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Video: Nurses are brand ambassadors, too

People who have spent 40 years in the stressful field of nursing might not be ideal for a video testimonial about your hospital or practice.

Yes, some RNs—hopefully not many—could gripe or whine about their on-the-job experiences. However, the ones who can leave positive lasting impressions about your brand and culture are invaluable. Your job as a communicator is to catch these gems on video.

For example, Lucy Rybczynski, a registered nurse at Advocate Trinity in Chicago, is preparing to retire. Her candor about the hard work and stress she has endured on the job can be appreciated.

She talks about how colleagues have been team players who “have your back.” Rybczynski speaks with pride about the younger generation of nurses who stay after their shift ends to get a few moments of wisdom or advice from her.

The most compelling part of the 3:45 segment is when Rybczynski gets teary-eyed about her unwavering commitment to patients and their families.

(Image via)

First published September 2016.

HealthCareCommunication.com