take a look at this series. You’ll see that breaking down the information into short clips doesn’t diminish the power of the stories.

(Image via)

HealthCareCommunication.com